{"id":38155,"date":"2026-04-22T09:00:52","date_gmt":"2026-04-22T00:00:52","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/04\/22\/38155\/"},"modified":"2026-04-22T09:00:52","modified_gmt":"2026-04-22T00:00:52","slug":"%eb%84%b7%ed%94%8c%eb%a6%ad%ec%8a%a4-swot%eb%b6%84%ec%84%9d%ea%b2%bd%ec%98%81%ec%a0%84%eb%9e%b5-%eb%b6%84%ec%84%9d-%eb%82%b4%ea%b0%80-%ec%83%9d%ea%b0%81%ed%95%98%eb%8a%94-%eb%84%b7%ed%94%8c%eb%a6%ad","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/04\/22\/38155\/","title":{"rendered":"\ub137\ud50c\ub9ad\uc2a4 SWOT\ubd84\uc11d,\uacbd\uc601\uc804\ub7b5 \ubd84\uc11d, \ub0b4\uac00 \uc0dd\uac01\ud558\ub294 \ub137\ud50c\ub9ad\uc2a4\uc758 \uc131\uacf5\uc694\uc778"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

1. \ub137\ud50c\ub9ad\uc2a4 \uae30\uc5c5\uac1c\uc694<\/p>\n

2. OTT\uc11c\ube44\uc2a4 \uc0b0\uc5c5\uad6c\uc870 \ud2b9\uc9d5\uacfc \ud604\ud669<\/p>\n

3. \ub137\ud50c\ub9ad\uc2a4 SWOT\ubd84\uc11d
\n1) Strength
\n2) Weakness
\n3) Opportunity
\n4) Threat<\/p>\n

4. \ub137\ud50c\ub9ad\uc2a4\uc758 \uacbd\uc601\uc804\ub7b5<\/p>\n

5. \ub9fa\uc74c\ub9d0 (\ub0b4\uac00 \uc0dd\uac01\ud558\ub294 \ub137\ud50c\ub9ad\uc2a4\uc758 \uc131\uacf5\uc694\uc778)<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

1. \ub137\ud50c\ub9ad\uc2a4 \uae30\uc5c5\uac1c\uc694<\/p>\n

\ubbf8\uad6d \ucd5c\ub300\uc758 OTT \uc11c\ube44\uc2a4\uae30\uc5c5\uc778 \ub137\ud50c\ub9ad\uc2a4\ub294 \ud604\uc7ac \uc804 \uc138\uacc4 190\uc5ec \uac1c \uad6d\uac00\uc5d0 \uc628\ub77c\uc778 \ub3d9\uc601\uc0c1 \uc11c\ube44\uc2a4\ub97c \ud558\uace0 \uc788\ub294 \uae30\uc5c5\uc73c\ub85c\uc11c 2024\ub144 \uae30\uc900 \uac00\uc785\uc790\ub9cc \ud574\ub3c4 2\uc5b5 4\ucc9c\ub9cc \uba85\uc744 \ub118\uc5b4\uc11c\uace0 \uc788\ub294 \uc720\ub8cc ott\uc11c\ube44\uc2a4 \uc911 \ub3cb\ubcf4\uc801 1\uc704 \uae30\uc5c5\uc774\ub2e4.
\n\uc774\ub7ec\ud55c \ub137\ud50c\ub9ad\uc2a4\ub294 DVD\ub300\uc5ec \uc2dc\uc2a4\ud15c\uc744 \uc704\uc8fc\ub85c \ubbf8\uad6d \uc804 \uc9c0\uc5ed\uc744 \uc0c1\ub300\ub85c \ud558\ub294 \ub300\uc5ec\uc0ac\uc5c5\uc774 \ucd08\ucc3d\uae30 \uc0ac\uc5c5 \ubaa8\ub378\uc774\uc5c8\uace0 \ud604\uc7ac \uc0ac\uc5c5\ubaa8\ub378\uc740 \uc601\ud654 \uc81c\uc791\uc0ac, \ubc29\uc1a1\uc0ac \ub4f1 \uc8fc\uc694 \ucf58\ud150\uce20 \uae30\uc5c5\uc744 \uc0c1\ub300\ub85c \ubbf8\ub514\uc5b4 \ucf58\ud150\uce20\ub97c \ud655\ubcf4\ud558\uc5ec \uc774\ub97c \uac00\uc785\uc790\uc5d0\uac8c \uc628\ub77c\uc778\uc744 \ud1b5\ud574 \uc81c\uacf5\ud558\uace0 \uc788\ub2e4.<\/p>\n

2. OTT\uc11c\ube44\uc2a4 \uc0b0\uc5c5\uad6c\uc870 \ud2b9\uc9d5\uacfc \ud604\ud669<\/p>\n

OTT \uc11c\ube44\uc2a4 \uc0b0\uc5c5\uad6c\uc870\uc758 \uc8fc\uc694 \ud2b9\uc9d5\uc740 \ucf58\ud150\uce20, \ub124\ud2b8\uc6cc\ud06c, \ub514\ubc14\uc774\uc2a4 \ud50c\ub808\uc774\uc5b4 \ubaa8\ub450\uac00 \ud50c\ub7ab\ud3fc \ubd80\ubb38\uc73c\ub85c\uc758 \uc218\uc9c1\uacb0\ud569 \ubc0f \uc81c\ud734\ub97c \ud1b5\ud574 \uc0ac\uc5c5\uc601\uc5ed\uc744 \ub113\ud788\uba70, \ub2e4\uc591\ud55c \uc870\ud569\uc73c\ub85c \uacbd\uc7c1\uacfc \ud611\ub825\uc744 \ud1b5\ud574 \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\uace0 \uc788\ub2e4\ub294 \uac83\uc774\ub2e4. \ud50c\ub7ab\ud3fc \ubd80\ubb38\uc740 SW\uc640 \uace0\uac1d\uc815\ubcf4\ub97c \ud1b5\ud574 \ub2e4\uc591\ud55c \ube44\uc988\ub2c8\uc2a4\uac00 \uac00\ub2a5\ud558\ub2e4\ub294 \uce21\uba74\uc5d0\uc11c OTT \uc11c\ube44\uc2a4 \uc0b0\uc5c5\uad6c\uc870 \uc804\uccb4\uc5d0\uc11c \uc218\uc775\uc744 \ucc3d\ucd9c\ud560 \uc5ec\uc9c0\uac00 \ud06c\ub2e4. \uc774\ub7ec\ud55c \uc774\uc720\ub85c \ub300\ubd80\ubd84\uc758 \uc0ac\uc5c5\uc790\uac00 \uc5ec\uae30\uc5d0 \ucc38\uc5ec\ud558\uace0 \uc788\uc5b4 \ube44\ub300\ud574\uc9c0\ub294 \ud604\uc0c1\uacfc \ub3d9\uc2dc\uc5d0 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud574\uc9c0\uace0 \uc788\ub2e4.<\/p>\n

3. \ub137\ud50c\ub9ad\uc2a4 SWOT\ubd84\uc11d<\/p>\n

(1) Strength<\/p>\n

\ub137\ud50c\ub9ad\uc2a4\ub294 \ubbf8\uad6d\ub0b4 \uc2a4\ud2b8\ub9ac\ubc0d \uc0ac\uc5c5\uc758 \uc9c0\uc18d\uc801\uc778 \ud655\uc7a5\uacfc \uc778\ud130\ub137\uc774 \uc0ac\uc6a9\ub418\ub294 \ub300\ubd80\ubd84\uc758 \uc7a5\uce58\uc5d0\uc11c \uadf8\ub4e4\uc758 \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud560 \uc218 \uc788\ub294 \ud50c\ub7ab\ud3fc \uc0dd\ud0dc\uacc4\ub97c \ub9cc\ub4e4\uba74\uc11c \ub354\uc6b1 \uc131\uc7a5\ud558\uace0 \uc788\ub2e4. \uadf8\ub9ac\uace0 \uc804 \uc138\uacc4\uc801\uc73c\ub85c 2\uc5b55\ucc9c\ub9cc\uc5d0 \ub2ec\ud558\ub294 \uac00\uc785\uc790\ub97c \ud1b5\ud55c \ud604\uc7ac\uc758 \uc120\ub3c4\uc801\uc778 \uc704\uce58\ub97c \uc720\uc9c0\ud558\uace0, \ub610\ud55c \ub137\ud50c\ub9ad\uc2a4\uac00 \uac00\uc9c4 \uace0\ub3c4\uc758 \uae30\uc220\ub825\uc744 \ud1b5\ud558\uc5ec \ud5a5\ud6c4 \uac00\uc785\uc790 \uc218\ub294 \ub354\uc6b1 \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc608\uce21\ub41c\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 1. \ub137\ud50c\ub9ad\uc2a4 \uae30\uc5c5\uac1c\uc694 2. OTT\uc11c\ube44\uc2a4 \uc0b0\uc5c5\uad6c\uc870 \ud2b9\uc9d5\uacfc \ud604\ud669 3. \ub137\ud50c\ub9ad\uc2a4 SWOT\ubd84\uc11d 1) Strength 2) Weakness 3) Opportunity 4) Threat 4. \ub137\ud50c\ub9ad\uc2a4\uc758 \uacbd\uc601\uc804\ub7b5 5. \ub9fa\uc74c\ub9d0 (\ub0b4\uac00 \uc0dd\uac01\ud558\ub294 \ub137\ud50c\ub9ad\uc2a4\uc758 \uc131\uacf5\uc694\uc778) \ubcf8\ubb38\ub0b4\uc6a9 1. \ub137\ud50c\ub9ad\uc2a4 \uae30\uc5c5\uac1c\uc694 \ubbf8\uad6d \ucd5c\ub300\uc758 OTT \uc11c\ube44\uc2a4\uae30\uc5c5\uc778 \ub137\ud50c\ub9ad\uc2a4\ub294 \ud604\uc7ac \uc804 \uc138\uacc4 190\uc5ec \uac1c \uad6d\uac00\uc5d0 \uc628\ub77c\uc778 \ub3d9\uc601\uc0c1 \uc11c\ube44\uc2a4\ub97c \ud558\uace0 \uc788\ub294 \uae30\uc5c5\uc73c\ub85c\uc11c 2024\ub144 \uae30\uc900 \uac00\uc785\uc790\ub9cc \ud574\ub3c4 2\uc5b5 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[38828,11877,32760,11875,11872,11873,2283,11876,10323,11874],"class_list":["post-38155","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-1-bottle-system","tag-vod","tag--swot","tag-11875","tag-11872","tag-11873","tag-2283","tag-11876","tag-10323","tag-11874"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/38155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=38155"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/38155\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=38155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=38155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=38155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}