{"id":23582,"date":"2025-11-27T09:01:08","date_gmt":"2025-11-27T00:01:08","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2025\/11\/27\/23582\/"},"modified":"2025-11-27T09:01:08","modified_gmt":"2025-11-27T00:01:08","slug":"%ec%82%ac%ed%9a%8c%eb%b3%b5%ec%a7%80%ea%b8%b0%ea%b4%80-%eb%a7%88%ec%bc%80%ed%8c%85%ea%b3%bc-%ed%99%8d%eb%b3%b4","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2025\/11\/27\/23582\/","title":{"rendered":"\uc0ac\ud68c\ubcf5\uc9c0\uae30\uad00 \ub9c8\ucf00\ud305\uacfc \ud64d\ubcf4"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

I. \ub9c8\ucf00\ud305\uc758 \uc758\uc758
\nII. \uc0ac\ud68c\ubcf5\uc9c0\uae30\uad00 \ub9c8\ucf00\ud305 \ubaa8\ub378
\nIII. \uc0ac\ud68c\ubcf5\uc9c0\uae30\uad00 \ub9c8\ucf00\ud305\uacfc \ud64d\ubcf4
\n\u2163. \ucc38\uace0\ubb38\ud5cc<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

\ub9c8\ucf00\ud305(Marketing)\uc744 \uc0ac\ud68c\uacbd\uc81c\uc801 \uacac\uc9c0\uc5d0\uc11c \uc815\uc758\ud558\uba74 ‘\uc0ac\ud68c\uc801\uc73c\ub85c \uc0dd\uc0b0\ub41c \uc0c1\ud488\uc774 \uc0dd\uc0b0\uc790\ub85c\ubd80\ud130 \uc18c\ube44\uc790 \ub610\ub294 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc0ac\ud68c\uc801\uc73c\ub85c \uc720\ud1b5\ub418\uc5b4 \uac00\ub294 \ud604\uc0c1’\uc774\ub77c\uace0 \ud560 \uc218 \uc788\ub2e4. \ub610\ud55c \ub9c8\ucf00\ud305\uc5d0 \ub300\ud558\uc5ec \ud559\uacc4\uc5d0\uc11c\ub294 \ubbf8\uad6d \ub9c8\ucf00\ud305\ud559\ud68c\uc815\uc758\uc704\uc6d0\ud68c(The Committee on Definitions of the American Marketing Association)\ub294 \ub9c8\ucf00\ud305\uc744 ‘\uc0dd\uc0b0\uc790\ub85c\ubd80\ud130 \uc18c\ube44\uc790 \ub610\ub294 \uc0ac\uc6a9\uc790\uc5d0\uac8c\ub85c \uc0c1\ud488, \uc11c\ube44\uc2a4\uac00 \ud750\ub974\ub3c4\ub85d \uad00\ub9ac\ud558\ub294 \ubaa8\ub4e0 \uae30\uc5c5 \ud65c\ub3d9\uc758 \uc218\ud589(the performance of the business activities that direct the flow of goods and services from producer to consumer or user)’\uc774\ub77c\uace0 \uc815\uc758\ud558\uace0 \uc788\ub2e4. \uadf8\ub7ec\ub098 \ub9c8\ucf00\ud305\uc774 \ub2e8\uc21c\ud55c \ud310\ub9e4\uc758 \uc758\ubbf8\ub9cc\uc744 \uac16\ub294 \uac83\uc740 \uc544\ub2c8\uace0 \ub9c8\ucf00\ud305\uc740 ‘\uc870\uc9c1\uc758 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud558\uc5ec \ud45c\uc801\uc2dc\uc7a5(target markets)\uc5d0\uc11c \uc790\ubc1c\uc801\uc778 \uac00\uce58\uc758 \uad50\ud658(voluntary exchanges of values)\uc774 \uc774\ub8e8\uc5b4\uc9c0\ub3c4\ub85d \ub9cc\ub4e4\uc5b4\uc9c4 \ud504\ub85c\uadf8\ub7a8\uc758 \ubd84\uc11d(analysis), \uacc4\ud68d(Planning), \uc9d1\ud589(implementation), \uc870\uc815(control)\uc774\ub2e4.
\n\uadf8\uac83\uc774 \uc870\uc9c1\uc774 \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \ubb3c\ud488\uc744 \ud45c\uc801\uc2dc\uc7a5\uc758 \uc695\uad6c\uc5d0 \ub530\ub77c \uacb0\uc815\ud558\uba70, \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc54c\ub9ac\uace0 \ub3d9\uae30\ub97c \ubd80\uc5ec\ud558\uace0 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ud6a8\uacfc\uc801\uc778 \uac00\uaca9\uc124\uc815(Pricing)\uacfc \ud64d\ubcf4(communication), \uadf8\ub9ac\uace0 \uc720\ud1b5\uacbd\ub85c(distribution)\ub97c \uc0ac\uc6a9\ud558\ub294 \uac83\uc5d0 \ub2ec\ub824 \uc788\ub2e4’\ub77c\uace0 \uc815\uc758\ud55c\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 I. \ub9c8\ucf00\ud305\uc758 \uc758\uc758 II. \uc0ac\ud68c\ubcf5\uc9c0\uae30\uad00 \ub9c8\ucf00\ud305 \ubaa8\ub378 III. \uc0ac\ud68c\ubcf5\uc9c0\uae30\uad00 \ub9c8\ucf00\ud305\uacfc \ud64d\ubcf4 \u2163. \ucc38\uace0\ubb38\ud5cc \ubcf8\ubb38\ub0b4\uc6a9 \ub9c8\ucf00\ud305(Marketing)\uc744 \uc0ac\ud68c\uacbd\uc81c\uc801 \uacac\uc9c0\uc5d0\uc11c \uc815\uc758\ud558\uba74 ‘\uc0ac\ud68c\uc801\uc73c\ub85c \uc0dd\uc0b0\ub41c \uc0c1\ud488\uc774 \uc0dd\uc0b0\uc790\ub85c\ubd80\ud130 \uc18c\ube44\uc790 \ub610\ub294 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc0ac\ud68c\uc801\uc73c\ub85c \uc720\ud1b5\ub418\uc5b4 \uac00\ub294 \ud604\uc0c1’\uc774\ub77c\uace0 \ud560 \uc218 \uc788\ub2e4. \ub610\ud55c \ub9c8\ucf00\ud305\uc5d0 \ub300\ud558\uc5ec \ud559\uacc4\uc5d0\uc11c\ub294 \ubbf8\uad6d \ub9c8\ucf00\ud305\ud559\ud68c\uc815\uc758\uc704\uc6d0\ud68c(The Committee on Definitions of the American Marketing Association)\ub294 \ub9c8\ucf00\ud305\uc744 ‘\uc0dd\uc0b0\uc790\ub85c\ubd80\ud130 \uc18c\ube44\uc790 \ub610\ub294 \uc0ac\uc6a9\uc790\uc5d0\uac8c\ub85c \uc0c1\ud488, \uc11c\ube44\uc2a4\uac00 \ud750\ub974\ub3c4\ub85d […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[27998,11191,1445],"class_list":["post-23582","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-gs25-","tag-11191","tag-1445"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/23582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=23582"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/23582\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=23582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=23582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=23582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}