{"id":3318,"date":"2025-05-08T09:02:36","date_gmt":"2025-05-08T00:02:36","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2025\/05\/08\/3318\/"},"modified":"2025-05-08T09:02:36","modified_gmt":"2025-05-08T00:02:36","slug":"%ed%8c%8c%eb%a6%ac%eb%b0%94%ea%b2%8c%ed%8a%b8-%ec%84%b1%ea%b3%b5%ec%9a%94%ec%9d%b8%ea%b3%bc-%eb%a7%88%ec%bc%80%ed%8c%85-swotstp4p%ec%a0%84%eb%9e%b5-%eb%b6%84%ec%84%9d-%eb%b0%8f-%ed%8c%8c%eb%a6%ac","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2025\/05\/08\/3318\/","title":{"rendered":"\ud30c\ub9ac\ubc14\uac8c\ud2b8 \uc131\uacf5\uc694\uc778\uacfc \ub9c8\ucf00\ud305 SWOT,STP,4P\uc804\ub7b5 \ubd84\uc11d \ubc0f \ud30c\ub9ac\ubc14\uac8c\ud2b8 \ud5a5\ud6c4\uc804\ub7b5 \uc81c\uc5b8"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

1. \ud30c\ub9ac\ubc14\uac8c\ud2b8 \uae30\uc5c5\uc18c\uac1c<\/p>\n

2. \ud30c\ub9ac\ubc14\uac8c\ud2b8 \uc131\uacf5\uc694\uc778<\/p>\n

3. \ud30c\ub9ac\ubc14\uac8c\ud2b8 SWOT\ubd84\uc11d
\n(1) Strength
\n(2) Weakness
\n(3) Opportunity
\n(4) Threat<\/p>\n

4. \ud30c\ub9ac\ubc14\uac8c\ud2b8 STP\ubd84\uc11d
\n(1) Segmentation
\n(2) Targeting
\n(3) Positioning <\/p>\n

5. \ud30c\ub9ac\ubc14\uac8c\ud2b8 \ub9c8\ucf00\ud305\ubbf9\uc2a4 4P\uc804\ub7b5 \ubd84\uc11d
\n(1) Product
\n(2) Price
\n(3) Place
\n(4) Promotion<\/p>\n

6. \ud5a5\ud6c4\uc804\ub7b5 \uc81c\uc5b8<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

1. \ud30c\ub9ac\ubc14\uac8c\ud2b8 \uae30\uc5c5\uc18c\uac1c<\/p>\n

SPC\uadf8\ub8f9\uc758 \uc790\uc0ac\ube0c\ub79c\ub4dc\uc778 \ud30c\ub9ac\ubc14\uac8c\ud2b8\ub294 1988\ub144 \uad11\ud654\ubb38\uc810 \uc624\ud508\uc744 \uc2dc\uc791\uc73c\ub85c \uce58\ubc00\ud55c \ub9c8\ucf00\ud305 \uc804\ub7b5\uacfc \uacfc\uac10\ud55c \ud22c\uc790\ub85c \ud574\ub97c \uac70\ub4ed\ud560\uc218\ub85d \uac00\ub9f9\uc810\uc774 \ub298\uc5b4\ub0ac\uace0 1997\ub144 \ubca0\uc774\ucee4\ub9ac\uc5c5\uacc4 1\uc704 \ube0c\ub79c\ub4dc\ub85c \uc62c\ub77c\uc130\uc73c\uba70 \ud604\uc7ac\uae4c\uc9c0 \uad6d\ub0b4\ubca0\uc774\ucee4\ub9ac \uc2dc\uc7a5 \uc810\uc720\uc728 1\uc704\ub97c \uc720\uc9c0\ud558\uace0 \uc788\ub2e4.<\/p>\n

2. \ud30c\ub9ac\ubc14\uac8c\ud2b8 \uc131\uacf5\uc694\uc778<\/p>\n

\ud30c\ub9ac\ubc14\uac8c\ud2b8\uc758 \uc131\uacf5\uc694\uc778\uc774\ub77c \ud558\uba74 \ucca0\uc800\ud55c \uacbd\uc7c1\uc0ac \ubd84\uc11d\uc744 \ud1b5\ud574 \uacbd\uc7c1\uc5d0 \ub300\ucc98\ud560 \uc218 \uc788\ub294 \uacbd\uc7c1\uc81c\ud488\uacfc, \uc18c\ube44\uc790\uc870\uc0ac\ub97c \ud1b5\ud55c Needs\ud30c\uc545\uc73c\ub85c \uad6c\ube44\ud55c \uac1c\ub7c9\uc81c\ud488, \uadf8\ub9ac\uace0 \ud574\uc678\uae30\uc220 \ub3c4\uc785\uc744 \ud1b5\ud55c \ud601\uc2e0\uc81c\ud488\uc73c\ub85c \uacbd\uc7c1\uc0ac\uc640\uc758 \ucc28\ubcc4\ud654\ub97c \uc774\ub8e8\uc5c8\ub2e4\ub294 \uac83\uc774\ub2e4. \uc81c\ud488\uc804\ub7b5 \uc5ed\uc2dc \uacbd\uc7c1\uc0ac\uc758 \uc2e0\uc81c\ud488 \uac1c\ubc1c \ub3d9\ud5a5\uacfc \uc18c\ube44\uc790\uc758 \uc2dd\uc0dd\ud65c \ud328\ud134\uc758 \ubcc0\ud654\ub97c \uace0\ub824\ud558\uc600\ub2e4. \uc2dc\uc7a5\uc9c0\ubc30\ub97c \uc704\ud558\uc5ec \u2460 \uc800\uc6d0\uac00, \uace0\ub9c8\uc9c4 \u2461 \ud5a5\ud6c4 \uc18c\ube44 \ud328\ud134\uc5d0 \ub300\ube44\ud558\uc5ec \u2462 \uc81c\ud488\uc815\uc608\ud654 \ubc0f \uc81c\ud488\uad6c\uc0c9 \ub2e4\uc591\ud654\ub77c\ub294 \uc138 \uac00\uc9c0 \uc6d0\uce59\ud558\uc5d0 \uc81c\ud488\uc744 \uac1c\ubc1c\ud558\uc600\ub2e4. \uc6b0\uc120 \uc2e0\uc120\ud568\uacfc \ub2e4\uc591\ud654 \uc804\ub7b5\uc758 \uc2e0\uc81c\ud488 \uac1c\ubc1c\uc758 \ucd9c\uc2dc\uc77c \uac83\uc774\uace0 \uadf8\ub7ec\ud55c \uace0\ud488\uc9c8(\ub0c9\ub3d9\uc6d0\ub8cc\ub97c \uc774\uc6a9\ud55c \uc810\ud3ec\uc9c1\uc811\uc0dd\uc0b0)\uacfc \uc9c0\uc18d\uc801\uc778 \ube0c\ub79c\ub4dc \uad00\ub9ac, \ud601\uc2e0\uc801\uc778 \ub9c8\ucf00\ud305\uc73c\ub85c \uace0\uac1d\ub9cc\uc871\uc758 \uacbd\uc601\uc5d0 \uce58\uc911\ud574\uc628 \uacb0\uacfc\uc774\ub2e4.<\/p>\n

3. \ud30c\ub9ac\ubc14\uac8c\ud2b8 SWOT\ubd84\uc11d<\/p>\n

(1) Strength<\/p>\n

\ud30c\ub9ac\ubc14\uac8c\ud2b8\ub294 \uadf8\ub3d9\uc548 \ucd95\uc801\ub41c \uc810\ud3ec \uc6b4\uc601\ub825, \uc2e0\uc120\ub3c4\uc758 \uc6b0\uc704\uc640 \uc81c\ud488 \uac1c\ubc1c\ub825 \uadf8\ub9ac\uace0 \uae0d\uc815\uc801\uc73c\ub85c \uad6c\ucd95\ub418\uc5b4 \uc788\ub294 \uc810\ud3ec \uc774\ubbf8\uc9c0\ub77c\ub294 \uac15\uc810\uc744 \ud568\uaed8 \uac00\uc9c0\uace0 \uc788\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 1. \ud30c\ub9ac\ubc14\uac8c\ud2b8 \uae30\uc5c5\uc18c\uac1c 2. \ud30c\ub9ac\ubc14\uac8c\ud2b8 \uc131\uacf5\uc694\uc778 3. \ud30c\ub9ac\ubc14\uac8c\ud2b8 SWOT\ubd84\uc11d (1) Strength (2) Weakness (3) Opportunity (4) Threat 4. \ud30c\ub9ac\ubc14\uac8c\ud2b8 STP\ubd84\uc11d (1) Segmentation (2) Targeting (3) Positioning 5. \ud30c\ub9ac\ubc14\uac8c\ud2b8 \ub9c8\ucf00\ud305\ubbf9\uc2a4 4P\uc804\ub7b5 \ubd84\uc11d (1) Product (2) Price (3) Place (4) Promotion 6. \ud5a5\ud6c4\uc804\ub7b5 \uc81c\uc5b8 \ubcf8\ubb38\ub0b4\uc6a9 1. \ud30c\ub9ac\ubc14\uac8c\ud2b8 \uae30\uc5c5\uc18c\uac1c SPC\uadf8\ub8f9\uc758 \uc790\uc0ac\ube0c\ub79c\ub4dc\uc778 \ud30c\ub9ac\ubc14\uac8c\ud2b8\ub294 1988\ub144 \uad11\ud654\ubb38\uc810 \uc624\ud508\uc744 \uc2dc\uc791\uc73c\ub85c \uce58\ubc00\ud55c […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[6150,6152,6156,6155,6148,6154,6157,6153,6149,6151],"class_list":["post-3318","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-spc","tag-6152","tag-6156","tag-6155","tag-6148","tag--4p","tag--stp","tag--swot","tag-6149","tag-6151"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/3318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=3318"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/3318\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=3318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=3318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=3318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}