{"id":47552,"date":"2026-07-25T09:01:35","date_gmt":"2026-07-25T00:01:35","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/07\/25\/47552\/"},"modified":"2026-07-25T09:01:35","modified_gmt":"2026-07-25T00:01:35","slug":"%eb%a7%88%ec%bc%80%ed%8c%85%ec%a0%84%eb%9e%b5-%ea%b2%bd%ec%9f%81-%eb%b6%84%ec%84%9dcompetitor-analysis%ec%97%90-%ea%b4%80%ed%95%98%ec%97%ac-1-%ea%b3%a0%ea%b0%9d%ea%b8%b0%eb%b0%98%ea%b4%80","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/07\/25\/47552\/","title":{"rendered":"\ub9c8\ucf00\ud305\uc804\ub7b5 ) \uacbd\uc7c1 \ubd84\uc11d(competitor analysis)\uc5d0 \uad00\ud558\uc5ec, 1. \uace0\uac1d\uae30\ubc18\uad00\uc810\uc758 \uacbd\uc7c1\uc790 \ud30c\uc545\uc5d0\uc11c \uc81c\ud488 \uc0ac\uc6a9\uc0c1"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/image4.happycampus.com\/Production\/thumbnail\/2024\/07\/09\/data30110885-0001.jpg\"><img decoding=\"async\" src=\"https:\/\/image4.happycampus.com\/Production\/thumbnail\/2024\/07\/09\/data30110885-0002.jpg\"><\/p>\n<p><strong>\ubaa9\ucc28<\/strong><\/p>\n<p>1. \uacbd\uc7c1 \ubd84\uc11d(competitor analysis)\uc5d0 \uad00\ud558\uc5ec, \uace0\uac1d\uae30\ubc18\uad00\uc810\uc758 \uacbd\uc7c1\uc790 \ud30c\uc545\uc5d0\uc11c \uc81c\ud488 \uc0ac\uc6a9\uc0c1\ud669(use context)\uc758 \uad00\uc810\uc5d0\uc11c \uc9c1\uc811\uacbd\uc7c1\uc790\uc640 \uac04\uc811\uacbd\uc7c1\uc790\ub97c \uc124\uba85\ud558\uace0, \uc774\ub97c \uad00\uc2ec \uc788\ub294 \uc81c\ud488\uc5d0 \uc801\uc6a9\ud574 \ubcf4\uc2dc\uc624.<br \/>\n1) \uc9c1\uc811 \uacbd\uc7c1\uc790\uc640 \uac04\uc811 \uacbd\uc7c1\uc790<br \/>\n2) \uc81c\ud488\uc5d0 \uc801\uc6a9<\/p>\n<p>2. \uacbd\uc7c1 \ubd84\uc11d(competitor analysis)\uc5d0 \uad00\ud558\uc5ec, \uc804\ub7b5\uc9d1\ub2e8(strategic group)\uc758 \ud2b9\uc9d5\uacfc \uac15\uc810\/\uc57d\uc810\uc744 \uc124\uba85\ud558\uace0, \uc774\ub97c \uad00\uc2ec \uc788\ub294 \uc81c\ud488\uc5d0 \uc801\uc6a9\ud574 \ubcf4\uc2dc\uc624.<br \/>\n1) \uc804\ub7b5\uc9d1\ub2e8<br \/>\n2) \uc81c\ud488\uc5d0 \uc801\uc6a9<\/p>\n<p>3. \uacbd\uc7c1 \ubd84\uc11d(competitor analysis)\uc5d0 \uad00\ud558\uc5ec, \uacbd\uc7c1\uac15\uc810 \uadf8\ub9ac\ub4dc(competitive strength grid)\ub97c \uc124\uba85\ud558\uace0, \uc774\ub97c \uad00\uc2ec \uc788\ub294 \uc81c\ud488\uc5d0 \uc801\uc6a9\ud574 \ubcf4\uc2dc\uc624<\/p>\n<p>4. \ucd9c\ucc98 \ubc0f \ucc38\uace0 \ubb38\ud5cc<\/p>\n<p><strong>\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n<p>1) \uc9c1\uc811 \uacbd\uc7c1\uc790\uc640 \uac04\uc811 \uacbd\uc7c1\uc790<br \/>\n\u00b7 \uc9c1\uc811 \uacbd\uc7c1\uc790<br \/>\n\uc9c1\uc811 \uacbd\uc7c1\uc790\ub294 \uac19\uc740 \uc0b0\uc5c5\uad70\uc5d0 \uc18d\ud558\uba74\uc11c \ube44\uc2b7\ud55c \uac00\uaca9\ub300\uc758 \uac19\uc740 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uae30\uc5c5\uc744 \ub9d0\ud55c\ub2e4. \uae30\uc5c5\uc740 \uc9c1\uc811 \uacbd\uc7c1 \uc5c5\uccb4\ub85c\ubd80\ud130 \uace0\uac1d\uc758 \uc695\uad6c \ucda9\uc871 \ubc29\ubc95\uc744 \ubc30\uc6b8 \uc218 \uc788\ub2e4. \uac00\ub839 \ubcd1\ubb3c \ud310\ub9e4\uae30\uc5c5\uc778 \uc560\ub85c\ud5e4\ub4dc(arrohead)\ub294 \uc9c1\uc811 \uacbd\uc7c1\uc0ac\uc778 \uc5d0\ube44\uc559(Evian)\uc744 \uc120\ud638\ud558\ub294 \uace0\uac1d\ub4e4\uc744 \ubd84\uc11d\ud558\uc5ec \ud488\uc9c8\uac1c\uc120\uc5d0 \uc774\uc6a9\ud560 \uc218 \uc788\ub2e4.<br \/>\n\u00b7 \uac04\uc811 \uacbd\uc7c1\uc790<br \/>\n\uac04\uc811 \uacbd\uc7c1\uc790\ub294 \uc18c\ube44\uc790\uac00 \uc790\uc0ac\uc758 \uc81c\ud488\uc744 \ub300\uccb4\ud558\uc5ec \uad6c\ub9e4\ud560 \uc218 \uc788\ub294 \ubaa8\ub4e0 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uc5c5\uccb4\ub97c \ub9d0\ud55c\ub2e4. \ub530\ub77c\uc11c \uac04\uc811 \uacbd\uc7c1\uc790\ub294 \ub3d9\uc77c\ud55c \uc0b0\uc5c5\uad70\uc774 \uc544\ub2c8\ub77c \uc804\ud600 \uc5c9\ub6b1\ud55c \uacf3\uc5d0\uc11c \ub098\ud0c0\ub0a0 \uc218\ub3c4 \uc788\ub2e4. \uc989 \ub450 \uac00\uc9c0 \uc774\uc0c1\uc758 \ub2e4\ub978 \uc0c1\ud488\ub4e4\uc774 \uc18c\ube44\uc790\uc758 \ub3d9\uc77c\ud55c \uc695\uad6c\ub97c \ub9cc\uc871\uc2dc\ud0a4\uae30 \uc704\ud574 \uacbd\uc7c1\ud558\ub294 \uac83\uc744 \ub9d0\ud55c\ub2e4. \uac00\ub839 \ubb3c\uc774\ub098 \uc218\ubc15, \ub610\ub294 \ud0c4\uc0b0\uc74c\ub8cc\ub098 \ub9e5\uc8fc\uac00 \uac01\uac01 \ub2e4\ub978 \ubc29\uc2dd\uc73c\ub85c \uac08\uc99d\uc758 \ud574\uc18c\ub77c\ub294 \uac19\uc740 \uc18c\ube44\uc790 \uc695\uad6c\ub97c \ucda9\uc871\uc2dc\ud0a4\uae30 \uc704\ud574 \uacbd\uc7c1\ud560 \uc218 \uc788\ub2e4.<br \/>\n \uc548\ud0c0\uae5d\uac8c\ub3c4 \uae30\uc5c5\ub4e4\uc774 \uc9c1\uc811 \uacbd\uc7c1\uc5d0 \ub9ce\uc740 \uad00\uc2ec\uc744 \uac00\uc9c0\uc9c0\ub9cc \uac04\uc811 \uacbd\uc7c1\uc5d0 \uc18c\ud640\ud55c \uacbd\uc6b0\uac00 \ub9ce\ub2e4. \uadf8\ub7ec\ub098 \uac04\uc811 \uacbd\uc7c1\uc790\uc5d0\uac8c\uc11c \ud601\uc2e0\uc801\uc778 \uc695\uad6c \ucda9\uc871 \ubc29\ubc95\uc744 \uc5bb\uc744 \uc218\ub3c4 \uc788\uc74c\uc744 \uc78a\uc5b4\uc11c\ub294 \uc548 \ub41c\ub2e4.<\/p>\n<p>2) \uc81c\ud488\uc5d0 \uc801\uc6a9<br \/>\n \ub098\uc774\ud0a4\uc758 \uc9c1\uc811 \uacbd\uc7c1\uc0ac\uac00 \uc544\ub514\ub2e4\uc2a4\ub77c\ub294 \uac83\uc740 \ubaa8\ub450\uac00 \uc778\uc815\ud560 \uac83\uc774\ub2e4. \ud558\uc9c0\ub9cc \ub098\uc774\ud0a4\uac00 \ub9e4\ucd9c \uc131\uc7a5\ub960\uc774 \ub5a8\uc5b4\uc84c\uc744 \ub54c \uae30\uc5c5\uc758 \uacbd\uc7c1\uc0ac\ub85c \uc544\ub514\ub2e4\uc2a4\ub098 \ub9ac\ubcf5\uc774 \uc544\ub2cc \ub2cc\ud150\ub3c4 \uac8c\uc784 \ud68c\uc0ac\ub97c \uc9c0\ubaa9\ud558\uc600\ub2e4. \uadf8 \uc774\uc720\ub294 \ubc14\ub85c \ub098\uc774\ud0a4\uc758 \uc8fc \uace0\uac1d\uce35 \ub54c\ubb38\uc774\ub2e4. \ub098\uc774\ud0a4\ub294 \uc6b4\ub3d9\ub7c9\uc774 \ub9ce\uc740 10\ub300 \uccad\uc18c\ub144\uc774 \uc8fc\ub41c \uc18c\ube44\uc790\uce35\uc778\ub370 \ub2cc\ud150\ub3c4\uc640 \uac19\uc740 \uac8c\uc784 \ud68c\uc0ac\uc758 \uc131\uc7a5\uc5d0 \ub530\ub77c \ubc16\uc5d0 \ub098\uac00\uc11c \uc2a4\ud3ec\uce20\ub97c \uc990\uae30\ub358 \uccad\uc18c\ub144\ub4e4\uc774 \uc5ec\uac00\ub97c \uc9d1\uc548\uc5d0\uc11c \uce5c\uad6c\ub4e4\uacfc \uac8c\uc784\uc744 \ud558\ub294 \uac83\uc73c\ub85c \ub300\uccb4\ud55c \uac83\uc774\ub2e4.<br \/>\n \ub610 \ub2e4\ub978 \uc608\ub85c \uc544\uc774\ud3f0\uc758 \uc9c1\uc811 \uacbd\uc7c1\uc0ac\ub294 \uac19\uc740 \ud734\ub300\uc804\ud654\uc778 \uc0bc\uc131\uc758 \uac24\ub7ed\uc2dc\ub97c \ub4e4 \uc218 \uc788\ub2e4.<\/p>\n<p>\ucd9c\ucc98 : <a href=\"https:\/\/www.happycampus.com\/report-doc\/30110885\/\" target=\"_blank\">\ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ubaa9\ucc28 1. \uacbd\uc7c1 \ubd84\uc11d(competitor analysis)\uc5d0 \uad00\ud558\uc5ec, \uace0\uac1d\uae30\ubc18\uad00\uc810\uc758 \uacbd\uc7c1\uc790 \ud30c\uc545\uc5d0\uc11c \uc81c\ud488 \uc0ac\uc6a9\uc0c1\ud669(use context)\uc758 \uad00\uc810\uc5d0\uc11c \uc9c1\uc811\uacbd\uc7c1\uc790\uc640 \uac04\uc811\uacbd\uc7c1\uc790\ub97c \uc124\uba85\ud558\uace0, \uc774\ub97c \uad00\uc2ec \uc788\ub294 \uc81c\ud488\uc5d0 \uc801\uc6a9\ud574 \ubcf4\uc2dc\uc624. 1) \uc9c1\uc811 \uacbd\uc7c1\uc790\uc640 \uac04\uc811 \uacbd\uc7c1\uc790 2) \uc81c\ud488\uc5d0 \uc801\uc6a9 2. \uacbd\uc7c1 \ubd84\uc11d(competitor analysis)\uc5d0 \uad00\ud558\uc5ec, \uc804\ub7b5\uc9d1\ub2e8(strategic group)\uc758 \ud2b9\uc9d5\uacfc \uac15\uc810\/\uc57d\uc810\uc744 \uc124\uba85\ud558\uace0, \uc774\ub97c \uad00\uc2ec \uc788\ub294 \uc81c\ud488\uc5d0 \uc801\uc6a9\ud574 \ubcf4\uc2dc\uc624. 1) \uc804\ub7b5\uc9d1\ub2e8 2) \uc81c\ud488\uc5d0 \uc801\uc6a9 3. \uacbd\uc7c1 \ubd84\uc11d(competitor analysis)\uc5d0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[42681,57965,49913,57964,57967,57966,40190],"class_list":["post-47552","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-abbe--","tag-competitor-analysis","tag-49913","tag-57964","tag-57967","tag-57966","tag-40190"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/47552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=47552"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/47552\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=47552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=47552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=47552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}