{"id":44219,"date":"2026-06-22T09:00:11","date_gmt":"2026-06-22T00:00:11","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/06\/22\/44219\/"},"modified":"2026-06-22T09:00:11","modified_gmt":"2026-06-22T00:00:11","slug":"a%ec%b7%a8%eb%93%9d%ec%9e%90%eb%a3%8c-%eb%b3%b8%ec%9d%b8%ec%9d%98-%ea%b0%80%ec%9e%a5-%ea%b8%b0%ec%96%b5%ec%97%90-%eb%82%a8%eb%8a%94-%eb%b8%8c%eb%9e%9c%eb%93%9c-%ea%b5%ac%eb%a7%a4%ed%96%89%eb%8f%99","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/06\/22\/44219\/","title":{"rendered":"[a+\ucde8\ub4dd\uc790\ub8cc] \ubcf8\uc778\uc758 \uac00\uc7a5 \uae30\uc5b5\uc5d0 \ub0a8\ub294 \ube0c\ub79c\ub4dc \uad6c\ub9e4\ud589\ub3d9 \ud558\ub098\ub97c \uc120\uc815\ud558\uc5ec \ud574\ub2f9\ube0c\ub79c\ub4dc\uc758 4p(\ub9c8\ucf00\ud305\ubbf9\uc2a4)\uc804\ub7b5\uc758 \uc8fc\uc694 \ub0b4\uc6a9\uc744 \uc815\ub9ac\ud558\uace0 \ud574\ub2f9 \ub9c8\ucf00\ud305\ubbf9\uc2a4\uc804\ub7b5\uc774 \ud1b5\ud569\uc801\ub9c8\ucf00\ud305 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158(1MC)\uad00\uc810\uc5d0\uc11c \uc801\ud569\ud558\uac8c \uc774\ub8e8\uc5b4\uc84c\ub294\uc9c0 \uc5ec\ubd80\uc5d0 \ub300\ud55c \uc790\uc2e0\uc758 \uc758\uacac\uc744 \uc81c\uc2dc\ud574\ubd05\uc2dc\ub2e4."},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/image4.happycampus.com\/Production\/thumbnail\/2024\/06\/27\/data30055017-0001.jpg\"><img decoding=\"async\" src=\"https:\/\/image4.happycampus.com\/Production\/thumbnail\/2024\/06\/27\/data30055017-0002.jpg\"><\/p>\n<p><strong>\ubaa9\ucc28<\/strong><\/p>\n<p>\u2160. \uc11c\ub860<br \/>\n\u2161. 4P \ub9c8\ucf00\ud305 \ubbf9\uc2a4\uc640 \ud1b5\ud569\uc801 \ub9c8\ucf00\ud305 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 (IMC)<br \/>\n\u2162. \uacb0\ub860<br \/>\n\u2163. \ucc38\uace0\ubb38\ud5cc<\/p>\n<p><strong>\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n<p>\uae30\uc5c5\uc5d0\uc11c \ubb3c\uac74\uc744 \uc0dd\uc0b0\ud558\uace0 \ud310\ub9e4\ub97c \ud1b5\ud574 \uc774\uc724\uc744 \ucc3d\ucd9c\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc774\ub7ec\ud55c \uacfc\uc815\uc744 \ucd09\uc9c4\uc2dc\ud0ac \uc218 \uc788\ub294 \uc5ec\ub7ec \ubc29\uc548\uc774 \ud568\uaed8 \uac15\uad6c\ub418\uc5b4\uc57c \ud55c\ub2e4. \uc804\ud1b5\uc801\uc778 \uad00\uc810\uc5d0\uc11c\ub294 \uc0c1\ud488 (Product), \uac00\uaca9 (Price), \uc720\ud1b5 (Place), \uadf8\ub9ac\uace0 \ud310\ub9e4\ucd09\uc9c4 (Promotion)\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9c0\ub294 \ub124 \uac00\uc9c0 \uc694\uc778\uc774 \uc911\uc694\ud558\uac8c \uc5ec\uaca8\uc84c\uae30 \ub54c\ubb38\uc5d0 4P \ub9c8\ucf00\ud305 \ubbf9\uc2a4\ub77c \ubd88\ub838\uc73c\ub098 \ucd5c\uadfc\uc5d0\ub294 \uc774\ub7ec\ud55c \ub9c8\ucf00\ud305 \uc694\uc18c\ub4e4\uc774 \uc2e4\uc81c \uc18c\ube44\uc790 \uad6c\ub9e4\ud589\ub3d9\uc744 \uacb0\uc815\uc9d3\ub294 \uc694\uc778\uc744 \uc804\ubd80 \ud3ec\uad04\ud558\uc9c0 \ubabb\ud55c\ub2e4\ub294 \uc758\uacac\uc774 \uc8fc\ub97c \uc774\ub8e8\uba70, \ud1b5\ud569\uc801 \ub9c8\ucf00\ud305 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 (IMC)\uc758 \uc911\uc694\uc131\uc774 \uac15\uc870\ub418\uace0 \uc788\uae30\ub3c4 \ud558\ub2e4.<br \/>\n   \uc774\ud558 \ubcf8\ub860\uc5d0\uc11c\ub294 4P \ub9c8\ucf00\ud305 \ubbf9\uc2a4\uc640 IPC\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uace0, \uc2e4\uc81c \uc0ac\ub840\ub97c \ubd84\uc11d\ud558\uc5ec 4P \ub9c8\ucf00\ud305 \ubbf9\uc2a4\uac00 IPC\uc758 \uad00\uc810\uc5d0 \uc798 \ubd80\ud569\ud558\ub294\uc9c0\ub97c \uc0b4\ud3b4\ubcf4\ub3c4\ub85d \ud55c\ub2e4.<\/p>\n<p>\ucd9c\ucc98 : <a href=\"https:\/\/www.happycampus.com\/report-doc\/30055017\/\" target=\"_blank\">\ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ubaa9\ucc28 \u2160. \uc11c\ub860 \u2161. 4P \ub9c8\ucf00\ud305 \ubbf9\uc2a4\uc640 \ud1b5\ud569\uc801 \ub9c8\ucf00\ud305 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 (IMC) \u2162. \uacb0\ub860 \u2163. \ucc38\uace0\ubb38\ud5cc \ubcf8\ubb38\ub0b4\uc6a9 \uae30\uc5c5\uc5d0\uc11c \ubb3c\uac74\uc744 \uc0dd\uc0b0\ud558\uace0 \ud310\ub9e4\ub97c 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[54985,9763,826],"class_list":["post-44219","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-4p--","tag-imc","tag-826"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/44219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=44219"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/44219\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=44219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=44219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=44219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}