{"id":27924,"date":"2026-01-10T09:00:04","date_gmt":"2026-01-10T00:00:04","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/01\/10\/27924\/"},"modified":"2026-01-10T09:00:04","modified_gmt":"2026-01-10T00:00:04","slug":"%ea%b4%91%ea%b3%a0%ec%9d%98-%ed%9a%a8%ea%b3%bc%ec%a0%81%ec%9d%b8-%ed%81%ac%eb%a6%ac%ec%97%90%ec%9d%b4%ed%8b%b0%eb%b8%8c%eb%a5%bc-%ec%9c%84%ed%95%b4-%ea%b0%96%ec%b6%94%ec%96%b4%ec%95%bc-%ed%95%a0","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/01\/10\/27924\/","title":{"rendered":"\uad11\uace0\uc758 \ud6a8\uacfc\uc801\uc778 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc704\ud574 \uac16\ucd94\uc5b4\uc57c \ud560 \uc804\ub7b5\uacfc \uc694\uc18c\ub4e4\uc744 \uc124\uba85\ud558\uc2dc\uc624"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

\u2160. \uc11c\ub860<\/p>\n

\u2161. \ubcf8\ub860
\n1. \uad11\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc804\ub7b5\uc774\ub780
\n2. \uad11\uace0\uc758 \ud6a8\uacfc\uc801\uc778 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc704\ud574 \uac16\ucd94\uc5b4\uc57c \ud560 \uc804\ub7b5
\n1) \uad11\uace0 \uc18c\uad6c\uc804\ub7b5
\n(1) \uc774\uc131\uc801 \uc18c\uad6c
\n(2) \uac10\uc131\uc801 \uc18c\uad6c
\n2) \uad11\uace0 \ud45c\ud604 \uc804\ub7b5
\n(1) \uce74\ud53c\uc694\uc18c
\n(2) \ube44\uc8fc\uc5bc\uc694\uc18c
\n3) \uad11\uace0 \uba54\uc2dc\uc9c0 \uc804\ub7b5
\n3. \uad11\uace0\uc758 \ud6a8\uacfc\uc801\uc778 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc704\ud574 \uac16\ucd94\uc5b4\uc57c \ud560 \uc694\uc18c
\n1) \uc5b8\uc5b4\uc801 \ud45c\ud604\uc694\uc18c
\n2) \uc2dc\uac01\uc801 \ud45c\ud604\uc694\uc18c
\n3) \uccad\uac01\uc801 \uc694\uc18c
\n4. \ub098\uc758 \uc758\uacac<\/p>\n

\u2162. \uacb0\ub860<\/p>\n

IV. \ucc38\uace0\ubb38\ud5cc<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

\u2160. \uc11c\ub860<\/p>\n

\ubaa8\ub4e0 \ub208\uc73c\ub85c \ubcf4\uc5ec \uc9c0\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc5d0\ub294 \uadf8 \uc774\uba74\uc5d0 \ucca0\uc800\ud558\uace0 \uce58\ubc00\ud55c \uc804\ub7b5\uc774 \uc228\uc5b4 \uc788\uc5b4\uc11c \uc774 \ub458\uc774 \ubd84\ub9ac\ub418\uc5b4 \uc0dd\uac01\ub420 \uc218 \uc5c6\ub294 \uac83\ucc98\ub7fc \ube0c\ub79c\ub529 \uc81c\uace0\ub97c \uc704\ud55c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc5ed\uc2dc \ud45c\ud604\uc5d0 \uc55e\uc11c \uc774\uc804\uc5d0 \uba3c\uc800 \uace0\ubbfc\ub418\uc5b4\uc57c \ud558\ub294 \uac83\uc774 \uc804\ub7b5\uc774\ub77c\uace0 \ud558\uaca0\ub2e4. \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc804\ub7b5(Creative Strategy)\uc774\ub77c\ub294 \ub9d0\uc740 \uc5ec\ub7ec \uac00\uc9c0 \ubc29\uc2dd\uc73c\ub85c \uc815\uc758\ub418\uace0 \uc788\uc73c\ub098, \uc77c\ubc18\uc801\uc73c\ub85c \ub450 \uac00\uc9c0\uac1c\ub150\uc73c\ub85c \uad6c\uc131\ub418\uc5b4 \uc788\ub2e4\uace0 \ubcf4\uace0 \uc788\ub2e4. \uad11\uace0 \uba54\uc2dc\uc9c0\uc758 \uad6c\uc131\uacfc \uc81c\uc2dc\ubc29\ubc95\uc774 \uadf8\uac83\uc774\ub2e4. \uc774\ub7f0 \uc810\uc5d0\uc11c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc804\ub7b5\uc740 \uad11\uace0\ubb3c\uc774 \ubb34\uc5c7\uc744(Whatissaid), \uc5b4\ub5bb\uac8c(Howitissaid)\uc598\uae30\ud558\uace0 \uc788\ub294 \uac00 \uc989 \uad11\uace0 \uba54\uc2dc\uc9c0 \ub0b4\uc6a9(Message Content)\ubc0f \uad11\uace0 \uc9d1\ud589\ubc29\ubc95(Execution)\uacfc \uad00\ub828 \ub41c\ub2e4. \uacb0\uad6d \uc778\ud130\ub137 \uad11\uace0\uc5d0\uc11c\ub3c4 \uc624\ud504\ub77c\uc778\uc5d0\uc11c\uc758 \uc774\ub860\uc5d0\uc11c \ube44\ub86f\ud55c \uad11\uace0\uc804\ub7b5\uacfc \uac19\uc740 \uac1c\ub150\uc73c\ub85c \uc804\ub7b5\uc5d0 \uc788\uc5b4\uc11c\ub294 \uc778\ud130\ub137\ud658\uacbd\uc758 \uac19\uc774 \uc9c4\ud589\ub418\uc5b4\uc57c \ud55c\ub2e4\ub294 \uac83\uc774\ub2e4. \uc81c\ud488\uacfc \uc18c\ube44\uc790\uc640 \uacbd\uc7c1\uc0c1\ud669\uc774\ub77c\ub294 \uc804\uccb4 \uc2dc\uc7a5 \ud658\uacbd\uc744 \ubc14\ud0d5\uc73c\ub85c \ucca0\uc800\ud55c \uc0c1\ud669\ubd84\uc11d \ud6c4\uc5d0 \ub3c4\ucd9c\ub418\ub294 \uc774\ub978\ubc14 \uc804\ub7b5\uc758 \uc131\uacf5\uc801\uc778 \uc9d1\ud589\uc744 \uc758\ubbf8\ud558\uba70 \uc774\ub294 \uace7 \ucc3d\uc870\uc801 \uad11\uace0\ud45c\ud604 \uc774\ub77c \ud560 \uc218 \uc788\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc5d0 \uc758\ud574 \uc644\uc131\ub418\ub294 \uac83\uc774\ub2e4. \uad11\uace0\uc758 \uc804\ub7b5\uc744 \uc138\uc6b0\ub294\ub370\ub3c4 \uc81c\ud488 \uc9c0\ud5a5\uc801 \uc811\uadfc\uc5d0\uc11c\ubd80\ud130 \uc81c\ud488\uacfc \ub354\ubd88\uc5b4 \uac10\uc131\uc801\uc778 \uc0b6\uc758 \uc9c8\uc744 \uac15\uc870\ud558\ub294 \uc18c\ube44\uc790 \uc9c0\ud5a5\uc801 \uc811\uadfc\uc5d0 \uc774\ub974\uae30 \uae4c\uc9c0 \uc811\uadfc \ubc29\ubc95\uc758 \uc720\ud615\uc740 \ub2e4\uc591\ud558\uac8c \ub098\ub204\uc5b4 \uc9c8 \uc218 \uc788\ub2e4. \ub530\ub77c\uc11c \ubcf8\ub860\uc5d0\uc11c\ub294 \uad11\uace0\uc758 \ud6a8\uacfc\uc801\uc778 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc704\ud574 \uac16\ucd94\uc5b4\uc57c \ud560 \uc804\ub7b5\uacfc \uc694\uc18c\ub4e4\uc744 \uc124\uba85\ud574 \ubcf4\uaca0\ub2e4.<\/p>\n

\u2161. \ubcf8\ub860<\/p>\n

1. \uad11\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc804\ub7b5\uc774\ub780<\/p>\n

\uad11\uace0\uc758 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc804\ub7b5\uc774\ub780 \uad11\uace0\ub97c \ud1b5\ud574 \ubb34\uc5c7\uc744 \uc804\ub2ec\ud560 \uac83\uc778\uac00\uc5d0 \uad00\ud55c \ud45c\ud604\uae30\ubc95\uc774\ub77c\uace0 \ud560 \uc218 \uc788\ub2e4. \uad11\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc804\ub7b5\uc740 \uad11\uace0\ud6a8\uacfc\uc5d0 \uc9c0\uc18d\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \uc911\uc694\ud55c \uc694\uc18c\ub85c\uc11c \ub9ce\uc740 \uc120\ud589\uc5f0\uad6c\uc5d0\uc11c \uacc4\uc18d \uac15\uc870\ub418\uc5b4 \uc654\ub2e4. \ub610\ud55c \uad11\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc758 \uad6c\uc131\uc694\uc18c\ub4e4\uc5d0 \ub300\ud55c \uc5f0\uad6c\ub294 \uc8fc\ub85c TV\uad11\uace0\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uc5b4 \uc9c4\ud589\ub418\uc5b4 \uc654\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 \u2160. \uc11c\ub860 \u2161. \ubcf8\ub860 1. \uad11\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc804\ub7b5\uc774\ub780 2. \uad11\uace0\uc758 \ud6a8\uacfc\uc801\uc778 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc704\ud574 \uac16\ucd94\uc5b4\uc57c \ud560 \uc804\ub7b5 1) \uad11\uace0 \uc18c\uad6c\uc804\ub7b5 (1) \uc774\uc131\uc801 \uc18c\uad6c (2) \uac10\uc131\uc801 \uc18c\uad6c 2) \uad11\uace0 \ud45c\ud604 \uc804\ub7b5 (1) \uce74\ud53c\uc694\uc18c (2) \ube44\uc8fc\uc5bc\uc694\uc18c 3) \uad11\uace0 \uba54\uc2dc\uc9c0 \uc804\ub7b5 3. \uad11\uace0\uc758 \ud6a8\uacfc\uc801\uc778 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc704\ud574 \uac16\ucd94\uc5b4\uc57c \ud560 \uc694\uc18c 1) \uc5b8\uc5b4\uc801 \ud45c\ud604\uc694\uc18c 2) \uc2dc\uac01\uc801 \ud45c\ud604\uc694\uc18c 3) \uccad\uac01\uc801 \uc694\uc18c […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10677,34195,27321,23176],"class_list":["post-27924","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-2-","tag-4p","tag-ai----","tag-23176"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/27924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=27924"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/27924\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=27924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=27924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=27924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}