{"id":39374,"date":"2026-05-04T09:01:45","date_gmt":"2026-05-04T00:01:45","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/05\/04\/39374\/"},"modified":"2026-05-04T09:01:45","modified_gmt":"2026-05-04T00:01:45","slug":"%eb%8c%80%ed%95%9c%ed%95%ad%ea%b3%b5-%eb%a7%88%ec%bc%80%ed%8c%85%ec%82%ac%eb%a1%80-%ec%a1%b0%ec%82%ac-%eb%b0%8f-swot%eb%b6%84%ec%84%9d-%eb%b0%8f-%eb%8c%80%ed%95%9c%ed%95%ad%ea%b3%b5%ec%9d%b4-%ec%b2%98","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/05\/04\/39374\/","title":{"rendered":"\ub300\ud55c\ud56d\uacf5 \ub9c8\ucf00\ud305\uc0ac\ub840 \uc870\uc0ac \ubc0f SWOT\ubd84\uc11d \ubc0f \ub300\ud55c\ud56d\uacf5\uc774 \ucc98\ud55c \ubb38\uc81c\uc810 \uc778\uc2dd \ubc0f \ud574\uacb0\ubc29\uc548 \uc81c\uc2dc"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

1. \ub300\ud55c\ud56d\uacf5 \uae30\uc5c5\uc18c\uac1c
\n(1) \uc18c\uac1c
\n(2) \uae30\uc5c5\ucca0\ud559 (\uc2ac\ub85c\uac74,\ubbf8\uc158)<\/p>\n

2. \ub300\ud55c\ud56d\uacf5 SWOT\ubd84\uc11d
\n(1) Strength
\n(2) Weakness
\n(3) Opportunity
\n(4) Threat<\/p>\n

3. \ub300\ud55c\ud56d\uacf5 \ub9c8\ucf00\ud305\uc0ac\ub840 \uc870\uc0ac
\n(1) \uc11c\ube44\uc2a4\uc804\ub7b5
\n(2) \uace0\uac1d\uad00\uacc4\uad00\ub9ac \uc804\ub7b5 (CRM)
\n(3) \ud3ec\uc9c0\uc154\ub2dd\uc804\ub7b5
\n(4) \ub9c8\ucf00\ud305MIX 4P\uc804\ub7b5
\n– Product
\n– Price
\n– Place
\n– Promotion<\/p>\n

4. \ub300\ud55c\ud56d\uacf5\uc774 \ucc98\ud55c \ubb38\uc81c\uc810 \uc778\uc2dd \ubc0f \ud574\uacb0\ubc29\uc548 \uc81c\uc2dc<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

1. \ub300\ud55c\ud56d\uacf5 \uae30\uc5c5\uc18c\uac1c<\/p>\n

(1) \uc18c\uac1c
\n1962\ub144 6\uc6d4 15\uc77c \ub300\ud55c\ud56d\uacf5\uacf5\uc0ac\ub85c \ucc3d\ub9bd\ub41c \ub300\ud55c\ud56d\uacf5\uc740\u201c\uc2e0\ub8b0\ubc1b\ub294 \uae30\uc5c5\u201d,\u201c\uace0\uac1d\ub9cc\uc871\uc758 \uadf9\ub300\ud654\u201d, \u201c\uae30\uc5c5\uac00\uce58 \ud5a5\uc0c1\u201d\uc774\ub77c\ub294 3\uac00\uc9c0 \uacbd\uc601\ubaa9\ud45c\ub97c \ubc14\ud0d5\uc73c\ub85c \uc544\uc2dc\uc544\uc758 \ub300\ud615\ud56d\uacf5\uc0ac\uc774\uc790 \uc138\uacc4\ud56d\uacf5\uc5c5\uacc4\ub97c \uc120\ub3c4\ud558\ub294 \uae00\ub85c\ubc8c \ud56d\uacf5\uc0ac\ub85c \uc790\ub9ac\ub9e4\uae40\ud574\uc654\ub2e4<\/p>\n

(2) \uae30\uc5c5\ucca0\ud559 (\uc2ac\ub85c\uac74,\ubbf8\uc158)
\n\ub300\ud55c\ud56d\uacf5\uc758 \uae30\uc5c5\uc2ac\ub85c\uac74\uc740 \uacfc\uac70\uc5d0 \u2018\ud558\ub298 \uac00\ub4dd\ud788 \uc0ac\ub791\uc744\u2019 \uc774\uc5c8\uc9c0\ub9cc, \uc138\uacc4\ub85c \ub3c4\uc57d\ud558\ub294 \uae00\ub85c\ubc8c \ud56d\uacf5\uc0ac\uc758 \uc774\ubbf8\uc9c0\ub85c \ud0c8\ubc14\uafc8\ud558\uae30 \uc704\ud574 \u2018Excellence in Flight\u2019 \uc774\ub77c\ub294 \ubbf8\uc158\uc744 \uc120\ud3ec\ud558\uace0 \uac01\uc885 \ub9e4\uccb4\uc640 \uad11\uace0\ub97c \ud1b5\ud574 \uc54c\ub9ac\uace0 \uc788\ub2e4. \uc774\ub294 \uace0\uae09\uc2a4\ub7fd\uace0 \ucd5c\uc0c1\uc758 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uc138\uacc4\uc801\uc778 \ud56d\uacf5\uc0ac\ub77c\ub294 \uc774\ubbf8\uc9c0\ub97c \uace0\uac1d\ub4e4\uc5d0\uac8c \uc2ec\uc5b4\uc8fc\uace0 \uc788\ub2e4.
\n\u00a0
\n2. \ub300\ud55c\ud56d\uacf5 SWOT\ubd84\uc11d<\/p>\n

(1) Strength
\n\uc0c1\ub300\uc801\uc73c\ub85c \uacbd\uc7c1\uc0ac\uc778 \uc544\uc2dc\uc544\ub098 \ud56d\uacf5\uc0ac\uc5d0 \ube44\ud574 \ub2e4\ub7c9\uc758 \ud56d\uacf5\uae30\ub97c \ubcf4\uc720\ud558\uace0 \uc788\ub294 \ubc14, \uc774\ub294 \uc0c1\ub300 \uc5c5\uccb4\uc5d0 \ube44\ud574 \uaddc\ubaa8\uac00 \ud06c\ub2e4\uace0 \ud560 \uc218 \uc788\ub2e4. \ub530\ub77c\uc11c \uaddc\ubaa8\uac00 \ud070 \ub9cc\ud07c \uc2dc\uc7a5 \ud655\ub300\uac00 \ub354 \uc6a9\uc774\ud558\ub2e4. \uadf8\ub9ac\uace0 \ub300\ud55c\ud56d\uacf5\uc740 \ub378\ud0c0\ud56d\uacf5, \uc5d0\uc5b4\ud504\ub791\uc2a4, \uc5d0\uc5b4\ub85c \uba55\uc2dc\ucf54 \ub4f1\uacfc \uad6d\uc81c\uc801 \ud56d\uacf5 \uc81c\ud734\uccb4\uc778 ‘\uc2a4\uce74\uc774\ud300’ \ucd9c\ubc94\uc744 \ud568\uc73c\ub85c\uc11c \uac15\ud55c \ub3d9\ub9f9\uccb4 \uad6c\uc131\uc744 \ubcf8\uaca9\ud654\ud558\uc600\ub2e4\uace0 \ub9d0\ud560 \uc218 \uc788\ub2e4. <\/p>\n

(2) Weakness
\n\ub300\ud55c\ud56d\uacf5\uc758 \uc870\uc9c1\ub3c4\ub97c \uc0b4\ud3b4\ubcf4\uba74 \uae30\ub0b4\uc2dd \uc0ac\uc5c5\ubcf8\ubd80\uc640 \ud638\ud154\uae30\ud310 \uc0ac\uc5c5\ubcf8\ubd80\ub97c \uac01\uac01 \ud558\ub098\uc758 \uc0ac\uc5c5\ubd80\ub85c \uc874\uc7ac\ud558\uc5ec \ud22c\uc790\ub418\uace0 \uc788\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \uc0ac\uc5c5\ubd80\ub294 \ub300\ud55c \ud56d\uacf5\uc758 \uc911\uc810\uc0ac\uc5c5\uc774\ub77c\uace0 \ubcfc \uc218\uc5c6\ub2e4. \uc774\ub294 \uc7a5\uae30\uc801\uc73c\ub85c\ub294 \uc7a5\ub798\uc131 \uc788\ub294 \uc2e0\uc0ac\uc5c5\uc744 \uac1c\ucc99\ud558\uc5ec \uae30\uc5c5\uc758 \uc9c0\uc18d\uc801\uc778 \uc874\ub9bd\uacfc \uc131\uc7a5\uc744 \ub3c4\ubaa8\ud560 \uc218 \uc788\uc9c0\ub9cc \ud22c\uc790 \uc790\uae08\uc744 \ub0ad\ube44\ud558\ub294 \uacb0\uacfc\ub97c \ucd08\ub798\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc0c8\ub86d\uac8c \uace0\uac1d \uc11c\ube44\uc2a4 \uc0ac\uc5c5\ubd80\ub97c \ub9cc\ub4e4\uace0 \uc704\uc758 \ub450 \uc0ac\uc5c5\ubd80\ub97c \ud558\uc704\ubd80\uc11c\ub85c \ubc30\uce58\ud558\uc5ec \uc801\uc808\ud55c \ud22c\uc790\ub97c \ud1b5\ud574 \uc720\uc9c0, \ubc1c\uc804\uc2dc\ucf1c \ub098\uac00\uc57c \ud560 \uac83\uc774\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 1. \ub300\ud55c\ud56d\uacf5 \uae30\uc5c5\uc18c\uac1c (1) \uc18c\uac1c (2) \uae30\uc5c5\ucca0\ud559 (\uc2ac\ub85c\uac74,\ubbf8\uc158) 2. \ub300\ud55c\ud56d\uacf5 SWOT\ubd84\uc11d (1) Strength (2) Weakness (3) Opportunity (4) Threat 3. \ub300\ud55c\ud56d\uacf5 \ub9c8\ucf00\ud305\uc0ac\ub840 \uc870\uc0ac (1) \uc11c\ube44\uc2a4\uc804\ub7b5 (2) \uace0\uac1d\uad00\uacc4\uad00\ub9ac \uc804\ub7b5 (CRM) (3) \ud3ec\uc9c0\uc154\ub2dd\uc804\ub7b5 (4) \ub9c8\ucf00\ud305MIX 4P\uc804\ub7b5 – Product – Price – Place – Promotion 4. \ub300\ud55c\ud56d\uacf5\uc774 \ucc98\ud55c \ubb38\uc81c\uc810 \uc778\uc2dd \ubc0f \ud574\uacb0\ubc29\uc548 \uc81c\uc2dc \ubcf8\ubb38\ub0b4\uc6a9 1. \ub300\ud55c\ud56d\uacf5 \uae30\uc5c5\uc18c\uac1c […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[14063,14065,14067,29936,14064,14069,14066,9359,14062,14068],"class_list":["post-39374","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-14063","tag--4p","tag--swot","tag-29936","tag-14064","tag-14069","tag-14066","tag-9359","tag-14062","tag-14068"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/39374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=39374"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/39374\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=39374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=39374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=39374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}