{"id":36745,"date":"2026-04-08T09:00:45","date_gmt":"2026-04-08T00:00:45","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/04\/08\/36745\/"},"modified":"2026-04-08T09:00:45","modified_gmt":"2026-04-08T00:00:45","slug":"bcg%eb%a7%a4%ed%8a%b8%eb%a6%ad%ec%8a%a4-%ea%b2%bd%ec%98%81%ec%a0%84%eb%9e%b5-%ea%b3%bc%ec%a0%9c-bhc-%ea%b8%b0%ec%97%85%eb%b6%84%ec%84%9d","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/04\/08\/36745\/","title":{"rendered":"BCG\ub9e4\ud2b8\ub9ad\uc2a4 \uacbd\uc601\uc804\ub7b5 \uacfc\uc81c (BHC \uae30\uc5c5\ubd84\uc11d)"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

1. \uc11c\ub860\t1<\/p>\n

2. \ubcf8\ub860\t2~6
\n 2.1 \uae30\uc5c5 \uc18c\uac1c
\n 2.2 BCG \ub9e4\ud2b8\ub9ad\uc2a4 \uc791\uc131 \ubc29\ubc95\uacfc \uc774\uc720
\n 2.2 SBU \uc120\uc815\uacfc \ubaa9\ud45c \uc124\uc815
\n– \uce58\ud0a8 \uc0ac\uc5c5\ub2e8\uc704 (SWOT \ubd84\uc11d, \ubaa9\ud45c, \uc804\ub7b5)
\n– \ubfcc\ub9c1\ub780 (\ud3b8\uc758\uc810 \ub0a9\ud488 \uc0ac\uc5c5\ub2e8\uc704, \ubaa9\ud45c, \uc804\ub7b5)<\/p>\n

3. \uacb0\ub860\t6<\/p>\n

4. \ucc38\uace0\uc790\ub8cc (\ucd9c\ucc98)\t7<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

1. \uc11c\ub860
\n \u2018\uad6d\ubbfc \uc57c\uc2dd\u2019\ud558\uba74 \ubc14\ub85c \ub5a0\uc624\ub974\ub294 \uc74c\uc2dd\uc774 \uc788\ub2e4. \ubc14\ub85c \uce58\ud0a8\uc774\ub2e4. \ub18d\ucd0c\uc9c4\ud765\uccad\uc758 \ud1b5\uacc4\uc5d0 \ub530\ub974\uba74 2020\ub144 \uae30\uc900 \ud55c \ud574 \uad6d\ubbfc 1\uc778\ub2f9 \ub2ed\uace0\uae30 \uc18c\ube44\ub7c9\uc740 15.76kg\uc774\uc5c8\uc73c\uba70, 70%\uc758 \uac00\uad6c\uac00 \uc8fc 1\ud68c \uc774\uc0c1 \ub2ed\uace0\uae30\ub97c \uba39\ub294\ub2e4. \ud2b9\ud788 \ucf54\ub85c\ub098 \uc0ac\ud0dc \uc774\ud6c4 \ubc30\ub2ec \uc11c\ube44\uc2a4\uac00 \uae09\uaca9\ud788 \ub298\uc5b4\ub098\uba74\uc11c \uce58\ud0a8\uc5c5\uacc4\ub294 \ud638\ud669\uc744 \ub9de\uc558\uc9c0\ub9cc, \uc9c0\uae08\uc740 \uce58\ud0a8 \uc2dc\uc7a5\uc774 \ub354\uc6b1 \ud3ec\ud654 \uc0c1\ud0dc\uc5d0 \uc774\ub974\ub800\ub2e4. \uacf5\uc815\uac70\ub798\uc704\uc6d0\ud68c \uac00\ub9f9\uc0ac\uc5c5\uac70\ub798\uc758 2022\ub144 \uc790\ub8cc\uc5d0 \ub530\ub974\uba74 \uad6d\ub0b4 \uce58\ud0a8 \ube0c\ub79c\ub4dc\ub294 \uc57d 800\uac1c, \uac00\ub9f9\uc810 \uc218\ub294 \ubb34\ub824 27,533\uac1c\uc5d0 \ub2ec\ud55c\ub2e4. \ub9ce\uc740 \uce58\ud0a8 \ube0c\ub79c\ub4dc\uc640 \uac00\ub9f9\uc810\ub4e4\uc774 \uc0dd\uaca8\ub098\uace0 \uc788\ub294 \uac00\uc6b4\ub370, \uae30\uc5c5\ub4e4\uc740 \ub2e4\uc591\ud55c \uc81c\ud488\uacfc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ud1b5\ud574 \uc18c\ube44\uc790\ub97c \uc0ac\ub85c\uc7a1\uace0\uc790 \ud55c\ub2e4. \uc774\ubc88 BCG \ub9e4\ud2b8\ub9ad\uc2a4 \uc791\uc131\uc744 \uc704\ud574 \uae30\uc5c5\uc744 \uc120\uc815\ud558\ub294 \uacfc\uc815\uc5d0\uc11c, \ub098\ub294 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc88b\uc544\ud558\ub294 \uc74c\uc2dd\uc778 \uce58\ud0a8\uc774 \ub5a0\uc62c\ub790\uace0, \u2018\ubfcc\ub9c1\ud074\u2019\uc774\ub77c\ub294 \ub300\ud45c \uba54\ub274\uc640 \ubc30\uc6b0 \uc804\uc9c0\ud604\uc744 \uc624\ub7ab\ub3d9\uc548 \ubaa8\ub378\ub85c \uae30\uc6a9\ud558\uc5ec \uc548\uc815\uac10\uacfc \ube0c\ub79c\ub4dc \uc815\uccb4\uc131\uc744 \ub9cc\ub4e4\uc5b4\ub0b8 \u2018BHC\u2019\uac00 \uc0dd\uac01\ub0ac\ub2e4. BHC\uc758 \uc8fc\ub825 \uc0c1\ud488\uacfc \uacbd\uc601\uc804\ub7b5\uc740 \ubb34\uc5c7\uc77c\uae4c? \uce58\ud0a8 \ube0c\ub79c\ub4dc BHC\uc5d0 \ub300\ud55c BCG \ub9e4\ud2b8\ub9ad\uc2a4\ub97c \uc791\uc131\ud574\ubcf4\uace0, 2\uac00\uc9c0 SBU\ub97c \uc120\uc815\ud574 \uc0ac\uc5c5 \ubd84\uc57c\uc758 \ubaa9\ud45c\ub97c \uc774\ub8e8\uae30 \uc704\ud55c \uacbd\uc601\uc804\ub7b5\uc744 \uc138\uc6cc\ubcf4\uace0\uc790 \ud55c\ub2e4. <\/p>\n

2. \ubcf8\ub860
\n2.1 \uae30\uc5c5 \uc18c\uac1c
\n BHC\ub294 \ub300\ud55c\ubbfc\uad6d\uc758 \uce58\ud0a8 \ube0c\ub79c\ub4dc\ub85c, \u2018Better & Happier Choice\u2019\uc758 \uc57d\uc790\uc774\ub2e4. 1997\ub144\uc5d0 \ubcc4\ud558\ub098\uce58\ud0a8\uc774\ub77c\ub294 \uc774\ub984\uc73c\ub85c \uc2dc\uc791\ud588\uc73c\uba70, \uadf8 \ub2f9\uc2dc \uc5c4\uccad\ub09c \uc778\uae30\ub97c \ub04c\uc5c8\ub358 \ucf5c\ud31d\uacfc \ud2b9\uc774\ud55c \uc774\ub984\uc744 \uac00\uc9c4 \uc57c\ucc44 \uce58\ud0a8\uc73c\ub85c \uc870\uae08\uc529 \uc8fc\ubaa9\uc744 \ubc1b\uc73c\uba70 2000\ub144\uc5d0 \ud604\uc7ac\uc758 BHC\ub77c\ub294 \uc774\ub984\uc73c\ub85c \ubc14\ub00c\uc5c8\ub2e4. \uc774\ud6c4\uc5d0\ub294 \uce58\ud0a8\uc758 \uc8fc\uc694 \uc18c\ube44\uc790\uce35\uc778 10\ub300\uc640 20\ub300\ub97c \uaca8\ub0e5\ud558\uc5ec 2014\ub144\uc5d0 \uce58\uc988\ubcfc\uacfc \ubfcc\ub9c1\ud074\uc744 \ucd9c\uc2dc\ud558\uba74\uc11c \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc744 \uc774\ub918\ub2e4. \ubfcc\ub9c1\ud074\uc740 \ucd9c\uc2dc 6\ub144 \ub9cc\uc5d0 \ub204\uc801 \ud310\ub9e4 5200\ub9cc\uac1c\ub97c \ub3cc\ud30c\ud558\uba70 BHC\uc758 \uac04\ud310 \uba54\ub274\uac00 \ub418\uc5c8\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 1. \uc11c\ub860 1 2. \ubcf8\ub860 2~6 2.1 \uae30\uc5c5 \uc18c\uac1c 2.2 BCG \ub9e4\ud2b8\ub9ad\uc2a4 \uc791\uc131 \ubc29\ubc95\uacfc \uc774\uc720 2.2 SBU \uc120\uc815\uacfc \ubaa9\ud45c \uc124\uc815 – \uce58\ud0a8 \uc0ac\uc5c5\ub2e8\uc704 (SWOT \ubd84\uc11d, \ubaa9\ud45c, \uc804\ub7b5) – \ubfcc\ub9c1\ub780 (\ud3b8\uc758\uc810 \ub0a9\ud488 \uc0ac\uc5c5\ub2e8\uc704, \ubaa9\ud45c, \uc804\ub7b5) 3. \uacb0\ub860 6 4. \ucc38\uace0\uc790\ub8cc (\ucd9c\ucc98) 7 \ubcf8\ubb38\ub0b4\uc6a9 1. \uc11c\ub860 \u2018\uad6d\ubbfc \uc57c\uc2dd\u2019\ud558\uba74 \ubc14\ub85c \ub5a0\uc624\ub974\ub294 \uc74c\uc2dd\uc774 \uc788\ub2e4. \ubc14\ub85c \uce58\ud0a8\uc774\ub2e4. \ub18d\ucd0c\uc9c4\ud765\uccad\uc758 \ud1b5\uacc4\uc5d0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[45818,45819,6219],"class_list":["post-36745","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-bcg--","tag-bhc-","tag-6219"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/36745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=36745"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/36745\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=36745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=36745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=36745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}