{"id":29148,"date":"2026-01-22T09:00:39","date_gmt":"2026-01-22T00:00:39","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/01\/22\/29148\/"},"modified":"2026-01-22T09:00:39","modified_gmt":"2026-01-22T00:00:39","slug":"24%eb%85%84%eb%8f%84-%ec%84%b1%ec%a0%81%ec%9d%b8%ec%a6%9d%e6%9c%89-%ec%9c%84%eb%8d%94%ec%8a%a4-a-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9b%90%eb%a1%a0-bcg-%eb%a7%a4%ed%8a%b8%eb%a6%ad%ec%8a%a4%ec%97%90","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/01\/22\/29148\/","title":{"rendered":"[24\ub144\ub3c4 \uc131\uc801\uc778\uc99d\u6709 \uc704\ub354\uc2a4 A+] \ub9c8\ucf00\ud305\uc6d0\ub860 BCG \ub9e4\ud2b8\ub9ad\uc2a4\uc5d0 \ub300\ud574 \ud559\uc2b5\ud588\uc2b5\ub2c8\ub2e4. \ucd5c\uadfc, \uae30\uc5c5\uc758 \uc790\ubcf8\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c \ub2e4\uc591\ud55c \uc0ac\uc5c5 \ud639\uc740 \uc81c\ud488\uc744 \uc2dc\uc7a5\uc5d0 \ub3d9\uc2dc\uc5d0 \ucd9c\uc2dc\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \ud2b9\uc815 \uae30\uc5c5\uc744 \ub300\uc0c1\uc73c\ub85c \ud604\uc7ac \uc6b4\uc601\ud558\uace0 \uc788\ub294 \uc0ac\uc5c5\ubd80 \ud639\uc740 \uc81c\ud488\ub77c\uc778 \ub4f1\uc5d0 \ub300\ud55c BCG \ub9e4\ud2b8\ub9ad\uc2a4\ub97c \uc791\uc131\ud574\ubcf4\uace0 \uac01 \uc0ac\uc5c5 \ud639\uc740 \uc81c\ud488\uc5d0 \ub300\ud55c \ud5a5\ud6c4 \uc804\ub7b5\uc744 \uad6c\uccb4\uc801\uc73c\ub85c \uc218\ub9bd\ud574 \ubcf4\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4."},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

\u2160. \uc11c\ub860<\/p>\n

\u2161. \ubcf8\ub860
\n 1. BCG \ub9e4\ud2b8\ub9ad\uc2a4\ub780 \ubb34\uc5c7\uc778\uac00
\n 2. \ud3ec\ub974\uc250\uc758 BCG \ub9e4\ud2b8\ub9ad\uc2a4
\n 1) \uc804\uae30\ucc28
\n 2) \uc2a4\ud3ec\uce20\uce74
\n 3) SUV
\n 4) 4\uc778\uc2b9 \uc138\ub2e8
\n 3. \ud5a5\ud6c4 \uc0ac\uc5c5 \uc804\ub7b5 \uc218\ub9bd <\/p>\n

\u2162. \uacb0\ub860<\/p>\n

\u2163. \ucc38\uace0\ubb38\ud5cc<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

\u2160. \uc11c\ub860<\/p>\n

\ud68c\uc0ac\uc758 \uc131\uacf5\uc744 \uc704\ud574\uc11c \uc62c\ubc14\ub978 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \uac83\uc740 \uc544\uc8fc \uc911\uc694\ud55c \ud3ec\uc778\ud2b8\uc774\ub2e4. \ubc14\ub78c\uc9c1\ud55c \ub9c8\ucf00\ud305 \uacb0\uacfc\ub97c \uc5bb\uc73c\ub824\uba74 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\uc5d0 \ub300\ud55c \ucca0\uc800\ud55c \uc870\uc0ac\ub97c \uc218\ud589\ud558\uc5ec \uc790\uc0ac \uc81c\ud488\uc758 \uac15\uc810\uacfc \ud604\uc7ac \uac01 \uc0ac\uc5c5\uc758 \uc0c1\ub300\uc801 \uc810\uc720\uc728\uc744 \ud30c\uc545\ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4. \uc774\ub294 BCG \ub9e4\ud2b8\ub9ad\uc2a4 \ub610\ub294 \ub9e5\ud0a8\uc9c0 \ub9e4\ud2b8\ub9ad\uc2a4\uc640 \uac19\uc740 \ubc29\ubc95\uc73c\ub85c \uc81c\ud488\uc758 \uc2dc\uc7a5\ub0b4 \uc9c0\uc704\ub4f1\uc744 \ubd84\uc11d\ud560\uc218 \uc788\uc73c\uba70, \uc544\ub7ab\uae00\uc5d0\uc11c BCG \ub9e4\ud2b8\ub9ad\uc2a4\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uace0 \uc774\ub97c \uc774\uc6a9\ud558\uc5ec \ub3c5\uc77c \uc790\ub3d9\ucc28 \uae30\uc5c5\uc778 \ud3ec\ub974\uc250\uc758 BCG \ub9e4\ud2b8\ub9ad\uc2a4\ub97c \uc791\uc131\ud55c \ub4a4 \ud5a5\ud6c4 \uc0ac\uc5c5 \uc804\ub7b5\uc744 \uc218\ub9bd\ud574\ubcf4\ub3c4\ub85d \ud558\uaca0\ub2e4.<\/p>\n

\u2161. \ubcf8\ub860<\/p>\n

(1) BCG \ub9e4\ud2b8\ub9ad\uc2a4\ub780?<\/p>\n

\ubcf4\uc2a4\ud134 \ucee8\uc124\ud305 \uadf8\ub8f9 \ub9e4\ud2b8\ub9ad\uc2a4(Boston Consulting Group Matrix)\ub77c\uace0\ub3c4 \uc54c\ub824\uc9c4 BCG \ub9e4\ud2b8\ub9ad\uc2a4\ub294 1970\ub144\ub300 \ucd08\ubc18 \uac1c\ubc1c\ub418\uc5c8\uc73c\uba70, \uae30\uc5c5\uc774 \uc2dc\uc7a5 \uc131\uc7a5\ub960\uacfc \uc0c1\ub300\uc801 \uc2dc\uc7a5\uc810\uc720\uc728\uc774\ub77c\ub294 \ub450 \uac00\uc9c0 \ud575\uc2ec \ucc28\uc6d0\uc744 \uae30\ubc18\uc73c\ub85c \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \ubd84\uc11d\ud558\uace0 \ubd84\ub958\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc804\ub7b5\uc801 \uad00\ub9ac \ub3c4\uad6c\uc774\ub2e4. \uc0c1\ub300\uc801 \uc2dc\uc7a5\uc810\uc720\uc728\uacfc \uc2dc\uc7a5 \uc131\uc7a5\ub960\uc744 \uace0\ub824\ud558\uc5ec \uc774 \ubcc0\uc218\ub4e4\uc744 \uac01\uac01 x\ucd95\uacfc y\ucd95\uc73c\ub85c \uc124\uc815\ud55c\ub2e4. \uc5ec\uae30\uc11c \uc2dc\uc7a5\uc810\uc720\uc728\uc740 \uc2dc\uc7a5\uc5d0\uc11c \uae30\uc5c5\uc774 \uc0c1\ub300\uc801\uc73c\ub85c \uc5b4\ub290 \uc815\ub3c4\uc758 \uac15\uc810\uc774 \uc788\ub294\uc9c0 \ud30c\uc545\ud560 \uc218 \uc788\ub294 \uc9c0\ud45c\uc774\uace0 \uc2dc\uc7a5 \uc131\uc7a5\ub960\uc740 \uc2dc\uc7a5\uc758 \ub9e4\ub825\ub3c4\ub97c \uce21\uc815\ud558\ub294 \ubcc0\uc218\uc774\ub2e4. BCG \ub9e4\ud2b8\ub9ad\uc2a4\ub294 \uc544\ub798\uc640 \uac19\uc774 \uc2a4\ud0c0\uc640 \ubb3c\uc74c\ud45c, \uce90\uc2dc\uce74\uc6b0\uc640 \ub3c4\uadf8 \ubd80\ubb38\uc73c\ub85c \ucd1d 4\uac00\uc9c0\ub85c \ubd84\ub958\ud560 \uc218 \uc788\ub2e4.<\/p>\n

\uc2dc\uc7a5 \uc131\uc7a5\ub960\uacfc \uc810\uc720\uc728\uc774 \ubaa8\ub450 \ub192\uc740 \uc0ac\uc5c5\uc744 \uc2a4\ud0c0 \uc0ac\uc5c5\uc774\ub77c\uace0 \uce6d\ud558\uba70 \uc774 \uc0ac\uc5c5\uc740 \ubbf8\ub798\uc758 \ubc1c\uc804 \uac00\ub2a5\uc131\uc774 \ud070 \uc0ac\uc5c5 \ubd80\ubb38\uc73c\ub85c \uc218\uc775\ub3c4 \ub9ce\uc774 \ubc1c\uc0dd\ud558\uc9c0\ub9cc, \ub04a\uc784\uc5c6\ub294 \uc7ac\ud22c\uc790\ub97c \ud558\uc5ec \ubc1c\uc804\uc2dc\ucf1c\uc57c \ud558\ub294 \ubd80\ubb38\uc774\ub2e4.<\/p>\n

\ub2e4\uc74c\uc73c\ub85c \uc2dc\uc7a5 \uc131\uc7a5\ub960\uc740 \ub192\uc73c\ub098 \uc2dc\uc7a5\uc810\uc720\uc728\uc740 \ub0ae\uc740 \uc0ac\uc5c5 \ubd80\ubb38\uc744 \ubb3c\uc74c\ud45c \uc0ac\uc5c5\uc774\ub77c\uace0 \ud55c\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 \u2160. \uc11c\ub860 \u2161. \ubcf8\ub860 1. BCG \ub9e4\ud2b8\ub9ad\uc2a4\ub780 \ubb34\uc5c7\uc778\uac00 2. \ud3ec\ub974\uc250\uc758 BCG \ub9e4\ud2b8\ub9ad\uc2a4 1) \uc804\uae30\ucc28 2) \uc2a4\ud3ec\uce20\uce74 3) SUV 4) 4\uc778\uc2b9 \uc138\ub2e8 3. \ud5a5\ud6c4 \uc0ac\uc5c5 \uc804\ub7b5 \uc218\ub9bd \u2162. \uacb0\ub860 \u2163. \ucc38\uace0\ubb38\ud5cc \ubcf8\ubb38\ub0b4\uc6a9 \u2160. \uc11c\ub860 \ud68c\uc0ac\uc758 \uc131\uacf5\uc744 \uc704\ud574\uc11c \uc62c\ubc14\ub978 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \uac83\uc740 \uc544\uc8fc \uc911\uc694\ud55c \ud3ec\uc778\ud2b8\uc774\ub2e4. \ubc14\ub78c\uc9c1\ud55c \ub9c8\ucf00\ud305 \uacb0\uacfc\ub97c \uc5bb\uc73c\ub824\uba74 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\uc5d0 \ub300\ud55c \ucca0\uc800\ud55c \uc870\uc0ac\ub97c \uc218\ud589\ud558\uc5ec \uc790\uc0ac […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[34014,13238,13239,3178,22065],"class_list":["post-29148","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-34014","tag-13238","tag-13239","tag-3178","tag-22065"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/29148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=29148"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/29148\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=29148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=29148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=29148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}