{"id":31317,"date":"2026-02-12T09:01:42","date_gmt":"2026-02-12T00:01:42","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/02\/12\/31317\/"},"modified":"2026-02-12T09:01:42","modified_gmt":"2026-02-12T00:01:42","slug":"%ec%82%ac%ed%9a%8c%eb%b3%b5%ec%a7%80%ec%a1%b0%ec%a7%81-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%ed%8a%b9%ec%84%b1-3","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/02\/12\/31317\/","title":{"rendered":"\uc0ac\ud68c\ubcf5\uc9c0\uc870\uc9c1 \ub9c8\ucf00\ud305\uc758 \ud2b9\uc131"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/image4.happycampus.com\/Production\/thumbnail\/2024\/04\/26\/data29783033-0001.jpg\"><img decoding=\"async\" src=\"https:\/\/image4.happycampus.com\/Production\/thumbnail\/2024\/04\/26\/data29783033-0002.jpg\"><\/p>\n<p><strong>\ubaa9\ucc28<\/strong><\/p>\n<p>(1) \ubb34\ud615\uc131<br \/>\n(2) \ub2e4\uc591\uc131\uacfc \ubcf5\uc7a1\uc131<br \/>\n(3) \ub3d9\uc2dc\uc131<br \/>\n(4) \uc18c\uba78\uc131<br \/>\n(5)  \ucc38\uace0\ubb38\ud5cc<\/p>\n<p><strong>\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n<p>\uc0ac\ud68c\ubcf5\uc9c0\uc870\uc9c1\uc5d0\uc11c \uc81c\ud488\uc774\ub780 \uc720\ud615\uc758 \uc0c1\ud488\uc774 \uc544\ub2c8\ub77c \uc8fc\ub85c \ubb34\ud615\uc758 \uc11c\ube44\uc2a4\ub97c \uc758\ubbf8\ud55c\ub2e4. \ub530\ub77c\uc11c \uc601\ub9ac\ub97c \ucd94\uad6c\ud558\ub294 \uae30\uc5c5\uccb4\uc5d0\uc11c \uc0dd\uc0b0\ud558\ub294 \uc0c1\ud488\uacfc \uc0ac\ud68c\ubcf5\uc9c0\uc870\uc9c1\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \uc11c\ube44\uc2a4 \uac04\uc758 \ucc28\uc774\ub294 \ub9c8\ucf00\ud305\uc5d0\ub3c4 \ucc28\ubcc4\uc131\uc744 \ub098\ud0c0\ub0bc \uc218\ubc16\uc5d0 \uc5c6\ub2e4. \uc0ac\ud68c\ubcf5\uc9c0\uc870\uc9c1\uc758 \uc11c\ube44\uc2a4\uac00 \uae30\uc5c5\uccb4\uc5d0\uc11c \uc0dd\uc0b0\ud558\ub294 \uc0c1\ud488\uacfc\uc758 \ucc28\uc774\uc810\uc740 \ub2e4\uc74c\uacfc \uac19\ub2e4(Zeithaml et al., 1985).<\/p>\n<p>(1) \ubb34\ud615\uc131(intangibility)<\/p>\n<p>\uc601\ub9ac\ub97c \ucd94\uad6c\ud558\ub294 \uae30\uc5c5\uccb4\uc5d0\uc11c \uc0dd\uc0b0\ud558\ub294 \uc81c\ud488\uc740 \uc720\ud615\uc758 \ud615\ud0dc\ub97c \uac16\ub294 \ubc18\uba74\uc5d0 \uc0ac\ud68c\ubcf5\uc9c0\uc870\uc9c1\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \uc11c\ube44\uc2a4\ub294 \ub208\uc73c\ub85c \ud655\uc778\ud560 \uc218 \uc788\ub294 \ud615\uccb4\uac00 \uc874\uc7ac\ud558\uc9c0 \uc54a\ub294\ub2e4. \uc77c\ubc18 \uae30\uc5c5\uccb4\uc5d0\uc11c \uc0dd\uc0b0\ud558\ub294 \uc81c\ud488\uc758 \uacbd\uc6b0 \uc678\ud615, \ub0c4\uc0c8 \ub4f1\uc744 \ud1b5\ud574 \uc0c1\ud488\uc758 \ud488\uc9c8\uc744 \ud3c9\uac00\ud558\uac8c \ub418\uace0, \uacbd\ud5d8\uc744 \ud1b5\ud574 \ud488\uc9c8\uc5d0 \ub300\ud55c \ud655\uc2e0\uacfc \uc0c1\ud488\uc744 \ud1b5\ud574 \uc5bb\uac8c \ub420 \uc774\uc775\uc744 \uc5b4\ub290 \uc815\ub3c4 \uae30\ub300\ud560 \uc218 \uc788\ub2e4. \ubc18\uba74, \uc0ac\ud68c\ubcf5\uc9c0\uc870\uc9c1\uc758 \uc11c\ube44\uc2a4\ub294 \uadf8\uac83\uc744 \uc774\uc6a9\ud574 \ubcf4\uae30 \uc804\uc5d0\ub294 \uc11c\ube44\uc2a4 \uacc4\uacf5\uc790\uc758 \uc8fc\uc7a5\uc744 \ud655\uc778\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc774 \ub9ce\uc9c0 \uc54a\ub2e4.<\/p>\n<p>\ucd9c\ucc98 : <a href=\"https:\/\/www.happycampus.com\/report-doc\/29783033\/\" target=\"_blank\">\ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ubaa9\ucc28 (1) \ubb34\ud615\uc131 (2) \ub2e4\uc591\uc131\uacfc \ubcf5\uc7a1\uc131 (3) \ub3d9\uc2dc\uc131 (4) \uc18c\uba78\uc131 (5) \ucc38\uace0\ubb38\ud5cc \ubcf8\ubb38\ub0b4\uc6a9 \uc0ac\ud68c\ubcf5\uc9c0\uc870\uc9c1\uc5d0\uc11c \uc81c\ud488\uc774\ub780 \uc720\ud615\uc758 \uc0c1\ud488\uc774 \uc544\ub2c8\ub77c \uc8fc\ub85c \ubb34\ud615\uc758 \uc11c\ube44\uc2a4\ub97c \uc758\ubbf8\ud55c\ub2e4. \ub530\ub77c\uc11c \uc601\ub9ac\ub97c \ucd94\uad6c\ud558\ub294 \uae30\uc5c5\uccb4\uc5d0\uc11c \uc0dd\uc0b0\ud558\ub294 \uc0c1\ud488\uacfc \uc0ac\ud68c\ubcf5\uc9c0\uc870\uc9c1\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \uc11c\ube44\uc2a4 \uac04\uc758 \ucc28\uc774\ub294 \ub9c8\ucf00\ud305\uc5d0\ub3c4 \ucc28\ubcc4\uc131\uc744 \ub098\ud0c0\ub0bc \uc218\ubc16\uc5d0 \uc5c6\ub2e4. \uc0ac\ud68c\ubcf5\uc9c0\uc870\uc9c1\uc758 \uc11c\ube44\uc2a4\uac00 \uae30\uc5c5\uccb4\uc5d0\uc11c \uc0dd\uc0b0\ud558\ub294 \uc0c1\ud488\uacfc\uc758 \ucc28\uc774\uc810\uc740 \ub2e4\uc74c\uacfc \uac19\ub2e4(Zeithaml et al., 1985). (1) \ubb34\ud615\uc131(intangibility) \uc601\ub9ac\ub97c \ucd94\uad6c\ud558\ub294 \uae30\uc5c5\uccb4\uc5d0\uc11c \uc0dd\uc0b0\ud558\ub294 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[5156,2729,27608],"class_list":["post-31317","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-5156","tag-2729","tag-27608"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/31317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=31317"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/31317\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=31317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=31317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=31317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}