{"id":16805,"date":"2025-09-20T09:01:17","date_gmt":"2025-09-20T00:01:17","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2025\/09\/20\/16805\/"},"modified":"2025-09-20T09:01:17","modified_gmt":"2025-09-20T00:01:17","slug":"%eb%a7%88%ec%bc%80%ed%8c%85-%ed%99%8d%eb%b3%b4-%ea%b8%b0%ed%9a%8d%ec%84%9c-%ec%82%ac%eb%a1%80","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2025\/09\/20\/16805\/","title":{"rendered":"\ub9c8\ucf00\ud305 \ud64d\ubcf4 \uae30\ud68d\uc11c \uc0ac\ub840"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

1.\t\uc8fc\uc81c
\n2.\t\uc870\uc9c1 \ubd84\uc11d(SWOT)
\n3.\t\uc870\uc9c1\uc758 \uae30\uc874 PR\ud65c\ub3d9 \ubd84\uc11d
\n4.\t\uacbd\uc7c1\uc0ac \ub610\ub294 \uc720\uc0ac\uc0ac\ub840 \ubd84\uc11d
\n5.\t\uacf5\uc911 \ubd84\uc11d \ubc0f \uc120\uc815 (publics)
\n6.\tMPR\uc758 \ubaa9\ud45c (goal \/ objects)
\n7.\tMPR \uba54\uc2dc\uc9c0 (message)
\n8.\tMPR \ud504\ub85c\uadf8\ub7a8 (programs)<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

1. MPR \uc8fc\uc81c (Brand \/ Goods \/ Service)
\nPETHROOM
\n2019\ub144, \ud55c\uad6d\uc5d0 \ub7f0\uce6d\ud558\uc600\uace0, \ubc18\ub824\ub3d9\ubb3c\uc744 \ub73b\ud558\ub294 ‘PET’\uacfc \uc695\uc2e4\uc744 \ub73b\ud558\ub294 ‘BATHROOM’\uc758 \ud569\uc131\uc5b4\uc778 PETHROOM\ub97c \ube0c\ub79c\ub4dc\uba85\uc73c\ub85c \ud558\uace0 \uc788\ub2e4. \ubc18\ub824\ub3d9\ubb3c\uc758 \uac74\uac15\uacfc \uc9c1\uacb0\ub418\ub294 \ubaa9\uc695, \uc704\uc0dd \ub4f1\uacfc \uad00\ub828\ub41c \uc81c\ud488\uc744 \ud310\ub9e4\ud558\ub294 \ube0c\ub79c\ub4dc\uc774\ub2e4.<\/p>\n

2. \uc870\uc9c1 \ubd84\uc11d (SWOT)
\n1) strengths
\nPETHROOM\uc758 \uac15\uc810\uc740 \uc138\ubd84\ud654\ub41c \ubc18\ub824\ub3d9\ubb3c \uc2dc\uc7a5\uc744 \uac1c\ucc99\ud588\ub2e4\ub294 \uac83\uc774\ub2e4. \ubc18\ub824\ub3d9\ubb3c \uad00\ub828 \uc0c1\ud488\uc744 \ud310\ub9e4\ud558\ub294 \ub300\ubd80\ubd84\uc758 \ube0c\ub79c\ub4dc\ub4e4\uc740 \ubc18\ub824\ub3d9\ubb3c \uc2dd\ud488, \uc758\ub958, \uc0dd\ud65c\uc6a9\ud488 \ub4f1\uc744 \ubaa8\ub450 \ud3ec\uad04\uc801\uc73c\ub85c \ud310\ub9e4\ud558\uace0 \uc788\uc5c8\ub2e4. \ud558\uc9c0\ub9cc, PETHROOM\uc740 \ubc18\ub824\ub3d9\ubb3c\uc758 \uc704\uc0dd\uacfc \uac74\uac15\uc5d0 \uad00\ub828\ub41c \uc0c1\ud488\ub9cc\uc744 \uc138\ubd84\ud654\ud558\uc5ec \ud310\ub9e4\ud558\uace0 \uc788\ub2e4. PETHROOM\ucc98\ub7fc \ud310\ub9e4 \uc0c1\ud488\uc744 \uc138\ubd84\ud654\ud558\uc5ec \uc704\uc0dd\uacfc \uac74\uac15 \uad00\ub828 \uc0c1\ud488\ub9cc\uc744 \uc804\ubb38\uc801\uc73c\ub85c \ud310\ub9e4\ud558\ub294 \ube0c\ub79c\ub4dc\ub294 \ud754\ud558\uc9c0 \uc54a\ub2e4. PETHROOM\uc740 \ubc18\ub824\ub3d9\ubb3c \uc704\uc0dd\uacfc \uac74\uac15 \uad00\ub828 \uc0c1\ud488 \uc2dc\uc7a5\uc758 \uc120\uad6c\uc790\uc778 \uac83\uc774\ub2e4. \uacbd\uc81c \uc2dc\uc7a5\uc5d0\uc11c\ub294 \ub9c8\ucf00\ud305 \ubd88\ubcc0\uc758 \ubc95\uce59 \uc911 \uc120\ub3c4\uc790\uc758 \ubc95\uce59\uc774 \uc791\uc6a9\ud558\uc5ec, \uadf8 \uc2dc\uc7a5\uc758 \uc120\ub3c4\uc790\ub97c 1\uc778\uc790\ub85c \uae30\uc5b5\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\ub2e4. \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5\uc744 \uac1c\ucc99\ud55c PETHROOM\uc740 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ubc18\ub824\ub3d9\ubb3c \uc704\uc0dd\uacfc \uac74\uac15 \uad00\ub828 \uc0c1\ud488 \uc2dc\uc7a5\uc5d0\uc11c \uc120\uad6c\uc790\uc774\uc790 1\uc778\uc790\ub85c \uc778\uc2dd\ub418\uace0 \uc788\ub2e4. \ub2e4\uc2dc \ub9d0\ud574, \ubc18\ub824\ub3d9\ubb3c \uc704\uc0dd\uacfc \uac74\uac15 \uad00\ub828 \uc0c1\ud488 \uc2dc\uc7a5\uc744 \uac1c\ucc99\ud55c PETHROOM\uc740 \uacbd\uc7c1 \ube0c\ub79c\ub4dc\uc5d0\uc11c \ub354 \uc88b\uc740 \uc81c\ud488\uc774 \ub4f1\uc7a5\ud558\uc5ec\ub3c4 \uc18c\ube44\uc790\uc758 \ub9c8\uc74c\uc18d\uc5d0 1\uc704\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\uc744 \ud655\ub960\uc774 \ub192\ub2e4\ub294 \uac15\uc810\uc744 \uac00\uc9c0\uace0 \uc788\ub2e4. <\/p>\n

2) weaknesses
\n2019\ub144\uc5d0 \ub7f0\uce6d\ud55c PETHROOM\uc740 \uc0dd\uaca8\ub09c \uc9c0 \uc57d 3\ub144 \ub41c \uc2e0\uc0dd \ube0c\ub79c\ub4dc\uc774\ub2e4. \uadf8 \uacb0\uacfc, \uc801\uc740 \uc591\uc758 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ud655\ubcf4\ud558\uace0 \uc788\ub2e4. \ubc18\ub824\ub3d9\ubb3c \uc0c1\ud488 \uc2dc\uc7a5\uc774 \ud655\uc7a5\ub418\uba74\uc11c \uacbd\uc7c1 \ube0c\ub79c\ub4dc\ub3c4 \ub9ce\uc774 \uc0dd\uaca8\ub098\uace0 \uc788\ub294 \uc0c1\ud669\uc774\ub2e4. \uc774\ub7ec\ud55c \uc0c1\ud669\uc5d0\uc11c \uc2dc\uc7a5\uc810\uc720\uc728\uc774 \ub0ae\ub2e4\ub294 PETHROOM\uc758 \uc57d\uc810\uc740 \ube0c\ub79c\ub4dc \uc131\uc7a5\uc5d0 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218\ub3c4 \uc788\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 1. \uc8fc\uc81c 2. \uc870\uc9c1 \ubd84\uc11d(SWOT) 3. \uc870\uc9c1\uc758 \uae30\uc874 PR\ud65c\ub3d9 \ubd84\uc11d 4. \uacbd\uc7c1\uc0ac \ub610\ub294 \uc720\uc0ac\uc0ac\ub840 \ubd84\uc11d 5. \uacf5\uc911 \ubd84\uc11d \ubc0f \uc120\uc815 (publics) 6. MPR\uc758 \ubaa9\ud45c (goal \/ objects) 7. MPR \uba54\uc2dc\uc9c0 (message) 8. MPR \ud504\ub85c\uadf8\ub7a8 (programs) \ubcf8\ubb38\ub0b4\uc6a9 1. MPR \uc8fc\uc81c (Brand \/ Goods \/ Service) PETHROOM 2019\ub144, \ud55c\uad6d\uc5d0 \ub7f0\uce6d\ud558\uc600\uace0, \ubc18\ub824\ub3d9\ubb3c\uc744 \ub73b\ud558\ub294 ‘PET’\uacfc \uc695\uc2e4\uc744 \ub73b\ud558\ub294 ‘BATHROOM’\uc758 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[15800,18524,21810,21809,21808,21811],"class_list":["post-16805","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-ikea-","tag-18524","tag-21810","tag-21809","tag-21808","tag-21811"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/16805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=16805"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/16805\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=16805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=16805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=16805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}