{"id":27416,"date":"2026-01-04T09:01:35","date_gmt":"2026-01-04T00:01:35","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/01\/04\/27416\/"},"modified":"2026-01-04T09:01:35","modified_gmt":"2026-01-04T00:01:35","slug":"%eb%a7%88%ec%bc%80%ed%8c%85marketing%ec%9d%80-19%ec%84%b8%ea%b8%b0-%ed%9b%84%eb%b0%98-%ed%98%b9%ec%9d%80-20%ec%84%b8%ea%b8%b0-%ec%b4%88%eb%b0%98%ec%97%90-%eb%af%b8%ea%b5%ad%ec%9d%84-%ec%a4%91","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/01\/04\/27416\/","title":{"rendered":"\ub9c8\ucf00\ud305(marketing)\uc740 19\uc138\uae30 \ud6c4\ubc18 \ud639\uc740 20\uc138\uae30 \ucd08\ubc18\uc5d0 \ubbf8\uad6d\uc744 \uc911\uc2ec\uc73c\ub85c \ud0c4\uc0dd\ud55c \ud559\ubb38\uc73c\ub85c, \uc790\uc0ac\uc758 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uac00 \uacbd\uc7c1\uc0ac\uc758 \uadf8\uac83\ubcf4\ub2e4 \uc18c\ube44\uc790\uc5d0\uac8c \uc6b0\uc120\uc801\uc73c\ub85c \uc120\ud0dd\ub420 \uc218 \uc788\ub3c4\ub85d \ud558\uae30 \uc704\ud574 \ud589\ud558\ub294 \ubaa8\ub4e0 \uc81c\ubc18 \ud65c\ub3d9\ub4e4\uc744 \uc758\ubbf8\ud55c\ub2e4. \ub9c8\ucf00\ud305\uc5d0\uc11c \uac00\uc7a5 \uae30\ubcf8\uc801\uc73c\ub85c \uac16\ub294 \uac1c\ub150\uc740 \uc18c\ube44\uc790\uc758 \ud544\uc694(needs)\uc640 \uc694\uad6c(wants)\uc774\ub2e4. \uc989, \ub9c8\ucf00\ud305\uc740 \uc18c\ube44\uc790\uc758 \ud544\uc694\uc640 \uc694\uad6c\ub97c"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

\u2160. \uc11c\ub860
\n\t1. \ub9c8\ucf00\ud305\uc758 \ub4f1\uc7a5
\n\t\t1). \ud544\uc694(needs)
\n\t\t2). \uc694\uad6c(wants)<\/p>\n

\t2. \ub9c8\ucf00\ud305\uc758 \uc758\ubbf8
\n\t\t1). \ub9c8\ucf00\ud305 \uc804\ub7b5<\/p>\n

\u2161. \ubcf8\ub860
\n\t1. \ub9c8\ucf00\ud305\ud658\uacbd \ubd84\uc11d
\n\t\t1). \ubbf8\uc2dc\uc801 \uad00\uc810\uc758 \ud658\uacbd \ubd84\uc11d
\n\t\t2). \uac70\uc2dc\uc801 \uad00\uc810\uc758 \ud658\uacbd \ubd84\uc11d
\n\t\t3). SWOT\ubd84\uc11d
\n \t2. \ub9c8\ucf00\ud305 \ubaa9\ud45c\uc124\uc815
\n \t\t1). \ucf54\uce74\ucf5c\ub77c\uc758 \uc2ac\ub85c\uac74 \ubcc0\ucc9c\uc0ac<\/p>\n

\t3. STP \uc804\ub7b5
\n\t\t1). Segmentation(\uc2dc\uc7a5 \uc138\ubd84\ud654)
\n\t\t2). Targeting(\ud45c\uc801 \uc2dc\uc7a5 \uc120\uc815)
\n\t\t3). Positioning(\ud3ec\uc9c0\uc154\ub2dd)
\n\t\t4). \uc65c STP\uc804\ub7b5(\ubd84\uc11d)\uc744 \ud574\uc57c \ud558\ub098?
\n\t\t5). STP\uc804\ub7b5 \uc131\uacf5\uc0ac\ub840<\/p>\n

\t4. 4P \uc804\ub7b5
\n\t\t1). 4P \uc804\ub7b5 \uc608\uc2dc<\/p>\n

\u2162. \uacb0\ub860<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

\u2160. \uc11c\ub860<\/p>\n

1. \ub9c8\ucf00\ud305\uc758 \ub4f1\uc7a5<\/p>\n

\ub9c8\ucf00\ud305(marketing)\uc740 19\uc138\uae30 \ud6c4\ubc18 \ud639\uc740 20\uc138\uae30 \ucd08\ubc18\uc5d0 \ubbf8\uad6d\uc744 \uc911\uc2ec\uc73c\ub85c \ud0c4\uc0dd\ud55c \ud559\ubb38\uc73c\ub85c, \uc790\uc0ac\uc758 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uac00 \uacbd\uc7c1\uc0ac\uc758 \uadf8\uac83\ubcf4\ub2e4 \uc18c\ube44\uc790\uc5d0\uac8c \uc6b0\uc120\uc801\uc73c\ub85c \uc120\ud0dd\ub420 \uc218 \uc788\ub3c4\ub85d \ud558\uae30 \uc704\ud574 \ud589\ud558\ub294 \ubaa8\ub4e0 \uc81c\ubc18 \ud65c\ub3d9\ub4e4\uc744 \uc758\ubbf8\ud55c\ub2e4. \ub9c8\ucf00\ud305\uc5d0\uc11c \uac00\uc7a5 \uae30\ubcf8\uc801\uc73c\ub85c \uac16\ub294 \uac1c\ub150\uc740 \uc18c\ube44\uc790\uc758 \ud544\uc694(needs)\uc640 \uc694\uad6c(wants)\uc774\ub2e4. \uc989, \ub9c8\ucf00\ud305\uc740 \uc18c\ube44\uc790\uc758 \ud544\uc694\uc640 \uc694\uad6c\ub97c \ud30c\uc545\ud558\uc5ec \uc774\ub97c \ucda9\uc871\uc2dc\ucf1c\uc8fc\uae30 \uc704\ud55c \uae30\uc5c5\uc758 \uc81c\ubc18 \ud65c\ub3d9\uc744 \ub2e4\ub8e8\uace0 \uc788\ub294 \ud559\ubb38\uc774\ub2e4.<\/p>\n

<\uc911 \ub7b5><\/p>\n

2). Targeting(\ud45c\uc801 \uc2dc\uc7a5 \uc120\uc815) <\/p>\n

Targeting(\ud45c\uc801 \uc2dc\uc7a5 \uc120\uc815)\uc740 \uc2dc\uc7a5\uc744 \uc138\ubd84\ud654\ud558\uc5ec \uac01 \uc2dc\uc7a5\uc758 \ub9e4\ub825\uc744 \ubd84\uc11d\ud558\uace0 \uc77c\ub4e4 \uc911\uc5d0\uc11c \uc5b4\ub5a4 \uc2dc\uc7a5\ub4e4\uc744 \uc120\ud0dd\ud574 \uc9d1\uc911\ud560\uc9c0 \uc815\ud558\ub294 \uac83\uc774\ub2e4. \uc81c\ud488\uc758 \uc774\ubbf8\uc9c0\ub098 \ud2b9\uc9d5\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uc2dc\uc7a5\uc744 \uc120\uc815\ud55c\ub2e4. \uc774\ub54c \ub9c8\ucf00\ud305 \ube44\uc6a9\uc774\ub098 \uc218\uc775 \uc99d\ub300 \ud3ed, \uc2dc\uc7a5\uc758 \uc131\uc7a5\uac00\ub2a5\uc131 \ub4f1\uc744 \uace0\ub824\ud574\uc57c \ud55c\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ud06c\uac8c \uc138 \uac00\uc9c0 \uc804\ub7b5\uc774 \uc788\ub2e4.
\n \ube44\ucc28\ubcc4\uc801 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc740 \ucd08\uae30 \uc2dc\uc7a5\uc5d0\uc11c \ub9ce\uc774 \uc0ac\uc6a9\ub418\uba70 \ub2e4\uc218\uc758 \uacf5\ud1b5\ub41c \uc695\uad6c\uc5d0 \uc9d1\uc911\ud558\ub294 \ub9c8\ucf00\ud305\uc804\ub7b5\uc774\ub2e4. \uc18c\ube44\uc790 \uc18c\uc218\uc758 \uc695\uad6c\ubcf4\ub2e4\ub294 \uacf5\ud1b5\uc758 \uc695\uad6c\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uba70 \ub300\ub7c9\uc0dd\uc0b0\uacfc \ub300\ub7c9\ud310\ub9e4\ub85c \uc0ac\ub78c\ub4e4 \ub9c8\uc74c\uc18d\uc5d0 \uac15\ud558\uac8c \uc0c8\uaca8\uc9c0\uac8c \ud55c\ub2e4. \uc774 \uc804\ub7b5\uc744 \uc0ac\uc6a9\ud558\ub294 \uae30\uc5c5\ub4e4\uc740 \uac00\uc7a5 \ud070 \uc138\ubd84\uc2dc\uc7a5\uc744 \ubaa9\ud45c\ub85c \ud45c\uc900\ud654, \ub300\ub7c9\ud654\ub41c \uc81c\ud488\uc744 \uac1c\ubc1c\ud569\ub2c8\ub2e4…<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 \u2160. \uc11c\ub860 1. \ub9c8\ucf00\ud305\uc758 \ub4f1\uc7a5 1). \ud544\uc694(needs) 2). \uc694\uad6c(wants) 2. \ub9c8\ucf00\ud305\uc758 \uc758\ubbf8 1). \ub9c8\ucf00\ud305 \uc804\ub7b5 \u2161. \ubcf8\ub860 1. \ub9c8\ucf00\ud305\ud658\uacbd \ubd84\uc11d 1). \ubbf8\uc2dc\uc801 \uad00\uc810\uc758 \ud658\uacbd \ubd84\uc11d 2). \uac70\uc2dc\uc801 \uad00\uc810\uc758 \ud658\uacbd \ubd84\uc11d 3). SWOT\ubd84\uc11d 2. \ub9c8\ucf00\ud305 \ubaa9\ud45c\uc124\uc815 1). \ucf54\uce74\ucf5c\ub77c\uc758 \uc2ac\ub85c\uac74 \ubcc0\ucc9c\uc0ac 3. STP \uc804\ub7b5 1). Segmentation(\uc2dc\uc7a5 \uc138\ubd84\ud654) 2). Targeting(\ud45c\uc801 \uc2dc\uc7a5 \uc120\uc815) 3). Positioning(\ud3ec\uc9c0\uc154\ub2dd) 4). \uc65c STP\uc804\ub7b5(\ubd84\uc11d)\uc744 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[29330,34195,34194],"class_list":["post-27416","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-1-","tag-4p","tag-stp-"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/27416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=27416"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/27416\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=27416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=27416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=27416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}