{"id":30889,"date":"2026-02-08T09:01:27","date_gmt":"2026-02-08T00:01:27","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/02\/08\/30889\/"},"modified":"2026-02-08T09:01:27","modified_gmt":"2026-02-08T00:01:27","slug":"%ec%82%ac%ed%9a%8c%eb%ac%b8%ed%99%94%ec%a0%81-%ec%9a%94%ec%9d%b8%ec%9d%b4-%ea%b5%ac%eb%a7%a4%ec%9d%98%ec%82%ac%ea%b2%b0%ec%a0%95%ea%b3%bc%ec%a0%95%ec%97%90%ec%84%9c-%ec%98%81%ed%96%a5%ec%9d%84","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/02\/08\/30889\/","title":{"rendered":"\uc0ac\ud68c\ubb38\ud654\uc801 \uc694\uc778\uc774 \uad6c\ub9e4\uc758\uc0ac\uacb0\uc815\uacfc\uc815\uc5d0\uc11c \uc601\ud5a5\uc744 \uc8fc\ub294 \uc0ac\ub840\ub97c \uc791\uc131\ud558\uc2dc\uc624"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/image4.happycampus.com\/Production\/thumbnail\/2024\/04\/23\/data29776133-0001.jpg\"><img decoding=\"async\" src=\"https:\/\/image4.happycampus.com\/Production\/thumbnail\/2024\/04\/23\/data29776133-0002.jpg\"><\/p>\n<p><strong>\ubaa9\ucc28<\/strong><\/p>\n<p>\u2160. \uc11c\ub860<\/p>\n<p>\u2161. \ubcf8\ub860<br \/>\n1. \uc18c\ube44\uc790 \ud589\ub3d9\uc758 \ud2b9\uc131<br \/>\n2. \uad6c\ub9e4\uc758\uc0ac\uacb0\uc815\uacfc\uc815\uc758 \uac1c\ub150\uacfc \ubaa8\ub378<br \/>\n1) \ubb38\uc81c\uc778\uc2dd(problem recognition)<br \/>\n2) \uc815\ubcf4\ud0d0\uc0c9(information search)<br \/>\n3) \ub300\uc548\ud3c9\uac00(alternative evaluation)<br \/>\n4) \uad6c\ub9e4(purchase decision)<br \/>\n5) \uad6c\ub9e4 \ud6c4 \ud3c9\uac00(post-purchase evaluation)<br \/>\n3. \uc0ac\ud68c\ubb38\ud654\uc801 \uc694\uc778\uc774 \uad6c\ub9e4\uc758\uc0ac\uacb0\uc815\uacfc\uc815\uc5d0\uc11c \uc601\ud5a5\uc744 \uc8fc\ub294 \uc0ac\ub840 \u2013 \ud55c\ub958<br \/>\n4. \ub098\uc758 \uc758\uacac<\/p>\n<p>\u2162. \uacb0\ub860<\/p>\n<p>\ucc38\uace0\ubb38\ud5cc<\/p>\n<p><strong>\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n<p>\u2160. \uc11c\ub860<\/p>\n<p> \uc18c\ube44\uc790(\u6d88\u8cbb\u8005, consumer)\ub780 \u201c\uc0ac\uc5c5\uc790\uac00 \uc81c\uace0\ud558\ub294 \uc0c1\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uc18c\ube44\uc0dd\ud65c\uc744 \uc704\ud558\uc5ec \uad6c\uc785\ud558\uac70\ub098 \uc0ac\uc6a9\ud558\ub294 \uc0ac\ub78c. \ub610\ub294 \uc0dd\ud0dc\uacc4\ub97c \uad6c\uc131\ud558\ub294 \uc0dd\ubb3c \uc911 \uc2a4\uc2a4\ub85c \uc591\ubd84\uc744 \ub9cc\ub4e4\uc5b4\ub0b4\uc9c0 \ubabb\ud558\ub294 \uc0dd\ubb3c.\u201d \uc774\ub77c\uace0 \uc815\uc758\ud560 \uc218 \uc788\uc73c\uba70,\uc0c1\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\ub97c \uc18c\ubaa8\ud568\uc73c\ub85c\uc368 \ub9cc\uc871\uc744 \uc5bb\uc73c\ub824\ub294 \ud65c\ub3d9\uc758 \uc8fc\uccb4\ub97c \ub9d0\ud55c\ub2e4. \ub530\ub77c\uc11c, \uc18c\ube44\uc790\ub294 \uc131\ubcc4, \uc5f0\ub839, \uc8fc\uac70\uc9c0\uc5ed, \uad50\uc721\uc218\uc900, \ubb38\ud654\uc758 \ucc28\uc774\uc5d0 \uad00\uacc4\uc5c6\uc774 \uac01\uc790\uc758 \uc695\uad6c\ub97c \ucda9\uc871\uc2dc\ud0a4\uae30 \uc704\ud574 \ub9ce\uc740 \uc0c1\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uc18c\ube44\ud558\ub294 \uc8fc\uccb4\ub85c\uc11c \uacbd\uc81c\uc0ac\ud68c\uc5d0 \ucc38\uc5ec\ud558\uac8c \ub41c\ub2e4. \uc18c\ube44\uc131\ud5a5\uc740 \uac01\uc790\uc758 \uc18c\ub4dd\uc561, \uac1d\uad00\uc801 \ud658\uacbd\uc694\uc778, \uac1c\uc778\uc758 \uae30\ud638 \ub4f1 \uc8fc\uad00\uc801 \uc694\uc778\uc5d0 \ub530\ub77c \uc88c\uc6b0\ub418\uba70 \uadf8\uc5d0 \ub530\ub978 \uc790\uc720\ub85c\uc6b4 \uc120\ud0dd\uc740 \ud604\ub300 \uc2dc\uc7a5\uacbd\uc81c\uccb4\uc81c \uc18d\uc5d0\uc11c \uc0dd\uc0b0\uc744 \uacb0\uc815\ud558\uace0 \uc0ac\uc5c5\uc790\ub85c \ud558\uc5ec\uae08 \uc6d0\ud558\ub294 \uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc6d0\ud558\ub294 \uc870\uac74\uc73c\ub85c \uc81c\uacf5\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uc5ed\ud560\uc744 \ud55c\ub2e4. \uadf8\ub7ec\ub098 \uc0ac\uc5c5\uc790\uc5d0 \ube44\ud574 \uc0c1\ud488\uc5d0 \ub300\ud55c \uc815\ud655\ud55c \ud310\ub2e8 \ub2a5\ub825\uc774 \ubd80\uc871\ud558\uace0 \uae30\uc220\uc801 \uc870\uc791\uc5d0\uc11c \uc5f4\ub4f1\ud55c \uc704\uce58\uc5d0 \uc788\uc73c\ubbc0\ub85c \uacfc\uc7a5 \uad11\uace0\ub098 \uc120\uc804\ud65c\ub3d9\uc5d0 \uc601\ud5a5\uc744 \ubc1b\ub294 \uc218\uac00 \ub9ce\ub2e4. \uc774\ub85c \uc778\ud55c \ud53c\ud574\ub97c \uc904\uc774\uae30 \uc704\ud574 \uac01\uc885 \ub2e8\uccb4\ub97c \uc870\uc9c1\ud558\uc5ec \uc2a4\uc2a4\ub85c \uad8c\uc775\ubcf4\ud638\ub97c \ucd94\uad6c\ud55c\ub2e4. \ub530\ub77c\uc11c \ubcf8\ub860\uc5d0\uc11c\ub294 \uc0ac\ud68c\ubb38\ud654\uc801 \uc694\uc778\uc774 \uad6c\ub9e4\uc758\uc0ac\uacb0\uc815\uacfc\uc815\uc5d0\uc11c \uc601\ud5a5\uc744 \uc8fc\ub294 \uc0ac\ub840\ub97c \uc791\uc131\ud574 \ubcf4\uaca0\ub2e4.<\/p>\n<p>\u2161. \ubcf8\ub860<\/p>\n<p>1. \uc18c\ube44\uc790 \ud589\ub3d9\uc758 \ud2b9\uc131<\/p>\n<p> \uc18c\ube44\uc790 \ud589\ub3d9\uc758 \uae30\ubcf8\uc801\uc778 \uc131\uaca9\uc5d0\uc11c \uc18c\ube44\uc790\uc758 \ud589\ub3d9\uc774\ub780 \uc77c\ubc18\uc801\uc73c\ub85c \uac00\uc2dc\uc801\uc778 \uc2e0\uccb4\uc801 \uc6c0\uc9c1\uc784\uc744 \uc9c0\uce6d\ud558\uc9c0\ub9cc, \uc18c\ube44\uc790 \ud589\ub3d9\uc5d0\uc11c\ub294 \uc815\uc2e0\uc801(\uc2ec\ub9ac\uc801) \ud65c\ub3d9\uae4c\uc9c0\ub3c4 \ud3ec\ud568\ud55c\ub2e4. \ub530\ub77c\uc11c \uac00\uc2dc\uc801\uc778 \uad6c\ub9e4\ud589\uc704\ub294 \uc18c\ube44\uc790 \ud589\ub3d9\uc758 \ud55c \uce21\uba74\uc5d0 \ubd88\uacfc\ud558\uba70 \uc18c\ube44\uc790 \ud589\ub3d9\uc740 \uad6c\ub9e4\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \uc2e0\ub150\uc774\ub098 \ud0dc\ub3c4\uc758 \ubcc0\ud654 \ub4f1 \uc815\uc2e0\uc801 \ud65c\ub3d9\uae4c\uc9c0\ub3c4 \ud3ec\ud568\ud558\ub294\ub370 \uc774\uc640 \uac19\uc740 \uad00\uc810\uc5d0\uc11c \uc18c\ube44\uc790\ud589\ub3d9\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \uae30\ubcf8\uc801\uc778 \uc131\uaca9\uacfc \ud2b9\uc9d5\uc744 \uc9c0\ub2cc\ub2e4. \uccab\uc9f8, \uc18c\ube44\uc790\uc758 \ub3d9\uae30\uc640 \ud589\ub3d9\uc740 \ud558\ub098\uc758 \uacfc\uc815\uc73c\ub85c\uc11c \uc5f0\uad6c \uc870\uc0ac\ub97c \ud1b5\ud574 \uc774\ud574\ub420 \uc218 \uc788\ub2e4.<\/p>\n<p>\ucd9c\ucc98 : <a href=\"https:\/\/www.happycampus.com\/report-doc\/29776133\/\" target=\"_blank\">\ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ubaa9\ucc28 \u2160. \uc11c\ub860 \u2161. \ubcf8\ub860 1. \uc18c\ube44\uc790 \ud589\ub3d9\uc758 \ud2b9\uc131 2. \uad6c\ub9e4\uc758\uc0ac\uacb0\uc815\uacfc\uc815\uc758 \uac1c\ub150\uacfc \ubaa8\ub378 1) \ubb38\uc81c\uc778\uc2dd(problem recognition) 2) \uc815\ubcf4\ud0d0\uc0c9(information search) 3) \ub300\uc548\ud3c9\uac00(alternative evaluation) 4) \uad6c\ub9e4(purchase decision) 5) \uad6c\ub9e4 \ud6c4 \ud3c9\uac00(post-purchase evaluation) 3. \uc0ac\ud68c\ubb38\ud654\uc801 \uc694\uc778\uc774 \uad6c\ub9e4\uc758\uc0ac\uacb0\uc815\uacfc\uc815\uc5d0\uc11c \uc601\ud5a5\uc744 \uc8fc\ub294 \uc0ac\ub840 \u2013 \ud55c\ub958 4. \ub098\uc758 \uc758\uacac \u2162. \uacb0\ub860 \ucc38\uace0\ubb38\ud5cc \ubcf8\ubb38\ub0b4\uc6a9 \u2160. \uc11c\ub860 \uc18c\ube44\uc790(\u6d88\u8cbb\u8005, consumer)\ub780 \u201c\uc0ac\uc5c5\uc790\uac00 \uc81c\uace0\ud558\ub294 \uc0c1\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uc18c\ube44\uc0dd\ud65c\uc744 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[27244,21131,2173,6314,32984],"class_list":["post-30889","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-4-","tag-68--","tag-2173","tag-6314","tag-32984"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/30889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=30889"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/30889\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=30889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=30889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=30889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}