{"id":18100,"date":"2025-10-03T09:01:16","date_gmt":"2025-10-03T00:01:16","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2025\/10\/03\/18100\/"},"modified":"2025-10-03T09:01:16","modified_gmt":"2025-10-03T00:01:16","slug":"%eb%af%b8%eb%94%94%ec%96%b4%ec%9d%98-%eb%94%b0%eb%9d%bc-%eb%b3%80%ed%99%94%ed%95%9c-%ea%b4%91%ea%b3%a0-%ec%bb%a4%eb%ae%a4%eb%8b%88%ec%bc%80%ec%9d%b4%ec%85%98%ec%9d%98-%ed%9d%90%eb%a6%84-a-%eb%a0%88","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2025\/10\/03\/18100\/","title":{"rendered":"\ubbf8\ub514\uc5b4\uc758 \ub530\ub77c \ubcc0\ud654\ud55c \uad11\uace0 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc758 \ud750\ub984 (A+ \ub808\ud3ec\ud2b8)"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

1. \uc11c\ub860
\n\ub274\ubbf8\ub514\uc5b4 \uc2dc\ub300, ATL\uad11\uace0\ub97c \ub118\uc5b4 ATL\uacfc BTL\uc774 \uacb0\ud569\ud55c \ud1b5\ud569\uc801\uc778TTL \uad11\uace0 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc73c\ub85c<\/p>\n

2. \ubcf8\ub860
\n\ub9e4\uc2a4\ubbf8\ub514\uc5b4 \uc2dc\ub300 \uc18c\ube44\uc790 \uc778\uc2dd\uc744 \uacf5\ub7b5\ud558\ub294 \uc804\ub7b5\ub4e4
\n-\ucc30\uc2a4 \ud504\ub808\uc774\uc800 (Charles Frazer)\uc758 7\uac00\uc9c0 \uad11\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc804\ub7b5
\n1) \ud3ec\uad04\uc801 \uc804\ub7b5 (Generic Strategy)
\n2) \uc120\uc810 \uc804\ub7b5 (Preemptive Strategy)
\n3) USP \uc804\ub7b5 (Unique Selling Proposition)
\n4) \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0 \uc804\ub7b5 (Brand Image Strategy)
\n5) \ud3ec\uc9c0\uc154\ub2dd \uc804\ub7b5 (Positioning Strategy)
\n6) \uacf5\uba85 \uc804\ub7b5 (Resonance Strategy)
\n7) \uc815\uc11c \uc804\ub7b5 (Affective Strategy)<\/p>\n

3. \uacb0\ub860
\n\ub514\uc9c0\ud138 \uc2dc\ub300 \u2018\ucd1d\uccb4\uc801 \uc5f0\uacb0\uc131\u2019\uc744 \uac00\uc9c0\uace0 \uc18c\ube44\uc790\uc640 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\ud558\ub2e4<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

\ub9e4\uc2a4\ubbf8\ub514\uc5b4 \uc2dc\ub300 \uc18c\ube44\uc790 \uc778\uc2dd\uc744 \uacf5\ub7b5\ud558\ub294 \uc804\ub7b5\ub4e4<\/p>\n

\uacfc\uac70\uc758 \ubbf8\ub514\uc5b4\ub294 4\ub300 \ub9e4\uccb4\uac00 \uc911\uc2ec\uc778 (TV, \ub77c\ub514\uc624, \uc2e0\ubb38, \uc7a1\uc9c0) ATL\uad11\uace0\ub85c, \ud558\ub098\uc758 \ucee8\uc149\uc744 \ub2f4\uc544, \uc804\ub2ec\ud558\uace0 \uc2f6\uc740 \ud654\ub450\uac00 \ubb34\uc5c7\uc778\uc9c0, \uc5b4\ub5bb\uac8c \uc774\uc57c\uae30\ud574\uc57c \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\ub2ec\ub420\uc9c0, \uc5b4\ub514\uc5d0 \uad11\uace0\ub97c \uc9d1\ud589\ud560 \uac83\uc778\uc9c0\ub97c \ub2e4\ub8e8\uba70 \uc18c\ube44\uc790 \uc778\uc2dd \uc18d\uc5d0 \uad11\uace0\ud558\ub294 \ube0c\ub79c\ub4dc \ub610\ub294 \uae30\uc5c5\uc758 \uc81c\ud488\uc774 \uae30\uc5b5\ud558\ub3c4\ub85d \uac01\uc778\ud558\uac70\ub098 \uae0d\uc815\uc801\uc778 \uc774\ubbf8\uc9c0\ub85c \uc778\uc2dd\uc758 \uc804\ud658\uc73c\ub85c \ud5a5\ud6c4, \uc18c\ube44\uc790\uac00 \ud574\ub2f9 \uce74\ud14c\uace0\ub9ac(\uc2dc\uc7a5)\uc5d0\uc11c \uad6c\ub9e4\ub97c \uace0\ub824\ud560 \ub54c \ucd5c\uc885\uc801\uc73c\ub85c \uc6b0\ub9ac \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub85c \uad6c\ub9e4 \uacb0\uc815\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud558\ub294 \ubc29\uc2dd\uc774 \uc600\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ud6a8\uacfc\uc801\uc73c\ub85c \ub2ff\uc744 \uc218 \uc788\ub294 \uc5f0\uad6c\uc790 \ucc30\uc2a4 \ud504\ub808\uc774\uc800 (Charles Frazer)\uc758 \uad11\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc804\ub7b5\uc740 \ucd1d 7\uac00\uc9c0\ub85c 1. \ud3ec\uad04\uc801 \uc804\ub7b5 (\uc81c\ud488 \uce74\ud14c\uace0\ub9ac \ub0b4\uc5d0 \ubc94\uc6a9\uc801\uc778 \uba54\uc2dc\uc9c0\ub97c \uac00\uc9c0\uace0 \uc774\uc57c\uae30\ud558\ub294 \uc804\ub7b5) 2. \uc120\uc810 \uc804\ub7b5 (\uc81c\ud488\uc758 \uac15\uc810\uc744 \ud0c0 \uc81c\ud488\ub4e4 \ubcf4\ub2e4 \uba3c\uc800 \uc54c\ub9ac\uba70 \uc120\uc810\ud558\ub294 \uc804\ub7b5) 3. USP \uc804\ub7b5 (\uc81c\ud488 \uace0\uc720\uc758 \ud2b9\uc7a5\uc810\uc744 \uc5b4\ud544\ud558\ub294 \uc804\ub7b5) 4. \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0 \uc804\ub7b5 (\uacbd\uc7c1 \ube0c\ub79c\ub4dc \ubcf4\ub2e4 \ucc28\ubcc4\ub41c \uc774\ubbf8\uc9c0\ub97c \uac00\uc9c0\uace0 \uc18c\ube44\uc790\uc5d0 \uac10\uc131\uc801\uc778 \uce21\uba74\uc73c\ub85c \uc811\uadfc\ud558\ub294 \uc804\ub7b5) 5. \ud3ec\uc9c0\uc154\ub2dd \uc804\ub7b5 (\ud0c0 \uacbd\uc7c1\uc0ac \ub300\ube44 \uc778\uc2dd \uc0c1\uc5d0 \uace0\uc720\ud55c \ud3ec\uc9c0\uc158\uc744 \ub9cc\ub4dc\ub294 \uc804\ub7b5) 6. \uacf5\uba85\uc804\ub7b5 (\ube0c\ub79c\ub4dc\uc758 \ubcf8\uc9c8\uc801\uc778 \uc5c5\uc744 \uc8fc\uc81c\ub85c \uacf5\uac10\ub300\ub97c \ud615\uc131\ud558\uba70 \ube0c\ub79c\ub4dc\uc640 \uc18c\ube44\uc790 \uc0ac\uc774 \uc5f0\ub300\uac10\uc744 \ud615\uc131\ud558\ub294 \uc804\ub7b5) 7. \uc815\uc11c \uc804\ub7b5 (\uc18c\ube44\uc790\uc758 \ud638\uc751\uc744 \uc77c\uc73c\ud0ac\ud55c\ub9cc \ub17c\ub9ac\uc801\uc73c\ub860 \uc15c\uba85\ud558\uae30 \uc5b4\ub824\uc6b4 \uc804\ub7b5)\uc774 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 1. \uc11c\ub860 \ub274\ubbf8\ub514\uc5b4 \uc2dc\ub300, ATL\uad11\uace0\ub97c \ub118\uc5b4 ATL\uacfc BTL\uc774 \uacb0\ud569\ud55c \ud1b5\ud569\uc801\uc778TTL \uad11\uace0 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc73c\ub85c 2. \ubcf8\ub860 \ub9e4\uc2a4\ubbf8\ub514\uc5b4 \uc2dc\ub300 \uc18c\ube44\uc790 \uc778\uc2dd\uc744 \uacf5\ub7b5\ud558\ub294 \uc804\ub7b5\ub4e4 -\ucc30\uc2a4 \ud504\ub808\uc774\uc800 (Charles Frazer)\uc758 7\uac00\uc9c0 \uad11\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc804\ub7b5 1) \ud3ec\uad04\uc801 \uc804\ub7b5 (Generic Strategy) 2) \uc120\uc810 \uc804\ub7b5 (Preemptive Strategy) 3) USP \uc804\ub7b5 (Unique Selling Proposition) 4) \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0 \uc804\ub7b5 (Brand Image Strategy) 5) \ud3ec\uc9c0\uc154\ub2dd \uc804\ub7b5 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[5484,17623,23179,15775,12171,18945,23176,11982,23177,23178],"class_list":["post-18100","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-atl","tag-btl","tag-charles-frazer","tag-chest-bottle","tag-focuspdca","tag-18945","tag-23176","tag-11982","tag-23177","tag-23178"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/18100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=18100"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/18100\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=18100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=18100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=18100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}