{"id":43423,"date":"2026-06-14T09:00:16","date_gmt":"2026-06-14T00:00:16","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/06\/14\/43423\/"},"modified":"2026-06-14T09:00:16","modified_gmt":"2026-06-14T00:00:16","slug":"a-7p-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%a0%84%eb%9e%b5%ec%9d%84-%ed%86%b5%ed%95%9c-%ec%9d%b4%eb%a7%88%ed%8a%b8%ec%9d%98-%ec%86%8c%eb%b9%84%ec%9e%90-%ec%a4%91%ec%8b%ac-%ec%98%b4%eb%8b%88%ec%b1%84","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/06\/14\/43423\/","title":{"rendered":"[A+] 7P \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ud1b5\ud55c \uc774\ub9c8\ud2b8\uc758 \uc18c\ube44\uc790 \uc911\uc2ec \uc634\ub2c8\ucc44\ub110 \ubc0f O2O \ucee8\uc149 \ud601\uc2e0"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

\u2160. \uc11c\ub860<\/p>\n

\u2161. \uc720\ud1b5\uc0b0\uc5c5 \uac1c\uc694 \ubc0f \uc774\ub9c8\ud2b8 \uc678\ubd80\ud658\uacbd \ubd84\uc11d
\n1. \ub300\ud55c\ubbfc\uad6d \uc720\ud1b5\uc0b0\uc5c5\uc758 \uc5ed\uc0ac
\n2. \ub300\ud55c\ubbfc\uad6d \uc720\ud1b5\uc0b0\uc5c5\uc758 \uad6c\uc870\uc801 \ud2b9\uc131\uacfc \ud2b9\uc9d5
\n3. PEST \ubd84\uc11d
\n3-1. \uc815\uce58\uc801 \uc694\uc18c: \uc54c\ub9ac, \ud14c\ubb34\uc758 \uc2b5\uaca9\uacfc \ud574\uc678\uc9c1\uc811\uad6c\ub9e4 \ucc28\ub2e8\uc0ac\ud0dc
\n3-2. \ud3b8\uc758\uc131: \uc778\ud50c\ub808\uc774\uc158\uc73c\ub85c \uc778\ud55c \uc18c\ube44\uc704\ucd95\uacfc \uc288\ub9c1\ud06c\ud50c\ub808\uc774\uc158
\n3-3. \uc0ac\ud68c\uc801 \uc694\uc18c: \uc5b8\ud0dd\ud2b8 \ubb38\ud654 \ud655\uc0b0\uacfc \uc634\ub2c8\ucc44\ub110\ub85c\uc758 \ubcc0\ud654
\n3-4. \uae30\uc220\uc801 \uc694\uc18c: \ucfe0\ud321, \uc54c\ub9ac, \ud14c\ubb34 \ub4f1 \uc774\ucee4\uba38\uc2a4\uc758 \uc704\ud611
\n4. \uc628 \u00b7\uc624\ud504\ub77c\uc778 \uc720\ud1b5\uc5d0 \ub530\ub978 \uc18c\ube44\uc790 \ud589\ub3d9
\n4-1. \uc628 \u00b7\uc624\ud504\ub77c\uc778 \uc720\ud1b5\uacfc \uacf5\uac04 \ub514\uc790\uc778
\n4-2. \uc1fc\ud551 \uacf5\uac04\uacfc \ubbf8\ub514\uc5b4
\n4-3. \uc815\ubcf4\uc131
\n4-4. \uc81c\ud488 \uc2e0\ub8b0\ub3c4
\n4-5. \ud3b8\uc758\uc131
\n4-6. \uc1fc\ud551\uac00\uce58
\n4-7. \uc1fc\ud551\ucda9\uc131\ub3c4<\/p>\n

\u2162. \uc11c\ube44\uc2a4 \uae30\uc5c5 \ubd84\uc11d
\n3C \ubd84\uc11d
\n\uc790\uc0ac \ubd84\uc11d
\n\uace0\uac1d \ubd84\uc11d
\n\uacbd\uc7c1\uc0ac \ubd84\uc11d
\nSWOT \ubd84\uc11d
\n2-1. \uac15\uc810: \ud48d\ubd80\ud55c \uc624\ud504\ub77c\uc778 \uc778\ud504\ub77c, \uc2e0\uc138\uacc4 \uc720\ub2c8\ubc84\uc2a4 \uadf8\ub8f9 \uacc4\uc5f4\uc0ac
\n2-2. \uc57d\uc810: \uac10\uc18c\ud558\ub294 \uc601\uc5c5\uc774\uc775, \uc628\ub77c\uc778 \uc0ac\uc5c5\uc758 \ubd80\uc9c4
\n2-3. \uae30\ud68c: \ub300\ud615\ub9c8\ud2b8 \uc758\ubb34 \ud734\uc5c5 \uaddc\uc81c \uc644\ud654, \uac04\ud3b8\uc2dd\ud488 \ubc0f \ubc00\ud0a4\ud2b8\uc758 \uc778\uae30
\n2-4. \uc704\ud611: \uc18c\ube44 \uc2ec\ub9ac\uc758 \uc704\ucd95\uacfc \uace0\ubb3c\uac00 \ubc0f \uace0\uae08\ub9ac, \uc720\ud1b5\uc2dc\uc7a5\uc758 \uacbd\uc7c1 \uc2ec\ud654
\nSTP \ubc0f \uc11c\ube44\uc2a4 \ucee8\uc149
\n3-1. \uc138\ubd84\ud654
\n3-2. \ud45c\uc801\uc2dc\uc7a5
\n3-3. \ud3ec\uc9c0\uc154\ub2dd\uacfc \uc11c\ube44\uc2a4 \ucee8\uc149
\n4. \uc18c\uacb0\ub860 : \uc774\ub9c8\ud2b8\ub294 \ud68c\uc0dd\uac00\ub2a5\ud55c \uae30\uc5c5\uc778\uac00?<\/p>\n

\u2163. \uc634\ub2c8\ucc44\ub110\u00b7O2O 7P \ub9c8\ucf00\ud305 \uc804\ub7b5
\n1. \uc81c\ud488: \ub378\ub9ac \uacf5\uac04 \ud655\ub300, VM\uacfc \ub9de\ucda4\ud615 \uc11c\ube44\uc2a4
\n2. \uac00\uaca9: \uc8fc\ub958 \ub2e4\uc591\uc131 \uac15\ud654, \uac00\uaca9 \uacbd\uc7c1 \ud68c\ud53c
\n3. \ud64d\ubcf4: \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uac15\ud654, \uc774\ubca4\ud2b8 \ubc0f \uacbd\ud488 \ud504\ub85c\ubaa8\uc158
\n4. \uc7a5\uc18c: \uc628\ub77c\uc778 \ud50c\ub7ab\ud3fc \uac15\ud654, \uc785\uc810\ub9e4\uc7a5 \ub2e4\uc591\uc131 \ud655\ub300
\n5. \uc778\ub825: \ub514\uc9c0\ud138 \uc5ed\ub7c9 \uac15\ud654, \uace0\uac1d \uc11c\ube44\uc2a4 \ud5a5\uc0c1
\n6. \ud504\ub85c\uc138\uc2a4: \ubc30\uc1a1 \ubc0f \uc11c\ube44\uc2a4 \ud504\ub85c\uc138\uc2a4 \ucd5c\uc801\ud654, \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815
\n7. \ubb3c\ub9ac\uc801 \uc99d\uac70: O2O \uc1fc\ub8f8, \uace0\uac1d \ub9ac\ubdf0 \ubc0f \ud3c9\uac00 \uc2dc\uc2a4\ud15c \uad6c\ucd95<\/p>\n

\u2164. \uacb0\ub860<\/p>\n

\u2165. \ucc38\uace0\ubb38\ud5cc<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

\ucd5c\uadfc \uc1fc\ud551 \uc2dc\uc7a5\uc774 \uae09\uaca9\ud558\uac8c \ubcc0\ud654\ud558\uace0 \uc788\ub2e4. \uc81c\ud488\uc758 \ud2b9\uc131\uacfc \uc18c\ube44\uc790 \uacc4\uce35\uc5d0 \ub530\ub77c \ub530\ub77c \ubc31\ud654\uc810\uacfc \uac19\uc740 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uacfc \uc628\ub77c\uc778 \uc1fc\ud551\ubab0\uc774 \uce58\uc5f4\ud55c \uacbd\uc7c1\uc744 \ubc8c\uc774\uace0 \uc788\ub2e4. \ud2b9\ud788 \uc628\ub77c\uc778 \uc1fc\ud551\ubab0\uc740 \ucfe0\ud321\uacfc \uac19\uc740 \uc778\ud130\ub137\uc744 \uae30\ubc18\uc73c\ub85c \ud55c \uc774\ucee4\uba38\uc2a4\ub97c \uc2dc\uc791\uc73c\ub85c \ud398\uc774\uc2a4\ubd81, \uc778\uc2a4\ud0c0\uadf8\ub7a8 \ub4f1\uacfc \uac19\uc740 \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \uc18c\uc15c \ucee4\uba38\uc2a4\ub85c \ubc1c\uc804\ud558\uace0 \uc788\ub2e4(\uc591\ud76c\uc21c, \ucd5c\uc740\uc815, 2014). \uc815\ubd80(\uc0b0\uc5c5\ud1b5\uc0c1\uc790\uc6d0\ubd80, 2024)\uc5d0 \uc758\ud558\uba74, 2019\ub144 \uc720\ud1b5\uc5c5\uccb4 \ub9e4\ucd9c \ube44\uc728\uc5d0\uc11c \ub300\ud615\ub9c8\ud2b8\uc640 \ubc31\ud654\uc810\uc774 \uc911\uc2ec\uc774 \ub41c \uc624\ud504\ub77c\uc778 \uc720\ud1b5\uc5c5\uccb4\uc758 \ube44\uc911\uc774 49.5%\uc774\uba70 \uc628\ub77c\uc778 \uc1fc\ud551\ubab0\uc758 \ub9e4\ucd9c\uc740 50.5%\ub85c \ub098\ud0c0\ub0ac\ub2e4. \uc791\ub144\uae4c\uc9c0\ub9cc \ud574\ub3c4 \uc624\ud504\ub77c\uc778\uc758 \ub9e4\ucd9c \ube44\uc911\uc774 \ub354 \ucef8\uc9c0\ub9cc, \uc774\uc81c \uac04\ud3b8\ud55c \uacb0\uc81c, \ud3b8\ub9ac\ud55c \uc1fc\ud551, \ube60\ub978 \ubc30\uc1a1\uc744 \uc55e\uc138\uc6b4 \uc774\ucee4\uba38\uc2a4 \uc720\ud1b5\uc758 \ub9e4\ucd9c \ube44\uc911\uc774 \ucc98\uc74c\uc73c\ub85c \ub300\ud615\ub9c8\ud2b8\uc640 \ubc31\ud654\uc810 \uac19\uc740 \uc624\ud504\ub77c\uc778 \ub9e4\ucd9c\uc744 \ub118\uc5b4\uc120 \uac83\uc774\ub2e4. \ub354\uc6b1\uc774 \ucd5c\uadfc \ub4e4\uc5b4\uc11c \uc54c\ub9ac\uc775\uc2a4\ud504\ub808\uc2a4, \ud14c\ubb34 \ub4f1 \uac00\uaca9 \uacbd\uc7c1\ub825\uc744 \uc55e\uc138\uc6b4 \uc911\uad6d \uc774\ucee4\uba38\uc2a4 \uc720\ud1b5\uc5c5\uccb4\ub4e4\uc758 \uac70\uc13c \uacf5\uc138\ub4e4\uc5d0 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\ub4e4\uc740 \ud798\uaca8\uc6b4 \uc2f8\uc6c0\uc744 \ud558\uace0 \uc788\ub2e4. \uc774\uc640 \uac19\uc740 \uacbd\uc7c1 \uc0c1\ud669\uc744 \ub9de\uc544 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc740 \uc804\ub7b5\uc801\uc73c\ub85c \ubcf5\ud569\ubb38\ud654 \uacf5\uac04\uc73c\ub85c \ubcc0\ud654\ud558\uace0 \uc788\uc73c\uba70, \uc774\ucee4\uba38\uc2a4 \uc5c5\uccb4\ub4e4\uc740 \uc9c0\ud558\ucca0 \uacf5\uac04\uacfc \uac19\uc740 \ubb3c\ub9ac\uc801 \uc99d\uac70\ub97c \ud65c\uc6a9\ud558\uac70\ub098 \uc0c8\ubcbd\ubc30\uc1a1 \ub4f1 \ub2e4\uc591\ud55c \uc804\ub7b5\uc744 \ud1b5\ud574\uc11c \ub300\uc751\ud558\uace0 \uc788\ub2e4<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 \u2160. \uc11c\ub860 \u2161. \uc720\ud1b5\uc0b0\uc5c5 \uac1c\uc694 \ubc0f \uc774\ub9c8\ud2b8 \uc678\ubd80\ud658\uacbd \ubd84\uc11d 1. \ub300\ud55c\ubbfc\uad6d \uc720\ud1b5\uc0b0\uc5c5\uc758 \uc5ed\uc0ac 2. \ub300\ud55c\ubbfc\uad6d \uc720\ud1b5\uc0b0\uc5c5\uc758 \uad6c\uc870\uc801 \ud2b9\uc131\uacfc \ud2b9\uc9d5 3. PEST \ubd84\uc11d 3-1. \uc815\uce58\uc801 \uc694\uc18c: \uc54c\ub9ac, \ud14c\ubb34\uc758 \uc2b5\uaca9\uacfc \ud574\uc678\uc9c1\uc811\uad6c\ub9e4 \ucc28\ub2e8\uc0ac\ud0dc 3-2. \ud3b8\uc758\uc131: \uc778\ud50c\ub808\uc774\uc158\uc73c\ub85c \uc778\ud55c \uc18c\ube44\uc704\ucd95\uacfc \uc288\ub9c1\ud06c\ud50c\ub808\uc774\uc158 3-3. \uc0ac\ud68c\uc801 \uc694\uc18c: \uc5b8\ud0dd\ud2b8 \ubb38\ud654 \ud655\uc0b0\uacfc \uc634\ub2c8\ucc44\ub110\ub85c\uc758 \ubcc0\ud654 3-4. \uae30\uc220\uc801 \uc694\uc18c: \ucfe0\ud321, \uc54c\ub9ac, \ud14c\ubb34 \ub4f1 \uc774\ucee4\uba38\uc2a4\uc758 \uc704\ud611 4. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[54017,40188,2548,14069,10326],"class_list":["post-43423","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-7p-","tag-pest-","tag-swot-","tag-14069","tag-10326"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/43423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=43423"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/43423\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=43423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=43423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=43423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}