{"id":39872,"date":"2026-05-09T09:01:28","date_gmt":"2026-05-09T00:01:28","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/05\/09\/39872\/"},"modified":"2026-05-09T09:01:28","modified_gmt":"2026-05-09T00:01:28","slug":"%ea%b2%bd%ec%98%81%ec%a0%84%eb%9e%b5%ec%9d%98-%ec%9c%a0%ed%98%95%ec%9b%90%ea%b0%80%ec%9a%b0%ec%9c%84%ec%a0%84%eb%9e%b5-%ec%b0%a8%eb%b3%84%ed%99%94%ec%a0%84%eb%9e%b5-%ec%a7%91%ec%a4%91%ed%99%94-4","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/05\/09\/39872\/","title":{"rendered":"\uacbd\uc601\uc804\ub7b5\uc758 \uc720\ud615(\uc6d0\uac00\uc6b0\uc704\uc804\ub7b5, \ucc28\ubcc4\ud654\uc804\ub7b5, \uc9d1\uc911\ud654\uc804\ub7b5)\uc758 \uac1c\ub150\uc744 \uc124\uba85\ud558\uace0 \uc0ac\ub840\uae30\uc5c5\uc758 \uc608\ub97c \ub4dc\uc2dc\uc624."},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

1. \uacbd\uc601\uc804\ub7b5\uc758 \uc720\ud615(\uc6d0\uac00\uc6b0\uc704\uc804\ub7b5, \ucc28\ubcc4\ud654\uc804\ub7b5, \uc9d1\uc911\ud654\uc804\ub7b5)\uc758 \uac1c\ub150
\n2. \uacbd\uc601\uc804\ub7b5\uc758 \uc720\ud615(\uc6d0\uac00\uc6b0\uc704\uc804\ub7b5, \ucc28\ubcc4\ud654\uc804\ub7b5, \uc9d1\uc911\ud654\uc804\ub7b5) \uc0ac\ub840\uae30\uc5c5
\n3. \ub77c\uc774\uc5b8\uc5d0\uc5b4 (Ryanair)<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

1. \uc6d0\uac00\uc6b0\uc704\uc804\ub7b5 (Cost Leadership Strategy)<\/p>\n

\uc6d0\uac00\uc6b0\uc704\uc804\ub7b5\uc740 \uae30\uc5c5\uc774 \uc5c5\uacc4\uc5d0\uc11c \uac00\uc7a5 \ub0ae\uc740 \uc0dd\uc0b0\ube44\uc6a9\uc744 \ub2ec\uc131\ud568\uc73c\ub85c\uc368 \uacbd\uc7c1\uc5c5\uccb4\ubcf4\ub2e4 \ub354 \ub0ae\uc740 \uac00\uaca9\uc73c\ub85c \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uc804\ub7b5\uc785\ub2c8\ub2e4. \uc774\uac83\uc740 \ub354 \ub0ae\uc740 \uc6d0\uac00\ub85c \uc81c\ud488\uc774\ub098, \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud574 \uc2dc\uc7a5\uc5d0\uc11c \uacbd\uc7c1\uc6b0\uc704\ub97c \ud655\ubcf4\ud55c\ub2e4. \uc2dc\uc7a5\uc5d0\uc11c \ub192\uc740 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ud655\ubcf4\ud55c\ub2e4\uba74 \uac00\uaca9 \uacbd\uc7c1\uc5d0\uc11c \uc6b0\uc704\ub97c \uc810\ud560 \uc218 \uc788\ub2e4.
\n \uc6d0\uac00 \uc808\uac10\uc740 \ub300\ub7c9 \uc0dd\uc0b0, \ud6a8\uc728\uc801\uc778 \uc6b4\uc601 \uad00\ub9ac, \uc6d0\uac00 \uc808\uac10\uc744 \uc704\ud55c \uae30\uc220 \ud601\uc2e0 \ub4f1 \ub2e4\uc591\ud55c \ubc29\uc2dd\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9c8 \uc218 \uc788\ub2e4. \ub300\uaddc\ubaa8 \uc0dd\uc0b0\uc744 \ud1b5\ud55c \uaddc\ubaa8\uc758 \uacbd\uc81c \uc2e4\ud604\uc73c\ub85c \uc0dd\uc0b0\uacfc\uc815\uc5d0\uc11c \ud6a8\uc728\uc131\uc744 \uadf9\ub300\ud654\ud558\uace0 \ube44\uc6a9\uc744 \uc808\uac10\uc2dc\ud0a8\ub2e4. \uadf8\ub9ac\uace0 \uc6d0\uac00 \uc808\uac10\uc744 \uc704\ud574 \uacf5\uae09\ub9dd \uad00\ub9ac, \uc790\ub3d9\ud654, \uc778\ub825 \uad00\ub9ac \ub4f1\uc744 \ucd5c\uc801\ud654\ud558\uc5ec \uc2dc\uc7a5\uc810\uc720\uc728\uc744 \ub192\uc774\ub294 \uac83\uc774\ub2e4.
\n \ub300\ud45c\uc801\uc73c\ub85c \ud560\uc778 \ub9e4\uc7a5\uc774\ub098 \uc800\uac00 \ud56d\uacf5\uc0ac \ub4f1\uc774 \uc6d0\uac00\uc6b0\uc704\uc804\ub7b5\uc744 \ud1b5\ud574 \uc2dc\uc7a5\uc5d0\uc11c \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud55c\ub2e4. <\/p>\n

2. \ucc28\ubcc4\ud654\uc804\ub7b5 (Differentiation Strategy)<\/p>\n

\ucc28\ubcc4\ud654\uc804\ub7b5\uc740 \uae30\uc5c5\uc774 \uc81c\uacf5\ud558\ub294 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uacbd\uc7c1\uc81c\ud488\uacfc \uad6c\ubcc4\ub418\uac8c \ub9cc\ub4e6\uc73c\ub85c\uc368, \uc18c\ube44\uc790\uc5d0\uac8c \ub3c5\ud2b9\ud55c \uac00\uce58\ub97c \uc81c\uacf5\ud558\ub294 \uc804\ub7b5\uc785\uc774\ub2e4. \uc774\uac83\uc740 \uace0\uac1d\uc5d0\uac8c \ub192\uc740 \uac00\uce58\ub97c \ubd80\uc5ec\ud568\uc73c\ub85c\uc368 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud558\ub294 \uc804\ub7b5\uc774\ub2e4. \uc774 \uac00\uce58\ub294 \ud488\uc9c8, \ub514\uc790\uc778, \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0, \uace0\uac1d \uc11c\ube44\uc2a4 \ub4f1 \ub2e4\uc591\ud55c \ud615\ud0dc\ub85c \ub098\ud0c0\ub0a0 \uc218 \uc788\ub2e4. \ucc28\ubcc4\ud654\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \ub192\uc740 \uac00\uaca9\uc744 \ucc45\uc815\ud560 \uc218 \uc788\uc73c\uba70, \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ub192\uc5ec \uc7a5\uae30\uc801\uc778 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\ub2e4.
\n \ub300\ud45c\uc801\uc73c\ub85c \uace0\uae09 \uc790\ub3d9\ucc28 \ube0c\ub79c\ub4dc\ub098 \ud504\ub9ac\ubbf8\uc5c4 \uc804\uc790 \uc81c\ud488 \uc81c\uc870\uc5c5\uccb4 \ub4f1\uc774 \ucc28\ubcc4\ud654\uc804\ub7b5\uc744 \ud1b5\ud574 \uc2dc\uc7a5\uc5d0\uc11c \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud55c\ub2e4.<\/p>\n

3. \uc9d1\uc911\ud654\uc804\ub7b5 (Focus Strategy)<\/p>\n

\uc9d1\uc911\ud654\uc804\ub7b5\uc740 \uae30\uc5c5\uc774 \ud2b9\uc815 \uc2dc\uc7a5 \uc138\uadf8\uba3c\ud2b8\ub098 \uace0\uac1d \uadf8\ub8f9, \uc81c\ud488 \ub77c\uc778 \ub4f1 \uc881\uc740 \ubc94\uc704\uc5d0 \uc9d1\uc911\ud558\uc5ec \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud558\ub294 \uc804\ub7b5\uc774\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 1. \uacbd\uc601\uc804\ub7b5\uc758 \uc720\ud615(\uc6d0\uac00\uc6b0\uc704\uc804\ub7b5, \ucc28\ubcc4\ud654\uc804\ub7b5, \uc9d1\uc911\ud654\uc804\ub7b5)\uc758 \uac1c\ub150 2. \uacbd\uc601\uc804\ub7b5\uc758 \uc720\ud615(\uc6d0\uac00\uc6b0\uc704\uc804\ub7b5, \ucc28\ubcc4\ud654\uc804\ub7b5, \uc9d1\uc911\ud654\uc804\ub7b5) \uc0ac\ub840\uae30\uc5c5 3. \ub77c\uc774\uc5b8\uc5d0\uc5b4 (Ryanair) \ubcf8\ubb38\ub0b4\uc6a9 1. \uc6d0\uac00\uc6b0\uc704\uc804\ub7b5 (Cost Leadership Strategy) \uc6d0\uac00\uc6b0\uc704\uc804\ub7b5\uc740 \uae30\uc5c5\uc774 \uc5c5\uacc4\uc5d0\uc11c \uac00\uc7a5 \ub0ae\uc740 \uc0dd\uc0b0\ube44\uc6a9\uc744 \ub2ec\uc131\ud568\uc73c\ub85c\uc368 \uacbd\uc7c1\uc5c5\uccb4\ubcf4\ub2e4 \ub354 \ub0ae\uc740 \uac00\uaca9\uc73c\ub85c \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uc804\ub7b5\uc785\ub2c8\ub2e4. \uc774\uac83\uc740 \ub354 \ub0ae\uc740 \uc6d0\uac00\ub85c \uc81c\ud488\uc774\ub098, \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud574 \uc2dc\uc7a5\uc5d0\uc11c \uacbd\uc7c1\uc6b0\uc704\ub97c \ud655\ubcf4\ud55c\ub2e4. \uc2dc\uc7a5\uc5d0\uc11c \ub192\uc740 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ud655\ubcf4\ud55c\ub2e4\uba74 \uac00\uaca9 \uacbd\uc7c1\uc5d0\uc11c \uc6b0\uc704\ub97c […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[17808,46753,18857,48494,21734,5911,43246,49970,43247],"class_list":["post-39872","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-17808","tag-46753","tag-18857","tag-48494","tag--mba","tag-5911","tag-43246","tag-49970","tag-43247"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/39872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=39872"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/39872\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=39872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=39872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=39872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}