{"id":30732,"date":"2026-02-07T09:00:19","date_gmt":"2026-02-07T00:00:19","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/02\/07\/30732\/"},"modified":"2026-02-07T09:00:19","modified_gmt":"2026-02-07T00:00:19","slug":"%ec%bd%94%ec%b9%b4%ec%bd%9c%eb%9d%bc-%ea%b8%b0%ec%97%85%ea%b0%9c%ec%9a%94%ec%99%80-swotstp%eb%b6%84%ec%84%9d%ea%b3%bc-%eb%a7%88%ec%bc%80%ed%8c%85%eb%af%b9%ec%8a%a4-4p%ec%a0%84%eb%9e%b5%eb%b6%84","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/02\/07\/30732\/","title":{"rendered":"\ucf54\uce74\ucf5c\ub77c \uae30\uc5c5\uac1c\uc694\uc640 SWOT,STP\ubd84\uc11d\uacfc \ub9c8\ucf00\ud305\ubbf9\uc2a4 4P\uc804\ub7b5\ubd84\uc11d \ubc0f \ucf54\uce74\ucf5c\ub77c \ud5a5\ud6c4 \uae30\uc5c5\uc804\ub7b5\ub3c4\ucd9c"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

1. \ucf54\uce74\ucf5c\ub77c \uae30\uc5c5\uac1c\uc694<\/p>\n

2. \uc8fc\uc694\uc81c\ud488\uad70 \uc18c\uac1c<\/p>\n

3. \ucf54\uce74\ucf5c\ub77c SWOT\ubd84\uc11d
\n 1) Strength
\n 2) Weakness
\n 3) Opportunity
\n 4) Threat <\/p>\n

4. \ucf54\uce74\ucf5c\ub77c STP\ubd84\uc11d
\n 1) Segmentation(\uc2dc\uc7a5\uc138\ubd84\ud654) & Targeting (\ubaa9\ud45c\uc2dc\uc7a5\uc120\uc815)
\n 2) Positioning (\ud3ec\uc9c0\uc154\ub2dd)<\/p>\n

5. \ucf54\uce74\ucf5c\ub77c \ub9c8\ucf00\ud305\ubbf9\uc2a4 4P\uc804\ub7b5 \ubd84\uc11d
\n 1) Product
\n 2) Price
\n 3) Place
\n 4) Promotion<\/p>\n

6. \ucf54\uce74\ucf5c\ub77c\uc758 \ud5a5\ud6c4 \uae30\uc5c5\uc804\ub7b5\ub3c4\ucd9c<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

1. \ucf54\uce74\ucf5c\ub77c \uae30\uc5c5\uac1c\uc694
\n\uc874 \ud3a8\ubc84\ud2bc\uc774 1886\ub144\uc5d0 \uc124\ub9bd\ud55c \ubbf8\uad6d\uc758 \ud0c4\uc0b0\uc74c\ub8cc \ube0c\ub79c\ub4dc\uc778 \ucf54\uce74\ucf5c\ub77c\ub294 \uc0ac\uc5c5 \ucd08\uae30\uc5d4 \ub450\ub1cc\uac15\uc7a5\uc81c\ub85c\uc11c \uac1c\ubc1c\ub418\uc5c8\ub098 \uc774\ud6c4 \u2018\uc138\uacc4\ub97c \uc0c1\ucf8c\ud558\uac8c \ub9cc\ub4e4\uace0, \uae0d\uc815\uacfc \ud589\ubcf5\uc758 \uc21c\uac04\uc744 \ub9cc\ub4e4\uae30 \uc704\ud574 \ub178\ub825\ud558\uba70, \uac00\uce58\uc640 \uc0c8\ub85c\uc6b4 \ucc28\uc774\ub97c \ucc3d\uc870\ud55c\ub2e4\u2019\ub77c\ub294 \uae30\uc5c5 \ubbf8\uc158\uc744 \uc81c\uc2dc\ud558\uba70 \uc544\uc0ac \uce94\ub4e4\ub7ec\uc5d0 \uc758\ud574 \ub300\uc911\ud654\ub418\uc5c8\ub2e4.
\n\ucf54\uce74\ucf5c\ub77c\ub294 \uc880 \ub354 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc880 \ub354 \uc790\uc8fc, \ubaa8\ub4e0 \uacf3\uc5d0\uc11c \uba39\uc744 \uc218 \uc788\uac8c \ud55c\ub2e4\ub294 \uae30\uce58 \ud558\uc5d0 \uc804 \uc138\uacc4\uc801\uc73c\ub85c 200\uac1c\uad6d \uc774\uc0c1\uc5d0\uc11c \ud310\ub9e4\ub418\uace0 \uc788\ub294 \uc138\uacc4\uc801\uc778 \uc74c\ub8cc\ud68c\uc0ac\ub85c \uc131\uc7a5\ud558\uc600\ub2e4.<\/p>\n

2. \uc8fc\uc694\uc81c\ud488\uad70 \uc18c\uac1c
\n(1) \ucf54\uce74\ucf5c\ub77c
\n1886\ub144 \uac1c\ubc1c \uc774\ud6c4 \ub3d9\uc77c\ud55c \ub9db\uc73c\ub85c \uacc4\uc18d \ucd9c\uc2dc.
\n\uae30\uc874\uc758 \ub9db\uc744 \ubc14\uafbc \u2018\ub274 \ucf54\ud06c\u2019\ub97c \ucd9c\uc2dc\ud588\uc9c0\ub9cc 2000\ub144\ub300\uc5d0 \ucf54\uce74\ucf5c\ub77c \ud074\ub798\uc2dd\uc73c\ub85c \ub2e4\uc2dc \ub3cc\uc544\uac10 <\/p>\n

(2) \ucf54\uce74\ucf5c\ub77c \ub77c\uc774\ud2b8
\n\uc800\uce7c\ub85c\ub9ac\uac10\ubbf8\ub8cc \u2018\uc544\uc2a4\ud30c\ud0d0\u2019 \u2018\uc0ac\uce74\ub9b0\u2019\uc73c\ub85c \ub2e8\ub9db \uc720\uc9c0, \uce7c\ub85c\ub9ac\ub97c 0(\uc81c\ub85c)\uc5d0 \uac00\uae5d\uac8c \ub0b4\ub9bc.
\n20~30\ub300 \uc5ec\uc131\uc744 \ub300\uc0c1\uc73c\ub85c \ub9c8\ucf00\ud305 \uc2e4\uc2dc <\/p>\n

(3) \ucf54\uce74\ucf5c\ub77c \uc81c\ub85c
\n\uce7c\ub85c\ub9ac\ub97c 0(\uc81c\ub85c)\uc5d0 \uac00\uae5d\uac8c \ub0b4\ub9ac\uba74\uc11c\ub3c4 \ub9db\uc740 \ucf54\uce74\ucf5c\ub77c \uc624\ub9ac\uc9c0\ub110\uc5d0 \ub354 \uac00\uae5d\uac8c \ud568.
\n\uc8fc\ub85c \ub0a8\uc131 \uace0\uac1d\uc744 \ub300\uc0c1\uc73c\ub85c \ub9c8\ucf00\ud305 \uc2e4\uc2dc<\/p>\n

3. \ucf54\uce74\ucf5c\ub77c SWOT\ubd84\uc11d<\/p>\n

(1) Strength
\n\ucf54\uce74 \ucf5c\ub77c\ub294 \ucf5c\ub77c\ubfd0 \uc544\ub2c8\ub77c \ud658\ud0c0, \uc2a4\ud504\ub77c\uc774\ud2b8, \ubbf8\ub2db\uba54\uc774\ub4dc \ub4f1 \uc81c\ud488\uad70\uc744 \ub2e4\ubcc0\ud654 \ud558\uba74\uc11c \ub2e4\uc591\ud55c \uc18c\ube44 \uc790\uc758 \ub2c8\uc988\uc5d0 \ub300\uc751\ud558\uace0 \uc788\ub2e4.
\n\uadf8\ub9ac\uace0 \ub192\uc740 \ube0c\ub79c\ub4dc \uac00\uce58, \uc81c\ud488\uad70 \ub2e4\ubcc0\ud654, \ub2e4\uc591\ud55c \ud611\uc5c5 \uc774\ubca4\ud2b8 \ucf54\uce74\ucf5c\ub77c\ub294 \uc778\ud130\ube0c\ub80c\ub4dc\uac00 \uc120\uc815\ud55c \uc138\uacc4 \ube0c\ub79c\ub4dc \uc21c\uc704 3\uc704\ub85c \uae30\ub85d\ub418\uace0 \uc788\uc73c\uba70 \uc6d4\ub4dc\ucef5, \uc62c\ub9bc\ud53d \ub4f1 \uc138\uacc4 \ub2e4\uc591\ud55c \uc2a4\ud3ec\uce20 \uc774\ubca4\ud2b8\uc640 \ud611\uc5c5\uc744 \ud558\uba70 \uc2a4\ud3ec\uce20 \uc774\ubca4\ud2b8 \ub300\ud45c \uc74c\ub8cc\ub77c\ub294 \uc774\ubbf8\uc9c0\ub97c \uc9c0\ub2c8\uace0 \uc788\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 1. \ucf54\uce74\ucf5c\ub77c \uae30\uc5c5\uac1c\uc694 2. \uc8fc\uc694\uc81c\ud488\uad70 \uc18c\uac1c 3. \ucf54\uce74\ucf5c\ub77c SWOT\ubd84\uc11d 1) Strength 2) Weakness 3) Opportunity 4) Threat 4. \ucf54\uce74\ucf5c\ub77c STP\ubd84\uc11d 1) Segmentation(\uc2dc\uc7a5\uc138\ubd84\ud654) & Targeting (\ubaa9\ud45c\uc2dc\uc7a5\uc120\uc815) 2) Positioning (\ud3ec\uc9c0\uc154\ub2dd) 5. \ucf54\uce74\ucf5c\ub77c \ub9c8\ucf00\ud305\ubbf9\uc2a4 4P\uc804\ub7b5 \ubd84\uc11d 1) Product 2) Price 3) Place 4) Promotion 6. \ucf54\uce74\ucf5c\ub77c\uc758 \ud5a5\ud6c4 \uae30\uc5c5\uc804\ub7b5\ub3c4\ucd9c \ubcf8\ubb38\ub0b4\uc6a9 1. \ucf54\uce74\ucf5c\ub77c \uae30\uc5c5\uac1c\uc694 \uc874 \ud3a8\ubc84\ud2bc\uc774 1886\ub144\uc5d0 \uc124\ub9bd\ud55c \ubbf8\uad6d\uc758 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[16032,38372,31371,31370,31367,31372,31369,38371],"class_list":["post-30732","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-16032","tag--4p","tag--stp","tag--swot","tag-31367","tag-31372","tag-31369","tag-38371"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/30732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=30732"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/30732\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=30732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=30732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=30732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}