{"id":40658,"date":"2026-05-17T09:01:01","date_gmt":"2026-05-17T00:01:01","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/05\/17\/40658\/"},"modified":"2026-05-17T09:01:01","modified_gmt":"2026-05-17T00:01:01","slug":"%ed%8c%a8%ec%85%98%ec%87%bc%ed%95%91%eb%aa%b0%ec%9d%98-stp-%ec%a0%84%eb%9e%b5%ec%97%90-%eb%8c%80%ed%95%b4%ec%84%9c-%ec%84%a4%eb%aa%85-%ec%98%a8%eb%9d%bc%ec%9d%b8-%ec%87%bc%ed%95%91%eb%aa%b0%ec%9d%98","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/05\/17\/40658\/","title":{"rendered":"\ud328\uc158\uc1fc\ud551\ubab0\uc758 STP \uc804\ub7b5\uc5d0 \ub300\ud574\uc11c \uc124\uba85, \uc628\ub77c\uc778 \uc1fc\ud551\ubab0\uc758 \uac80\uc0c9\uc5d4\uc9c4 \ucd5c\uc801\ud654 \uc804\ub7b5\uc5d0 \ub300\ud574\uc11c \uc124\uba85, \uc131\uacf5\uc801\uc778 \ucc3d\uc5c5 \uc544\uc774\ud15c\uc758 \uc870\uac74\uc5d0 \ub300\ud574\uc11c \uc124\uba85\ud558\uc2dc\uc624"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

1.\t\ud328\uc158\uc1fc\ud551\ubab0\uc758 \u2018STP \uc804\ub7b5\u2019\uc5d0 \ub300\ud574\uc11c \uc124\uba85\ud558\uc2dc\uc624
\n2.\t\uc628\ub77c\uc778 \uc1fc\ud551\ubab0\uc758 \u2018\uac80\uc0c9\uc5d4\uc9c4 \ucd5c\uc801\ud654\u2019 \uc804\ub7b5\uc5d0 \ub300\ud574\uc11c \uc124\uba85\ud558\uc2dc\uc624
\n3.\t\uc131\uacf5\uc801\uc778 \ucc3d\uc5c5 \uc544\uc774\ud15c\uc758 \uc870\uac74\uc5d0 \ub300\ud574\uc11c \uc124\uba85\ud558\uc2dc\uc624<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

\ud328\uc158\uc1fc\ud551\ubab0\uc758 STP \uc804\ub7b5\uc740 Segmentation(\uc138\ubd84\ud654), Targeting(\ud0c0\uac9f\ud305), Positioning(\ud3ec\uc9c0\uc154\ub2dd)\uc758 \uc138 \ub2e8\uacc4\ub85c \uad6c\uc131\ub41c\ub2e4. \uc774\ub294 \uc2dc\uc7a5\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uacf5\ub7b5\ud558\uace0, \uc18c\ube44\uc790\uc5d0\uac8c \ube0c\ub79c\ub4dc\ub97c \uba85\ud655\ud788 \uc804\ub2ec\ud558\uae30 \uc704\ud55c \uc911\uc694\ud55c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc774\ub2e4.
\n\uccab\uc9f8, \uc138\ubd84\ud654(Segmentation)\uc774\ub2e4. \uc138\ubd84\ud654\ub294 \uc804\uccb4 \uc2dc\uc7a5\uc744 \ub2e4\uc591\ud55c \uae30\uc900\uc5d0 \ub530\ub77c \ub098\ub204\ub294 \uacfc\uc815\uc774\ub2e4. \ud328\uc158\uc1fc\ud551\ubab0\uc5d0\uc11c\ub294 \uc5f0\ub839, \uc131\ubcc4, \uc18c\ub4dd \uc218\uc900, \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c, \ud328\uc158 \ucde8\ud5a5 \ub4f1\uc744 \uae30\uc900\uc73c\ub85c \uc2dc\uc7a5\uc744 \uc138\ubd84\ud654\ud560 \uc218 \uc788\ub2e4. \uc608\ub97c \ub4e4\uc5b4, 20\ub300 \uc5ec\uc131, \uace0\uc18c\ub4dd \uc9c1\uc7a5\uc778, \uc2a4\ud3ec\uce20 \uc560\ud638\uac00 \ub4f1\uc73c\ub85c \uc2dc\uc7a5\uc744 \ub098\ub204\uc5b4 \uac01 \uadf8\ub8f9\uc758 \ud2b9\uc131\uc744 \ubd84\uc11d\ud558\ub294 \uac83\uc774 \uc138\ubd84\ud654\uc758 \uccab \ubc88\uc9f8 \ub2e8\uacc4\uc774\ub2e4. \uc774\ub97c \ud1b5\ud574 \ud328\uc158\uc1fc\ud551\ubab0\uc740 \uac01 \uc138\ubd84 \uc2dc\uc7a5\uc758 \uc694\uad6c\uc640 \uc120\ud638\ub97c \uc774\ud574\ud558\uace0, \ub9de\ucda4\ud615 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 1. \ud328\uc158\uc1fc\ud551\ubab0\uc758 \u2018STP \uc804\ub7b5\u2019\uc5d0 \ub300\ud574\uc11c \uc124\uba85\ud558\uc2dc\uc624 2. \uc628\ub77c\uc778 \uc1fc\ud551\ubab0\uc758 \u2018\uac80\uc0c9\uc5d4\uc9c4 \ucd5c\uc801\ud654\u2019 \uc804\ub7b5\uc5d0 \ub300\ud574\uc11c \uc124\uba85\ud558\uc2dc\uc624 3. \uc131\uacf5\uc801\uc778 \ucc3d\uc5c5 \uc544\uc774\ud15c\uc758 \uc870\uac74\uc5d0 \ub300\ud574\uc11c \uc124\uba85\ud558\uc2dc\uc624 \ubcf8\ubb38\ub0b4\uc6a9 \ud328\uc158\uc1fc\ud551\ubab0\uc758 STP \uc804\ub7b5\uc740 Segmentation(\uc138\ubd84\ud654), Targeting(\ud0c0\uac9f\ud305), Positioning(\ud3ec\uc9c0\uc154\ub2dd)\uc758 \uc138 \ub2e8\uacc4\ub85c \uad6c\uc131\ub41c\ub2e4. \uc774\ub294 \uc2dc\uc7a5\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uacf5\ub7b5\ud558\uace0, \uc18c\ube44\uc790\uc5d0\uac8c \ube0c\ub79c\ub4dc\ub97c \uba85\ud655\ud788 \uc804\ub2ec\ud558\uae30 \uc704\ud55c \uc911\uc694\ud55c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc774\ub2e4. \uccab\uc9f8, \uc138\ubd84\ud654(Segmentation)\uc774\ub2e4. \uc138\ubd84\ud654\ub294 \uc804\uccb4 \uc2dc\uc7a5\uc744 \ub2e4\uc591\ud55c \uae30\uc900\uc5d0 \ub530\ub77c \ub098\ub204\ub294 \uacfc\uc815\uc774\ub2e4. \ud328\uc158\uc1fc\ud551\ubab0\uc5d0\uc11c\ub294 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[34014,46753,749],"class_list":["post-40658","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-34014","tag-46753","tag-749"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/40658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=40658"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/40658\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=40658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=40658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=40658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}