{"id":32112,"date":"2026-02-20T09:02:17","date_gmt":"2026-02-20T00:02:17","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/02\/20\/32112\/"},"modified":"2026-02-20T09:02:17","modified_gmt":"2026-02-20T00:02:17","slug":"%ec%a7%80%ec%97%ad%ec%82%ac%ed%9a%8c%ec%9e%90%ec%9b%90%ea%b0%9c%eb%b0%9c-%eb%b0%8f-%ed%9b%84%ec%9b%90%ec%9e%90%ea%b0%9c%eb%b0%9c%ec%97%90%ec%84%9c-%eb%aa%a8%ea%b8%88%ea%b3%bc-%eb%a7%88%ec%bc%80","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/02\/20\/32112\/","title":{"rendered":"\uc9c0\uc5ed\uc0ac\ud68c\uc790\uc6d0\uac1c\ubc1c \ubc0f \ud6c4\uc6d0\uc790\uac1c\ubc1c\uc5d0\uc11c \ubaa8\uae08\uacfc \ub9c8\ucf00\ud305, \ubaa8\uae08\uc804\ub7b5\uacfc \ud64d\ubcf4, \ubaa8\uae08\ubc29\ubc95"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/image4.happycampus.com\/Production\/thumbnail\/2024\/04\/30\/data29806231-0001.jpg\"><img decoding=\"async\" src=\"https:\/\/image4.happycampus.com\/Production\/thumbnail\/2024\/04\/30\/data29806231-0002.jpg\"><\/p>\n<p><strong>\ubaa9\ucc28<\/strong><\/p>\n<p>I. \ud6c4\uc6d0\uc790\uac1c\ubc1c \ub9c8\ucf00\ud305<br \/>\n 1) \ub2e4\uc774\ub809\ud2b8\ub9c8\ucf00\ud305<br \/>\n 2) \uace0\uac1d\uad00\uacc4\uad00\ub9ac\ub9c8\ucf00\ud305<br \/>\n 3) \uae30\uc5c5\uc5f0\uacc4\ub9c8\ucf00\ud305<br \/>\n 4) \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub9c8\ucf00\ud305<br \/>\n 5) \uc778\ud130\ub137\ub9c8\ucf00\ud305<br \/>\n 6) \uc0ac\ud68c\ub9c8\ucf00\ud305<\/p>\n<p>II. \ub9c8\ucf00\ud305\uc758 \uc804\ub7b5<br \/>\n 1) \uc0c1\ud488\uc804\ub7b5<br \/>\n 2) \uac00\uaca9\uc804\ub7b5<br \/>\n 3) \uc720\ud1b5\uc804\ub7b5<br \/>\n 4) \ucd09\uc9c4\uc804\ub7b5<\/p>\n<p>III. \ubaa8\uae08<br \/>\n 1) \ubaa8\uae08\uc758 \uc720\ud615<br \/>\n (1) \uc778\ud130\ub137\ubaa8\uae08<br \/>\n (2) ARS \ubaa8\uae08<br \/>\n (3) \uc774\ubca4\ud2b8\ubaa8\uae08<br \/>\n (4) \uc815\uae30\ud6c4\uc6d0<br \/>\n (5) \ucea0\ud398\uc778\ubaa8\uae08<br \/>\n 2) \ubaa8\uae08\uc758 \uacfc\uc815<\/p>\n<p>\u2163. \ucc38\uace0\ubb38\ud5cc<\/p>\n<p><strong>\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n<p>I. \ud6c4\uc6d0\uc790\uac1c\ubc1c \ub9c8\ucf00\ud305<\/p>\n<p>1) \ub2e4\uc774\ub809\ud2b8\ub9c8\ucf00\ud305<\/p>\n<p>\ub2e4\uc774\ub809\ud2b8\ub9c8\ucf00\ud305(DM : Direct Marketing)\uc740 \uc6b0\ud3b8\uc744 \uc774\uc6a9\ud558\uc5ec \uace0\uac1d\uc5d0\uac8c \uc0c1\ud488\uacfc \uc870\uc9c1\uc758 \uc815\ubcf4\ub97c \uc804\ub2ec\ud558\ub294 \ubc29\ubc95\uc73c\ub85c\uc11c, \uc7a0\uc7ac\uc801 \ud6c4\uc6d0\uc790 \ub4f1\uc5d0\uac8c \ud604\uc7ac\uc758 \uae30\uad00\uc6b4\uc601\ud604\ud669\uc774\ub098 \uc774\uc6a9\ud560 \uc218 \uc788\ub294 \uc11c\ube44\uc2a4\uc640 \ud504\ub85c\uadf8\ub7a8\uc5d0 \ub300\ud55c \ub2e4\uc591\ud55c \uc815\ubcf4\ub97c \uc804\ub2ec\ud558\ub294 \ub9c8\ucf00\ud305\uae30\ubc95\uc774\ub2e4.<\/p>\n<p>2) \uace0\uac1d\uad00\uacc4\uad00\ub9ac\ub9c8\ucf00\ud305<\/p>\n<p>\uace0\uac1d\uad00\uacc4\uad00\ub9ac\ub9c8\ucf00\ud305(CRM : Customer Relationship Management Marketing)\uc740 \uc2e0\uaddc \ud6c4\uc6d0\uc790\uc758 \uac1c\ubc1c, \uae30\uc874 \ud6c4\uc6d0\uc790\uc758 \uad00\ub9ac, \uadf8\ub9ac\uace0 \uc7a0\uc7ac\uc801 \ud6c4\uc6d0\uc790\uc758 \uac1c\ubc1c\uc744 \uc704\ud574 \uadf8\ub4e4\uc758 \uc695\uad6c\ub97c \ud30c\uc545\ud558\uc5ec \uc774\ub978\ubc14 &#8216;\ub9de\ucda4\uc11c\ube44\uc2a4&#8217;\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \ubaa8\uae08\ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud558\ub294 \ubc29\ubc95\uc73c\ub85c, \uac1c\uc778\uc740 \uae30\ubd80\ub97c \ud568\uc73c\ub85c\uc368 \uc0ac\ud68c\uc5d0 \uacf5\ud5cc\ud558\uba70 \uc0ac\ud68c\uc801\uc73c\ub85c\ub294 \uae30\ubd80\ubb38\ud654\uc758 \ud655\uc0b0\uc774\ub77c\ub294 \uce21\uba74\uc5d0\uc11c \ubc14\ub78c\uc9c1\ud558\uace0 \uc0ac\ud68c\ubcf5\uc9c0\uc870\uc9c1\uc740 \uc790\uae08\uc744 \uc870\ub2ec\ud560 \uc218 \uc788\ub2e4\ub294 \uc810\uc5d0\uc11c \uc708-\uc708 \uc804\ub7b5(win-win strategy)\uc744 \ub2ec\uc131\ud560 \uc218 \uc788\ub294 \uac83\uc774\ub2e4.<\/p>\n<p>3) \uae30\uc5c5 \uc5f0\uacc4\ub9c8\ucf00\ud305<\/p>\n<p>\uae30\uc5c5 \uc5f0\uacc4\ub9c8\ucf00\ud305(CRM : Cause-Related Marketing)\uc740 \uae30\uc5c5 \uc774 \uc0ac\ud68c\ubcf5\uc9c0\uc870\uc9c1\uc5d0 \uae30\ubd80\ud568\uc73c\ub85c\uc368 \uc774\uc724\uc744 \uc0ac\ud68c\uc5d0 \ud658\uc6d0\ud55c\ub2e4\ub294 \ucca0\ud559\uc744 \ub2ec\uc131\ud558\uace0, \uc138\uc81c\ud61c\ud0dd\uc744 \ub204\ub9b0\ub2e4\ub294 \uac1c\ub150\ubcf4\ub2e4 \ub354\uc6b1 \uad11\ubc94\uc704\ud55c \uc758\ubbf8\ub97c \uac00\uc9c0\uace0 \uc0ac\ud68c\ubcf5\uc9c0\uc870\uc9c1\uc5d0 \uae30\ubd80\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc758 \uc774\ubbf8\uc9c0\uac00 \uc88b\uc544\uc9c0\uba70, \uadf8\uac83\uc740 \ubc14\ub85c \uc0c1\ud488\uc758 \ud310\ub9e4\ub97c \ucd09\uc9c4\uc2dc\ud0ac \uc218 \uc788\ub294 \ud558\ub098\uc758 \ud64d\ubcf4 \uc804\ub7b5\uc774\ub77c\uace0 \ud560 \uc218 \uc788\ub2e4.<\/p>\n<p>\ucd9c\ucc98 : <a href=\"https:\/\/www.happycampus.com\/report-doc\/29806231\/\" target=\"_blank\">\ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ubaa9\ucc28 I. \ud6c4\uc6d0\uc790\uac1c\ubc1c \ub9c8\ucf00\ud305 1) \ub2e4\uc774\ub809\ud2b8\ub9c8\ucf00\ud305 2) \uace0\uac1d\uad00\uacc4\uad00\ub9ac\ub9c8\ucf00\ud305 3) \uae30\uc5c5\uc5f0\uacc4\ub9c8\ucf00\ud305 4) \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub9c8\ucf00\ud305 5) \uc778\ud130\ub137\ub9c8\ucf00\ud305 6) \uc0ac\ud68c\ub9c8\ucf00\ud305 II. \ub9c8\ucf00\ud305\uc758 \uc804\ub7b5 1) \uc0c1\ud488\uc804\ub7b5 2) \uac00\uaca9\uc804\ub7b5 3) \uc720\ud1b5\uc804\ub7b5 4) \ucd09\uc9c4\uc804\ub7b5 III. \ubaa8\uae08 1) \ubaa8\uae08\uc758 \uc720\ud615 (1) \uc778\ud130\ub137\ubaa8\uae08 (2) ARS \ubaa8\uae08 (3) \uc774\ubca4\ud2b8\ubaa8\uae08 (4) \uc815\uae30\ud6c4\uc6d0 (5) \ucea0\ud398\uc778\ubaa8\uae08 2) \ubaa8\uae08\uc758 \uacfc\uc815 \u2163. \ucc38\uace0\ubb38\ud5cc \ubcf8\ubb38\ub0b4\uc6a9 I. \ud6c4\uc6d0\uc790\uac1c\ubc1c \ub9c8\ucf00\ud305 1) \ub2e4\uc774\ub809\ud2b8\ub9c8\ucf00\ud305 \ub2e4\uc774\ub809\ud2b8\ub9c8\ucf00\ud305(DM [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[29330,1450,39999],"class_list":["post-32112","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-1-","tag-1450","tag-39999"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/32112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=32112"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/32112\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=32112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=32112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=32112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}