{"id":46013,"date":"2026-07-09T09:02:24","date_gmt":"2026-07-09T00:02:24","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/07\/09\/46013\/"},"modified":"2026-07-09T09:02:24","modified_gmt":"2026-07-09T00:02:24","slug":"%ec%a0%9c%ec%a3%bc%ed%95%ad%ea%b3%b5-%ea%b8%b0%ec%97%85%ea%b0%9c%ec%9a%94-%eb%b0%8f-swot%eb%b6%84%ec%84%9dstp%eb%b6%84%ec%84%9d%ea%b3%bc-%ec%a0%9c%ec%a3%bc%ed%95%ad%ea%b3%b5-%eb%a7%88%ec%bc%80","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/07\/09\/46013\/","title":{"rendered":"\uc81c\uc8fc\ud56d\uacf5 \uae30\uc5c5\uac1c\uc694 \ubc0f SWOT\ubd84\uc11d,STP\ubd84\uc11d\uacfc \uc81c\uc8fc\ud56d\uacf5 \ub9c8\ucf00\ud305 4P\uc804\ub7b5 \ubd84\uc11d \ubc0f \ubbf8\ub798\ubc1c\uc804\ubc29\ud5a5 \uc81c\uc5b8"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

1. \uc81c\uc8fc\ud56d\uacf5 \uae30\uc5c5\uac1c\uc694<\/p>\n

2. \uc800\uac00\ud56d\uacf5\uc774\ub780?<\/p>\n

3. \uc81c\uc8fc\ud56d\uacf5 SWOT\ubd84\uc11d
\n(1) Strength
\n(2) Weakness
\n(3) Opportunity
\n(4) Threat<\/p>\n

4. \uc81c\uc8fc\ud56d\uacf5 STP\ubd84\uc11d
\n(1) Segmentation (\uc2dc\uc7a5\uc138\ubd84\ud654)
\n(2) Targeting (\ubaa9\ud45c\ud0c0\uac9f\uc120\uc815)
\n(3) Positioning (\ud3ec\uc9c0\uc154\ub2dd)<\/p>\n

5. \uc81c\uc8fc\ud56d\uacf5 \ub9c8\ucf00\ud305 4P\uc804\ub7b5 \uc5f0\uad6c
\n(1) Product
\n(2) Price
\n(3) Place
\n(4) Promotion<\/p>\n

6. \uc81c\uc8fc\ud56d\uacf5\uc758 \ubbf8\ub798\ubc1c\uc804\ubc29\ud5a5 \uc81c\uc5b8<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

1. \uc81c\uc8fc\ud56d\uacf5 \uae30\uc5c5\uac1c\uc694<\/p>\n

\ud56d\uacf5\uc5ec\ud589\uc758 \ub300\uc911\ud654\ub97c \ubaa9\ud45c\ub85c \uc560\uacbd\uadf8\ub8f9\uacfc \uc81c\uc8fc\ub3c4\uac00 \uac01\uac01 100\uc5b5, 50\uc5b5\uc744 \ucd9c\uc790\ud558\uc5ec 2005\ub144 1\uc6d4 \uc124\ub9bd\ud55c \uc81c\uc8fc\ud56d\uacf5\uc740 \ub300\ud55c\ubbfc\uad6d \ucd5c\ucd08\uc758 \uc800\uac00\ud56d\uacf5\uc0ac\uc774\ub2e4.
\n\uc81c\uc8fc\ud56d\uacf5\uc740 \u2018\ub3d9\ubd81\uc544 \ucd5c\uace0\uc758 \uace0\ud488\uaca9 \uc800\ube44\uc6a9 \ud56d\uacf5\uc0ac\u2019\uac00 \ub418\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \uc548\uc804\ud558\uace0 \ucf8c\uc801\ud55c \ud56d\uacf5\uc0ac, \uc2e0\uc120\ud558\uace0 \uc990\uac70\uc6b4 \ud56d\uacf5\uc0ac, \uc800\uc6b4\uc784 \ud56d\uacf5\uc0ac, \uc815\uc2dc\uc6b4\ud56d \ud56d\uacf5\uc0ac, MONOCLASS \ud56d\uacf5\uc0ac\ub97c \uc11c\ube44\uc2a4 \uac1c\ub150\uc73c\ub85c \ub0b4\uc138\uc6b0\uace0 \uc788\uc73c\uba70 \uc0c1\ub300\uc801\uc73c\ub85c \uc18c\uc218\uc758 \ub300\ud615\ud56d\uacf5\uc0ac\ub4e4\uc774 \uc120\uc810\ud558\uace0 \uc788\ub358 \ud56d\uacf5\uc5c5\uacc4\uc5d0\uc11c \uace0\uac1d\uc744 \uc720\uce58\ud558\uae30 \uc704\ud574 \ubd80\ub2e8\ud788 \ub178\ub825\ud558\uace0 \uc788\ub2e4. \uc81c\uc8fc\ud56d\uacf5\uc740 \ud604\uc7ac \uad6d\ub0b4 \uc800\uac00\ud56d\uacf5\uc0ac \uc911\uc5d0\uc11c \uac00\uc7a5 \ub9ce\uc740 \uc815\uae30 \ub178\uc120\uc744 \uc6b4\ud56d\ud558\uace0 \uc788\uc73c\uba70 \uc804 \uc88c\uc11d \ub4f1\uae09 \uc5c6\uc774 Mono Class\ub85c \uc6b4\uc601\ub418\uace0 \uc788\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 1. \uc81c\uc8fc\ud56d\uacf5 \uae30\uc5c5\uac1c\uc694 2. \uc800\uac00\ud56d\uacf5\uc774\ub780? 3. \uc81c\uc8fc\ud56d\uacf5 SWOT\ubd84\uc11d (1) Strength (2) Weakness (3) Opportunity (4) Threat 4. \uc81c\uc8fc\ud56d\uacf5 STP\ubd84\uc11d (1) Segmentation (\uc2dc\uc7a5\uc138\ubd84\ud654) (2) Targeting (\ubaa9\ud45c\ud0c0\uac9f\uc120\uc815) (3) Positioning (\ud3ec\uc9c0\uc154\ub2dd) 5. \uc81c\uc8fc\ud56d\uacf5 \ub9c8\ucf00\ud305 4P\uc804\ub7b5 \uc5f0\uad6c (1) Product (2) Price (3) Place (4) Promotion 6. \uc81c\uc8fc\ud56d\uacf5\uc758 \ubbf8\ub798\ubc1c\uc804\ubc29\ud5a5 \uc81c\uc5b8 \ubcf8\ubb38\ub0b4\uc6a9 1. \uc81c\uc8fc\ud56d\uacf5 \uae30\uc5c5\uac1c\uc694 \ud56d\uacf5\uc5ec\ud589\uc758 \ub300\uc911\ud654\ub97c \ubaa9\ud45c\ub85c \uc560\uacbd\uadf8\ub8f9\uacfc \uc81c\uc8fc\ub3c4\uac00 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[9360,56492,9359,9356,9364,9365,9361,9358,9357],"class_list":["post-46013","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-lcc","tag-56492","tag-9359","tag-9356","tag--4p","tag--stp","tag--swot","tag-9358","tag-9357"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/46013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=46013"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/46013\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=46013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=46013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=46013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}