{"id":13925,"date":"2025-08-22T09:01:05","date_gmt":"2025-08-22T00:01:05","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2025\/08\/22\/13925\/"},"modified":"2025-08-22T09:01:05","modified_gmt":"2025-08-22T00:01:05","slug":"%ec%97%ac%ed%96%89%ec%83%81%ed%92%88%eb%a7%88%ec%bc%80%ed%8c%85_7p-%eb%a7%88%ec%bc%80%ed%8c%85-%eb%af%b9%ec%8a%a4-%ec%82%ac%eb%a1%80-%eb%b6%84%ec%84%9d","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2025\/08\/22\/13925\/","title":{"rendered":"\uc5ec\ud589\uc0c1\ud488\ub9c8\ucf00\ud305_7P \ub9c8\ucf00\ud305 \ubbf9\uc2a4 \uc0ac\ub840 \ubd84\uc11d"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

\u2160.\uc11c\ub860<\/p>\n

\u2161.\ubcf8\ub860
\n1. 7P \uc804\ub7b5 \uc774\ub860\uc801 \ubc30\uacbd
\n2. \uc544\ubaa8\ub808\ud37c\uc2dc\ud53d\uc758 \ub9c8\ucf00\ud305 \ubbf9\uc2a4 \uc804\ub7b5 \ubd84\uc11d <\/p>\n

\u2162.\uacb0\ub860<\/p>\n

\u2163.\ucc38\uace0\ubb38\ud5cc<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

I. \uc11c\ub860 <\/p>\n

\ub9c8\ucf00\ud305 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud558\uc5ec \uc774\uc6a9\ud560 \uc218 \uc788\ub294 \uc218\ub2e8\ub4e4\uc758 \ubb36\uc74c\uc744 \ub9c8\ucf00\ud305 \ubbf9\uc2a4\ub77c\uace0 \ud558\ub294 \uac83\ucc98\ub7fc \uc11c\ube44\uc2a4 \ub9c8\ucf00\ud305 \ubaa9\ud45c(\ub9e4\ucd9c\uc561 \uc99d\ub300, \uc774\uc724 \uc99d\ub300, \uace0\uac1d\ub9cc\uc871\ub3c4 \uc81c\uace0 \ub4f1)\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud558\uc5ec \uc774\uc6a9\ud560 \uc218 \uc788\ub294 \uc218\ub2e8\ub4e4\uc758 \ubb36\uc74c\uc744 \uc11c\ube44\uc2a4 \ub9c8\ucf00\ud305 \ubbf9\uc2a4\ub77c\uace0 \ud558\ub294\ub370 \ub9c8\ucf00\ud305 \ubbf9\uc2a4\ub294 \ud1b5\uc0b0 4P(PRODUCT, PRICE, PLACE, PROMOTION)\ub77c\uace0 \uce6d\ud558\uc9c0\ub9cc \uc11c\ube44\uc2a4 \ub9c8\ucf00\ud305 \ubbf9\uc2a4\ub294 \uc11c\ube44\uc2a4 \uc7ac\ud654\uc758 \ud2b9\uc131\uc0c1 \uc5ec\uae30\uc5d0 3P(PROCESS, PHYSICAL EVIDENCE, PEOPLE)\ub97c \ub354\ud574 \ud655\uc7a5\ub41c \uc11c\ube44\uc2a4 \ub9c8\ucf00\ud305 \ubbf9\uc2a4(7P)\ub85c \uad6c\ubd84\ud558\uace0 \uc788\ub2e4(\uc774\uc815\ud559, 2019) \uc774\ub7ec\ud55c \uc774\ub860\uc801 \ubc30\uacbd\uc744 \ubc14\ud0d5\uc73c\ub85c \ubcf8\ub860\uc5d0\uc11c\ub294 \ud655\uc7a5\ub41c \ub9c8\ucf00\ud305 \ubbf9\uc2a4 \uc0ac\ub840\uc5d0 \ub300\ud574 \uace0\ucc30\ud574\ubcf4\uace0\uc790 \ud558\uaca0\ub2e4. \ubcf8\ub860\uc5d0\uc11c\ub294 \uc0ac\ub840\ub85c \uc911\uad6d\uc778\uc744 \uaca8\ub0e5\ud55c \uc544\ubaa8\ub808\ud37c\uc2dc\ud53d \ud654\uc7a5\ud488\uc744 \uaf3d\uc558\ub2e4. \uafb8\uc900\ud55c \uc720\ud1b5 \ucc44\ub110 \uac15\ud654, \uae00\ub85c\ubc8c \uc2dc\uc7a5 \ud655\ub300 \ub4f1 \uad6d\ub0b4\uc678 \ud310\ub9e4 \ud638\uc870\uac00 \uc9c0\uc18d\ub3fc\uc11c \uc544\ubaa8\ub808\ud37c\uc2dc\ud53d\uc758 \uc2e4\uc801\uc740 \uc2b9\uc2b9\uac00\ub3c4\ub97c \ub2ec\ub9ac\uace0 \uc788\uc744 \ubfd0 \uc544\ub2c8\ub77c \uc804\ub9dd\ub3c4 \ubc1d\uae30 \ub54c\ubb38\uc774\ub2e4. \uc774\uc5d0 \uc911\uad6d\uc778\uc744 \uaca8\ub0e5\ud55c \uc544\ubaa8\ub808\ud37c\uc2dc\ud53d \ud654\uc7a5\ud488 \ub9c8\ucf00\ud305 \ubbf9\uc2a4 \uc804\ub7b5\uc744 \ubd84\uc11d\ud574\ubcf4\ub3c4\ub85d \ud558\uaca0\ub2e4. <\/p>\n

II. \ubcf8\ub860<\/p>\n

1. 7P \uc804\ub7b5 \uc774\ub860\uc801 \ubc30\uacbd <\/p>\n

(1) \uc0c1\ud488\uc804\ub7b5(product)
\n\uc0c1\ud488\uc740 \ub9c8\ucf00\ud305 \ubbf9\uc2a4(4P\u2019s)\uc758 \uccab \ubc88\uc9f8 \uc694\uc18c\ub85c \uace0\uac1d\ub4e4\uc758 \ub2c8\uc988\ub97c \ucda9\uc871\uc2dc\ud0a4\uae30 \uc704\ud574 \uc2dc\uc7a5\uc5d0 \uc81c\uacf5\ub418\ub294 \uac83\uc744 \ub9d0\ud55c\ub2e4. \uc0c1\ud488\uc804\ub7b5\uc740 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc758 \uadfc\uac70\uc774\ub2e4. \u201c\uc778\uac04\uc740 \uc695\uad6c, \uc695\ub9dd, \uc218\uc694 \ub4f1\uc774 \uc788\uae30 \ub54c\ubb38\uc5d0 \uadf8\uac83\uc744 \ucda9\uc871\uc2dc\ud0ac \uc218 \uc788\ub294 \uac83\uc740 \uc0c1\ud488\uc774\ub2e4\u201d\ub77c\uace0 \ud560 \uc218 \uc788\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 \u2160.\uc11c\ub860 \u2161.\ubcf8\ub860 1. 7P \uc804\ub7b5 \uc774\ub860\uc801 \ubc30\uacbd 2. \uc544\ubaa8\ub808\ud37c\uc2dc\ud53d\uc758 \ub9c8\ucf00\ud305 \ubbf9\uc2a4 \uc804\ub7b5 \ubd84\uc11d \u2162.\uacb0\ub860 \u2163.\ucc38\uace0\ubb38\ud5cc \ubcf8\ubb38\ub0b4\uc6a9 I. \uc11c\ub860 \ub9c8\ucf00\ud305 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud558\uc5ec \uc774\uc6a9\ud560 \uc218 \uc788\ub294 \uc218\ub2e8\ub4e4\uc758 \ubb36\uc74c\uc744 \ub9c8\ucf00\ud305 \ubbf9\uc2a4\ub77c\uace0 \ud558\ub294 \uac83\ucc98\ub7fc \uc11c\ube44\uc2a4 \ub9c8\ucf00\ud305 \ubaa9\ud45c(\ub9e4\ucd9c\uc561 \uc99d\ub300, \uc774\uc724 \uc99d\ub300, \uace0\uac1d\ub9cc\uc871\ub3c4 \uc81c\uace0 \ub4f1)\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud558\uc5ec \uc774\uc6a9\ud560 \uc218 \uc788\ub294 \uc218\ub2e8\ub4e4\uc758 \ubb36\uc74c\uc744 \uc11c\ube44\uc2a4 \ub9c8\ucf00\ud305 \ubbf9\uc2a4\ub77c\uace0 \ud558\ub294\ub370 \ub9c8\ucf00\ud305 \ubbf9\uc2a4\ub294 \ud1b5\uc0b0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[7186,9977,19054],"class_list":["post-13925","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-7186","tag--4p","tag-19054"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/13925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=13925"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/13925\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=13925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=13925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=13925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}