{"id":34931,"date":"2026-03-21T09:00:12","date_gmt":"2026-03-21T00:00:12","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/03\/21\/34931\/"},"modified":"2026-03-21T09:00:12","modified_gmt":"2026-03-21T00:00:12","slug":"%eb%a7%88%ec%bc%80%ed%8c%85%ea%b4%80%eb%a6%ac%eb%a1%a0_stp%ec%a0%84%eb%9e%b5%ec%9d%98-%ec%8b%a4%eb%a1%80%eb%a5%bc-%ec%a1%b0%ec%82%ac%ed%95%98%ea%b3%a0-%ea%b7%b8-%ea%b3%bc%ec%a0%95%ec%9d%84-%ec%84%a4-2","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/03\/21\/34931\/","title":{"rendered":"\ub9c8\ucf00\ud305\uad00\ub9ac\ub860_STP\uc804\ub7b5\uc758 \uc2e4\ub840\ub97c \uc870\uc0ac\ud558\uace0 \uadf8 \uacfc\uc815\uc744 \uc124\uba85\ud558\uc2dc\uc624"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

\u2160. \uc11c\ub860<\/p>\n

\u2161. \ubcf8\ub860<\/p>\n

(1) \uc2dc\uc7a5\uc138\ubd84\ud654
\n(2) \ud0c0\uac9f\ud305
\n(3) \ud3ec\uc9c0\uc154\ub2dd<\/p>\n

\u2162. \uacb0\ub860<\/p>\n

\u2163. \ucc38\uace0\ubb38\ud5cc<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

\u2160. \uc11c\ub860
\n\uc2dc\uc7a5\uc5d0\uc11c\uc758 \uacbd\uc7c1\uc740 \uac08\uc218\ub85d \uce58\uc5f4\ud574\uc9c0\uace0 \uc788\uc73c\uba70, \uc774\ub7ec\ud55c \ud658\uacbd \uc18d\uc5d0\uc11c \uae30\uc5c5\ub4e4\uc740 \uc790\uc2e0\ub4e4\uc758 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc5b4\ub5bb\uac8c \ucc28\ubcc4\ud654\ud558\uace0 \uac15\uc870\ud560 \uac83\uc778\uac00\uc5d0 \ub300\ud574 \ub04a\uc784\uc5c6\uc774 \uace0\ubbfc\ud558\uace0 \uc788\ub2e4. \uc774\ub7f0 \ub9e5\ub77d\uc5d0\uc11c STP \uc804\ub7b5\uc740 \ub9c8\ucf00\ud305\uc758 \ud575\uc2ec\uc774 \ub418\uba70, \uc2a4\ud0c0\ubc85\uc2a4\uc640 \uac19\uc740 \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc774 \uc804\ub7b5\uc744 \ud1b5\ud574 \uc2dc\uc7a5\uc5d0 \uc790\uc2e0\uc758 \uc704\uce58\ub97c \ud655\uace0\ud788 \ub2e4\uc9c0\uace0 \uc788\ub2e4. \uc2a4\ud0c0\ubc85\uc2a4\uc758 \uc0ac\ub840\ub97c \ud1b5\ud574 \ubcfc \ub54c, \uc2dc\uc7a5 \uc138\ubd84\ud654\ub294 \uae30\uc5c5\uc774 \ud6a8\uacfc\uc801\uc73c\ub85c \uc2dc\uc7a5\uc744 \uc774\ud574\ud558\uace0, \uc790\uc2e0\uc758 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ucd9c\uc2dc\ud560 \uac00\uc7a5 \uc801\ud569\ud55c \uace0\uac1d\uce35\uc744 \ucc3e\ub294 \uccab\uac78\uc74c\uc774\ub2e4. \uc2a4\ud0c0\ubc85\uc2a4\ub294 \uc5ec\ub7ec \uae30\uc900\uc744 \ud1b5\ud574 \uc2dc\uc7a5\uc744 \uc138\ubd84\ud654\ud558\uace0, \uadf8\ub4e4\uc758 \ud504\ub9ac\ubbf8\uc5c4 \ucee4\ud53c\uc640 \uc11c\ube44\uc2a4\uac00 \uc5b4\ud544\ud560 \uc218 \uc788\ub294 \ud0c0\uac9f \uc2dc\uc7a5\uc744 \uba85\ud655\ud788 \uc815\uc758\ud588\ub2e4.
\n\uc774 \uae00\uc5d0\uc11c\ub294 \uc2a4\ud0c0\ubc85\uc2a4\uc758 STP \uc804\ub7b5\uc744 \uc0b4\ud3b4\ubcf4\uace0, \uc774\ub97c \ud1b5\ud574 STP \uc804\ub7b5\uc758 \uc911\uc694\uc131\uc5d0 \ub300\ud574 \ud0d0\uad6c\ud558\uace0\uc790 \ud55c\ub2e4.<\/p>\n

\u2161. \ubcf8\ub860STP \uc804\ub7b5\uc740 \uc2dc\uc7a5 \uc138\ubd84\ud654(Segmentation), \ud0c0\uac9f\ud305(Targeting), \ud3ec\uc9c0\uc154\ub2dd(Positioning)\uc758 \uc57d\uc790\ub85c, \ub9c8\ucf00\ud305\uc5d0\uc11c \ub9e4\uc6b0 \uc911\uc694\ud55c \uc804\ub7b5 \uc911 \ud558\ub098\uc774\ub2e4. \uc774 \uc804\ub7b5\uc740 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc2dc\uc7a5\uc5d0 \ucd9c\uc2dc\ud558\uace0, \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud558\uae30 \uc704\ud574 \uc0ac\uc6a9\ub41c\ub2e4. \uc2e4\uc81c \uc0ac\ub840\ub85c\ub294 \uc2a4\ud0c0\ubc85\uc2a4\ub97c \ub4e4 \uc218 \uc788\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 \u2160. \uc11c\ub860 \u2161. \ubcf8\ub860 (1) \uc2dc\uc7a5\uc138\ubd84\ud654 (2) \ud0c0\uac9f\ud305 (3) \ud3ec\uc9c0\uc154\ub2dd \u2162. \uacb0\ub860 \u2163. \ucc38\uace0\ubb38\ud5cc \ubcf8\ubb38\ub0b4\uc6a9 \u2160. \uc11c\ub860 \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uacbd\uc7c1\uc740 \uac08\uc218\ub85d \uce58\uc5f4\ud574\uc9c0\uace0 \uc788\uc73c\uba70, \uc774\ub7ec\ud55c \ud658\uacbd \uc18d\uc5d0\uc11c \uae30\uc5c5\ub4e4\uc740 \uc790\uc2e0\ub4e4\uc758 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc5b4\ub5bb\uac8c \ucc28\ubcc4\ud654\ud558\uace0 \uac15\uc870\ud560 \uac83\uc778\uac00\uc5d0 \ub300\ud574 \ub04a\uc784\uc5c6\uc774 \uace0\ubbfc\ud558\uace0 \uc788\ub2e4. \uc774\ub7f0 \ub9e5\ub77d\uc5d0\uc11c STP \uc804\ub7b5\uc740 \ub9c8\ucf00\ud305\uc758 \ud575\uc2ec\uc774 \ub418\uba70, \uc2a4\ud0c0\ubc85\uc2a4\uc640 \uac19\uc740 \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc774 \uc804\ub7b5\uc744 \ud1b5\ud574 \uc2dc\uc7a5\uc5d0 \uc790\uc2e0\uc758 \uc704\uce58\ub97c \ud655\uace0\ud788 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[14528,5979],"class_list":["post-34931","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-stp","tag-5979"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/34931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=34931"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/34931\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=34931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=34931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=34931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}