{"id":31327,"date":"2026-02-13T09:00:08","date_gmt":"2026-02-13T00:00:08","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/02\/13\/31327\/"},"modified":"2026-02-13T09:00:08","modified_gmt":"2026-02-13T00:00:08","slug":"%ec%82%ac%ed%9a%8c%eb%b3%b5%ec%a7%80%ec%a1%b0%ec%a7%81%ec%9d%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%a0%84%eb%9e%b5-%eb%a7%88%ec%bc%80%ed%8c%85-%eb%af%b9%ec%8a%a4","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/02\/13\/31327\/","title":{"rendered":"\uc0ac\ud68c\ubcf5\uc9c0\uc870\uc9c1\uc758 \ub9c8\ucf00\ud305 \uc804\ub7b5 – \ub9c8\ucf00\ud305 \ubbf9\uc2a4"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

(1) \uc0dd\uc0b0\uc790
\n(2) \uad6c\ub9e4\uc790
\n(3) \uc0c1\ud488
\n(4) \uac00\uaca9
\n(5) \ud64d\ubcf4
\n(6) \uc7a5\uc18c
\n(7) \uc870\uc0ac
\n(8) \ucc38\uace0\ubb38\ud5cc<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

\uc0ac\ud68c\ubcf5\uc9c0\uc870\uc9c1\uc758 \ub9c8\ucf00\ud305\uad00\ub9ac\uc5d0\uc11c \uc77c\ucc28\uc801\uc73c\ub85c \ud544\uc694\ud55c \uac83\uc740 \uc0ac\ud68c\ubcf5\uc9c0\uc870\uc9c1\uacfc \ud6c4\uc6d0\uc790\ub098 \ud074\ub77c\uc774\uc5b8\ud2b8\uc640\uc758 \uad50\ud658\uc774 \uac00\ub2a5\ud55c \uc544\uc774\ub514\uc5b4, \uc11c\ube44\uc2a4 \ub4f1\uc744 \uac1c\ub150\ud654\ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4. \uc774\ub807\uac8c \uac1c\ub150\ud654\ub41c \uad50\ud658 \ub300\uc0c1\ubb3c\uc744 \ud504\ub85c\uadf8\ub7a8\uc774\ub098 \uc11c\ube44\uc2a4\ub85c \uac1c\ubc1c\ud574 \ub0b4\uace0, \uac1c\ubc1c\ub41c \ud504\ub85c\uadf8\ub7a8\uc774\ub098 \uc11c\ube44\uc2a4\uc758 \uad50\ud658\uc744 \uc6a9\uc774\ud558\uac8c \ud558\uae30 \uc704\ud574 \ud6c4\uc6d0\uc790\uc640\uc758 \uc758\uc0ac\uc18c\ud1b5\uc774 \ud544\uc694\ud558\uba70, \uad50\ud658\uc5d0 \ubd80\uc218\ub418\ub294 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ud65c\ub3d9\uc774 \ud504\ub85c\uadf8\ub7a8\ud654\ub418\uc5b4\uc57c \ud55c\ub2e4.
\n\uc774\ub7ec\ud55c \ub9c8\ucf00\ud305 \uae30\ud68d\uacfc\uc815\uc740 \ub9c8\ucf00\ud305 \ubbf9\uc2a4(marketing mix)\ub77c \ubd88\ub9ac\ub294 \uc0c1\ud488(product) \uac00\uaca9\uacb0\uc815(Price), \ud64d\ubcf4(Promotion), \uc7a5\uc18c(Place)\ub97c \uc758\ubbf8\ud558\ub294 4P\ub85c \uad6c\uc131\ub41c\ub2e4. \uc5ec\uae30\uc5d0 \ube44\uc601\ub9ac\uae30\uad00\uc5d0\uc11c 4P\ub9cc\uc744 \uac00\uc9c0\uace0 \ucd5c\uc801\uc758 \ud568\uc218\ub97c \ub3c4\ucd9c\ud574 \ub0b4\ub294 \uac83\uc740 \ubb34\ub9ac\uac00 \uc788\ub2e4\ub294 \uc8fc\uc7a5\uc774 \uc81c\uae30\ub418\uba74\uc11c \ucd94\uac00\uc801\uc73c\ub85c \ub9c8\ucf00\ud305\uc744 \ud558\ub294 \uc8fc\uccb4\uc778 \uc0dd\uc0b0\uc790(producer) \ub9c8\ucf00\ud305\uc744 \ud1b5\ud574 \ud638\uc18c\ub97c \ud574\uc57c \ud558\ub294 \ub300\uc0c1\uc790\uc778 \uad6c\ub9e4\uc790(purchaser) \uacfc\ud559\uc801\uc778 \ud0d0\uad6c\uacfc\uc815\uc778 \uc870\uc0ac(probing) \ub4f1 3P\uac00 \ud568\uaed8 \uace0\ub824\ub418\uc5b4\uc57c \ud55c\ub2e4\ub294 \uac83\uc774\ub2e4. \uc774\ub7ec\ud55c \ub9e5\ub77d\uc5d0\uc11c \uc0ac\ud68c\ubcf5\uc9c0\uae30\uad00 \ub9c8\ucf00\ud305\uc758 \uae30\ubcf8 \ud2c0\uc740 \ub2e4\uc74c\uacfc \uac19\uc774 \uc81c\uc2dc\ud560 \uc218 \uc788\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 (1) \uc0dd\uc0b0\uc790 (2) \uad6c\ub9e4\uc790 (3) \uc0c1\ud488 (4) \uac00\uaca9 (5) \ud64d\ubcf4 (6) \uc7a5\uc18c (7) \uc870\uc0ac (8) \ucc38\uace0\ubb38\ud5cc \ubcf8\ubb38\ub0b4\uc6a9 \uc0ac\ud68c\ubcf5\uc9c0\uc870\uc9c1\uc758 \ub9c8\ucf00\ud305\uad00\ub9ac\uc5d0\uc11c \uc77c\ucc28\uc801\uc73c\ub85c \ud544\uc694\ud55c \uac83\uc740 \uc0ac\ud68c\ubcf5\uc9c0\uc870\uc9c1\uacfc \ud6c4\uc6d0\uc790\ub098 \ud074\ub77c\uc774\uc5b8\ud2b8\uc640\uc758 \uad50\ud658\uc774 \uac00\ub2a5\ud55c \uc544\uc774\ub514\uc5b4, \uc11c\ube44\uc2a4 \ub4f1\uc744 \uac1c\ub150\ud654\ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4. \uc774\ub807\uac8c \uac1c\ub150\ud654\ub41c \uad50\ud658 \ub300\uc0c1\ubb3c\uc744 \ud504\ub85c\uadf8\ub7a8\uc774\ub098 \uc11c\ube44\uc2a4\ub85c \uac1c\ubc1c\ud574 \ub0b4\uace0, \uac1c\ubc1c\ub41c \ud504\ub85c\uadf8\ub7a8\uc774\ub098 \uc11c\ube44\uc2a4\uc758 \uad50\ud658\uc744 \uc6a9\uc774\ud558\uac8c \ud558\uae30 \uc704\ud574 \ud6c4\uc6d0\uc790\uc640\uc758 \uc758\uc0ac\uc18c\ud1b5\uc774 \ud544\uc694\ud558\uba70, \uad50\ud658\uc5d0 \ubd80\uc218\ub418\ub294 \uc11c\ube44\uc2a4\ub97c […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2729,7186,39144],"class_list":["post-31327","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-2729","tag-7186","tag-39144"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/31327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=31327"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/31327\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=31327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=31327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=31327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}