{"id":14697,"date":"2025-08-30T09:00:46","date_gmt":"2025-08-30T00:00:46","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2025\/08\/30\/14697\/"},"modified":"2025-08-30T09:00:46","modified_gmt":"2025-08-30T00:00:46","slug":"%ec%84%9c%eb%b9%84%ec%8a%a4%eb%a7%88%ec%bc%80%ed%8c%85_%ec%84%9c%eb%b9%84%ec%8a%a4%eb%a7%88%ec%bc%80%ed%8c%85-%eb%af%b9%ec%8a%a4-ict%ea%b8%b0%ec%88%a0%ec%97%90-%ea%b8%b0%eb%b0%98%ed%95%9c-%ea%b5%ac-2","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2025\/08\/30\/14697\/","title":{"rendered":"\uc11c\ube44\uc2a4\ub9c8\ucf00\ud305_\uc11c\ube44\uc2a4\ub9c8\ucf00\ud305 \ubbf9\uc2a4, ICT\uae30\uc220\uc5d0 \uae30\ubc18\ud55c \uad6c\ub3c5\uacbd\uc81c\uc758 \uc758\ubbf8, \uace0\uac1d\uad00\ub9ac\uc9c0\ud5a5\uc131(\uad00\uacc4vs\uac70\ub798)\uc640 \uc11c\ube44\uc2a4 \uac1c\ubcc4\ud654 \ud45c\uc900\ud654\uc5d0 \ub530\ub978 \uc11c\ube44\uc2a4 \uc804\ub7b5 4\uac00\uc9c0 \uac01\uac01\uc5d0 \uad00\ud558\uc5ec, \uc758\ubbf8\uc640 \uc801\ud569\ud55c \uc0c1\ud669\uacfc \uad6c\uccb4\uc801 \uc804\ub7b5 \ubc29\uc548, \uc11c\ube44\uc2a4 \ud3ec\uc9c0\uc154\ub2dd\uc758 \uc6d0\uce59, \uc11c\ube44\uc2a4 \ud3ec\uc9c0\uc154\ub2dd\uc758 \uc77c\ubc18\uc801 \ubc29\ubc95, \uc11c\ube44\uc2a4 \uc0c1\ud488\uc758 \uad6c\uc131, \uc11c\ube44\uc2a4 \uc2e0\uc0c1\ud488\uc758 \uc720\ud615"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/image4.happycampus.com\/Production\/thumb212\/2024\/02\/14\/data29454599-0001.jpg\"><img decoding=\"async\" src=\"https:\/\/image4.happycampus.com\/Production\/thumb212\/2024\/02\/14\/data29454599-0002.jpg\"><\/p>\n<p><strong>\ubaa9\ucc28<\/strong><\/p>\n<p>1. \uc8fc\uc81c1<br \/>\n2. \uc8fc\uc81c2<br \/>\n3. \uc8fc\uc81c3<br \/>\n4. \uc8fc\uc81c4<br \/>\n5. \uc8fc\uc81c5<\/p>\n<p><strong>\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n<p>\uc8fc\uc81c1. \uc11c\ube44\uc2a4\ub9c8\ucf00\ud305 \ubbf9\uc2a4 (7P) \u2013 \uc0ac\ub840\uc640 \ud568\uaed8 \uc815\ub9ac\ud558\uae30<\/p>\n<p>1. \uae30\ubcf8\uc801 \ub9c8\ucf00\ud305 \ubbf9\uc2a4 (4P)<\/p>\n<p> \u2018\ub9c8\ucf00\ud305\u2019\uc740 \ubaa9\ud45c\uc2dc\uc7a5\uc758 \uc695\uad6c\ub97c \ud30c\uc545\ud558\uace0 \uacbd\uc7c1\uc0ac\ubcf4\ub2e4 \uace0\uac1d\uc758 \uc695\uad6c\ub97c \ub354 \uc798 \ucda9\uc871\ud560 \uc218 \uc788\ub294 \uc81c\ud488\uc774\ub098 \ud504\ub85c\uadf8\ub7a8, \uacfc\uc815 \ub4f1\uc744 \ub9cc\ub4e4\uc5b4\ub0b4\ub294 \ubcf5\ud569\uc801\uc778 \ud65c\ub3d9\uc774\ub2e4. \uc774\ub7ec\ud55c \ub9c8\ucf00\ud305\uc740 \ubaa8\ub4e0 \uc0b0\uc5c5\uc5d0\uc11c \ud544\uc694\ud558\ub2e4. \ub9c8\ucf00\ud305\uc758 \uc804\ud1b5\uc801\uc778 \uae30\ubc95\uc778 \ub9c8\ucf00\ud305 \ubbf9\uc2a4(Marketing Mix) 4\uc694\uc18c\ub294 \uc5b4\ub5a4 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ucd9c\uc2dc\ud558\uc5ec \ub9c8\ucf00\ud305 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud574\uc11c\ub294 \uae30\ubcf8\uc694\uc18c\uc778 4P(Product, Price, Place, Promotion)\uc5d0 \ub300\ud55c \uc804\ub7b5\uc744 \uba74\ubc00\ud558\uac8c \uc138\uc6cc \ubaa9\ud45c\ud55c \ub9e4\ucd9c\uc5d0 \ub2ec\uc131\ud558\ub3c4\ub85d \ud574\uc57c \ud568\uc744 \uc124\uba85\ud55c\ub2e4.<br \/>\n\u2018\uc0c1\ud488(Product)\u2019\uc5d0\uc11c \ud568\uaed8 \uace0\ub824\ud560 \uc218 \uc788\ub294 \ub9c8\ucf00\ud305 \uae30\ubc95\uc740 STP \uc804\ub7b5\uc73c\ub85c\uc11c \uc2dc\uc7a5\uc138\ubd84\ud654 (Segmentation), \ud45c\uc801\uc2dc\uc7a5(Targeting), \ud3ec\uc9c0\uc154\ub2dd(Positioning)\uc758 \ub2e8\uacc4\ub85c \uc774\ub8e8\uc5b4\uc9c4\ub2e4. \u2018\uc2dc\uc7a5\uc138\ubd84\ud654\u2019\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \ub300\ud55c \ubc18\uc751\uc774 \uc720\uc0ac\ud558\uac70\ub098 \ube44\uc2b7\ud55c \uace0\uac1d\ub4e4\uc744 \ud558\ub098\uc758 \uc2dc\uc7a5\uc73c\ub85c \ubb36\ub294 \uacfc\uc815\uc73c\ub85c\uc11c \uc18c\ube44\uc790\uc758 \uc695\uad6c\uc5d0 \ub9de\ub294 \uc2dc\uc7a5\uc744 \uacf5\ub7b5\ud558\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc774\ub2e4. \ub2e4\uc74c\uc73c\ub85c \uc18c\ube44\uc790\uc758 \uc695\uad6c\ub97c \uc54c\uae30 \uc704\ud55c \uae30\uc900 \ubcc0\uc218\ub97c \uc815\ud558\uace0 \uc138\ubd84\ub41c \uc2dc\uc7a5\ubcc4\ub85c \ub9e4\ub825\ub3c4\ub97c \ud3c9\uac00\ud558\uac8c \ub418\ub294\ub370 \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \uc120\uc815\ub418\ub294 \uac83\uc774 \ubc14\ub85c \ud45c\uc801\uc2dc\uc7a5\uc774\ub2e4. \uc2dc\uc7a5\uc744 \uc138\ubd84\ud654\ud558\ub294 \uc77c\uc5d0 \uae30\uc900\uc774 \ub418\ub294 \ubcc0\uc218\ub294 \ub098\uc774, \uc131\ubcc4, \uc18c\ub4dd, \uc9c1\uc5c5, \uacb0\ud63c \ub4f1 \uc778\uad6c\ud1b5\uacc4\ud559\uc801\uc778 \uae30\uc900\uc774 \uc788\uc73c\uba70, \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \ud328\ud134\uc5d0 \ub530\ub978 \uc2dc\uc7a5\uc138\ubd84\ud654, \ubcc0\ud654\ud558\ub294 \ub77c\uc774\ud504 \uc2a4\ud0c0\uc77c\uc5d0 \ub530\ub978 \uc2ec\ub9ac\uc801 \uae30\uc900 \ubcc0\uc218\uc5d0 \ub530\ub978 \uc2dc\uc7a5\uc138\ubd84\ud654\ub85c \ub098\ub204\uc5b4 \uc0dd\uac01\ud574\ubcfc \uc218 \uc788\ub2e4. \u2018\ud45c\uc801\uc2dc\uc7a5\u2019\uc740 \uc2dc\uc7a5\uc138\ubd84\ud654\uc758 \uacb0\uacfc\ubb3c\ub85c\uc11c \uc138\ubd84\ud654 \uacfc\uc815\uc744 \uac70\uccd0 \uc120\uc815\ub41c \uc2dc\uc7a5 \uc911 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \uc804\uac1c\ud558\uae30\uc5d0 \uac00\uc7a5 \ub9e4\ub825\uc801\uc778 \uc2dc\uc7a5\uc73c\ub85c \uc120\uc815\ub41c \uc2dc\uc7a5\uc744 \uc758\ubbf8\ud55c\ub2e4. \u2018\ud3ec\uc9c0\uc154\ub2dd\u2019\uc740 \uc2dc\uc7a5\uc138\ubd84\ud654\uc640 \ud45c\uc801\uc2dc\uc7a5\uc73c\ub85c \uc120\uc815\ub41c \ubaa9\ud45c\uc2dc\uc7a5 \uc548\uc5d0\uc11c \uc18c\ube44\uc790\uc5d0\uac8c \uc5b4\ub5bb\uac8c \uc81c\ud488\uc744 \uac01\uc778\uc2dc\ud0ac \uac83\uc778\uac00\ub97c \ubd84\uc11d\ud558\ub294 \ub2e8\uacc4\uc774\ub2e4. \u2018\uac00\uaca9(Price)\u2019\uc740 \uc18c\ube44\uc790\uac00 \uad6c\ub9e4\ub97c \uacb0\uc815\ud558\ub294 \uc911\uc694\ud55c \uc694\uc778\uc73c\ub85c \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \ud569\ub9ac\uc801\uc778 \uac00\uaca9\uc744 \uc81c\uc2dc\ud560 \uc218 \uc788\uc5b4\uc57c\ub9cc \uad6c\ub9e4\uac00 \uc77c\uc5b4\ub098\uac8c \ub41c\ub2e4. \u2018\uc720\ud1b5(Place)\u2019\uc740 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\uac00 \uc81c\uacf5\ub418\ub294 \uacbd\ub85c\ub85c\uc11c \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778\uc73c\ub85c \ub098\ub204\uc5b4\uc9c0\uba70, \uc790\uc0ac\ubab0\uc5d0\uc11c \uad6c\ub9e4 \uc2dc \ud61c\ud0dd\uc744 \ub354 \ub204\ub9b4 \uc218 \uc788\uac8c \ud574\uc8fc\ub294 \ub4f1\uc758 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub2e4. \u2018\ud504\ub85c\ubaa8\uc158(Promotion)\u2019\uc740 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uc18c\ube44\uc790\uc5d0\uac8c \uc54c\ub9ac\uae30 \uc704\ud55c \uad11\uace0\ub098 \ud310\ub9e4, \ud310\ucd09\ud589\uc0ac \ub4f1\uc744 \ubaa8\ub450 \ud3ec\ud568\ud55c\ub2e4. \uc774 \uacfc\uc815\uc5d0\uc11c \uc18c\ube44\uc790\ub294 \uad6c\ub9e4 \uc695\uad6c\ub97c \ub192\uc774\uace0 \ube0c\ub79c\ub4dc\ub098 \uc81c\ud488\uc758 \uac00\uce58\ub97c \uc54c\ub9ac\uae30 \uc704\ud55c \ub2e4\uc591\ud55c \ud65c\ub3d9\uc774 \uc9c4\ud589\ub41c\ub2e4.<\/p>\n<p>\ucd9c\ucc98 : <a href=\"https:\/\/www.happycampus.com\/report-doc\/29454599\/\" target=\"_blank\">\ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ubaa9\ucc28 1. \uc8fc\uc81c1 2. \uc8fc\uc81c2 3. \uc8fc\uc81c3 4. \uc8fc\uc81c4 5. \uc8fc\uc81c5 \ubcf8\ubb38\ub0b4\uc6a9 \uc8fc\uc81c1. \uc11c\ube44\uc2a4\ub9c8\ucf00\ud305 \ubbf9\uc2a4 (7P) \u2013 \uc0ac\ub840\uc640 \ud568\uaed8 \uc815\ub9ac\ud558\uae30 1. \uae30\ubcf8\uc801 \ub9c8\ucf00\ud305 \ubbf9\uc2a4 (4P) \u2018\ub9c8\ucf00\ud305\u2019\uc740 \ubaa9\ud45c\uc2dc\uc7a5\uc758 \uc695\uad6c\ub97c \ud30c\uc545\ud558\uace0 \uacbd\uc7c1\uc0ac\ubcf4\ub2e4 \uace0\uac1d\uc758 \uc695\uad6c\ub97c \ub354 \uc798 \ucda9\uc871\ud560 \uc218 \uc788\ub294 \uc81c\ud488\uc774\ub098 \ud504\ub85c\uadf8\ub7a8, \uacfc\uc815 \ub4f1\uc744 \ub9cc\ub4e4\uc5b4\ub0b4\ub294 \ubcf5\ud569\uc801\uc778 \ud65c\ub3d9\uc774\ub2e4. \uc774\ub7ec\ud55c \ub9c8\ucf00\ud305\uc740 \ubaa8\ub4e0 \uc0b0\uc5c5\uc5d0\uc11c \ud544\uc694\ud558\ub2e4. \ub9c8\ucf00\ud305\uc758 \uc804\ud1b5\uc801\uc778 \uae30\ubc95\uc778 \ub9c8\ucf00\ud305 \ubbf9\uc2a4(Marketing Mix) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[15800,12762,14069],"class_list":["post-14697","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-ikea-","tag-o2o-","tag-14069"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/14697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=14697"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/14697\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=14697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=14697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=14697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}