{"id":35993,"date":"2026-03-31T09:01:58","date_gmt":"2026-03-31T00:01:58","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/03\/31\/35993\/"},"modified":"2026-03-31T09:01:58","modified_gmt":"2026-03-31T00:01:58","slug":"%ea%b8%b0%ec%97%85%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ec%8b%9c%ec%9e%a5%ec%84%b8%eb%b6%84%ed%99%94-%eb%b3%80%ec%88%98%eb%a5%bc-%ed%99%9c%ec%9a%a9%ed%95%98%ec%97%ac-%ed%8a%b9%ec%a0%95-%ec%a0%9c-4","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/03\/31\/35993\/","title":{"rendered":"\uae30\uc5c5\uc740 \uc801\uc808\ud55c \uc2dc\uc7a5\uc138\ubd84\ud654 \ubcc0\uc218\ub97c \ud65c\uc6a9\ud558\uc5ec \ud2b9\uc815 \uc81c\ud488\uc758 \ud0c0\ucf13\uc2dc\uc7a5\uc744 \uc120\uc815\ud558\uace0 \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd\uc744 \uc218\ud589\ud55c\ub2e4. \uc81c\ud488\ub9c8\ucf00\ud305\uc804\ubc0f IMC \uc804\ub7b5\uc5d0 \ub300\ud558\uc5ec \uc124\uba85\ud558\uace0, \ud55c \uac00\uc9c0 \uc720\ud615\uc758 \uad11\uace0\uc0ac\ub840\ub97c \uc81c\uc2dc\ud558\uc5ec IMC \uc804\ub7b5 \uad00\uc810\uc5d0\uc11c \uc124\uba85\ud558\uc2dc\uc624.\u00a0"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

I.\t\uc81c\ud488 \ub9c8\ucf00\ud305 \uc804\ub7b5
\n1. \uc81c\ud488 \ucc28\ubcc4\ud654 \uc804\ub7b5
\n2. \uc2dc\uc7a5 \uc138\ubd84\ud654 \ubc0f \ud0c0\uac9f\ud305
\n3. \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd
\n4. \uc81c\ud488 \uc218\uba85 \uc8fc\uae30 \uc804\ub7b5<\/p>\n

II.\t\ud1b5\ud569 \ub9c8\ucf00\ud305 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158(IMC) \uc804\ub7b5
\n1. \uad11\uace0
\n2. \ud310\ub9e4 \ucd09\uc9c4 (Sales Promotion)
\n3. \ud37c\ube14\ub9ad \ub9b4\ub808\uc774\uc158 (Public Relations)
\n4. \uac1c\uc778 \ud310\ub9e4 (Personal Selling)
\n5. \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305
\n6. \uc9c1\uc811 \ub9c8\ucf00\ud305 (Direct Marketing)<\/p>\n

III.\t\uc0ac\ub840 \uc870\uc0ac\uc640 \ubd84\uc11d: \uc560\ud50c\uc758 \uc81c\ud488 \ub9c8\ucf00\ud305 \uc804\ub7b5\uacfc \ud1b5\ud569 \ub9c8\ucf00\ud305 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158(IMC) \uc804\ub7b5
\n1. \uc560\ud50c\uc758 \uc81c\ud488 \ub9c8\ucf00\ud305 \uc804\ub7b5
\n2. \uc560\ud50c\uc758 \ud1b5\ud569 \ub9c8\ucf00\ud305 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158(IMC) \uc804\ub7b5
\n3. \uc560\ud50c \uc0ac\ub840\uc5d0 \ub300\ud55c \ubcf8\uc778\uc758 \uc758\uacac<\/p>\n

IV.\t\uacb0\ub860<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

\uc81c\ud488 \ub9c8\ucf00\ud305 \uc804\ub7b5<\/p>\n

1. \uc81c\ud488 \ucc28\ubcc4\ud654 \uc804\ub7b5<\/p>\n

\uc81c\ud488 \ucc28\ubcc4\ud654\ub294 \uacbd\uc7c1 \uc81c\ud488\uacfc \uad6c\ubcc4\ub418\ub3c4\ub85d \uc81c\ud488\uc758 \ub3c5\ud2b9\ud55c \ud2b9\uc131\uc744 \uac15\uc870\ud558\ub294 \uc804\ub7b5\uc785\ub2c8\ub2e4. \ucc28\ubcc4\ud654 \uc694\uc18c\uc5d0\ub294 \uc81c\ud488\uc758 \ud488\uc9c8, \ub514\uc790\uc778, \uae30\ub2a5, \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0 \ub4f1\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ud2b9\ubcc4\ud55c \uac00\uce58\ub97c \uc81c\uacf5\ud558\uace0, \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.
\n\uc608\uc2dc:
\n\u2022 \uc560\ud50c: \ub3c5\ud2b9\ud55c \ub514\uc790\uc778\uacfc \uc0ac\uc6a9\uc790 \uce5c\ud654\uc801\uc778 \uc778\ud130\ud398\uc774\uc2a4, \uac15\ub825\ud55c \uc0dd\ud0dc\uacc4\ub97c \ud1b5\ud574 \ucc28\ubcc4\ud654.
\n2. \uc2dc\uc7a5 \uc138\ubd84\ud654 \ubc0f \ud0c0\uac9f\ud305
\n\uc2dc\uc7a5 \uc138\ubd84\ud654\ub294 \uc804\uccb4 \uc2dc\uc7a5\uc744 \ub2e4\uc591\ud55c \uae30\uc900(\uc778\uad6c\ud1b5\uacc4, \uc9c0\ub9ac, \uc2ec\ub9ac, \ud589\ub3d9\uc801)\uc73c\ub85c \ub098\ub204\uace0, \ud2b9\uc815 \uc138\uadf8\uba3c\ud2b8\ub97c \ud0c0\uac9f\uc73c\ub85c \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \uc9d1\uc911\ud558\ub294 \uc804\ub7b5\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud305 \uc790\uc6d0\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\uace0, \ud2b9\uc815 \uace0\uac1d\uce35\uc758 \uc694\uad6c\ub97c \ucda9\uc871\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.
\n\uc608\uc2dc:
\n\u2022 \ub098\uc774\ud0a4: \uc2a4\ud3ec\uce20 \ud65c\ub3d9\ubcc4\ub85c \uc2dc\uc7a5\uc744 \uc138\ubd84\ud654\ud558\uace0, \ud2b9\uc815 \uc2a4\ud3ec\uce20 \uc560\ud638\uac00\ub4e4\uc744 \ud0c0\uac9f\uc73c\ub85c \ud55c \ub9c8\ucf00\ud305 \uc804\ub7b5.<\/p>\n

3. \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd
\n\uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd\uc740 \ubaa9\ud45c \uc2dc\uc7a5\uc5d0\uc11c \uc81c\ud488\uc774 \ucc28\uc9c0\ud558\ub294 \uc704\uce58\ub97c \uc124\uc815\ud558\ub294 \uacfc\uc815\uc785\ub2c8\ub2e4. \uacbd\uc7c1 \uc81c\ud488\uacfc\uc758 \ucc28\ubcc4\uc131\uc744 \uba85\ud655\ud788 \ud558\uc5ec \uc18c\ube44\uc790\ub4e4\uc758 \uc778\uc2dd \uc18d\uc5d0 \ud2b9\uc815\ud55c \uc774\ubbf8\uc9c0\ub97c \uc2ec\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4.
\n\uc608\uc2dc:
\n\u2022 \ub3c4\uc694\ud0c0 \ud504\ub9ac\uc6b0\uc2a4: \uce5c\ud658\uacbd \uc790\ub3d9\ucc28\ub85c\uc11c\uc758 \ud3ec\uc9c0\uc154\ub2dd\uc744 \ud1b5\ud574 \ud558\uc774\ube0c\ub9ac\ub4dc \ucc28\ub7c9 \uc2dc\uc7a5\uc744 \uc120\ub3c4.<\/p>\n

4. \uc81c\ud488 \uc218\uba85 \uc8fc\uae30 \uc804\ub7b5
\n\uc81c\ud488\uc740 \ub3c4\uc785\uae30, \uc131\uc7a5\uae30, \uc131\uc219\uae30, \uc1e0\ud1f4\uae30 \ub4f1\uc758 \uc218\uba85 \uc8fc\uae30\ub97c \uac70\uce58\uba70, \uac01 \ub2e8\uacc4\ub9c8\ub2e4 \ub2e4\ub978 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n

\u2022 \ub3c4\uc785\uae30: \uc778\uc9c0\ub3c4 \uc0c1\uc2b9\uacfc \ucd08\uae30 \uc2dc\uc7a5 \uc9c4\uc785\uc744 \ubaa9\ud45c\ub85c \uad11\uace0\uc640 \ud504\ub85c\ubaa8\uc158\uc744 \uc9d1\uc911.
\n\u2022 \uc131\uc7a5\uae30: \uc2dc\uc7a5 \uc810\uc720\uc728 \ud655\ub300\ub97c \uc704\ud574 \uac00\uaca9 \uc870\uc815 \ubc0f \uc720\ud1b5 \ucc44\ub110 \ud655\ub300.
\n\u2022 \uc131\uc219\uae30: \uc2dc\uc7a5 \uc9c0\ubc30\ub825 \uc720\uc9c0\uc640 \uacbd\uc7c1\uc0ac \uacac\uc81c\ub97c \uc704\ud574 \uc81c\ud488 \uac1c\uc120\uacfc \ucc28\ubcc4\ud654 \uc804\ub7b5.
\n\u2022 \uc1e0\ud1f4\uae30: \ube44\uc6a9 \uc808\uac10\uacfc \uc81c\ud488 \ucca0\uc218 \ub610\ub294 \uc7ac\ud65c\uc131\ud654 \uc804\ub7b5.
\n\uc608\uc2dc:\ucf54\uce74\ucf5c\ub77c: \uc131\uc219\uae30 \ub2e8\uacc4\uc5d0\uc11c \uc9c0\uc18d\uc801\uc778 \uc81c\ud488 \uac1c\uc120\uacfc \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \ud1b5\ud574 \uc2dc\uc7a5 \uc9c0\ubc30\ub825\uc744 \uc720\uc9c0.<\/p>\n

\ud1b5\ud569 \ub9c8\ucf00\ud305 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158(IMC) \uc804\ub7b5
\n1. \uad11\uace0
\n\uad11\uace0\ub294 \ub300\uc911 \ub9e4\uccb4(\ud154\ub808\ube44\uc804, \ub77c\ub514\uc624, \uc2e0\ubb38, \uc778\ud130\ub137 \ub4f1)\ub97c \ud1b5\ud574 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc54c\ub9ac\uace0, \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\ub294 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 I. \uc81c\ud488 \ub9c8\ucf00\ud305 \uc804\ub7b5 1. \uc81c\ud488 \ucc28\ubcc4\ud654 \uc804\ub7b5 2. \uc2dc\uc7a5 \uc138\ubd84\ud654 \ubc0f \ud0c0\uac9f\ud305 3. \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd 4. \uc81c\ud488 \uc218\uba85 \uc8fc\uae30 \uc804\ub7b5 II. \ud1b5\ud569 \ub9c8\ucf00\ud305 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158(IMC) \uc804\ub7b5 1. \uad11\uace0 2. \ud310\ub9e4 \ucd09\uc9c4 (Sales Promotion) 3. \ud37c\ube14\ub9ad \ub9b4\ub808\uc774\uc158 (Public Relations) 4. \uac1c\uc778 \ud310\ub9e4 (Personal Selling) 5. \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 6. \uc9c1\uc811 \ub9c8\ucf00\ud305 (Direct Marketing) III. \uc0ac\ub840 \uc870\uc0ac\uc640 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[27140,44873,24860,44872,22065],"class_list":["post-35993","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-4-5-","tag-cpa","tag-24860","tag-44872","tag-22065"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/35993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=35993"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/35993\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=35993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=35993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=35993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}