{"id":32726,"date":"2026-02-27T09:00:12","date_gmt":"2026-02-27T00:00:12","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/02\/27\/32726\/"},"modified":"2026-02-27T09:00:12","modified_gmt":"2026-02-27T00:00:12","slug":"%ec%95%84%eb%a7%88%ec%a1%b4-amazon-%ea%b2%bd%ec%9f%81%ec%9a%b0%ec%9c%84-swot%eb%b6%84%ec%84%9d-%ea%b2%bd%ec%98%81%ec%a0%84%eb%9e%b5-%ec%84%b1%ea%b3%b5%ec%82%ac%eb%a1%80-%eb%af%b8%eb%9e%98%eb%b0%a9","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/02\/27\/32726\/","title":{"rendered":"\uc544\ub9c8\uc874 AMAZON \uacbd\uc7c1\uc6b0\uc704, SWOT\ubd84\uc11d, \uacbd\uc601\uc804\ub7b5 \uc131\uacf5\uc0ac\ub840, \ubbf8\ub798\ubc29\ud5a5 \uc81c\uc2dc"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

1. \uc544\ub9c8\uc874 \uae30\uc5c5\uc18c\uac1c<\/p>\n

2. \uc544\ub9c8\uc874\uc758 \uacbd\uc7c1\uc6b0\uc704 \ubd84\uc11d<\/p>\n

3. \uc544\ub9c8\uc874 SWOT\ubd84\uc11d
\n(1) Strength
\n(2) Weakness
\n(3) Opportunity
\n(4) Threat<\/p>\n

4. \uc544\ub9c8\uc874 \uacbd\uc601\uc804\ub7b5 \uc131\uacf5\uc0ac\ub840 \uc5f0\uad6c
\n(1) \uc81c\ud488\ub2e4\uac01\ud654 \uc804\ub7b5\uc758 \uc131\uacf5
\n(2) \uace0\uac1d \uc911\uc2ec\uc804\ub7b5\uc758 \uc131\uacf5
\n(3) \ube45\ub370\uc774\ud130 \ud65c\uc6a9\uc758 \uc131\uacf5
\n(4) \uace0\uac1d\uc720\uc9c0\uc804\ub7b5\uc758 \uc131\uacf5
\n(5) \ub9c8\ucf00\ud305\uc804\ub7b5\uc758 \uc131\uacf5<\/p>\n

5. \ubbf8\ub798\ubc29\ud5a5 \uc81c\uc2dc<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

1. \uc544\ub9c8\uc874 \uae30\uc5c5\uc18c\uac1c<\/p>\n

1994\ub144 \uc778\ud130\ub137 \uc11c\uc810\uc744 \uc2dc\uc791\uc73c\ub85c \uc81c\ud504 \ubca0\uc870\uc2a4\uac00 \uc2dc\uc560\ud2c0\uc5d0 \uc124\ub9bd\ud55c \uc544\ub9c8\uc874\uc740 \uc9c0\uad6c\uc0c1\uc5d0\uc11c \uac00\uc7a5 \ud070 \uc120\ud0dd(Earth\u2019s Biggest Selection)\u2019\uc774\ub77c\ub294 \uae30\uc5c5 \uc2ac\ub85c\uac74\uc744 \ub0b4\uac78\uace0 \uc2dc\uc7a5\uc744 \ub113\ud600\uac00\uba74\uc11c \uad6d\ub0b4 \uc2dc\uc7a5\uc5d0 \ub9cc\uc871\ud558\uc9c0 \uc54a\uace0 \uc138\uacc4 \uc2dc\uc7a5\uc73c\ub85c \uc9c4\ucd9c\ud558\uc5ec \uc131\uacf5\ud55c \ub300\ud45c\uc801\uc778 \uc778\ud130\ub137 \uc885\ud569 \uc1fc\ud551\ubab0\uc774\uc774\uc790 \uc138\uacc4 \ucd5c\ub300\uc758 \uc628\ub77c\uc778 \uc774\ucee4\uba38\uc2a4 \uc5c5\uccb4\uc774\ub2e4<\/p>\n

2. \uc544\ub9c8\uc874\uc758 \uacbd\uc7c1\uc6b0\uc704 \ubd84\uc11d<\/p>\n

\uc544\ub9c8\uc874\uac19\uc740 \uac70\ub300 \uc804\uc790\uc0c1\uac70\ub798\uc5c5\uccb4\ub294 \uacbd\ud5d8, \uc790\uc6d0, \uace0\uac1d \uc218, \ub6f0\uc5b4\ub09c \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uc5d0\uc11c \uc7a0\uc7ac\uc801 \uacbd\uc7c1\uc790 \ubcf4\ub2e4 \uc6b0\uc704\ub97c \uac00\uc9c4\ub2e4. \ub610\ud55c \ubcf4\ud1b5 \ub9e4\uc6b0 \uacf5\uaca9\uc801\uc73c\ub85c \ub300\uc751\ud558\uae30\ub3c4 \ud55c\ub2e4. \ud2b9\ud788 \uc544\ub9c8\uc874\uc740 \uc7a0\uc7ac\uc801 \ub77c\uc774\ubc8c\uc744 \ucd08\uae30\uc5d0 \ubc1c\uacac\ud558\ub294\ub370\uc5d0 \uc544\uc8fc \uac15\ud55c \ub2a5\ub825\uc774 \uc788\ub2e4.
\n\uadf8\ub9ac\uace0 \uc544\ub9c8\uc874\uc740 \ubcc0\ud654\uac00 \uc7a6\uc740 \uacbd\uc7c1\uc694\uc18c\ubcf4\ub2e4\ub294 \ubcc0\ud558\uc9c0 \uc54a\ub294 \uacbd\uc7c1\uc694\uc18c\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uc131\uc7a5\uc2dc\ud0a4\uace0 \ucd95\uc801\uc2dc\ud0b4\uc73c\ub85c\uc368 \uaddc\ubaa8\uc758 \uacbd\uc81c\ud6a8\uacfc\ub97c \ud68d\ub4dd\ud558\uc5ec \uc624\ud508\ub9c8\ucf13 \uc2dc\uc7a5\uc5d0\uc11c \uc9c0\uc18d\uc801\uc778 \uacbd\uc7c1\uc6b0\uc704\ub97c \ucc3d\ucd9c\ud558\uc600\ub2e4.<\/p>\n

3. \uc544\ub9c8\uc874 SWOT\ubd84\uc11d<\/p>\n

(1) Strength<\/p>\n

\ucda9\uc131\ub3c4 \ub192\uc740 \ud68c\uc6d0\uc740 \uc544\ub9c8\uc874\uc758 \uac00\uc7a5 \ud07c \uac15\uc810\uc774\ub77c\uace0 \ubcfc \uc218 \uc788\ub2e4. \uc544\ub9c8\uc874\uc740 \uac1c\uc778 \uc815\ubcf4\ub97c \ud30c\uc545\ud560 \uc218 \uc788\ub294 \uae30\uc220\uc778 \ucfe0\ud0a4\ub97c \ud65c\uc6a9\ud558\uc5ec \uace0\uac1d\uc758 \uc11c\uc801 \ucde8\ud5a5\uc744 \ubd84\uc11d\ud568\uc73c\ub85c\uc368 \uc2e0\uac04 \uc911\uc5d0 \uace0\uac1d\uc758 \ucde8\ud5a5\uc5d0 \ub9de\ub294 \uac83\uc744 \uc778\ud130\ub137\uc744 \ud1b5\ud574 \ucd94\ucc9c\ud558\ub294 \uc2dc\uc2a4\ud15c\uc73c\ub85c \uc7ac\uad6c\ub9e4\uc728\uc774 \uc57d 60%\uc5d0 \uc721\ubc15\ud558\uace0 \uc788\ub2e4.<\/p>\n

(2) Weakness<\/p>\n

\uacbd\uc7c1\uc0ac\uc778 \uc774\ubca0\uc774\ub2f7\ucef4\uc5d0 \ube44\ud574\uc11c \ud574\uc678\uc0ac\uc774\ud2b8\uac00 \ubd80\uc871\ud558\ub2e4. \uc774\ubca0\uc774\ub2f7\ucef4\uc740 \uc804 \uc138\uacc4 37\uac1c\uad6d\uc758 \uc5b8\uc5b4\ub97c \uc9c0\uc6d0\ud558\uba70 \ud55c\uad6d \uc5ed\uc2dc \uc625\uc158\uacfc\uc758 \uc804\ub7b5\uc801 \uc81c\ud734\ub85c \u2018\uc625\uc158 \uc774\ubca0\uc774\u2019\ub77c\ub294 \uc774\ub984\uc73c\ub85c \ud55c\uae00\uc744 \uc9c0\uc6d0\ud55c\ub2e4. \uadf8\ub7ec\ub098 \uc544\ub9c8\uc874 \ub2f7\ucef4\uc740 10\uc5ec\uac1c\uad6d\uc758 \uc5b8\uc5b4\ubc16\uc5d0 \uc9c0\uc6d0\uc774 \ub418\uc9c0\uc54a\ub294\ub2e4. \ud558\uc9c0\ub9cc \ucd5c\uadfc \uc601\uad6d, \ub3c5\uc77c, \uc77c\ubcf8 \ub4f1 \uac01\uad6d\uc5d0 \uc790\uccb4 \uc544\ub9c8\uc874\uc744 \uc624\ud508\ud574 \uc2dc\uc7a5\uc744 \ub113\ud600\uac00\uace0 \uc788\ub2e4.<\/p>\n

(3) Opportunity <\/p>\n

\uc81c\ud488\ucc28\ubcc4\ud654\uac00 \uac00\ub2a5\ud55c \uc0b0\uc5c5\uc5d0\uc11c \uae30\uc874\uae30\uc5c5\ub4e4\uc740 \uc2e0\uaddc\uc9c4\uc785\uc790\ub4e4\uc5d0 \ube44\ud558\uc5ec \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \ubc0f \uc18c\ube44\uc790\uc758 \uc0c1\ud45c\ucda9\uc131\ub3c4\uc5d0 \uc0c1\ub2f9\ud55c \uc774\ub4dd\uc774 \uc788\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 1. \uc544\ub9c8\uc874 \uae30\uc5c5\uc18c\uac1c 2. \uc544\ub9c8\uc874\uc758 \uacbd\uc7c1\uc6b0\uc704 \ubd84\uc11d 3. \uc544\ub9c8\uc874 SWOT\ubd84\uc11d (1) Strength (2) Weakness (3) Opportunity (4) Threat 4. \uc544\ub9c8\uc874 \uacbd\uc601\uc804\ub7b5 \uc131\uacf5\uc0ac\ub840 \uc5f0\uad6c (1) \uc81c\ud488\ub2e4\uac01\ud654 \uc804\ub7b5\uc758 \uc131\uacf5 (2) \uace0\uac1d \uc911\uc2ec\uc804\ub7b5\uc758 \uc131\uacf5 (3) \ube45\ub370\uc774\ud130 \ud65c\uc6a9\uc758 \uc131\uacf5 (4) \uace0\uac1d\uc720\uc9c0\uc804\ub7b5\uc758 \uc131\uacf5 (5) \ub9c8\ucf00\ud305\uc804\ub7b5\uc758 \uc131\uacf5 5. \ubbf8\ub798\ubc29\ud5a5 \uc81c\uc2dc \ubcf8\ubb38\ub0b4\uc6a9 1. \uc544\ub9c8\uc874 \uae30\uc5c5\uc18c\uac1c 1994\ub144 \uc778\ud130\ub137 \uc11c\uc810\uc744 \uc2dc\uc791\uc73c\ub85c \uc81c\ud504 \ubca0\uc870\uc2a4\uac00 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[40750,37178,7974,40749,40752,31643,31646,40751,25267,40748],"class_list":["post-32726","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-40750","tag-amazon","tag-7974","tag--swot","tag-40752","tag-31643","tag-31646","tag-40751","tag-25267","tag-40748"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/32726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=32726"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/32726\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=32726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=32726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=32726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}