{"id":31316,"date":"2026-02-12T09:01:41","date_gmt":"2026-02-12T00:01:41","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/02\/12\/31316\/"},"modified":"2026-02-12T09:01:41","modified_gmt":"2026-02-12T00:01:41","slug":"%ec%82%ac%ed%9a%8c%eb%b3%b5%ec%a7%80%ec%9d%98-%eb%a7%88%ec%bc%80%ed%8c%85%ea%b8%b0%eb%b2%95%ed%9b%84%ec%9b%90%ec%9e%90-%ea%b0%9c%eb%b0%9c","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/02\/12\/31316\/","title":{"rendered":"\uc0ac\ud68c\ubcf5\uc9c0\uc758 \ub9c8\ucf00\ud305\uae30\ubc95(\ud6c4\uc6d0\uc790 \uac1c\ubc1c)"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

1) \ub2e4\uc774\ub809\ud2b8 \ub9c8\ucf00\ud305(DM)
\n2) \uace0\uac1d\uad00\uacc4\uad00\ub9ac \ub9c8\ucf00\ud305(CRM)
\n3) \uae30\uc5c5\uc5f0\uacc4 \ub9c8\ucf00\ud305(CRM)
\n4) \ub370\uc774\ud130\ubca0\uc774\uc2a4 \ub9c8\ucf00\ud305
\n5) \uc778\ud130\ub137 \ub9c8\ucf00\ud305
\n6) \ucc38\uace0\ubb38\ud5cc<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

1) \ub2e4\uc774\ub809\ud2b8 \ub9c8\ucf00\ud305(DM : Direct Marketing)<\/p>\n

\uae30\ubd80\uc790\ub098 \uc7a0\uc7ac\uc801 \ud6c4\uc6d0\uc790 \ub4f1\uc5d0\uac8c \uae30\uad00\uc758 \uc6b4\uc601\ud604\ud669, \ud504\ub85c\uadf8\ub7a8 \uc9c4\ud589 \ubc0f \uc11c\ube44\uc2a4 \uc81c\uacf5 \uc2e4\uc801\uc774\ub098 \ub0b4\uc6a9 \ub4f1\uc5d0 \ub300\ud55c \ub2e4\uc591\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uc5ec \ud6c4\uc6d0\uc790\ub97c \uac1c\ubc1c\ud558\ub294 \ubc29\ubc95\uc73c\ub85c \uac00\uc7a5 \uc804\ud1b5\uc801\uc778 \ub9c8\ucf00\ud305 \ubc29\ubc95\uc774\ub2e4. \uc608\ub97c \ub4e4\uba74, \uae30\uad00 \uc18c\uc2dd\uc9c0 \ubc1c\uc1a1\uc774\ub098 \ud6c4\uc6d0 \ud074\ub77c\uc774\uc5b8\ud2b8\uc758 \uc0c1\ud669\ubcf4\uace0\uc11c \uc6b0\ud3b8 \ubc1c\uc1a1 \ub4f1\uc744 \ub4e4 \uc218 \uc788\ub2e4.<\/p>\n

2) \uace0\uac1d\uad00\uacc4\uad00\ub9ac \ub9c8\ucf00\ud305(CRM : Customer Relationship Management Marketing)<\/p>\n

\uc2e0\uaddc \ud6c4\uc6d0\uc790 \uac1c\ubc1c\uc774\ub098 \uae30\uc874 \ud6c4\uc6d0\uc790 \uad00\ub9ac\ub97c \uc704\ud574 \uadf8\ub4e4\uacfc \uad00\ub828\ub41c \uc790\ub8cc\ub97c \ubd84\uc11d\ud558\uace0 \uadf8\ub4e4\uc758 \uc695\uad6c\ub97c \ud30c\uc545\ud558\uc5ec \ub9de\ucda4\ud615 \uc11c\ube44\uc2a4\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uc81c\uacf5\ud558\ub294 \ubc29\ubc95\uc774\ub2e4. \uc608\ub97c \ub4e4\uba74, \uac00\uc871\ubd09\uc0ac \ud504\ub85c\uadf8\ub7a8 \uc81c\uacf5, \ub300\ud559 \ub3d9\uc544\ub9ac\ub098 \uc9c1\uc7a5 \ub3d9\ud638\ud68c \ubd09\uc0ac \ub4f1 \ud6c4\uc6d0\uc790\uc758 \uc695\uad6c\uc5d0 \ub9de\ub294 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc774\ub2e4.<\/p>\n

3) \uae30\uc5c5\uc5f0\uacc4 \ub9c8\ucf00\ud305(CRM : Cause-Related Marketing)<\/p>\n

\uae30\uc5c5\uc740 \ubd09\uc0ac\ud65c\ub3d9\uc774\ub098 \uae30\ubd80\ub97c \ud1b5\ud574 \uc774\uc724\uc744 \uc0ac\ud68c\uc5d0 \ud658\uc6d0\ud55c\ub2e4\ub294 \uc774\ubbf8\uc9c0\ub97c \ub192\uc5ec \uae30\uc5c5\uc758 \uc0c1\ud488\ud310\ub9e4\uc5d0 \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0, \ub610 \uc0ac\ud68c\ubcf5\uc9c0\uc870\uc9c1\uc758 \uc785\uc7a5\uc5d0\uc11c\ub294 \ud544\uc694\ud55c \uc790\uc6d0\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc5f0\uacc4\ud560 \uc218 \uc788\ub294 \ub9c8\ucf00\ud305\uae30\ubc95\uc774\ub2e4. \uad6d\ub0b4 \ub300\uae30\uc5c5\ub4e4\uc758 \uc0ac\ud68c\uacf5\ud5cc\ud65c\ub3d9\uc774\ub098 \uc0ac\ud68c\ubd09\uc0ac\ud65c\ub3d9 \ub4f1\uc774 \uc5ec\uae30\uc5d0 \uc18d\ud55c\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 1) \ub2e4\uc774\ub809\ud2b8 \ub9c8\ucf00\ud305(DM) 2) \uace0\uac1d\uad00\uacc4\uad00\ub9ac \ub9c8\ucf00\ud305(CRM) 3) \uae30\uc5c5\uc5f0\uacc4 \ub9c8\ucf00\ud305(CRM) 4) \ub370\uc774\ud130\ubca0\uc774\uc2a4 \ub9c8\ucf00\ud305 5) \uc778\ud130\ub137 \ub9c8\ucf00\ud305 6) \ucc38\uace0\ubb38\ud5cc \ubcf8\ubb38\ub0b4\uc6a9 1) \ub2e4\uc774\ub809\ud2b8 \ub9c8\ucf00\ud305(DM : Direct Marketing) \uae30\ubd80\uc790\ub098 \uc7a0\uc7ac\uc801 \ud6c4\uc6d0\uc790 \ub4f1\uc5d0\uac8c \uae30\uad00\uc758 \uc6b4\uc601\ud604\ud669, \ud504\ub85c\uadf8\ub7a8 \uc9c4\ud589 \ubc0f \uc11c\ube44\uc2a4 \uc81c\uacf5 \uc2e4\uc801\uc774\ub098 \ub0b4\uc6a9 \ub4f1\uc5d0 \ub300\ud55c \ub2e4\uc591\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uc5ec \ud6c4\uc6d0\uc790\ub97c \uac1c\ubc1c\ud558\ub294 \ubc29\ubc95\uc73c\ub85c \uac00\uc7a5 \uc804\ud1b5\uc801\uc778 \ub9c8\ucf00\ud305 \ubc29\ubc95\uc774\ub2e4. \uc608\ub97c \ub4e4\uba74, \uae30\uad00 \uc18c\uc2dd\uc9c0 \ubc1c\uc1a1\uc774\ub098 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[5156,39134,39135],"class_list":["post-31316","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-5156","tag-39134","tag-39135"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/31316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=31316"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/31316\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=31316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=31316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=31316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}