{"id":22424,"date":"2025-11-15T09:01:58","date_gmt":"2025-11-15T00:01:58","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2025\/11\/15\/22424\/"},"modified":"2025-11-15T09:01:58","modified_gmt":"2025-11-15T00:01:58","slug":"%ec%82%ac%ed%9a%8c%eb%b3%b5%ec%a7%80%ea%b8%b0%ea%b4%80%ec%9d%98-%ed%9b%84%ec%9b%90%ec%9e%90-%ea%b0%9c%eb%b0%9c%ec%9d%84-%ec%9c%84%ed%95%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b3%bc%ec%a0%95%ec%97%90","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2025\/11\/15\/22424\/","title":{"rendered":"\uc0ac\ud68c\ubcf5\uc9c0\uae30\uad00\uc758 \ud6c4\uc6d0\uc790 \uac1c\ubc1c\uc744 \uc704\ud55c \ub9c8\ucf00\ud305 \uacfc\uc815\uc5d0 \ub300\ud574 \uc124\uba85\ud558\uc2dc\uc624"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/image4.happycampus.com\/Production\/thumb212\/2024\/03\/13\/data29535129-0001.jpg\"><img decoding=\"async\" src=\"https:\/\/image4.happycampus.com\/Production\/thumb212\/2024\/03\/13\/data29535129-0002.jpg\"><\/p>\n<p><strong>\ubaa9\ucc28<\/strong><\/p>\n<p>\uc0ac\ud68c\ubcf5\uc9c0\uae30\uad00\uc758 \ud6c4\uc6d0\uc790 \uac1c\ubc1c\uc744 \uc704\ud55c \ub9c8\ucf00\ud305 \uacfc\uc815\uc5d0 \ub300\ud574 \uc124\uba85\ud558\uc2dc\uc624<br \/>\n1) \uae30\uad00\ud658\uacbd\ubd84\uc11d<br \/>\n2) \ub9c8\ucf00\ud305 \uc870\uc0ac<br \/>\n3) \ub9c8\ucf00\ud305 \ubaa9\ud45c\uc124\uc815<br \/>\n4) \uc2dc\uc7a5\ubd84\uc11d<br \/>\n5) \ub9c8\ucf00\ud305\ub3c4\uad6c\uc758 \uc124\uc815<br \/>\n6) \ub9c8\ucf00\ud305 \uc2e4\ud589<br \/>\n7) \ub9c8\ucf00\ud305 \ud3c9\uac00<br \/>\n* \ucc38\uace0\ubb38\ud5cc<\/p>\n<p><strong>\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n<p>\uc0ac\ud68c\ubcf5\uc9c0\uae30\uad00\uc758 \ud6c4\uc6d0\uc790 \uac1c\ubc1c\uc744 \uc704\ud55c \ub9c8\ucf00\ud305 \uacfc\uc815\uc5d0 \ub300\ud574 \uc124\uba85\ud558\uc2dc\uc624<\/p>\n<p>\uc0ac\ud68c\ubcf5\uc9c0\uc870\uc9c1\uc758 \ub9c8\ucf00\ud305 \uacfc\uc815\uc740 \ubcf5\uc7a1\ud558\uace0 \ub3d9\ud0dc\uc801 \uacfc\uc815\uc744 \uac70\uccd0 \uc774\ub8e8\uc5b4\uc9c0\uace0 \ub610\ud55c \uc5ec\ub7ec \ub2e8\uacc4\uc758 \uc5f0\uc18d\uc801\uc778 \uacfc\uc815\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9c4\ub2e4. \uc774\ub7ec\ud55c \ubcf5\uc7a1\ud55c \uc0ac\ud68c\ubcf5\uc9c0\uc870\uc9c1\uc758 \ub9c8\ucf00\ud305 \uacfc\uc815\ub4e4\uc5d0 \ub300\ud574 \ud559\uc790\ub4e4\ub9c8\ub2e4 \uc544\ub798\uc758 \ud45c\uc640 \uac19\uc774 \uac01\uac01 \uc5ec\ub7ec \ub2e8\uacc4\ub85c \ubd84\ub958\ud558\uace0 \uc788\ub2e4.<\/p>\n<p>[\ud45c] \uc0ac\ud68c\ubcf5\uc9c0\uc870\uc9c1\uc758 \ub9c8\ucf00\ud305 \uacfc\uc815<\/p>\n<p>\ucf54\ud2c0\ub7ec, \ub9ac\ubca0\ud1a0\uc640 \ub9ac(Kotler, Robeto, &#038; Lee, 2002) \ub294 \uc0ac\ud68c\ub9c8\ucf00\ud305 \ud658\uacbd\ubd84\uc11d, \ubaa9\ud45c\uccb4\uacc4 \uacb0\uc815, \uc0ac\ud68c\ub9c8\ucf00\ud305 \uc804\ub7b5\uacfc \uc218\ub9bd, \uc0ac\ud68c\ub9c8\ucf00\ud305 \ud504\ub85c\uadf8\ub7a8 \uc6b4\uc601\uad00\ub9ac \ub4f1 4\ub2e8\uacc4\ub85c \ubd84\ub958\ud558\uc600\ub2e4. \ubc15\uc131\uc5f0(1998) \uc740 \uc0c1\ud669\ubd84\uc11d, \uc138\ubd84\uc2dc\uc7a5 \ub9c8\ucf00\ud305 \uc804\ub7b5 \uc218\ub9bd, \uc2dc\uc7a5\uc138\ubd84\ud654, \ud45c\uc801\uc2dc\uc7a5 \uc120\uc815, \ud3ec\uc9c0\uc154\ub2dd, \ub9c8\ucf00\ud305\ubbf9\uc2a4 \uc218\ub9bd, \ub9c8\ucf00\ud305\ud65c\ub3d9\uc758 \uc870\uc815 \ubc0f \ud1b5\uc81c \ub4f1 7\ub2e8\uacc4\ub85c \ubd84\ub958\ud558\uc600\ub2e4. \uc815\ubb34\uc131(2003) \uc740 \ud658\uacbd\ubd84\uc11d, \ub9c8\ucf00\ud305 \uc870\uc0ac, \ubaa9\ud45c\uc124\uc815, \uc2dc\uc7a5\ubd84\uc11d, \ub9c8\ucf00\ud305\ub3c4\uad6c \uc124\uc815, \ub9c8\ucf00\ud305 \uc2e4\ud589, \ub9c8\ucf00\ud305 \ud3c9\uac00 \ub4f1 7\ub2e8\uacc4\ub85c \ubd84\ub958\ud558\uc600\ub2e4.<br \/>\n\ub8e8\uc18c(Rosso, 1991) \ub294 \uc880 \ub354 \uc138\ubd84\ud558\uc5ec \uae30\uad00\ud658\uacbd\ubd84\uc11d, \uc2dc\uc7a5\uc695\uad6c\ubd84\uc11d, \ud504\ub85c\uadf8\ub7a8 \ubaa9\uc801\uc124\uc815, \uae30\ubd80\uc2dc\uc7a5\ubd84\uc11d, \ub9c8\ucf00\ud305\ub3c4\uad6c \uc124\uc815, \uc7a0\uc7ac\uc801 \uae30\ubd80\uc2dc\uc7a5\ucd9c\ucc98 \uaddc\uba85, \ub9c8\ucf00\ud305 \uacc4\ud68d \uc791\uc131, \uc790\uc6d0\ubd09\uc0ac\uc790 \ud65c\uc6a9, \ub9c8\ucf00\ud305 \uc2e4\ud589, \ub9c8\ucf00\ud305 \ud3c9\uac00 \ub4f1 10\ub2e8\uacc4\ub85c \ubd84\ub958\ud558\uc600\ub2e4.<br \/>\n\uc0c1\uae30\uc5d0\uc11c \uc0b4\ud3b4\ubcf8 \ubc14\uc640 \uac19\uc774 \ud559\uc790\ub9c8\ub2e4 \uc0ac\ud68c\ubcf5\uc9c0\uc870\uc9c1\uc758 \ub9c8\ucf00\ud305 \ub2e8\uacc4\ub97c \uac01\uae30 \ub2e4\ub974\uac8c \ubd84\ub958\ud558\uace0 \uc788\uc9c0\ub9cc \uadf8 \ub0b4\uc6a9\uc744 \uc0b4\ud3b4\ubcf4\uba74 \uc5b4\ub290 \uc815\ub3c4 \uacf5\ud1b5\uc810\uc744 \uc9c0\ub2c8\uace0 \uc788\ub2e4. \uc774\ub7f0 \uacf5\ud1b5\uc810\uc744 \ud1a0\ub300\ub85c \ud558\uc5ec \uc5ec\uae30\uc11c\ub294 \uc0ac\ud68c\ubcf5\uc9c0\uc870\uc9c1\uc758 \ub9c8\ucf00\ud305 \uacfc\uc815\uc744 \uae30\uad00\ud658\uacbd \ubd84\uc11d, \ub9c8\ucf00\ud305 \uc870\uc0ac, \ub9c8\ucf00\ud305 \ubaa9\ud45c\uc124\uc815, \uc2dc\uc7a5\ubd84\uc11d, \ub9c8\ucf00\ud305\ub3c4\uad6c \uc124\uc815, \ub9c8\ucf00\ud305 \uc2e4\ud589, \ub9c8\ucf00\ud305 \ud3c9\uac00 \ub4f1\uc758 7\ub2e8\uacc4\ub85c \ubd84\ub958\ud558\uace0 \uadf8 \ub0b4\uc6a9\uc5d0 \ub300\ud574 \uc0b4\ud3b4\ubcf4\uace0\uc790 \ud55c\ub2e4.<\/p>\n<p>\ucd9c\ucc98 : <a href=\"https:\/\/www.happycampus.com\/report-doc\/29535129\/\" target=\"_blank\">\ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ubaa9\ucc28 \uc0ac\ud68c\ubcf5\uc9c0\uae30\uad00\uc758 \ud6c4\uc6d0\uc790 \uac1c\ubc1c\uc744 \uc704\ud55c \ub9c8\ucf00\ud305 \uacfc\uc815\uc5d0 \ub300\ud574 \uc124\uba85\ud558\uc2dc\uc624 1) \uae30\uad00\ud658\uacbd\ubd84\uc11d 2) \ub9c8\ucf00\ud305 \uc870\uc0ac 3) \ub9c8\ucf00\ud305 \ubaa9\ud45c\uc124\uc815 4) \uc2dc\uc7a5\ubd84\uc11d 5) \ub9c8\ucf00\ud305\ub3c4\uad6c\uc758 \uc124\uc815 6) \ub9c8\ucf00\ud305 \uc2e4\ud589 7) \ub9c8\ucf00\ud305 \ud3c9\uac00 * \ucc38\uace0\ubb38\ud5cc \ubcf8\ubb38\ub0b4\uc6a9 \uc0ac\ud68c\ubcf5\uc9c0\uae30\uad00\uc758 \ud6c4\uc6d0\uc790 \uac1c\ubc1c\uc744 \uc704\ud55c \ub9c8\ucf00\ud305 \uacfc\uc815\uc5d0 \ub300\ud574 \uc124\uba85\ud558\uc2dc\uc624 \uc0ac\ud68c\ubcf5\uc9c0\uc870\uc9c1\uc758 \ub9c8\ucf00\ud305 \uacfc\uc815\uc740 \ubcf5\uc7a1\ud558\uace0 \ub3d9\ud0dc\uc801 \uacfc\uc815\uc744 \uac70\uccd0 \uc774\ub8e8\uc5b4\uc9c0\uace0 \ub610\ud55c \uc5ec\ub7ec \ub2e8\uacc4\uc758 \uc5f0\uc18d\uc801\uc778 \uacfc\uc815\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9c4\ub2e4. \uc774\ub7ec\ud55c \ubcf5\uc7a1\ud55c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2729,27625,27624],"class_list":["post-22424","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-2729","tag-27625","tag-27624"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/22424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=22424"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/22424\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=22424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=22424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=22424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}