{"id":42695,"date":"2026-06-06T09:01:57","date_gmt":"2026-06-06T00:01:57","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/06\/06\/42695\/"},"modified":"2026-06-06T09:01:57","modified_gmt":"2026-06-06T00:01:57","slug":"%eb%a7%88%ec%bc%80%ed%8c%85%eb%af%b9%ec%8a%a4%ec%99%80-%ea%b0%80%ea%b2%a9%ea%b2%b0%ec%a0%95%ea%b0%84%ec%9d%98-%ea%b4%80%ea%b3%84-%ec%a1%b0%ec%82%ac","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/06\/06\/42695\/","title":{"rendered":"\ub9c8\ucf00\ud305\ubbf9\uc2a4\uc640 \uac00\uaca9\uacb0\uc815\uac04\uc758 \uad00\uacc4 \uc870\uc0ac"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

1.\ub9c8\ucf00\ud305 \ubbf9\uc2a4<\/p>\n

2. \ub9c8\ucf00\ud305\ubbf9\uc2a4\uc758 4P(Product, Place, Promotion, Price)\uc804\ub7b5
\n2-1. \uc0c1\ud488(Product)
\n\u2460\uc81c\ud488\uad00\ub9ac
\n\u2461\uc81c\ud488\uac1c\ub150
\n\u2462\uc81c\ud488\uc758 \uad6c\uc131
\n\u2463\uc81c\ud488\uc758 \uc720\ud615\ubd84\ub958
\n\u2464\uc81c\ud488\uc758 \uad6c\uc131\ucc28\uc6d0\/\uc804\ub7b5
\n2-2 \uc720\ud1b5(Place)
\n\u2460\ub3c4\ub9e4\uc0c1
\n\u2461\uc18c\ub9e4\uc0c1
\n\u2460+\u2461\uc911\uac04\uc0c1
\n2-3.\ucd09\uc9c4(Promotion)
\n\u2460\ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uacfc \ucd09\uc9c4\uc804\ub7b5
\n2-4.\uac00\uaca9(Price)
\n\u2460\uac00\uaca9\uacb0\uc815
\n\u2461\ub2e4\uc591\ud55c \uac00\uaca9\uacb0\uc815 \ubc29\ubc95
\n\u2462\ub2e8\uae30\uc801 \uac00\uaca9\uc870\uc815
\n\u2463\uc2e0\uc81c\ud488 \uac00\uaca9\uc804\ub7b5<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

1.\ub9c8\ucf00\ud305 \ubbf9\uc2a4
\n \ub9c8\ucf00\ud305\ubbf9\uc2a4\ub294 \ud45c\uc801\uc2dc\uc7a5\uc758 \uc695\uad6c\uc640 \uc120\ud638\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ucda9\uc871\uc2dc\ucf1c \uace0\uac1d\uc5d0\uac8c \ub9cc\uc871\uc744 \uc8fc\uae30 \uc704\ud574 \uae30\uc5c5\uc774 \uc870\uc808(\ud1b5\uc81c)\ud560 \uc218 \uc788\ub294 \ub9c8\ucf00\ud305 \uc218\ub2e8\uc73c\ub85c\uc11c \uc0c1\ud488(Product, \uc81c\ud488), \uac00\uaca9(Price), \uc720\ud1b5(Place), \ucd09\uc9c4(Promotion)\uc73c\ub85c \uad6c\uc131\ub418\uba70 \uc774\ub97c 4P\ub77c\uace0 \ucd95\uc57d\ud558\uc5ec \ubd80\ub978\ub2e4. \uc774\ub4e4 4\uac00\uc9c0 \uc218\ub2e8\ub4e4\uc740 \uc124\uc815\ud55c \ud3ec\uc9c0\uc158\uc5d0 \ubd80\ud569\ub418\ub3c4\ub85d \uc77c\uad00\uc131 \uc788\uac8c \uc870\uc815\ub418\uace0 \ud1b5\ud569\ub41c\ub2e4\ub294 \uc758\ubbf8\uc5d0\uc11c \u2018mix\u2019\ub77c\ub294 \uc6a9\uc5b4\uac00 \uc0ac\uc6a9\ub418\uace0 \uc788\ub2e4.<\/p>\n

2. \ub9c8\ucf00\ud305\ubbf9\uc2a4\uc758 4P(Product, Place, Promotion, Price)\uc804\ub7b5
\n2-1. \uc0c1\ud488(Product)
\n\u2460\uc81c\ud488\uad00\ub9ac
\n \uc2dc\uc7a5\uc744 \uc138\ubd84\ud654 \ud55c \ud6c4\uc5d0 \uc131\uc7a5\uc131, \uc218\uc775\uc131, \uacbd\uc7c1\uad6c\uc870 \uce21\uba74\uc5d0\uc11c \ub9e4\ub825\uc801\uc778 \ub3d9\uc2dc\uc5d0 \uc790\uc6d0\uacfc \ub2a5\ub825\uc5d0 \uac78\ub9de\ub294 \uc138\ubd84\uc2dc\uc7a5\uc744 \ud45c\uc801\uc2dc\uc7a5\uc73c\ub85c \uc120\uc815\ud558\uace0, \uac00\uc7a5 \uc774\uc0c1\uc801\uc73c\ub85c \uc0dd\uac01\ud558\ub294 \ud3ec\uc9c0\uc158\uc744 \uc815\ud558\uace0 \ub098\uba74 \uc774\uc0c1\uc801 \ud3ec\uc9c0\uc158\uc5d0 \uc815\ud655\ud558\uac8c \uc790\ub9ac \uc7a1\uc744 \uc218 \uc788\ub294 \uc0c1\ud488\uc744 \uae30\ud68d\ud574\uc57c\ud55c\ub2e4. \uc0c1\ud488\uc740 \uc18c\ube44\uc790\uac00 \uc790\uc2e0\uc758 \uc695\uad6c\ub97c \ucda9\uc871\ud558\uae30 \uc704\ud574 \uad6c\ub9e4, \uc18c\uc720, \uc0ac\uc6a9\ud558\ub294 \uac83\uc774\ubbc0\ub85c \uc18c\ube44\uc790\uc758 \uc695\uad6c\uc640 \ud6a8\uc6a9\uc744 \uc815\ud655\ud788 \ucda9\uc871\uc2dc\ucf1c\uc904 \uc218 \uc788\ub3c4\ub85d \uc0c1\ud488\uad00\ub828 \uc18d\uc131\uc5d0 \ub300\ud55c \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub824\uc57c \ud55c\ub2e4. \ub530\ub77c\uc11c \uc0c1\ud488\uc774 \ucda9\uc871\uc2dc\ucf1c \uc8fc\uace0\uc790 \ud558\ub294 \uc18c\ube44\uc790 \uc695\uad6c\uc640 \ud6a8\uc6a9\uc5d0 \ub300\ud55c \uc870\uc0ac\uac00 \uc120\ud589\ub418\uc5b4\uc57c \ud558\uba70, \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \uc0c1\ud488\ud2b9\uc131\uacfc \uc0c1\ud488\uc758 \ud2b9\uc131\uc744 \ud45c\ucd9c\ud560 \uc218 \uc788\ub294 \uc0c1\ud45c, \ud3ec\uc7a5, \ub514\uc790\uc778, \uc131\ub2a5, \ud488\uc9c8 \ub4f1 \uad00\ub828 \uc18d\uc131\uc744 \uacb0\uc815\ud574\uc57c\ud55c\ub2e4.
\n\u2461\uc81c\ud488\uac1c\ub150
\n \uc77c\ubc18\uc801\uc73c\ub85c \uc0ac\ub78c\ub4e4\uc774 \uac00\uc9c0\uace0 \uc788\ub294 \uc0c1\ud488\uc5d0 \ub300\ud55c \uac1c\ub150\uc740 \ubb3c\ub9ac\uc801\uc778 \ud615\ud0dc\ub97c \uac16\ucd94\uace0 \uc788\uc5b4 \ub208\uc73c\ub85c \ubcfc \uc218 \uc788\uace0 \ub9cc\uc838 \ubcfc \uc218 \uc788\ub294 \uac83\uc73c\ub85c \uc0dd\uac01\ud55c\ub2e4. \uadf8\ub7ec\ub098 \ubb3c\ub9ac\uc801\uc778 \ud615\ud0dc\ub97c \ub760\uace0 \uc788\uc9c0 \uc54a\ub354\ub77c\ub3c4 \uc18c\ube44\uc790\uc758 \ud544\uc694\uc640 \uc695\uad6c\ub97c \ucda9\uc871\uc2dc\ucf1c \uc904 \uc218 \uc788\ub294 \ub2a5\ub825\uc774 \uc788\uc73c\uba70 \uac70\ub798(\uad50\ud658)\ub420 \uc218 \uc788\uc73c\uba70 \ubb34\uc5c7\uc774\ub4e0\uc9c0 \uc0c1\ud488\uc774 \ub420 \uc218 \uc788\ub2e4. \uc0c1\ud488\uc740 \ud55c\ub9c8\ub514\ub85c \ud45c\ud604\ud558\uba74 \u2018\uc695\uad6c\ucda9\uc871\ubb3c\u2019\uc774\ub77c\uace0 \ud560 \uc218 \uc788\ub2e4. \ub530\ub77c\uc11c \uc7ac\ud654, \uc11c\ube44\uc2a4, \uc7a5\uc18c, \uc0ac\ub78c \ub4f1 \uc18c\ube44\uc790\uc758 \uacb0\ud54d\ub41c \uc695\uad6c\ub97c \ucda9\uc871\uc2dc\ucf1c \ub9cc\uc871\uc744 \uc904 \uc218 \uc788\ub294 \uac83\uc774\ub77c\uba74 \ubb34\uc5c7\uc774\ub4e0 \uc0c1\ud488\uc774 \ub420 \uc218 \uc788\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 1.\ub9c8\ucf00\ud305 \ubbf9\uc2a4 2. \ub9c8\ucf00\ud305\ubbf9\uc2a4\uc758 4P(Product, Place, Promotion, Price)\uc804\ub7b5 2-1. \uc0c1\ud488(Product) \u2460\uc81c\ud488\uad00\ub9ac \u2461\uc81c\ud488\uac1c\ub150 \u2462\uc81c\ud488\uc758 \uad6c\uc131 \u2463\uc81c\ud488\uc758 \uc720\ud615\ubd84\ub958 \u2464\uc81c\ud488\uc758 \uad6c\uc131\ucc28\uc6d0\/\uc804\ub7b5 2-2 \uc720\ud1b5(Place) \u2460\ub3c4\ub9e4\uc0c1 \u2461\uc18c\ub9e4\uc0c1 \u2460+\u2461\uc911\uac04\uc0c1 2-3.\ucd09\uc9c4(Promotion) \u2460\ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uacfc \ucd09\uc9c4\uc804\ub7b5 2-4.\uac00\uaca9(Price) \u2460\uac00\uaca9\uacb0\uc815 \u2461\ub2e4\uc591\ud55c \uac00\uaca9\uacb0\uc815 \ubc29\ubc95 \u2462\ub2e8\uae30\uc801 \uac00\uaca9\uc870\uc815 \u2463\uc2e0\uc81c\ud488 \uac00\uaca9\uc804\ub7b5 \ubcf8\ubb38\ub0b4\uc6a9 1.\ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ub9c8\ucf00\ud305\ubbf9\uc2a4\ub294 \ud45c\uc801\uc2dc\uc7a5\uc758 \uc695\uad6c\uc640 \uc120\ud638\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ucda9\uc871\uc2dc\ucf1c \uace0\uac1d\uc5d0\uac8c \ub9cc\uc871\uc744 \uc8fc\uae30 \uc704\ud574 \uae30\uc5c5\uc774 \uc870\uc808(\ud1b5\uc81c)\ud560 \uc218 \uc788\ub294 \ub9c8\ucf00\ud305 \uc218\ub2e8\uc73c\ub85c\uc11c […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[53311,24677,10626,18916,22399,44759,53310,53309],"class_list":["post-42695","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-a","tag-24677","tag-10626","tag-18916","tag-22399","tag-44759","tag--4p","tag-53309"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/42695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=42695"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/42695\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=42695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=42695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=42695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}