{"id":25226,"date":"2025-12-14T09:00:09","date_gmt":"2025-12-14T00:00:09","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2025\/12\/14\/25226\/"},"modified":"2025-12-14T09:00:09","modified_gmt":"2025-12-14T00:00:09","slug":"%ec%bd%94%ec%b9%b4%ec%bd%9c%eb%9d%bc-5-force-model-%eb%b6%84%ec%84%9d%ea%b3%bc-%eb%a7%88%ec%bc%80%ed%8c%85-swotstp4p%ec%a0%84%eb%9e%b5-%eb%b6%84%ec%84%9d-%eb%b0%8f-%ec%bd%94%ec%b9%b4%ec%bd%9c","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2025\/12\/14\/25226\/","title":{"rendered":"\ucf54\uce74\ucf5c\ub77c 5 Force Model \ubd84\uc11d\uacfc \ub9c8\ucf00\ud305 SWOT,STP,4P\uc804\ub7b5 \ubd84\uc11d \ubc0f \ucf54\uce74\ucf5c\ub77c \ud5a5\ud6c4 \ub9c8\ucf00\ud305\uc804\ub7b5 \ubc29\uc548 \uc81c\uc2dc"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

1. \ucf54\uce74\ucf5c\ub77c \uae30\uc5c5\uc18c\uac1c<\/p>\n

2. \ucf54\uce74\ucf5c\ub77c 5 Force Model \ubd84\uc11d<\/p>\n

3. \ucf54\uce74\ucf5c\ub77c SWOT\ubd84\uc11d
\n(1) Strength
\n(2) Weakness
\n(3) Opportunity
\n(4) Threat<\/p>\n

4. \ucf54\uce74\ucf5c\ub77c STP\ubd84\uc11d
\n(1) Segmentation
\n(2) Targeing
\n(3) Positioning<\/p>\n

5. \ucf54\uce74\ucf5c\ub77c \ub9c8\ucf00\ud305 4P\uc804\ub7b5 \ubd84\uc11d
\n(1) Product
\n(2) Price
\n(3) Place
\n(4) Promotion <\/p>\n

6. \ud5a5\ud6c4 \ub9c8\ucf00\ud305\uc804\ub7b5 \ubc29\uc548 \uc81c\uc2dc<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

1. \ucf54\uce74\ucf5c\ub77c \uae30\uc5c5\uc18c\uac1c<\/p>\n

1886\ub144 \uc57d\uc0ac\uc778 \uc874 \ud3a8\ubc84\ud2f4\uc5d0 \uc758\ud574 \ub450\ub1cc\uac15\uc7a5\uc81c\ub85c \uac1c\ubc1c\ub41c \ucf54\uce74\ucf5c\ub77c\ub294 \uc774\ud6c4
\n\uc544\uc0ac \uce94\ub4e4\ub7ec\uc5d0 \uc758\ud574 \ub300\uc911\ud654\ub41c \uc774\ud6c4 \ucf54\uce74\ucf5c\ub77c \ucef4\ud37c\ub2c8\uc5d0\uc11c \ub9cc\ub4e0 \ub300\ud45c\uc801\uc778 \uccad\ub7c9\uc74c\ub8cc \ube0c\ub79c\ub4dc\ub85c \uc131\uc7a5\ud558\uc600\ub2e4.
\n\uc774\ub7ec\ud55c \ucf54\uce74\ucf5c\ub77c\ub294 \uc804\uc138\uacc4 \uc74c\ub8cc\uc2dc\uc7a5 \uc810\uc720\uc728 1\uc704\uae30\uc5c5\uc784\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uafb8\uc900\ud55c \ud601\uc2e0\uacfc \uacf5\uaca9\uc801\uc778 \ub9c8\ucf00\ud305\uc73c\ub85c \uc9c0\uc18d\uc801\uc73c\ub85c \uc131\uc7a5\ud558\uace0 \uc788\ub294 \ube0c\ub79c\ub4dc\uc774\ub2e4.<\/p>\n

2. \ucf54\uce74\ucf5c\ub77c 5 Force Model \ubd84\uc11d<\/p>\n

(1) \uc0b0\uc5c5\ub0b4 \uacbd\uc7c1\uc790
\n\ucf54\uce74\ucf5c\ub77c\uc5d0\uac8c \uac00\uc7a5 \uac15\ub825\ud55c \uacbd\uc7c1\uc790\ub294 ‘\ud3a9\uc2dc’\ub2e4. \ucf54\uce74\ucf5c\ub77c\uc640 \ud3a9\uc2dc\uc758 \uacbd\uc7c1\uc740 ‘\ucf5c\ub77c \uc804\uc7c1’\uc774\ub77c\uace0 \ud45c\ud604 \ub420 \ub9cc\ud07c \ub458\uc740 \uac15\ub825\ud55c \ube0c\ub79c\ub4dc \uac00\uce58\uc640 \uacbd\uc81c\ub825, \uc790\ubd80\uc2ec\uc744 \uac00\uc9c4 \uacbd\uc7c1\uc790\uc774\ub2e4. \ucd5c\uadfc \ubbf8\uad6d\uc2dc\uc7a5\uc5d0\uc11c\ub294 \ucf54\uce74\ucf5c\ub77c\uac00 \ud3a9\uc2dc\uc5d0\uac8c \ubc00\ub824\ub098 \uc788\ub294 \uc2e4\uc815\uc774\uc9c0\ub9cc \uc804 \uc138\uacc4\ub97c \ubc94\uc704\ub85c \ud560 \ub54c\ub294 \ucf54\uce74\ucf5c\ub77c\uc758 \uc810\uc720\uc728\uacfc \uc778\uc9c0\ub3c4\uac00 \uc555\ub3c4\uc801\uc774\ub2e4.
\n\uae00\ub85c\ubc8c \uae30\uc5c5\uc778 \ud3a9\uc2dc\ub098 \ub124\uc2ac\ub808 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uad6d\ub0b4 \ube0c\ub79c\ub4dc \uacbd\uc6b0 \ub86f\ub370 \uc74c\ub8cc, \ud574\ud0dc \uc74c\ub8cc \ub4f1 \uc73c\ub85c \ub2e4\uc591\ud558\uae30 \ub54c\ubb38\uc5d0 \uce58\uc5f4\ud55c \uacbd\uc7c1\uc744 \ud558\uace0 \uc788\ub2e4\uace0 \ubcfc \uc218 \uc788\ub2e4. <\/p>\n

(2) \uc2e0\uaddc\uc9c4\uc785\uc790\uc758 \uc704\ud611
\n\ucf54\uce74\ucf5c\ub77c\uac00 \uc774\ub044\ub294 \uc74c\ub8cc \uc0b0\uc5c5\uc758 \uc9c4\uc785\uc7a5\ubcbd\uc740 \ub9e4\uc6b0 \ub192\ub2e4. \uc6b0\uc120 \ucf54\uce74\ucf5c\ub77c\uac00 \uae00\ub85c\ubc8c \uc74c\ub8cc \uc2dc\uc7a5\uc5d0 \uc788\ub2e4\ub294 \uc810\uc744 \ube44\ucdb0\ubcf4\uba74, \uc0c8\ub85c \uc9c4\uc785\ud558\uae30 \uc704\ud574\uc11c\ub294 \ucd08\uae30\ube44\uc6a9\uc774 \ub9e4\uc6b0 \ub9ce\uc774 \uc18c\uc694\ub41c\ub2e4.<\/p>\n

(3) \uacf5\uae09\uc790\uc758 \uad50\uc12d\ub825
\n\uc77c\ubc18 \ub9c8\ud2b8\ub098 \uc911\uc18c \uc74c\uc2dd\uc810\uc758 \uacbd\uc6b0 supplier power\uac00 \ub354 \uac15\ub825\ud558\ub2e4. <\/p>\n

(4) \uad6c\ub9e4\uc790\uc758 \uad50\uc12d\ub825
\n\ucf54\uce74\ucf5c\ub77c\ub97c \uc0c1\ub300\ud558\ub294 \uae30\uc5c5\uc758 buyer power\ub294 \uac15\ud558\uae30\ub3c4 \ud558\uace0 \uc57d\ud558\uae30\ub3c4 \ud558\ub2e4. \uc6b0\uc120 \ud328\uc2a4\ud2b8\ud478\ub4dc \ud68c\uc0ac\uc758 \uacbd\uc6b0, buyer power\uac00 \ub9e4\uc6b0 \uac15\ud558\ub2e4. \ud328\uc2a4\ud2b8\ud478\ub4dc\uc758 \uacbd\uc6b0 \ucf5c\ub77c\uac00 \ud544\uc218\uc694\uc18c\uc774\uace0, \ucf54\uce74\ucf5c\ub77c \uc544\ub2c8\uba74 \ud3a9\uc2dc\ub97c \uc138\ud2b8\uba54\ub274\uc5d0 \uac19\uc774 \uad6c\uc131\ud560 \uc218 \ubc16\uc5d0 \uc5c6\ub2e4. \uc774\uc5d0 \ucf54\uce74\ucf5c\ub77c\ub294 \ud3a9\uc2dc\uc640 \ud328\uc2a4\ud2b8\ud478\ub4dc \ud68c\uc0ac\uc5d0 \ub0a9\ud488\ud558\uae30 \uc704\ud574 \uacbd\uc7c1\ud55c\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 1. \ucf54\uce74\ucf5c\ub77c \uae30\uc5c5\uc18c\uac1c 2. \ucf54\uce74\ucf5c\ub77c 5 Force Model \ubd84\uc11d 3. \ucf54\uce74\ucf5c\ub77c SWOT\ubd84\uc11d (1) Strength (2) Weakness (3) Opportunity (4) Threat 4. \ucf54\uce74\ucf5c\ub77c STP\ubd84\uc11d (1) Segmentation (2) Targeing (3) Positioning 5. \ucf54\uce74\ucf5c\ub77c \ub9c8\ucf00\ud305 4P\uc804\ub7b5 \ubd84\uc11d (1) Product (2) Price (3) Place (4) Promotion 6. \ud5a5\ud6c4 \ub9c8\ucf00\ud305\uc804\ub7b5 \ubc29\uc548 \uc81c\uc2dc \ubcf8\ubb38\ub0b4\uc6a9 1. \ucf54\uce74\ucf5c\ub77c \uae30\uc5c5\uc18c\uac1c 1886\ub144 \uc57d\uc0ac\uc778 \uc874 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[16032,31373,31371,31370,31368,31367,31372,31369],"class_list":["post-25226","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-16032","tag-31373","tag--stp","tag--swot","tag-31368","tag-31367","tag-31372","tag-31369"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/25226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=25226"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/25226\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=25226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=25226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=25226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}