{"id":38156,"date":"2026-04-22T09:00:55","date_gmt":"2026-04-22T00:00:55","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/04\/22\/38156\/"},"modified":"2026-04-22T09:00:55","modified_gmt":"2026-04-22T00:00:55","slug":"%eb%82%98%ec%9d%b4%ed%82%a4-nike-%ea%b8%b0%ec%97%85%ec%a0%84%eb%9e%b5-%ec%82%ac%eb%a1%80%ec%97%b0%ea%b5%ac%ec%99%80-swot%eb%b6%84%ec%84%9d-%eb%b0%8f-%eb%82%98%ec%9d%b4%ed%82%a4%ec%9d%98-%eb%af%b8","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/04\/22\/38156\/","title":{"rendered":"\ub098\uc774\ud0a4 NIKE \uae30\uc5c5\uc804\ub7b5 \uc0ac\ub840\uc5f0\uad6c\uc640 SWOT\ubd84\uc11d \ubc0f \ub098\uc774\ud0a4\uc758 \ubbf8\ub798\uc804\ub7b5 \uc81c\uc5b8"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

1. \ub098\uc774\ud0a4 \uae30\uc5c5\uc18c\uac1c<\/p>\n

2. \ub098\uc774\ud0a4 SWOT\ubd84\uc11d
\n1) Strength
\n2) Weakness
\n3) Opportunity
\n4) Threat<\/p>\n

3. \ub098\uc774\ud0a4 \uae30\uc5c5\uc804\ub7b5 \uc0ac\ub840\uc5f0\uad6c
\n1) \uc81c\ud488\uc804\ub7b5
\n2) \uc544\uc6c3\uc18c\uc2f1\uc804\ub7b5
\n3) \ubb3c\ub958\uc804\ub7b5
\n4) \ud30c\ud2b8\ub108\uc27d \uc804\ub7b5
\n5) \ub9c8\ucf00\ud305\uc804\ub7b5<\/p>\n

4. \ub098\uc774\ud0a4\uc758 \ubbf8\ub798\uc804\ub7b5 \uc81c\uc5b8<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

1. \ub098\uc774\ud0a4 \uae30\uc5c5\uc18c\uac1c<\/p>\n

1965\ub144 \ube14\ub8e8 \ub9ac\ubcf8 \uc2a4\ud3ec\uce20\ub77c\ub294 \uc774\ub984\uc73c\ub85c \uc124\ub9bd\ub41c \ub098\uc774\ud0a4\ub294 \ub2f9\uc2dc \ubbf8\uad6d \uc804\uc5ed\uc744 \ud729\uc4f4 \uc870\uae45 \uc5f4\ud48d\uacfc \ub9de\ubb3c\ub824 \uc77c\ubc18 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc870\uae45\uc744 \ud574\uc57c \ud558\ub294 \uc721\uccb4\uc801 \u00b7 \uc815\uc2e0\uc801 \ub3d9\uae30\ub97c \ubd80\uac01\uc2dc\ud0a4\uae30 \uc704\ud55c just do it \ucea0\ud398\uc778\uc73c\ub85c \uc18c\ube44\uc790\ub4e4\ub85c\ubd80\ud130 \uc88b\uc740 \ubc18\uc751\uc744 \uc5bb\uace0 \uc774\ud6c4 \uc2a4\ud3ec\uce20 \uc2e0\ubc1c \ubc0f \uc758\ub958, \uc6a9\ud488\uc744 \ub300\ud45c\ud558\ub294 \uc2a4\ud3ec\uce20\ube0c\ub79c\ub4dc\ub85c \uc131\uc7a5\ud558\uc600\ub2e4.
\n\uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc \ucee8\uc124\ud305\uc0ac\uc778 Interbrand\uc5d0\uc11c \uc120\uc815\ud55c \uae00\ub85c\ubc8c 100\ub300 \ube0c\ub79c\ub4dc\uc5d0 \ub9e4\ub144 \uc0c1\uc704\uc5d0 \uc62c\ub77c\uc640 \uc788\uc73c\uba70 180\uac1c\uad6d \uc774\uc0c1\uc5d0\uc11c \ud310\ub9e4\ud558\ub294 \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\ub85c \uac15\ub825\ud55c \ub9ac\uc11c\uce58 \ubc0f \uac1c\ubc1c \ub2a5\ub825\uc744 \ubcf4\uc720\ud558\uace0 \uc788\ub294 \uae00\ub85c\ubc8c\uae30\uc5c5\uc774 \ub418\uc5c8\ub2e4.<\/p>\n

2. \ub098\uc774\ud0a4 SWOT\ubd84\uc11d
\n(1) Strength
\n\ub098\uc774\ud0a4\ub294 \uc790\uccb4\uc801\uc73c\ub85c \uacf5\uc7a5\uc744 \uc18c\uc720\ud558\uace0 \uc788\uc9c0\ub9cc \ucc3d\uc5c5\ucd08\uae30\ubd80\ud130 \uc6d0\uac00\uc808\uac10, \ud575\uc2ec\uc5ed\ub7c9\uac15\ud654\ub77c\ub294 \ubaa8\ud130 \uc544\ub798 \uc544\uc6c3\uc18c\uc2f1\uc744 \uc2e4\uc2dc\ud558\uc5ec \uad49\uc7a5\ud788 \ud6a8\uc728\uc801\uc778 \uc0dd\uc0b0\uccb4\uc81c\ub97c \uac16\ucd94\uace0 \uc788\uace0 \uadf8\ub7ec\ud55c \uc0dd\uc0b0\uccb4\uc81c\ub294 \uc810\uc810 \ub354 \ub9ce\uc740 \ub098\ub77c\uc5d0\uc11c \uccb4\uacc4\uc801\uc73c\ub85c \uad00\ub9ac\ub418\uace0 \uc788\ub2e4.<\/p>\n

(2) Weakness
\n\ub610\ud55c \ub514\uc9c0\ud138 \uae30\uc220\uc744 \ud65c\uc6a9\ud55c \ub9c8\ucf00\ud305 \uc804\ub7b5\uacfc \ub514\ubc14\uc774\uc2a4\ub97c \ud1b5\ud574 \uc120\ub450 \uc790\ub9ac\ub97c \uc9c0\ud0a4\uace0\uc790 \ub178\ub825\ud558\uace0 \uc788\ub2e4. \ud558\uc9c0\ub9cc \uc544\ub514\ub2e4\uc2a4\ub098 \uc5b8\ub354\uc544\uba38 \ub4f1 \ub2e4\ub978 \uc2a4\ud3ec\uce20\ud68c\uc0ac\ub4e4\uc774 \uc704\ud611\ud574 \uc624\uace0 \uc788\uace0 \ubd88\uc548\ud55c \uad6d\uc81c \uc815\uc138\ub4f1\uc740 \uc57d\uc810\uc73c\ub85c \uc791\uc6a9\ud558\uace0 \uc788\ub2e4.<\/p>\n

(3) Opportunity
\n\uc2a4\ud3ec\uce20 \uc800\ubcc0 \uc2dc\uc124\uc758 \ud655\ub300\ub85c \ub354 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uad00\uc2ec\uc744 \uac00\uc9c0\uac8c \ub418\uc5c8\uace0 \uc774\uc640 \uad00\ub828\ub41c \uc218\uc694 \ub610\ud55c \ub298\uc5b4\ub098\uac8c \ub418\uc5c8\ub2e4. \uc774\uc5d0 \ud3b8\uc2b9\ud558\uc5ec\uc11c \ub610 \ub2e4\ub978 \uc2dc\uc7a5\uc774 \ud615\uc131\uc774 \ub418\uace0 \uc788\ub294\ub370 \ubc14\ub85c \uc2a4\ud3ec\uce20 \uc561\uc138\uc11c\ub9ac \uc2dc\uc7a5\uc774\ub2e4. \uc2a4\ud3ec\uce20\ub97c \uc990\uae30\uae30 \uc704\ud574\uc11c\ub294 \ucd5c\uc18c\ud55c\uc758 \uc7a5\ube44\ub4e4\uc744 \uc0ac\uc6a9\ud574\uc57c \ud55c\ub2e4. \uc774\ub294 \uc120\uc218\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc990\uae30\ub294 \uc77c\ubc18\uc778\uc5d0\uac8c\ub3c4 \ud574\ub2f9\ub418\ub294 \uc0ac\ud56d\uc774\ub2e4. \uae30\uc874\uc758 \uba54\uc774\uc800 \ud544\ub4dc\ub77c\uace0 \ud560 \uc218 \uc788\ub294 \ucd95\uad6c, \ub18d\uad6c, \uc57c\uad6c \ub4f1\uc774 \uc788\uc5c8\ub2e4. \uc774 \ubd84\uc57c\uc5d0 \ub300\ud574\uc11c\ub294 \uc774\ubbf8 \ub098\uc774\ud0a4\uac00 \ub9ce\uc740 \ubd80\ubd84 \uc0dd\uc0b0\uc744 \ud558\uace0 \uc788\uace0 \uc810\uc720\uc728 \ub610\ud55c \ub192\ub2e4. \uc774 \uae30\uc874\uc758 \uc2dc\uc7a5 \uc774\uc678\uc5d0 \ucd5c\uadfc\uc5d0 \uc8fc\ubaa9\ubc1b\uac8c \ub41c \uc2dc\uc7a5\uc774 \uc788\ub294\ub370 \uc0ac\uc774\ud074, \ub4f1\uc0b0, \uc694\uac00 \ub4f1\uc758 \ubd84\uc57c\uc774\ub2e4. \uc0c8\ub85c \ud615\uc131\ub41c \uc774 \ubd84\uc57c\ub4e4\uc5d0\uc11c\ub294 \uae30\uc874\uc758 \uba54\uc774\uc800 \uc2dc\uc7a5\ubcf4\ub2e4 \ub354 \ub9ce\uc740 \uc7a5\ube44\ub4e4\uc744 \uc694\uad6c\ub85c \ud558\uac8c \ub41c\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 1. \ub098\uc774\ud0a4 \uae30\uc5c5\uc18c\uac1c 2. \ub098\uc774\ud0a4 SWOT\ubd84\uc11d 1) Strength 2) Weakness 3) Opportunity 4) Threat 3. \ub098\uc774\ud0a4 \uae30\uc5c5\uc804\ub7b5 \uc0ac\ub840\uc5f0\uad6c 1) \uc81c\ud488\uc804\ub7b5 2) \uc544\uc6c3\uc18c\uc2f1\uc804\ub7b5 3) \ubb3c\ub958\uc804\ub7b5 4) \ud30c\ud2b8\ub108\uc27d \uc804\ub7b5 5) \ub9c8\ucf00\ud305\uc804\ub7b5 4. \ub098\uc774\ud0a4\uc758 \ubbf8\ub798\uc804\ub7b5 \uc81c\uc5b8 \ubcf8\ubb38\ub0b4\uc6a9 1. \ub098\uc774\ud0a4 \uae30\uc5c5\uc18c\uac1c 1965\ub144 \ube14\ub8e8 \ub9ac\ubcf8 \uc2a4\ud3ec\uce20\ub77c\ub294 \uc774\ub984\uc73c\ub85c \uc124\ub9bd\ub41c \ub098\uc774\ud0a4\ub294 \ub2f9\uc2dc \ubbf8\uad6d \uc804\uc5ed\uc744 \ud729\uc4f4 \uc870\uae45 \uc5f4\ud48d\uacfc \ub9de\ubb3c\ub824 \uc77c\ubc18 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc870\uae45\uc744 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[7046,5970,47695,7051,7049,10339,47696,7048,41406,7052],"class_list":["post-38156","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-nike","tag-5970","tag--4p","tag--swot","tag-7049","tag-10339","tag-47696","tag-7048","tag-41406","tag-7052"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/38156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=38156"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/38156\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=38156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=38156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=38156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}