{"id":37158,"date":"2026-04-12T09:00:57","date_gmt":"2026-04-12T00:00:57","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/04\/12\/37158\/"},"modified":"2026-04-12T09:00:57","modified_gmt":"2026-04-12T00:00:57","slug":"%ec%bf%a0%ed%8c%a1-coupang-%ea%b8%b0%ec%97%85%ec%a0%84%eb%9e%b5-%ec%97%b0%ea%b5%ac-swot%eb%b6%84%ec%84%9d-%ec%84%b1%ea%b3%b5%ec%a0%84%eb%9e%b5%eb%b6%84%ec%84%9d-%eb%af%b8%eb%9e%98%ec%a0%84%eb%9e%b5","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/04\/12\/37158\/","title":{"rendered":"\ucfe0\ud321 Coupang \uae30\uc5c5\uc804\ub7b5 \uc5f0\uad6c, SWOT\ubd84\uc11d, \uc131\uacf5\uc804\ub7b5\ubd84\uc11d, \ubbf8\ub798\uc804\ub7b5\uc81c\uc2dc"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

1. \ucfe0\ud321 Coupang \uae30\uc5c5\uac1c\uc694<\/p>\n

2. \ucfe0\ud321\uc758 \uc131\uacf5\uc804\ub7b5 \ubd84\uc11d<\/p>\n

3. \ucfe0\ud321 SWOT\ubd84\uc11d
\n(1) Strength
\n(2) Weakness
\n(3) Opportunity
\n(4) Threat<\/p>\n

4. \ucfe0\ud321\uc758 \uae30\uc5c5\uc804\ub7b5 \uc5f0\uad6c
\n(1) \uace0\uac1d\uc911\uc2ec \uc11c\ube44\uc2a4\uc804\ub7b5
\n(2) \ub370\uc774\ud130\ud65c\uc6a9 \uc804\ub7b5
\n(3) \ub9c8\ucf00\ud305\uc804\ub7b5
\n(4) ESG\uacbd\uc601
\n(5) \ubc30\uc1a1 \ubc0f \ubb3c\ub958\uc804\ub7b5
\n(6) \uac00\uaca9\uc804\ub7b5
\n(7) \uc778\uc801\uc790\uc6d0\uad00\ub9ac \uc804\ub7b5<\/p>\n

5. \ucfe0\ud321\uc758 \ubbf8\ub798\uc804\ub7b5\uc81c\uc2dc<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

1. \ucfe0\ud321 Coupang \uae30\uc5c5\uac1c\uc694<\/p>\n

\uc18c\uaddc\ubaa8\uc758 \uc18c\uc15c\ucee4\uba38\uc2a4\ub85c \uc2dc\uc791\ud55c \ucfe0\ud321\uc740 \ub85c\ucf13 \ubc30\uc1a1\uc774\ub77c\ub294 \ud601\uc2e0\uc801\uc778 \ubc30\uc1a1\uc11c\ube44\uc2a4\uc758 \ub3c4\uc785\uacfc 2017\ub144 \ucd5c\ub300 \uaddc\ubaa8\uc758 \ubb3c\ub958\uc13c\ud130 \uc124\ub9bd\uc744 \uc774\ud6c4\ub85c \uc5c5\ubb34\ud6a8\uc728\uc774 \uc0c1\uc2a4\ud558\uc600\ub2e4. \uc774\ud6c4 \ucfe0\ud321\uc740 \uc2dc\uc7a5\uc9c0\ubc30\ub825\uc744 \uae09\uaca9\ud55c \uc18d\ub3c4\ub85c \ub192\uc5ec\uac00\ub294\ub370 \uc131\uacf5\ud558\uc600\uc73c\uba70 \ucd5c\uadfc\uc5d0\ub294 \ud751\uc790\uc804\ud658\uc5d0 \uc131\uacf5\ud558\uc600\uace0 \ud604\uc7ac \uad6d\ub0b4\ucd5c\ub300\uc758 \uc774\ucee4\uba38\uc2a4 \uae30\uc5c5\uc774\uc790 \ubb3c\ub958\uc720\ud1b5\uae30\uc5c5\uc73c\ub85c \uc131\uc7a5\ud558\uc600\ub2e4.<\/p>\n

2. \ucfe0\ud321\uc758 \uc131\uacf5\uc804\ub7b5 \ubd84\uc11d<\/p>\n

\uc774\ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc5d0\uc11c \uc544\uc6c3\uc18c\uc2f1\uc774 \uc544\ub2cc \uc9c1\uc811 \ud0dd\ubc30 \uc11c\ube44\uc2a4\ub97c \ud558\ub294 \ubaa8\ub378\uc740 \ucfe0\ud321\uc774 \ucd5c\ucd08\uc600\ub2e4. 2014\ub144, \uc790\uccb4\ubc30\uc1a1 \uc2dc\uc2a4\ud15c\uc744 \uad6c\ucd95\ud558\uc5ec \uc218\uc9c1\uc801 \ud1b5\ud569\uc744 \uc774\ub904\ub0c8\uace0, \ub85c\ucf13\ubc30\uc1a1 \uc11c\ube44\uc2a4\uac00 \ub9cc\ub4e4\uc5b4\uc84c\ub2e4. \uc790\uccb4 \ubb3c\ub958\uc13c\ud130\ub97c \ud1b5\ud55c \ubc30\uc1a1 \uc11c\ube44\uc2a4 \uc218\uc900\ub3c4 \uacbd\uc7c1 \uc5c5\uccb4\uc640 \ube44\uad50\ud588\uc744 \ub54c \uc6b0\uc6d4\ud55c \uc218\uc900\uc774\uc5c8\ub2e4. \ub85c\ucf13\ubc30\uc1a1 \uc11c\ube44\uc2a4\ub97c \ud1b5\ud574 \ud604\uc7ac 2000\ub9cc \uba85\uc758 \uc774\uc6a9\uc790\ub77c\ub294 \ucda9\uc131\uace0\uac1d\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\uc5c8\uc73c\uba70, \ub9e4\ub144 \uc99d\uac00\ud558\ub294 \ub9e4\ucd9c\uacfc \uc790\uccb4 \ubb3c\ub958 \uc2dc\uc2a4\ud15c\uc5d0 \ub300\ud55c \uae30\ub300\uac00\uce58\ub85c \ub300\ubd80\ubd80\uc758 \uc790\ubcf8\uc744 \ud22c\uc790\ub97c \ud1b5\ud574 \uc870\ub2ec\ud558\uace0 \uc788\ub2e4. \uc774\ub7ec\ud55c \uc790\ubcf8\uc744 \uae30\ubc18\uc73c\ub85c \uc5ec\ub7ec \uac1c\uc758 \uacc4\uc5f4\uc0ac\ub97c \ub450\uc5b4 \uc0ac\uc5c5\ub2e4\uac01\ud654\ub3c4 \ud3bc\uce58\uace0 \uc788\ub2e4<\/p>\n

3. \ucfe0\ud321 SWOT\ubd84\uc11d<\/p>\n

(1) Strength<\/p>\n

\ucfe0\ud321\uc740 \ub85c\ucf13\ubc30\uc1a1, \ucfe0\ud321\ub9e8 \ub4f1\uacfc \uac19\uc740 \uc790\uccb4 \ubb3c\ub958 \uc13c\ud130 \ubc0f \uc2dc\uc2a4\ud15c \uac1c\ubc1c \ub465 \ud0c4\ud0c4\ud55c \ud558\ub4dc\uc6e8\uc5b4\ub97c \ud1b5\ud55c \ube60\ub978 \ubc30\uc1a1 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uace0 \uc788\ub2e4.
\n\uadf8\ub9ac\uace0 \uace0\uac1d\ub4e4\uc5d0\uac8c \ubcf4\ub2e4 \ud3b8\ub9ac\ud55c \uc11c\ube44\uc2a4 \uc81c\uacf5 \ubaa9\uc801\uc73c\ub85c \ub4f1\uc7a5\ud55c \ub85c\ucf13\uc640\uc6b0 \ubb34\ub8cc\ubc30\uc1a1, \ubb34\ub8cc \ubc18\ud488 \ub4f1\uc73c\ub85c \uace0\uac1d \ud658\uc2ec \uc7a1\uae30\uc5d0 \uc131\uacf5\ud558\uc600\ub2e4.
\n\ucfe0\ud321\uc740 \ubaa8\ubc14\uc77c \ud658\uacbd\uc5d0 \ub9de\ucd94\uc5b4 \uace0\uac1d \ub9de\ucda4\ud615 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uace0 \uc788\uc73c\uba70 flicking \uae30\ubc95\uc744 \ud1b5\ud574 \uc0c1\ud488 \uc815\ubcf4\ub97c \uc190\uc27d\uac8c \ud30c\uc545 \uac00\ub2a5\ud558\ub2e4.<\/p>\n

(2) Weakness<\/p>\n

\ucfe0\ud321\ub9cc\uc758 \ud2b9\ud654\ub41c \uc81c\ud488\uc774 \uc5c6\ub2e4\ub294 \uac83\uc774 \ucfe0\ud321\uc758 \uc57d\uc810\uc774\ub2e4. \uadf8\ub9ac\uace0 \uacfc\uac70 \ud5c8\uc704\uad11\uace0\ub17c\ub780\uc73c\ub85c \uc778\ud574 \ucfe0\ud321\ud310\ub9e4\uc81c\ud488\uc5d0 \ub300\ud55c \uc2e0\ub8b0\ub3c4\uac00 \ud558\ub77d\ub41c \ubd80\ubd84\ub3c4 \ucfe0\ud321\uc774 \uadf9\ubcf5\ud574\uc57c\ud560 \uc57d\uc810\uc774\ub77c\uace0 \ubcfc \uc218 \uc788\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 1. \ucfe0\ud321 Coupang \uae30\uc5c5\uac1c\uc694 2. \ucfe0\ud321\uc758 \uc131\uacf5\uc804\ub7b5 \ubd84\uc11d 3. \ucfe0\ud321 SWOT\ubd84\uc11d (1) Strength (2) Weakness (3) Opportunity (4) Threat 4. \ucfe0\ud321\uc758 \uae30\uc5c5\uc804\ub7b5 \uc5f0\uad6c (1) \uace0\uac1d\uc911\uc2ec \uc11c\ube44\uc2a4\uc804\ub7b5 (2) \ub370\uc774\ud130\ud65c\uc6a9 \uc804\ub7b5 (3) \ub9c8\ucf00\ud305\uc804\ub7b5 (4) ESG\uacbd\uc601 (5) \ubc30\uc1a1 \ubc0f \ubb3c\ub958\uc804\ub7b5 (6) \uac00\uaca9\uc804\ub7b5 (7) \uc778\uc801\uc790\uc6d0\uad00\ub9ac \uc804\ub7b5 5. \ucfe0\ud321\uc758 \ubbf8\ub798\uc804\ub7b5\uc81c\uc2dc \ubcf8\ubb38\ub0b4\uc6a9 1. \ucfe0\ud321 Coupang \uae30\uc5c5\uac1c\uc694 \uc18c\uaddc\ubaa8\uc758 \uc18c\uc15c\ucee4\uba38\uc2a4\ub85c \uc2dc\uc791\ud55c \ucfe0\ud321\uc740 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10321,672,10320,13550,37042,10319,10327,10325,10322,10323],"class_list":["post-37158","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-coupang","tag-esg","tag-10320","tag-13550","tag--swot","tag-10319","tag-10327","tag-10325","tag-10322","tag-10323"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/37158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=37158"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/37158\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=37158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=37158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=37158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}