{"id":40934,"date":"2026-05-20T09:00:24","date_gmt":"2026-05-20T00:00:24","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/05\/20\/40934\/"},"modified":"2026-05-20T09:00:24","modified_gmt":"2026-05-20T00:00:24","slug":"%eb%a7%88%ec%bc%80%ed%8c%85-%eb%af%b9%ec%8a%a4-marketing-mix%ec%99%80-%eb%a7%88%ec%bc%80%ed%8c%85-%eb%af%b9%ec%8a%a4%ec%97%90-%ec%82%ac%ec%9a%a9%eb%90%98%eb%8a%94-%eb%a7%88%ec%bc%80%ed%8c%85","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/05\/20\/40934\/","title":{"rendered":"\ub9c8\ucf00\ud305 \ubbf9\uc2a4 (marketing mix)\uc640 \ub9c8\ucf00\ud305 \ubbf9\uc2a4\uc5d0 \uc0ac\uc6a9\ub418\ub294 \ub9c8\ucf00\ud305 \ub3c4\uad6c 4\uac00\uc9c0(4P)\ub294 \ubb34\uc5c7\uc778\uc9c0 \uad6c\uccb4\uc801\uc73c\ub85c \uc124\uba85\ud558\uc2dc\uc624."},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/image4.happycampus.com\/Production\/thumbnail\/2024\/06\/12\/data29989307-0001.jpg\"><img decoding=\"async\" src=\"https:\/\/image4.happycampus.com\/Production\/thumbnail\/2024\/06\/12\/data29989307-0002.jpg\"><\/p>\n<p><strong>\ubaa9\ucc28<\/strong><\/p>\n<p>\uc5c6\uc74c<\/p>\n<p><strong>\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n<p>\ub9c8\ucf00\ud305 \ubbf9\uc2a4(Marketing Mix)\ub294 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uac00 \uc2dc\uc7a5\uc5d0\uc11c \uc131\uacf5\uc801\uc73c\ub85c \uc790\ub9ac \uc7a1\uae30 \uc704\ud574 \uae30\uc5c5\uc774 \uc0ac\uc6a9\ud558\ub294 \ub2e4\uc591\ud55c \uc804\ub7b5\uacfc \uc804\uc220\uc744 \ucd1d\uce6d\ud558\ub294 \uac1c\ub150\uc774\ub2e4. \ub9c8\ucf00\ud305 \ubbf9\uc2a4\ub294 \uc8fc\ub85c &#8216;4P&#8217;\ub77c \ubd88\ub9ac\ub294 \ub124 \uac00\uc9c0 \uc8fc\uc694 \uc694\uc18c\ub85c \uad6c\uc131\ub41c\ub2e4. \uc774\ub294 \uc81c\ud488(Product), \uac00\uaca9(Price), \uc720\ud1b5(Place), \ucd09\uc9c4(Promotion)\uc774\ub2e4. \uac01 \uc694\uc18c\ub294 \ub3c5\ub9bd\uc801\uc73c\ub85c \uc874\uc7ac\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc0c1\ud638 \uc791\uc6a9\ud558\uba70, \ud1b5\ud569\uc801\uc778 \uc804\ub7b5\uc744 \ud1b5\ud574 \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uc131\uacf5\uc744 \ub3c4\ubaa8\ud55c\ub2e4.<\/p>\n<p>1. \uc81c\ud488(Product)<br \/>\n\uc81c\ud488\uc740 \uc18c\ube44\uc790\uc5d0\uac8c \uc81c\uacf5\ub418\ub294 \ubaa8\ub4e0 \ubb3c\ub9ac\uc801, \ube44\ubb3c\ub9ac\uc801 \uc18d\uc131\uc744 \ud3ec\ud568\ud55c\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc2e4\uc81c \uc0c1\ud488 \uc790\uccb4\ubfd0\ub9cc \uc544\ub2c8\ub77c \ub514\uc790\uc778, \ud488\uc9c8, \ube0c\ub79c\ub4dc, \ud3ec\uc7a5, \ubcf4\uc99d, \uc11c\ube44\uc2a4 \ub4f1\uc774 \ud3ec\ud568\ub41c\ub2e4. \uc81c\ud488\uc740 \uc18c\ube44\uc790\uc758 \ud544\uc694\uc640 \uc695\uad6c\ub97c \ucda9\uc871\uc2dc\ucf1c\uc57c \ud558\uba70, \uadf8 \uc790\uccb4\ub85c \uc18c\ube44\uc790\uc5d0\uac8c \uac00\uce58\ub97c \uc81c\uacf5\ud574\uc57c \ud55c\ub2e4.<\/p>\n<p>\ucd9c\ucc98 : <a href=\"https:\/\/www.happycampus.com\/report-doc\/29989307\/\" target=\"_blank\">\ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ubaa9\ucc28 \uc5c6\uc74c \ubcf8\ubb38\ub0b4\uc6a9 \ub9c8\ucf00\ud305 \ubbf9\uc2a4(Marketing Mix)\ub294 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uac00 \uc2dc\uc7a5\uc5d0\uc11c \uc131\uacf5\uc801\uc73c\ub85c \uc790\ub9ac \uc7a1\uae30 \uc704\ud574 \uae30\uc5c5\uc774 \uc0ac\uc6a9\ud558\ub294 \ub2e4\uc591\ud55c \uc804\ub7b5\uacfc \uc804\uc220\uc744 \ucd1d\uce6d\ud558\ub294 \uac1c\ub150\uc774\ub2e4. \ub9c8\ucf00\ud305 \ubbf9\uc2a4\ub294 \uc8fc\ub85c &#8216;4P&#8217;\ub77c \ubd88\ub9ac\ub294 \ub124 \uac00\uc9c0 \uc8fc\uc694 \uc694\uc18c\ub85c \uad6c\uc131\ub41c\ub2e4. \uc774\ub294 \uc81c\ud488(Product), \uac00\uaca9(Price), \uc720\ud1b5(Place), \ucd09\uc9c4(Promotion)\uc774\ub2e4. \uac01 \uc694\uc18c\ub294 \ub3c5\ub9bd\uc801\uc73c\ub85c \uc874\uc7ac\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc0c1\ud638 \uc791\uc6a9\ud558\uba70, \ud1b5\ud569\uc801\uc778 \uc804\ub7b5\uc744 \ud1b5\ud574 \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uc131\uacf5\uc744 \ub3c4\ubaa8\ud55c\ub2e4. 1. \uc81c\ud488(Product) \uc81c\ud488\uc740 \uc18c\ube44\uc790\uc5d0\uac8c \uc81c\uacf5\ub418\ub294 \ubaa8\ub4e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[34014,46753,51260],"class_list":["post-40934","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-34014","tag-46753","tag-a"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/40934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=40934"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/40934\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=40934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=40934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=40934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}