{"id":39173,"date":"2026-05-02T09:01:31","date_gmt":"2026-05-02T00:01:31","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/05\/02\/39173\/"},"modified":"2026-05-02T09:01:31","modified_gmt":"2026-05-02T00:01:31","slug":"%ec%8a%a4%ed%83%80%eb%b2%85%ec%8a%a4-%ea%b8%b0%ec%97%85%ec%a0%84%eb%9e%b5-%ec%82%ac%eb%a1%80%eb%b6%84%ec%84%9d%ea%b3%bc-swot%eb%b6%84%ec%84%9d%ec%bb%a4%ed%94%bc%ec%8b%9c%ec%9e%a5-%ed%8a%b8%eb%a0%8c","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/05\/02\/39173\/","title":{"rendered":"\uc2a4\ud0c0\ubc85\uc2a4 \uae30\uc5c5\uc804\ub7b5 \uc0ac\ub840\ubd84\uc11d\uacfc SWOT\ubd84\uc11d,\ucee4\ud53c\uc2dc\uc7a5 \ud2b8\ub80c\ub4dc\ubd84\uc11d \ubc0f \ud5a5\ud6c4\uc2dc\uc0ac\uc810"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

1. \uc2a4\ud0c0\ubc85\uc2a4 \uc18c\uac1c<\/p>\n

2. \uc2a4\ud0c0\ubc85\uc2a4 SWOT\ubd84\uc11d
\n(1) Strength
\n(2) Weakness
\n(3) Opportunity
\n(4) Threat<\/p>\n

3. \ucee4\ud53c\uc2dc\uc7a5 \ud2b8\ub80c\ub4dc\ubd84\uc11d<\/p>\n

4. \uc2a4\ud0c0\ubc85\uc2a4\uc758 \uae30\uc5c5\uc804\ub7b5 \uc0ac\ub840\ubd84\uc11d
\n(1) \ud504\ub9ac\ubbf8\uc5c4 \uc804\ub7b5
\n(2) \ucf00\uc774\ud130\ub9c1 \uc804\ub7b5
\n(3) \uac00\uaca9\uc804\ub7b5
\n(4) CSR\uc804\ub7b5
\n(5) \ud488\uc9c8\uc804\ub7b5
\n(6) \ub9c8\ucf00\ud305\uc804\ub7b5<\/p>\n

5. \uacb0\ub860 \ubc0f \ud5a5\ud6c4\uc2dc\uc0ac\uc810<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

1. \uc2a4\ud0c0\ubc85\uc2a4 \uc18c\uac1c<\/p>\n

1971\ub144 \ubbf8\uad6d \uc6cc\uc2f1\ud134 \uc8fc \uc2dc\uc560\ud2c0\uc5d0\uc11c \uac1c\uc810\ud55c \ubbf8\uad6d\uc758 \ucee4\ud53c \ud504\ub79c\ucc28\uc774\uc988 \ube0c\ub79c\ub4dc\uc778 \uc2a4\ud0c0\ubc85\uc2a4\ub294 \ud604\uc7ac \uc804\uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \ud070 \ub2e4\uad6d\uc801\u00a0\ucee4\ud53c\u00a0 \uc804\ubb38\uc810\uc73c\ub85c\uc11c \ucee4\ud53c \ubfd0 \uc544\ub2c8\ub77c \ud140\ube14\ub7ec, \uba38\uadf8\uc794, \ucee4\ud53c\uba54\uc774\ucee4 \ub4f1 \ub2e4\uc591\ud55c \uad00\ub828 \uc0c1\ud488\uc744 \ud310\ub9e4\ud558\uace0 \uc788\ub2e4. \uc774\ub7ec\ud55c \uc2a4\ud0c0\ubc85\uc2a4\ub294 \ucee4\ud53c\ub9cc\uc744 \ud310\ub9e4\ud558\ub294 \uae30\uc5c5\uc774 \uc544\ub2cc, \uc0c9\ub2e4\ub978 \ubb38\ud654\uacf5\uac04\uc778 \uce74\ud398\ub97c \ub9cc\ub4e4\uc5c8\ub2e4\uace0 \ubcfc \uc218 \uc788\ub2e4.<\/p>\n

2. \uc2a4\ud0c0\ubc85\uc2a4 SWOT\ubd84\uc11d<\/p>\n

(1) Strength
\n\uc2a4\ud0c0\ubc85\uc2a4\ub294 \uae30\uc874 \ucee4\ud53c \uc804\ubb38\uc810\uacfc \ucc28\ubcc4\ud654\uc2dc\ucf1c \uac00\uc7a5 \uc88b\uc740 \uc6d0\ub450\ub97c \uc548\uc815\uc801\uc73c\ub85c \uacf5\uae09\ud558\uace0 \uc788\ub2e4. \uadf8\ub9ac\uace0 \uc2a4\ud0c0\ubc85\uc2a4\ub294 \ubc30\uc804(roasting), \ube14\ub80c\ub529(blending), \ucfe8\ub9c1(cooling)\uc5d0\uc11c \uc9c4\uacf5\ud329\ud3ec\uc7a5, \uac1c\ubd09 \ud6c4 \uc0ac\uc6a9\uae4c\uc9c0 \uc804 \uacfc\uc815\uc5d0 \uac78\uccd0 \ucee4\ud53c \ub9db\uc758 \ub178\ud558\uc6b0\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc73c\uba70 \ub808\uc2dc\ud53c \ub9e4\ub274\uc5bc\uacfc \uc9c1\uc6d0\uad50\uc721\uc744 \ud1b5\ud55c \uade0\uc77c\ud55c \ub9db\uc744 \uc81c\uacf5\ud558\uace0 \uc788\ub2e4.<\/p>\n

(2) Weakness
\n\uc2a4\ud0c0\ubc85\uc2a4\ub294 \ubaa8\ub4e0 \ub9e4\uc7a5\uc744 \uc9c1\uc601\uc73c\ub85c \uc6b4\uc601\ud55c\ub2e4. \uc989 \ud504\ub79c\ucc28\uc774\uc988 \uc0ac\uc5c5\ucc98\ub7fc \uac00\ub9f9\uc810\uc744 \uc6b4\uc601\ud558\uc9c0 \uc54a\ub294\ub2e4. \uc774\ub7ec\ud55c \uc6b4\uc601\uccb4\uacc4\ub294 \ud68d\uc77c\uc801\uc774\uace0 \ud1b5\uc77c\uc801\uc778 \uc11c\ube44\uc2a4\ub97c \ud655\uc2e4\ud558\uac8c \uace0\uac1d\uc5d0\uac8c \uc81c\uacf5\ud574\uc904 \uc218 \uc788\uc9c0\ub9cc \uc784\ub300\ub8cc\uc640 \ub2e4\ub978 \ub2e4\uc591\ud55c \ube44\uc6a9\ub4e4\uc744 \ubcf8\uc0ac\uac00 \uc9c1\uc811 \ubd80\ub2f4\ud558\uace0 \uc788\uc73c\ubbc0\ub85c \uae30\uc5c5\uc758 \ubd80\ucc44\ube44\uc728\uc774 \ub192\uc544\uc9c0\ub294 \ubb38\uc81c\uc810\uc774 \uc874\uc7ac\ud55c\ub2e4. \ub610\ud55c \ucd08\uae30 \ube44\uc6a9\uc774 \ud06c\uae30 \ub54c\ubb38\uc5d0 \ud604\uc7ac \ud3ec\ud654\uc0c1\ud0dc\uc778 \ucee4\ud53c \uc0b0\uc5c5\uc5d0 \uc758\ud574 \uc2a4\ud0c0\ubc85\uc2a4\uc5d0 \ub300\ud55c \uc218\uc694\uc758 \uac10\uc18c\ub294 \ub9e4\uc6b0 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc73c\ub85c \ub2e4\uac00\uc62c \uc218 \uc788\ub2e4.<\/p>\n

(3) Opportunity
\n\ud6a8\uc728\uc131\uacfc \uacbd\uc81c\uc131\uc744 \ucd5c\uc6b0\uc120\uc73c\ub85c \ud558\ub294 \uc2dc\ub300\uc801 \ubd84\uc704\uae30 \uc18d\uc5d0\uc11c \uc218\uc2ed \ub144 \uac04 \uc9c0\uc18d\ub418\uc5b4 \uc654\ub358 \uc790\ud310\uae30 \ucee4\ud53c\ubb38\ud654\ub294 \uc18c\ube44\uc131\ud5a5\uc774 \ucee4\uc9c4 90\ub144\ub300 \uc911\ubc18 \uc774\ud6c4\ubd80\ud130 Specialty Coffee \ubb38\ud654\ub85c \uc11c\uc11c\ud788 \ubc14\ub00c\uc5b4\uac00\uace0 \uc788\ub2e4. \uc774\uc5d0 \ub9de\ucdb0 \uc18c\ube44\uc790\ub4e4\ub3c4 \uc810\ucc28\uc801\uc73c\ub85c \ucee4\ud53c\uc758 \uc9c8\uacfc \ub9db\uc744 \uc911\uc694\uc2dc\ud558\uac8c \ub418\uc5c8\ub2e4. \ub2e8\uc21c\ud788 \ucee4\ud53c\ub97c \ub9c8\uc2e0\ub2e4\ub294 \uc0dd\uac01\uc5d0\uc11c \ubc97\uc5b4\ub098 \uae30\ud638\ub85c\uc368, \ubb38\ud654\ub85c\uc368 \ucee4\ud53c\ub97c \uc990\uae30\uac8c \ub418\uba74\uc11c \ucee4\ud53c \ud55c\uc794\uc744 \ub9c8\uc154\ub3c4 \ub0b4\uac00 \uc6d0\ud558\ub294 \ub9db\uc758 \ucee4\ud53c\ub97c \ub9c8\uc2dc\uaca0\ub2e4\ub294 \uc695\uad6c\uac00 \ucee4\uc9c4 \uac83\uc774\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 1. \uc2a4\ud0c0\ubc85\uc2a4 \uc18c\uac1c 2. \uc2a4\ud0c0\ubc85\uc2a4 SWOT\ubd84\uc11d (1) Strength (2) Weakness (3) Opportunity (4) Threat 3. \ucee4\ud53c\uc2dc\uc7a5 \ud2b8\ub80c\ub4dc\ubd84\uc11d 4. \uc2a4\ud0c0\ubc85\uc2a4\uc758 \uae30\uc5c5\uc804\ub7b5 \uc0ac\ub840\ubd84\uc11d (1) \ud504\ub9ac\ubbf8\uc5c4 \uc804\ub7b5 (2) \ucf00\uc774\ud130\ub9c1 \uc804\ub7b5 (3) \uac00\uaca9\uc804\ub7b5 (4) CSR\uc804\ub7b5 (5) \ud488\uc9c8\uc804\ub7b5 (6) \ub9c8\ucf00\ud305\uc804\ub7b5 5. \uacb0\ub860 \ubc0f \ud5a5\ud6c4\uc2dc\uc0ac\uc810 \ubcf8\ubb38\ub0b4\uc6a9 1. \uc2a4\ud0c0\ubc85\uc2a4 \uc18c\uac1c 1971\ub144 \ubbf8\uad6d \uc6cc\uc2f1\ud134 \uc8fc \uc2dc\uc560\ud2c0\uc5d0\uc11c \uac1c\uc810\ud55c \ubbf8\uad6d\uc758 \ucee4\ud53c \ud504\ub79c\ucc28\uc774\uc988 \ube0c\ub79c\ub4dc\uc778 \uc2a4\ud0c0\ubc85\uc2a4\ub294 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[9353,7001,19802,9355,9350,49013,9351,9352],"class_list":["post-39173","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-ssg","tag-7001","tag-19802","tag--swot","tag-9350","tag-49013","tag-9351","tag-9352"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/39173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=39173"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/39173\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=39173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=39173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=39173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}