{"id":3795,"date":"2025-05-13T09:01:39","date_gmt":"2025-05-13T00:01:39","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2025\/05\/13\/3795\/"},"modified":"2025-05-13T09:01:39","modified_gmt":"2025-05-13T00:01:39","slug":"%eb%82%98%ec%9d%b4%ed%82%a4-nike-%ec%84%b1%ea%b3%b5%ec%9a%94%ec%9d%b8-%eb%b6%84%ec%84%9d%ea%b3%bc-%eb%82%98%ec%9d%b4%ed%82%a4-%ea%b8%b0%ec%97%85%ec%a0%84%eb%9e%b5%ea%b3%bc-%eb%a7%88%ec%bc%80%ed%8c%85","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2025\/05\/13\/3795\/","title":{"rendered":"\ub098\uc774\ud0a4 NIKE \uc131\uacf5\uc694\uc778 \ubd84\uc11d\uacfc \ub098\uc774\ud0a4 \uae30\uc5c5\uc804\ub7b5\uacfc \ub9c8\ucf00\ud305\uc0ac\ub840 \uc5f0\uad6c \ubc0f \ubbf8\ub798\uc804\ub7b5\ubc29\uc548 \uc81c\uc2dc"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

1. NIKE \ub098\uc774\ud0a4 \ube0c\ub79c\ub4dc\uc18c\uac1c<\/p>\n

2. \ub098\uc774\ud0a4 \uae30\uc5c5 \uc131\uacf5\uc694\uc778 \ubd84\uc11d<\/p>\n

3. \ub098\uc774\ud0a4 SWOT\ubd84\uc11d
\n(1) Strength
\n(2) Weakness
\n(3) Opportunity
\n(4) Threat <\/p>\n

4. \ub098\uc774\ud0a4 \ube0c\ub79c\ub4dc\uc804\ub7b5<\/p>\n

5. \ud574\uc678\uc9c4\ucd9c \uae00\ub85c\ubc8c\uc804\ub7b5<\/p>\n

6. \uc544\uc6c3\uc18c\uc2f1 \uc804\ub7b5<\/p>\n

7. \uc0ac\ud68c\uacf5\ud5cc\ud65c\ub3d9<\/p>\n

8. \ub098\uc774\ud0a4\uc758 \ub9c8\ucf00\ud305\uc804\ub7b5 <\/p>\n

9. \ub098\uc774\ud0a4\uc758 \ubbf8\ub798\uc804\ub7b5\ubc29\uc548 \uc81c\uc2dc<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

1. NIKE \ub098\uc774\ud0a4 \ube0c\ub79c\ub4dc\uc18c\uac1c<\/p>\n

\ub098\uc774\ud0a4\uc758 \uc804\uc2e0\uc778 \ube14\ub8e8\ub9ac\ubcf8\uc2a4\ud3ec\uce20\ub85c \uc2dc\uc791\ud55c \ub098\uc774\ud0a4\ub294 \ud544\ub098\uc774\ud2b8\uc640 \ube4c\ubc14\uc6b0\uc5b4\ub9cc\uc774 1964\ub144\uc5d0 \uacf5\ub3d9\uc124\ub9bd\ud55c \uc2a4\ud3ec\uce20\uc6a9\ud488 \uc804\ubb38\ube0c\ub79c\ub4dc\uc774\ub2e4. \uc774\ud6c4 \ud488\uc9c8\uacfc \uae30\uc220\uc131 \ud5a5\uc0c1 \ubc0f \uac01\uc885 \ub9c8\ucf00\ud305\ud65c\ub3d9\uacfc \uad11\uace0\ucea0\ud398\uc778\uc804\ub7b5\uc758 \uc131\uacf5\uc73c\ub85c \ubbf8\uad6d\uc5d0 \uadfc\uac70\uc9c0\ub97c \ub454 \uc18c\uaddc\ubaa8 \uc2e0\ubc1c \ud68c\uc0ac\uc5d0\uc11c \uae00\ub85c\ubc8c 100\ub300 \ube0c\ub79c\ub4dc \uc21c\uc704\uc5d0\uc11c \uc0c1\uc704\uad8c\uc744 \ucc28\uc9c0\ud558\ub294 \uc2a4\ud3ec\uce20\ube0c\ub79c\ub4dc\ub85c \ubc1c\uc804\ud558\uc600\uc73c\uba70 \uc2a4\ud3ec\uce20 \uc2e0\ubc1c, \uc758\ub958, \uc6a9\ud488 \ub4f1\uc758 \ubd84\uc57c\uc5d0\uc11c \uc804 \uc138\uacc4\uc5d0\uc11c \ud544\uc801\ud560 \uacbd\uc7c1\uc790\uac00 \uc5c6\ub294 \uae00\ub85c\ubc8c\uae30\uc5c5\uc73c\ub85c \uc131\uc7a5\ud558\uc600\ub2e4.<\/p>\n

2. \ub098\uc774\ud0a4 \uae30\uc5c5 \uc131\uacf5\uc694\uc778 \ubd84\uc11d<\/p>\n

\uad6d\ub0b4 \uc2dc\uc7a5\uc774 \ub9e4\uc6b0 \ud070 \ubbf8\uad6d\uc758 \uacbd\uc6b0\uc5d0\ub3c4 \uc2e0\uaddc\uc0ac\uc5c5\uc744 \uc2dc\ub3c4\ud574 \uc131\uacf5\ud558\ub294 \ud3c9\uade0\uc801\uc778 \ud655\ub960\uc740 25% \uc815\ub3c4\uc5d0 \ubd88\uacfc\ud558\ub2e4. \uc989, 4\uac1c\uc758 \uc2e0\uaddc\uc0ac\uc5c5 \uc911\uc5d0\uc11c 1\uac1c \uc815\ub3c4\ub9cc \uc131\uacf5\ud55c\ub2e4. \uadf8\ub7f0\ub370 1978\ub144 \uc774\ud6c4\ubd80\ud130 \uc9c0\ub09c 30\ub144\uac04 \uc2dc\ub3c4\ud55c \uac70\uc758 \ubaa8\ub4e0 \uc2e0\uaddc\uc0ac\uc5c5\uc744 \uc131\uacf5\uc2dc\ud0a8 \uae30\uc5c5\uc774 \uc788\ub2e4. \uc6b0\ub9ac\uc5d0\uac8c \uc6b4\ub3d9\ud654\uc640 \uc2a4\ud3ec\uce20 \uc758\ub958\u318d\uc6a9\ud488\uc73c\ub85c \uc798 \uc54c\ub824\uc9c4 \ub098\uc774\ud0a4\ub77c\ub294 \uae30\uc5c5\uc774\ub2e4.
\n\ub098\uc774\ud0a4\ub294 \uc774\ub7f0 \uc2e0\uaddc\uc0ac\uc5c5\ub4e4 \ub355\ubd84\uc5d0 2001\ub144 \uc774\ud6c4 \ub9e4\ub144 \ub9e4\ucd9c\uc561\uc740 13%\uc529, \uc601\uc5c5\uc774\uc775\uc740 17%\uc529 \uc131\uc7a5\uc2dc\ucf30\uace0, \ud604\uc7ac\ub294 \ub9e4\ucd9c\uc561\uc774 \uc57d 30\uc870\uc6d0\uc5d0 \ub2ec\ud558\ub294 \ub2e4\uad6d\uc801 \uae30\uc5c5\uc774\ub2e4. \ub098\uc774\ud0a4\uac00 \uc218\ub9ce\uc740 \uc2e0\uaddc\uc0ac\uc5c5\uc744 \uc131\uacf5\uc2dc\ud0ac \uc218 \uc788\uc5c8\ub358 \uc774\uc720\ub294 \uc790\uc2e0\ub9cc\uc758 \ub3c5\ud2b9\ud55c \uc131\uacf5 \ubc29\uc815\uc2dd\uc744 \ucc3d\uc870\ud558\uace0, \uc774\ub97c \ubc18\ubcf5\uc801\uc73c\ub85c \uc2e4\ud589\ud558\uae30 \ub54c\ubb38\uc774\ub2e4. \uadf8\ub807\ub2e4\uba74 \ub098\uc774\ud0a4\uc758 \uc131\uacf5 \ubc29\uc815\uc2dd\uc740 \ubb34\uc5c7\uc77c\uae4c. \uccab\uc9f8, \ub098\uc774\ud0a4\ub294 \uc2a4\ud3ec\uce20 \uc0b0\uc5c5\uc774\ub77c\ub294 \ud2b9\uc815 \ubd84\uc57c\uc5d0 \uc9c0\uc18d\uc801\uc73c\ub85c \uc804\ubb38\ud654\ub97c \ucd94\uad6c\ud558\ub294 \uc804\ub7b5\uc744 \uc0ac\uc6a9\ud55c\ub2e4. \uc6b4\ub3d9\ud654\ub85c \uc2dc\uc791\ud55c \ub098\uc774\ud0a4\ub294 \uc721\uc0c1\ubd80\ud130 \ud14c\ub2c8\uc2a4\u318d\ub18d\uad6c\u318d\ucd95\uad6c\u318d\uace8\ud504\ucc98\ub7fc \uc0c8\ub85c\uc6b4 \uc2a4\ud3ec\uce20 \ubd84\uc57c\ub85c \ud655\uc7a5\ud558\ub294 \uc804\ub7b5\uc744 \ubc18\ubcf5\ud558\uace0 \uc788\ub2e4. \ucc3d\uc5c5 \uc774\ud6c4 \ub098\uc774\ud0a4\uac00 \uc790\uc2e0\uc758 \uace0\uc720 \uc601\uc5ed\uc744 \ubc97\uc5b4\ub09c \uc2e0\uaddc\uc0ac\uc5c5\uc744 \ucd94\uc9c4\ud55c \uacbd\uc6b0\ub294 1988\ub144\uc5d0 \uc778\uc218\ud55c \uc815\uc7a5\uc6a9 \uad6c\ub450 \uc804\ubb38\uae30\uc5c5\uc778 \ucf5c\ud55c(Cole Hann)\uc774\uc5c8\ub2e4. \ud558\uc9c0\ub9cc \uc778\uc218\ud55c \ud6c4\uc5d0\ub294 \uc5ed\uc2dc \uc815\uc7a5\uc6a9 \uc2e0\ubc1c\uc5d0 \uc2a4\ud3ec\uce20\uc6a9 \uc6b4\ub3d9\ud654\uc758 \ud3b8\uc548\ud568\uacfc \uae30\ub2a5\uc131\uc744 \uacb0\ud569\ud558\ub294 \uc804\ub7b5\uc744 \ucd94\uc9c4\ud588\ub2e4.
\n\ub458\uc9f8, \ub098\uc774\ud0a4\uac00 \ub18d\uad6c\ub098 \uace8\ud504 \uac19\uc740 \uc0c8\ub85c\uc6b4 \uc601\uc5ed\uc5d0 \uc9c4\uc785\ud560 \ub54c\ub294 \uac00\uc7a5 \uba3c\uc800 \ub9c8\uc774\ud074 \uc870\ub358\uc774\ub098 \ud0c0\uc774\uac70 \uc6b0\uc988 \uac19\uc740 \ud574\ub2f9 \ubd84\uc57c \uc138\uacc4 \ucd5c\uace0\uc758 \uc120\uc218\ub97c \ucc3e\uc544\uc11c \uacbd\uc7c1\uc790\ub4e4\uc774 \uac10\ud788 \uc5c4\ub450\uc870\ucc28 \ub0b4\uae30 \uc5b4\ub824\uc6b4 \uae08\uc561\uc73c\ub85c \uc2a4\ud3f0\uc11c\uc2ed \uacc4\uc57d\uc744 \uccb4\uacb0\ud55c\ub2e4. \uadf8\ub9ac\uace0 \ud574\ub2f9 \uc120\uc218\ub97c \uad11\uace0 \ubc0f \ud64d\ubcf4\uc5d0 \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud574 \uc2dc\uc7a5 \uc9c4\uc785 \ucd08\uae30\uc5d0 \ucd5c\ub300\ud55c \uc774\ub978 \uc2dc\uac04 \ub0b4\uc5d0 \ub9e4\ucd9c\uc561\uc744 \uc2e0\uc7a5\uc2dc\ud0a4\ub294 \ud6a8\uacfc\ub97c \ucc3d\uc870\ud55c\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 1. NIKE \ub098\uc774\ud0a4 \ube0c\ub79c\ub4dc\uc18c\uac1c 2. \ub098\uc774\ud0a4 \uae30\uc5c5 \uc131\uacf5\uc694\uc778 \ubd84\uc11d 3. \ub098\uc774\ud0a4 SWOT\ubd84\uc11d (1) Strength (2) Weakness (3) Opportunity (4) Threat 4. \ub098\uc774\ud0a4 \ube0c\ub79c\ub4dc\uc804\ub7b5 5. \ud574\uc678\uc9c4\ucd9c \uae00\ub85c\ubc8c\uc804\ub7b5 6. \uc544\uc6c3\uc18c\uc2f1 \uc804\ub7b5 7. \uc0ac\ud68c\uacf5\ud5cc\ud65c\ub3d9 8. \ub098\uc774\ud0a4\uc758 \ub9c8\ucf00\ud305\uc804\ub7b5 9. \ub098\uc774\ud0a4\uc758 \ubbf8\ub798\uc804\ub7b5\ubc29\uc548 \uc81c\uc2dc \ubcf8\ubb38\ub0b4\uc6a9 1. NIKE \ub098\uc774\ud0a4 \ube0c\ub79c\ub4dc\uc18c\uac1c \ub098\uc774\ud0a4\uc758 \uc804\uc2e0\uc778 \ube14\ub8e8\ub9ac\ubcf8\uc2a4\ud3ec\uce20\ub85c \uc2dc\uc791\ud55c \ub098\uc774\ud0a4\ub294 \ud544\ub098\uc774\ud2b8\uc640 \ube4c\ubc14\uc6b0\uc5b4\ub9cc\uc774 1964\ub144\uc5d0 \uacf5\ub3d9\uc124\ub9bd\ud55c \uc2a4\ud3ec\uce20\uc6a9\ud488 \uc804\ubb38\ube0c\ub79c\ub4dc\uc774\ub2e4. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[672,7046,5970,7051,7049,7047,7048,7050,7052],"class_list":["post-3795","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-esg","tag-nike","tag-5970","tag--swot","tag-7049","tag-7047","tag-7048","tag-7050","tag-7052"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/3795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=3795"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/3795\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=3795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=3795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=3795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}