{"id":34153,"date":"2026-03-13T09:00:48","date_gmt":"2026-03-13T00:00:48","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/03\/13\/34153\/"},"modified":"2026-03-13T09:00:48","modified_gmt":"2026-03-13T00:00:48","slug":"%ec%97%90%ec%96%b4%eb%b9%84%ec%95%a4%eb%b9%84-petstel-5forces%eb%b6%84%ec%84%9d%ea%b2%bd%ec%98%81%eb%8c%80%ed%95%99%ec%9b%90","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/03\/13\/34153\/","title":{"rendered":"\uc5d0\uc5b4\ube44\uc564\ube44 PETSTEL, 5Forces\ubd84\uc11d(\uacbd\uc601\ub300\ud559\uc6d0)"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

1. PESTEL \ubd84\uc11d
\n2. \uba54\ub9ac\uc5b4\ud2b8, \ud790\ud2bc\ud638\ud154\uc774 \ube44\ud574 \uc5d0\uc5b4\ube44\uc564\ube44\uac00 \ud06c\uac8c \uc131\uc7a5\ud558\uac8c \ub41c \uc774\uc720\ub97c 5Forces\ub85c \uc124\uba85
\n3. \ucd9c\ucc98<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

\uac00. Political factors
\n\ubc29\uc5ed \uaddc\uc81c\uc640 \uae09\ubcc0\ud558\ub294 \ubc29\uc5ed \uc815\ucc45 \ub4f1\uc758 \uc815\uce58\uc801 \uc694\uc18c\ub294 \uc5d0\uc5b4\ube44\uc564\ube44\uc758 \uc0ac\uc5c5 \uc6b4\uc601\uc5d0 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \uc900 \uac83\uc73c\ub85c \uc0dd\uac01\ud55c\ub2e4. \ud310\ub370\ubbf9\uc73c\ub85c \uc778\ud574 \uac01 \ub098\ub77c\uc5d0\uc11c\ub294 \uc785\uad6d \uc81c\ud55c, \uc0ac\ud68c\uc801 \uac70\ub9ac \ub450\uae30 \ub4f1\uc758 \ubc29\uc5ed \uc815\ucc45\ub4e4\uc744 \uc2dc\ud589\ud558\uc600\uc73c\uba70 \uad6d\uc81c\uc5ec\uac1d\uc120 \ub178\uc120 \ucd95\uc18c \ub4f1 \uc5ec\ud589\uc744 \uac08 \uc218 \uc5c6\ub294 \uc0c1\ud669\ub4e4\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \ubc1c\uc0dd\ud558\uba74\uc11c \uad00\uad11\uc0b0\uc5c5\uc5d0 \ud070 \uc545\uc601\ud5a5\uc744 \uc8fc\uac8c \ub418\uc5c8\ub2e4. \uad6d\ub0b4\uc758 \uacbd\uc6b0 \ud55c\uad6d\uad00\uad11\uacf5\uc0ac(2022). \uc5d4\ub370\ubbf9 \uc2dc\ub300, \uc6b0\ub9ac\uc758 \ud574\uc678\uc5ec\ud589 \uc218\uc694\ub294? Data&Tourism Vol.12
\n\ud574\uc678\uc5ec\ud589\uac1d\uc774 2020\ub144 \uc57d 427\ub9cc\uba85\uc73c\ub85c 2019\ub144 \ub300\ube44 85.1%, 2021\ub144\uc5d0\ub294 \uc57d 218\ub9cc\uba85\uc73c\ub85c 92.4% \uac10\uc18c\ud558\uc600\uc73c\uba70 \uacfc\ud559\uae30\uc220\uc815\ucc45\uc5f0\uad6c\uc6d0(2020). \ucf54\ub85c\ub098(COVID-19) \ud32c\ub370\ubbf9, \uad00\uad11\uc5ec\ud589\uc758 \ubcc0\ud654\uc640 \uc804\ub9dd, Future Horizon Focus \ubbf8\ub798\uc5f0\uad6c \ud3ec\ucee4\uc2a4
\n\uad6d\ub0b4\ub85c \ubc29\ubb38\ud558\ub294 \uc5ec\ud589\uac1d\uc740 95% \uc774\uc0c1 \uac10\uc18c\ud558\uc600\ub2e4. \ud638\ud154 \uac1d\uc2e4 \uc774\uc6a9\ub960\uc740 \uc2ec\ud560 \ub54c\ub294 5% \ubbf8\ub9cc\uc73c\ub85c \ub5a8\uc5b4\uc9c0\uae30\ub3c4 \ud558\uc600\ub294\ub370 \uc774\ub85c \uc778\ud55c \ud310\ub370\ubbf9 \uc5ec\ud30c\ub294 \uc5d0\uc5b4\ube44\uc564\ube44\ub3c4 \ud53c\ud574\uac08 \uc218 \uc5c6\uc5c8\ub2e4. Forbes(2020). How Airbnb Beat The Covid-19 Virus
\nForbes\uc5d0 \ub530\ub974\uba74, \ucf54\ub85c\ub09819 \uc720\ud589 \ud6c4 2020\ub144 4\uc6d4\uae4c\uc9c0 \uc5d0\uc5b4\ube44\uc564\ube44 \uc219\ubc15 \uc608\uc57d \uac74\uc218\uac00 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 \uc57d 72% \uac10\uc18c\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 1. PESTEL \ubd84\uc11d 2. \uba54\ub9ac\uc5b4\ud2b8, \ud790\ud2bc\ud638\ud154\uc774 \ube44\ud574 \uc5d0\uc5b4\ube44\uc564\ube44\uac00 \ud06c\uac8c \uc131\uc7a5\ud558\uac8c \ub41c \uc774\uc720\ub97c 5Forces\ub85c \uc124\uba85 3. \ucd9c\ucc98 \ubcf8\ubb38\ub0b4\uc6a9 \uac00. Political factors \ubc29\uc5ed \uaddc\uc81c\uc640 \uae09\ubcc0\ud558\ub294 \ubc29\uc5ed \uc815\ucc45 \ub4f1\uc758 \uc815\uce58\uc801 \uc694\uc18c\ub294 \uc5d0\uc5b4\ube44\uc564\ube44\uc758 \uc0ac\uc5c5 \uc6b4\uc601\uc5d0 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \uc900 \uac83\uc73c\ub85c \uc0dd\uac01\ud55c\ub2e4. \ud310\ub370\ubbf9\uc73c\ub85c \uc778\ud574 \uac01 \ub098\ub77c\uc5d0\uc11c\ub294 \uc785\uad6d \uc81c\ud55c, \uc0ac\ud68c\uc801 \uac70\ub9ac \ub450\uae30 \ub4f1\uc758 \ubc29\uc5ed \uc815\ucc45\ub4e4\uc744 \uc2dc\ud589\ud558\uc600\uc73c\uba70 \uad6d\uc81c\uc5ec\uac1d\uc120 \ub178\uc120 \ucd95\uc18c \ub4f1 \uc5ec\ud589\uc744 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[18857,38151,42610,14526,18815],"class_list":["post-34153","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-18857","tag-airbnb","tag-pestel","tag-5forcesmodel","tag-18815"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/34153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=34153"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/34153\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=34153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=34153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=34153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}