{"id":30599,"date":"2026-02-05T09:01:39","date_gmt":"2026-02-05T00:01:39","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/02\/05\/30599\/"},"modified":"2026-02-05T09:01:39","modified_gmt":"2026-02-05T00:01:39","slug":"%eb%af%b8%ec%9a%a9%ec%84%9c%eb%b9%84%ec%8a%a4%ec%97%85%ec%97%90%ec%84%9c-%ea%b4%80%ea%b3%84%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%ec%a4%91%ec%9a%94%ec%84%b1-%eb%b0%8f-%ed%99%9c%ec%9a%a9%eb%b0%a9-2","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/02\/05\/30599\/","title":{"rendered":"\ubbf8\uc6a9\uc11c\ube44\uc2a4\uc5c5\uc5d0\uc11c \uad00\uacc4\ub9c8\ucf00\ud305\uc758 \uc911\uc694\uc131 \ubc0f \ud65c\uc6a9\ubc29\uc548\uc5d0 \ub300\ud558\uc5ec \ub17c\ud558\uc2dc\uc624"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

1. \uc774\ub860\uc801 \ubc30\uacbd
\n 1) \uad00\uacc4\ub9c8\ucf00\ud305(Relationship Marketing)
\n 2) \uace0\uac1d\ub9cc\uc871(Job Capability)
\n 3) \uad6c\uc804\ud589\ub3d9(Word-of-Mouth Transmission)<\/p>\n

2. \uc5f0\uad6c\ubc29\ubc95
\n 1) \uc5f0\uad6c\ubb38\uc81c
\n 2) \uc870\uc0ac\ub300\uc0c1 \ubc0f \uae30\uac04
\n 3) \uce21\uc815\ub3c4\uad6c
\n 4) \ubd84\uc11d\ubc29\ubc95<\/p>\n

3. \uc5f0\uad6c\uacb0\uacfc \ubc0f \uace0\ucc30
\n 1) \uc870\uc0ac\ub300\uc0c1\uc790\uc758 \uc77c\ubc18\uc801 \ud2b9\uc131
\n 2) \uad00\uacc4\ub9c8\ucf00\ud305 \ud65c\ub3d9, \uace0\uac1d\ub9cc\uc871, \uad6c\uc804\ud589\ub3d9\uc758 \ucc28\uc6d0
\n 3) \uad00\uacc4\ub9c8\ucf00\ud305 \ud65c\ub3d9\uc774 \uace0\uac1d\ub9cc\uc871\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5
\n 4) \uad00\uacc4\ub9c8\ucf00\ud305 \ud65c\ub3d9\uc774 \uad6c\uc804\ud589\ub3d9\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5<\/p>\n

4. \uacb0\ub860<\/p>\n

5. \ucc38\uace0\ubb38\ud5cc<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

\ubbf8\uc6a9\uc11c\ube44\uc2a4\uc5c5\uc740 \uc591\uc801 \ud33d\ucc3d\uc5d0 \uc758\ud55c \uac00\uaca9\uc778\ud558, \uc778\ub825\uc218\uae09\uc758 \ubd80 \uc7ac, \uace0\uac1d\uc695\uad6c\uc5d0 \ub530\ub978 \ub2e4\uc591\ud55c \uc11c\ube44\uc2a4 \ub4f1\uc73c\ub85c \uace0\uac1d\uc758 \uad00\ub9ac\uac00 \uc810\uc810 \uc5b4\ub824\uc6cc\uc9c0\uace0 \uc788\ub2e4. \uc774\uc640 \uac19\uc740 \ud658\uacbd \uc18d\uc5d0\uc11c \uae30\uc5c5\uc774 \uacbd\uc7c1\ub825\uc744
\n\uac15\ud654\ud558\uae30 \uc704\ud574\uc11c\ub294 \uace0\uac1d\uc774\ud0c8\uc744 \ubc29\uc9c0\ud558\uace0 \uae30\uc874 \uace0\uac1d\uacfc\uc758 \uc9c0\uc18d\uc801\uc778 \uad00\uacc4\ub97c \uc720\uc9c0\ud558\uc5ec \uace0\uac1d\ub9cc\uc871\uc744 \ucc3d\ucd9c\ud558\uace0 \ub2e8\uace8\uace0\uac1d\uc744 \ud655\ubcf4\ud574\uc57c\ud55c\ub2e4. \uc774\ucc98\ub7fc \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ud615\uc131\uacfc \uc720\uc9c0\uc5d0 \uc911\uc810\uc744 \ub450\uace0 \uace0\uac1d\uc5d0\uac8c \ub354 \uc88b\uc740 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub824\ub294 \uad00\uacc4\ub9c8\ucf00\ud305 \ud65c\ub3d9\uc740 \ubbf8\uc6a9\uc11c\ube44\uc2a4\uc5c5\uc5d0\uc11c \ud544\uc218\uc801\uc778 \ub9c8\ucf00\ud305\uc73c\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\ub2e4. \ub610\ud55c, \uad00\uacc4\ub9c8\ucf00\ud305 \ud65c\ub3d9\uc740 \uc2e0\uaddc\uace0\uac1d\uc744 \uc720\uce58\ud558\ub294\ub370 \ub4dc\ub294 \ub9c8\ucf00\ud305 \ube44\uc6a9\ubcf4\ub2e4 \uc801\uac8c \ub4e4\uba70, \uace0\uac1d\ub4e4\uc758 \uc804\ud658\uc744 \uc720\ub3c4\ud558\uc5ec \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \ud655\ubcf4\ud558\uac70\ub098 \uae30\uc874 \uace0\uac1d\uc744 \ub9e4\uac1c\uccb4\ub85c \ud558\uc5ec \uad6c\uc804\ud6a8\uacfc\ub97c \ucc3d\ucd9c\ud558\uc5ec \uc2e0\uaddc\uace0\uac1d\uc758 \uc18c\uac1c\ub97c \uc720\ub3c4\ud55c\ub2e4. Arndt (1980)\ub294 \uad6c\uc804\uc5d0 \uad00\ud55c \uc2e4\ud5d8\uc5d0\uc11c \uc18c\ube44\uc790\uac00 \uc81c\ud488\uc744 \uc120\ud0dd\ud560 \ub54c, \ubc29\ub300\ud55c \ud3c9\uac00 \uc790\ub8cc \ubc0f \uad6c\uccb4\uc801\uc778 \uc124\uba85 \ubcf4\ub2e4\ub294 \uac04\ub7b5\ud55c \ub300\uba74(face to face)\uc744 \ud1b5\ud55c \uad6c\uc804\uc815\ubcf4\uac00 \ub354 \ud070 \uc601\ud5a5\uc744 \uc8fc\ub294 \uac83\uc73c\ub85c \ubc1d\ud614\ub2e4. \uc989, \uad00\uacc4\ub9c8\ucf00\ud305 \ud65c\ub3d9\uc740 \uace0\uac1d\ub9cc\uc871\uc744 \uc77c\uc73c\ud0a4\ub294 \uc6d0\ub3d9\ub825\uc774 \ub418\uace0, \uc774\ub294 \uace0\uac1d\uc758 \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uace0 \uc7ac\ubc29\ubb38\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294 \ud6a8\uacfc\ub97c \uc900\ub2e4. \uace0\uac1d\uc11c\ube44\uc2a4\uac00 \uc911\uc2ec\uc778 \ubbf8\uc6a9\uc11c\ube44\uc2a4\uc5c5\uc5d0\uc11c\ub3c4\ub9c8\ucf00\ud305 \uc6d0\uac00 \uc808\uac10\uacfc \ud568\uaed8 \ub9e4\ucd9c \uc131\uc7a5, \ubc1c\uc804\uc744 \uc704\ud574\uc11c \uad00\uacc4\ub9c8\ucf00\ud305 \ud65c\ub3d9\uc740 \uaf2d \ud544\uc694\ud55c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc774\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 1. \uc774\ub860\uc801 \ubc30\uacbd 1) \uad00\uacc4\ub9c8\ucf00\ud305(Relationship Marketing) 2) \uace0\uac1d\ub9cc\uc871(Job Capability) 3) \uad6c\uc804\ud589\ub3d9(Word-of-Mouth Transmission) 2. \uc5f0\uad6c\ubc29\ubc95 1) \uc5f0\uad6c\ubb38\uc81c 2) \uc870\uc0ac\ub300\uc0c1 \ubc0f \uae30\uac04 3) \uce21\uc815\ub3c4\uad6c 4) \ubd84\uc11d\ubc29\ubc95 3. \uc5f0\uad6c\uacb0\uacfc \ubc0f \uace0\ucc30 1) \uc870\uc0ac\ub300\uc0c1\uc790\uc758 \uc77c\ubc18\uc801 \ud2b9\uc131 2) \uad00\uacc4\ub9c8\ucf00\ud305 \ud65c\ub3d9, \uace0\uac1d\ub9cc\uc871, \uad6c\uc804\ud589\ub3d9\uc758 \ucc28\uc6d0 3) \uad00\uacc4\ub9c8\ucf00\ud305 \ud65c\ub3d9\uc774 \uace0\uac1d\ub9cc\uc871\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5 4) \uad00\uacc4\ub9c8\ucf00\ud305 \ud65c\ub3d9\uc774 \uad6c\uc804\ud589\ub3d9\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5 4. \uacb0\ub860 5. \ucc38\uace0\ubb38\ud5cc […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10021,38204,7111],"class_list":["post-30599","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-10021","tag-38204","tag-7111"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/30599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=30599"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/30599\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=30599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=30599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=30599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}