{"id":13773,"date":"2025-08-21T09:00:28","date_gmt":"2025-08-21T00:00:28","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2025\/08\/21\/13773\/"},"modified":"2025-08-21T09:00:28","modified_gmt":"2025-08-21T00:00:28","slug":"%eb%a7%88%ec%bc%80%ed%8c%85%ea%b4%80%eb%a6%ac%eb%a1%a0_stp%ec%a0%84%eb%9e%b5%ec%9d%98-%ec%8b%a4%eb%a1%80%eb%a5%bc-%ec%a1%b0%ec%82%ac%ed%95%98%ea%b3%a0-%ea%b7%b8-%ea%b3%bc%ec%a0%95%ec%9d%84-%ec%84%a4","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2025\/08\/21\/13773\/","title":{"rendered":"\ub9c8\ucf00\ud305\uad00\ub9ac\ub860_STP\uc804\ub7b5\uc758 \uc2e4\ub840\ub97c \uc870\uc0ac\ud558\uace0 \uadf8 \uacfc\uc815\uc744 \uc124\uba85\ud558\uc2dc\uc624."},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/image4.happycampus.com\/Production\/thumb212\/2024\/02\/12\/data29451391-0001.jpg\"><img decoding=\"async\" src=\"https:\/\/image4.happycampus.com\/Production\/thumb212\/2024\/02\/12\/data29451391-0002.jpg\"><\/p>\n<p><strong>\ubaa9\ucc28<\/strong><\/p>\n<p>\u2160. \uc11c\ub860<\/p>\n<p>\u2161. \ubcf8\ub860<\/p>\n<p>1) STP\uc804\ub7b5<br \/>\n   (1) \uc2dc\uc7a5 \uc138\ubd84\ud654(Segmentation)<br \/>\n   (2) \ud45c\uc801 \uc2dc\uc7a5(Targeting)<br \/>\n   (3) \ud3ec\uc9c0\uc154\ub2dd(Positioning)<br \/>\n2) \uc0ac\ub840-\uc2a4\ud0a8\ud478\ub4dc \uc911\uad6d \uc9c4\ucd9c<br \/>\n   (1) \uc2dc\uc7a5 \uc138\ubd84\ud654(Segment)<br \/>\n   (2) \ud45c\uc801\uc2dc\uc7a5 (Targeting)<br \/>\n   (3) \ud3ec\uc9c0\uc154\ub2dd(Positioning)<\/p>\n<p>\u2162. \uacb0\ub860<\/p>\n<p>\u2163. \ucc38\uace0\ubb38\ud5cc<\/p>\n<p><strong>\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n<p>STP(Segmentation,Targeting,Positioning)\uc804\ub7b5\uc740 \uc2dc\uc7a5\uc758 \uc5ec\uac74 \ubcc0\ud654\uc5d0 \ub530\ub77c \ub3c4\uc785\ub41c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \uc0c8\ub85c\uc6b4 \uac1c\ub150\uc774\ub2e4. \uc774\ub294 \uba3c\uc800 \uc2dc\uc7a5\uc744 \uba87 \uac1c\uc758 \uae30\uc900\uc744 \uc0ac\uc6a9\ud558\uc5ec \ub2e4\uc218\uc758 \uc2dc\uc7a5\uc73c\ub85c \ubd84\ub958(Segmentation)\ud558\uace0, \uc138\ubd84\ud654\ub41c \uc5ec\ub7ec \uc2dc\uc7a5\ub4e4 \uac00\uc6b4\ub370 \uc790\uc0ac\uc758 \ub2a5\ub825\uacfc \uacbd\uc7c1\ub825 \ub4f1\uc744 \uace0\ub824\ud558\uc5ec \uac00\uce58\uac00 \uc788\ub294 \ud45c\uc801 \uc2dc\uc7a5\uc744 \uc120\ud0dd\ud55c(Targeting)\ub2e4\uc74c\uc5d0, \uadf8 \uc120\ud0dd\ud55c \uc2dc\uc7a5\uc5d0\uc11c \uc81c\ud488 \uc18d\uc131\uc774\ub098 \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \ubbf9\uc2a4 \uc694\uc778\uc744 \uc774\uc6a9\ud558\uc5ec \uc790\uc0ac \uc81c\ud488\uc744 \uace0\uac1d\uc758 \ub9c8\uc74c\uc5d0 \uc2ec\uc5b4\uc8fc\ub294(Positioning) \uacfc\uc815\uc744 \ub9d0\ud55c\ub2e4(\uc548\uc544\ub78c, 2020) \uc774\ub7ec\ud55c \uc2dc\uc7a5 \uc138\ubd84\ud654 \u2192 \ud45c\uc801 \uc2dc\uc7a5 \uc120\uc815 \u2192 \ud3ec\uc9c0\uc154\ub2dd \uc804\ub7b5\uc758 \uc601\uc5b4 \uba38\ub9ac\uae00\uc790\ub97c \ub530 \u2018STP \uc804\ub7b5\u2019\uc774\ub77c\uace0 \ubd80\ub974\ub294\ub370 \uc5ec\uae30\uc11c \ucc28\ubcc4\ud654\uc758 \uc911\uc694\uc131\uc744 \ucd94\uac00\ud558\uc5ec \u2018STPD \uc804\ub7b5\u2019\uc774\ub77c\uace0 \ubd80\ub974\uae30\ub3c4 \ud55c\ub2e4, \uc624\ub298\ub0a0 \uacc4\uc18d\ub418\ub294 \uae30\uc220 \ud601\uc2e0\uc740 \uae30\uc5c5\uc758 \ub208\ubd80\uc2e0 \uc0dd\uc0b0 \uccb4\uacc4\uc758 \ubc1c\uc804\uc744 \uac00\uc838\uc654\uace0, \uc774\ub7ec\ud55c \ubc1c\uc804\uc740 \uae30\uc5c5\uc758 \uacbd\uc7c1\uc744 \uc2ec\ud654\uc2dc\ud0a4\uac8c \ub9cc\ub4e4\uc5c8\ub2e4(\uc548\uc544\ub78c, 2020) \uc774\uc5d0 \ub530\ub77c \uae30\uc5c5\ub4e4\uc740 \uacbd\uc7c1\uc5d0\uc11c \uc0b4\uc544\ub0a8\uace0 \uc131\uc7a5\ud558\uae30 \uc704\ud558\uc5ec \uc804\uccb4 \uc2dc\uc7a5\uc744 \uc11c\ub85c \ube44\uc2b7\ud55c \uc695\uad6c\ub97c \uac00\uc9c4 \uc18c\ube44\uc790\ub4e4\ub85c \uc774\ub8e8\uc5b4\uc9c4 \uac01\uac01\uc758 \uc2dc\uc7a5\uc73c\ub85c \ubd84\ud560\ud588\uace0 \ub610 \uc774\ub807\uac8c \uc138\ubd84\ud55c \uc18c\ube44\uc790 \uc9d1\ub2e8\uc758 \ub2e4\uc591\ud55c \uc695\uad6c\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uae30\ubc95\uc744 \ub3d9\uc6d0\ud574 \uc138\ubd84\ub41c \uc2dc\uc7a5\uc5d0\uc11c \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud558\uac8c \ub41c\ub2e4, \uc774\ub97c \uc704\ud574\uc11c\ub294 STP \uc804\ub7b5\uc758 \uc218\ud589 \uacfc\uc815\uc744 \uac70\uccd0\uc57c \ud55c\ub2e4(\uc548\uc544\ub78c, 2020) \uc774\ub7ec\ud55c \uc774\ub860\uc801 \ubc30\uacbd\uc744 \ubc14\ud0d5\uc73c\ub85c \ubcf8\ub860\uc5d0\uc11c\ub294  STP\uc804\ub7b5 \uc0ac\ub840\ub97c \uace0\ucc30\ud574\ubcf4\uace0\uc790 \ud558\uaca0\ub2e4.<\/p>\n<p>\ucd9c\ucc98 : <a href=\"https:\/\/www.happycampus.com\/report-doc\/29451391\/\" target=\"_blank\">\ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ubaa9\ucc28 \u2160. \uc11c\ub860 \u2161. \ubcf8\ub860 1) STP\uc804\ub7b5 (1) \uc2dc\uc7a5 \uc138\ubd84\ud654(Segmentation) (2) \ud45c\uc801 \uc2dc\uc7a5(Targeting) (3) \ud3ec\uc9c0\uc154\ub2dd(Positioning) 2) \uc0ac\ub840-\uc2a4\ud0a8\ud478\ub4dc \uc911\uad6d \uc9c4\ucd9c (1) \uc2dc\uc7a5 \uc138\ubd84\ud654(Segment) (2) \ud45c\uc801\uc2dc\uc7a5 (Targeting) (3) \ud3ec\uc9c0\uc154\ub2dd(Positioning) \u2162. \uacb0\ub860 \u2163. \ucc38\uace0\ubb38\ud5cc \ubcf8\ubb38\ub0b4\uc6a9 STP(Segmentation,Targeting,Positioning)\uc804\ub7b5\uc740 \uc2dc\uc7a5\uc758 \uc5ec\uac74 \ubcc0\ud654\uc5d0 \ub530\ub77c \ub3c4\uc785\ub41c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \uc0c8\ub85c\uc6b4 \uac1c\ub150\uc774\ub2e4. \uc774\ub294 \uba3c\uc800 \uc2dc\uc7a5\uc744 \uba87 \uac1c\uc758 \uae30\uc900\uc744 \uc0ac\uc6a9\ud558\uc5ec \ub2e4\uc218\uc758 \uc2dc\uc7a5\uc73c\ub85c \ubd84\ub958(Segmentation)\ud558\uace0, \uc138\ubd84\ud654\ub41c \uc5ec\ub7ec \uc2dc\uc7a5\ub4e4 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[15800,5979],"class_list":["post-13773","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-ikea-","tag-5979"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/13773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=13773"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/13773\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=13773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=13773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=13773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}