{"id":43615,"date":"2026-06-15T09:03:09","date_gmt":"2026-06-15T00:03:09","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/06\/15\/43615\/"},"modified":"2026-06-15T09:03:09","modified_gmt":"2026-06-15T00:03:09","slug":"%eb%a1%af%eb%8d%b0%eb%a6%ac%ec%95%84%ec%9d%98-%eb%b2%a0%ed%8a%b8%eb%82%a8-%ec%a7%84%ec%b6%9c","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/06\/15\/43615\/","title":{"rendered":"\ub86f\ub370\ub9ac\uc544\uc758 \ubca0\ud2b8\ub0a8 \uc9c4\ucd9c"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

\u2160. \uc11c\ub860 <\/p>\n

\u2161. \ubcf8\ub860
\n1. \uae30\uc5c5 \uc120\uc815 \uc774\uc720
\n2. \uae30\uc5c5 \uc18c\uac1c
\n3. \ubca0\ud2b8\ub0a8\uc758 \ud328\uc2a4\ud2b8\ud478\ub4dc \uc2dc\uc7a5 \ubd84\uc11d
\n3-1. \ubca0\ud2b8\ub0a8 \ud328\uc2a4\ud2b8\ud478\ub4dc \uc2dc\uc7a5 \ud604\ud669
\n3-2. \ubca0\ud2b8\ub0a8 \ud604\uc9c0 \ud328\uc2a4\ud2b8\ud478\ub4dc \ube0c\ub79c\ub4dc \ubd84\uc11d
\n3-3. \ubca0\ud2b8\ub0a8 \uc18c\ube44\uc790\ub4e4\uc758 \ud328\uc2a4\ud2b8\ud478\ub4dc\uc5d0 \ub300\ud55c \uc778\uc2dd
\n4. STP \uc804\ub7b5
\n \t4-1. Segmentation \uc138\ubd84\ud654 \uc804\ub825
\n4-2. Targeting \ud0c0\uac8c\ud305 \uc804\ub7b5
\n4-3. Positioning \ud3ec\uc9c0\uc154\ub2dd \uc804\ub7b5
\n5. 4P \uc804\ub7b5
\n5-1. Product
\n5-2. Price
\n5-3. Place
\n5-4. Promotion
\n6. Service
\n7. CRM<\/p>\n

\u2162. \uacb0\ub860
\n1. \ubb38\uc81c\uc810\uacfc \ud574\uacb0\ubc29\uc548<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

\uc138\uacc4\ud654\ub97c \ud1b5\ud574 \uad6d\uac00\uc640 \uad6d\uac00\uac04 \uc7a5\ubcbd\uc774 \ubb34\ub108\uc9c0\uba74\uc11c \ub9ce\uc740 \uad6d\ub0b4 \uae30\uc5c5\ub4e4\uc774 \uad6d\ub0b4\uc5d0\ub9cc \uad6d\ud55c\ub418\uc9c0 \uc54a\uace0
\n\uad6d\ub0b4\u00b7\uc678\ub97c \ubb34\ub300\ub85c \ud65c\ub3d9 \uc601\uc5ed\uc744 \ud655\ub300\ud558\uace0 \uc788\ub2e4. \uae30\uc5c5\uc774 \ud574\uc678\ub85c \uc9c4\ucd9c\ud558\ub824\uace0 \ud560 \ub54c\ub294 \uad6d\ub0b4\uc640 \ub2e4\ub978 \ud574\uc678\ub9cc\uc758 \ud658\uacbd\uc801\uc778 \ubcc0\uc218\ub4e4\ub85c \uc778\ud574 \uc0c8\ub85c\uc6b4 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\uace0 \uc2e4\ud589\ud558\ub294 \uacbd\uc6b0\uac00 \uc77c\ubc18\uc801\uc774\ub2e4. \ud2b9\ud788
\n\ub2e4\ub978 \uc81c\ud488\uacfc \ub2ec\ub9ac \uc2dd\ud488 \ubd84\uc57c\ub294 \uac01 \uc9c0\uc5ed\ub9c8\ub2e4 \ud2b9\uc0c9\uc774 \ub69c\ub837\ud558\uace0 \ub2e4\uc591\ud558\uc5ec \uae30\uc5c5\uc774 \ud574\uc678 \uc9c4\ucd9c\uc744
\n\uacc4\ud68d \ud560 \ub54c\uc5d0\ub3c4 \ud604\uc9c0 \uc2dd\ubb38\ud654\ub97c \uace0\ub824\ud574 \uc804\ub7b5\uc744 \uc2dc\ud589\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\ub2e4.
\n \uc774\ubc88 \ub9ac\ud3ec\ud2b8\ub294 \ub86f\ub370\ub9ac\uc544\uc758 \ubca0\ud2b8\ub0a8 \uc9c4\ucd9c\uc5d0 \uad00\ud558\uc5ec \ubca0\ud2b8\ub0a8\uc774 \uac00\uc9c4 \ud658\uacbd\uc801 \uc694\uc778\ub4e4\uacfc \ub86f\ub370\ub9ac\uc544\uc758
\n\ud574\uc678\uc9c4\ucd9c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \uc5b4\ub5a0\ud55c \uc5f0\uad00\uc131\uc774 \uc788\ub294\uc9c0\ub97c \uc870\uc0ac\ud574\ubcf4\uc558\ub2e4.
\n \ub86f\ub370\ub9ac\uc544\ub294 \ubca0\ud2b8\ub0a8\uc5d0 \uc9c4\ucd9c\uc5d0 \uc131\uacf5\ud558\uc5ec \ud604\uc7ac \ubca0\ud2b8\ub0a8 \ud328\uc2a4\ud2b8 \ud478\ub4dc \uc2dc\uc7a5\uc5d0\uc11c \uc2dc\uc7a5\uc810\uc720\uc728 1\uc704\ub97c \uc9c0\ud0a4\uace0 \uc788\uc73c\uba70 \uc8fc\uc694 \ud328\uc2a4\ud2b8\ud478\ub4dc \ube0c\ub79c\ub4dc \uc911 \ud558\ub098\ub85c \uc790\ub9ac \uc7a1\uc558\ub2e4. \uc774\ub7ec\ud55c \ub86f\ub370\ub9ac\uc544\uc758 \ud574\uc678\uc9c4\ucd9c\uc758
\n\uc131\uacf5 \ubc30\uacbd\uc744 \ubd84\uc11d\ud574\ubcf4\uae30 \uc704\ud574. \uc6b0\uc120 \ubca0\ud2b8\ub0a8\uc758 \ubb38\ud654, \uacbd\uc81c, \uc815\uce58, \ubc95, \uae30\uc220 \ub4f1\uc758 \ud658\uacbd\uc774 \ub86f\ub370\ub9ac\uc544\uc758 STP, 4P \uc804\ub7b5\uacfc \uc5b4\ub5a0\ud55c \uc5f0\uad00\uc131\uc774 \uc788\ub294\uc9c0\ub97c \ud30c\uc545\ud574\ubcf4\uc558\ub2e4. \ub610CRM \ubd84\uc11d\uc744 \ud1b5\ud574 \uc77c\ubc18 \uad6d\ub0b4 \uc2dc\uc7a5 \ud0c0\uac9f\uc774 \uc544\ub2cc \ubca0\ud2b8\ub0a8\uc5d0\uc11c \ub86f\ub370 \uae30\uc5c5\uc758 \uc774\ubbf8\uc9c0\ubfd0\ub9cc \uc544\ub2c8\ub77c \ud55c\uad6d\uc744 \ub300\ud45c\ud558\ub294 \uae30\uc5c5 \uc774\ubbf8\uc9c0\ub97c \ud615\uc131\ud558\uae30 \uc704\ud574 \ub86f\ub370\ub9ac\uc544\uac00 \uc5b4\ub5a4 \ub178\ub825\uc744 \ud558\uace0 \uc788\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\uc558\ub2e4.
\n\uc774\ub97c \ud1b5\ud574, \uad6d\ub0b4\uc640 \ud574\uc678\uc9c4\ucd9c \uae30\uc5c5\uc758 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc774 \uc5b4\ub5bb\uac8c \ub2ec\ub77c\uc57c \ud558\ub294\uc9c0 \uadf8\ub9ac\uace0 \uac01 \ud658\uacbd\uc801\uc778 \uc694\uc778\ub4e4\uc774 \uc5b4\ub5bb\uac8c \uae30\uc5c5\uc758 \ub9c8\ucf00\ud305 \uc804\ub7b5 \uc218\ub9bd\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0 \uc54c\uc544\ubcf4\uace0\uc790 \ud55c\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 \u2160. \uc11c\ub860 \u2161. \ubcf8\ub860 1. \uae30\uc5c5 \uc120\uc815 \uc774\uc720 2. \uae30\uc5c5 \uc18c\uac1c 3. \ubca0\ud2b8\ub0a8\uc758 \ud328\uc2a4\ud2b8\ud478\ub4dc \uc2dc\uc7a5 \ubd84\uc11d 3-1. \ubca0\ud2b8\ub0a8 \ud328\uc2a4\ud2b8\ud478\ub4dc \uc2dc\uc7a5 \ud604\ud669 3-2. \ubca0\ud2b8\ub0a8 \ud604\uc9c0 \ud328\uc2a4\ud2b8\ud478\ub4dc \ube0c\ub79c\ub4dc \ubd84\uc11d 3-3. \ubca0\ud2b8\ub0a8 \uc18c\ube44\uc790\ub4e4\uc758 \ud328\uc2a4\ud2b8\ud478\ub4dc\uc5d0 \ub300\ud55c \uc778\uc2dd 4. STP \uc804\ub7b5 4-1. Segmentation \uc138\ubd84\ud654 \uc804\ub825 4-2. Targeting \ud0c0\uac8c\ud305 \uc804\ub7b5 4-3. Positioning \ud3ec\uc9c0\uc154\ub2dd \uc804\ub7b5 5. 4P \uc804\ub7b5 5-1. Product 5-2. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[51512,18857,46457,46914,308,3471,6161],"class_list":["post-43615","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-4p-","tag-18857","tag-stp-","tag-46914","tag-308","tag-3471","tag-6161"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/43615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=43615"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/43615\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=43615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=43615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=43615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}