{"id":47554,"date":"2026-07-25T09:01:39","date_gmt":"2026-07-25T00:01:39","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/07\/25\/47554\/"},"modified":"2026-07-25T09:01:39","modified_gmt":"2026-07-25T00:01:39","slug":"%eb%a7%88%ec%bc%80%ed%8c%85%ec%a0%84%eb%9e%b5-%ec%8b%9c%ec%9e%a5-%eb%b6%84%ec%84%9dmarketsubmarket-analysis%ec%97%90-%ea%b4%80%ed%95%98%ec%97%ac-1-%ec%84%b1%ec%9e%a5%ed%95%98%eb%8a%94-%ed%95%98","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/07\/25\/47554\/","title":{"rendered":"\ub9c8\ucf00\ud305\uc804\ub7b5 ) \uc2dc\uc7a5 \ubd84\uc11d(marketsubmarket analysis)\uc5d0 \uad00\ud558\uc5ec, 1. \uc131\uc7a5\ud558\ub294 \ud558\uc704\uc2dc\uc7a5\uc758 \uc801\ud569\uc131(rel"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

1. \uc2dc\uc7a5 \ubd84\uc11d(market\/submarket analysis)\uc5d0 \uad00\ud558\uc5ec,
\n\uc131\uc7a5\ud558\ub294 \ud558\uc704\uc2dc\uc7a5\uc758 \uc801\ud569\uc131(relevance)\uc744 \uc124\uba85\ud558\uace0, \uc774\ub97c \uad00\uc2ec \uc788\ub294 \uc81c\ud488\uc5d0 \uc801\uc6a9 \ud574 \ubcf4\uc2dc\uc624.<\/p>\n

2. \uc2dc\uc7a5 \ubd84\uc11d(market\/submarket analysis)\uc5d0 \uad00\ud558\uc5ec,
\n\uc6d0\uac00\uad6c\uc870\ub97c \uc124\uba85\ud558\uace0, \uc0dd\uc0b0\ub2e8\uacc4\ubcc4 \ubd80\uac00\uac00\uce58 \ucc3d\ucd9c\uc758 \uc608\ub97c \ub4e4\uc5b4\ubcf4\uc2dc\uc624.
\n1) \uc6d0\uac00 \uad6c\uc870
\n2) \uc0dd\uc0b0\ub2e8\uacc4\ubcc4 \ubd80\uac00\uac00\uce58 \ucc3d\ucd9c\uc758 \uc608<\/p>\n

3. \uc2dc\uc7a5 \ubd84\uc11d(market\/submarket analysis)\uc5d0 \uad00\ud558\uc5ec,
\n\uc2dc\uc7a5\uc758 \uaddc\ubaa8\uc5d0 \uc788\uc5b4\uc11c \uc791\uc740 \uc2dc\uc7a5(Long-tail (sub)market)\uc758 \uc758\ubbf8\ub97c \uc124\uba85\ud558\uace0, Netflix vs. Blockbuster \uc758 \uc0ac\ub840\uc5d0 \uc801\uc6a9\ud574 \ubcf4\uc2dc\uc624.
\n1) \uc791\uc740 \uc2dc\uc7a5
\n2) Netflix vs. Blockbuster \uc758 \uc0ac\ub840<\/p>\n

4. \ucd9c\ucc98 \ubc0f \ucc38\uace0 \ubb38\ud5cc<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

1. \uc2dc\uc7a5 \ubd84\uc11d(market\/submarket analysis)\uc5d0 \uad00\ud558\uc5ec, \uc131\uc7a5\ud558\ub294 \ud558\uc704\uc2dc\uc7a5\uc758 \uc801\ud569\uc131(relevance)\uc744 \uc124\uba85\ud558\uace0, \uc774\ub97c \uad00\uc2ec \uc788\ub294 \uc81c\ud488\uc5d0 \uc801\uc6a9 \ud574 \ubcf4\uc2dc\uc624.
\n\u00b7 \ud2c8\uc0c8\uc2dc\uc7a5\uacfc \uace0\uac1d \ud2b8\ub80c\ub4dc \uadf8\ub9ac\uace0 \uc2e0\uae30\uc220 \ub4f1\uc5d0 \uc758\ud574\uc11c \ud558\uc704\uc2dc\uc7a5\uc774 \uc0c8\ub86d\uac8c \ucd9c\ud604\ud560 \uc218 \uc788\ub2e4.
\n\u00b7 \ube0c\ub79c\ub4dc \uc801\ud569\uc131
\n-\uace0\uac1d\uc758 \uc695\uad6c: \uc18c\ube44\uc790\uac00 \uc6d0\ud558\ub294 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uace0 \uc788\ub294\uc9c0 \uace0\ub824.
\n-\ud574\ub2f9 \ube0c\ub79c\ub4dc\ub97c \uc801\ud569\ud55c \ube0c\ub79c\ub4dc\uc758 \uc9d1\ud569\uccb4\ub85c \uac04\uc8fc.
\n-\ud574\ub2f9 \ube0c\ub79c\ub4dc\uac00 \uc18d\ud55c \ud558\uc704 \uc2dc\uc7a5\uc774 \uc18c\ube44\uc790\uc5d0\uac8c \uc801\ud569\ud558\ub2e4\ub294 \ud655\uc2e0.
\n-\ud558\uc704 \uc2dc\uc7a5\uc5d0 \uc788\ub294 \ub300\uc548 \uc911\uc5d0 \ud558\ub098\ub77c\ub294 \ud655\uc2e0: \ud558\uc704 \uc2dc\uc7a5\uc774\ub098 \uae30\uc874 \uc2dc\uc7a5\uc5d0 \uc81c\ub300\ub85c \ud3ec\uc9c0\uc154\ub2dd\ub418\uc5b4\uc57c\ud568\uc744 \uc758\ubbf8\ud558\ub294 \uac83\uc73c\ub85c \uace0\uac1d\uc774 \ubc14\ub77c\ub294 \uac83\uc744 \uac00\uc2dc\uc801\uc73c\ub85c \ubcf4\uc5ec\uc8fc\ub3c4\ub85d \ud558\uc5ec\uc57c \ud55c\ub2e4.
\n\u00b7 \ud558\uc704\uc2dc\uc7a5\uc744 \ucc3d\ucd9c\ud558\uc5ec \uc6b0\uc704\ub97c \ucc28\uc9c0\ud558\ub824\uba74 \uc81c\uacf5\ubb3c\uc774 \uc801\ud569\ud558\uace0, \uae30\uc5c5\uc774 \uc801\ud569\ud558\uba70, \uc2dc\uae30\uac00 \uc801\ud569\ud558\uc5ec\uc57c \ud55c\ub2e4.
\n\u00b7\uc801\ud569\uc131 \ub3c4\uc804
\n-\uc2dc\uc7a5\uc774 \uc5b4\ub5bb\uac8c \ubcc0\ud654\ud558\ub294\uc9c0\ub97c \ud30c\uc545\ud558\uace0 \uc801\ud569\ud55c \ud558\uc704 \uc2dc\uc7a5\uc744 \uc120\uc815\ud558\uc5ec \uad00\ub828\uc131\uc774 \ud070 \uc81c\uacf5\ubb3c\uacfc \ube0c\ub79c\ub4dc\ub97c \uc870\uc815\ud558\ub294 \uac83\uc744 \ub9d0\ud55c\ub2e4: \uc0c8\ub85c \ub4f1\uc7a5\ud55c \ud558\uc704 \uc2dc\uc7a5\uc744 \uc774\uc6a9\ud558\ub294 \uc870\uc9c1\uc758 \uc801\ud569\uc131, \ubcc0\ud654\ub97c \ud0d0\uc9c0\ud558\ub294 \uc870\uc9c1\uc758 \uae30\uc220, \ubcc0\ud654\ub97c \uaf80\ud558\ub294 \uc870\uc9c1\uc758 \ud65c\ub825, \uc798 \uace0\uc548\ub41c \ube0c\ub79c\ub4dc\uc758 \uc804\ub7b5\uc744 \uac00\uc9c0\ub294 \uac83\uc774\ub2e4.
\n\u00b7 \uc801\ud569\uc131 \uae30\ud68c
\n-\ud558\uc704\uc2dc\uc7a5\uc774 \uc790\uc0ac\uc758 \uc801\ud569\uc131\uc744 \ub192\uc784\uc73c\ub85c\uc11c \uacbd\uc7c1\uc0ac\uc758 \uc801\ud569\uc131\uc744 \ub5a8\uc5b4\ub728\ub9ac\ub294 \uac83\uc744 \ub9d0\ud55c\ub2e4.
\n\u00b7 \ud0a4\uc988\ud3f0\uc740 \uace0\uac1d\uc744 \uc544\uc774\ub4e4\ub85c \uc815\ud558\uc5ec \uc720\ud574 \uc0ac\uc774\ud2b8\ub97c \ub9c9\uace0 \uc544\uc774\ub4e4\uc774 \uc88b\uc544\ud560 \ub9cc\ud55c \ub514\uc790\uc778\uc73c\ub85c \uc801\ud569\ud55c \uae30\ub2a5\uc744 \uad6c\ud604\ud55c \ud734\ub300\uc804\ud654\uc774\ub2e4. \uc544\uc9c1 \uc5b4\ub9b0 \ucd08\ub4f1\ud559\uc0dd\uc5d0\uac8c \ud734\ub300\uc804\ud654\ub97c \uc0ac\uc8fc\uae30\uc5d4 \uc544\uc774\ub4e4\uc758 \ubbf8\uc219\ud568\uacfc \ube44\uc6a9 \ubd80\ub2f4\uc5d0 \ub300\ud55c \ubb38\uc81c\uac00 \uc788\uc5b4 \ubd80\ubaa8\uc640 \uc544\uc774\uac00 \uc6d0\ud65c\ud558\uac8c \uc5f0\ub77d\ud558\uae30 \uc704\ud574\uc11c \ud0a4\uc988\ud3f0\uc744 \uad6c\ub9e4\ud55c\ub2e4. \uc774\ub294 \uae30\uc874\uc758 \ud734\ub300\uc804\ud654 \uc2dc\uc7a5\uc5d0\uc11c \uc5b4\ub9b0\uc544\uc774\uc5d0\uac8c \ud2b9\ud654\ub41c \ud558\uc704 \uc2dc\uc7a5\uc774\ub77c\uace0 \ud560 \uc218 \uc788\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 1. \uc2dc\uc7a5 \ubd84\uc11d(market\/submarket analysis)\uc5d0 \uad00\ud558\uc5ec, \uc131\uc7a5\ud558\ub294 \ud558\uc704\uc2dc\uc7a5\uc758 \uc801\ud569\uc131(relevance)\uc744 \uc124\uba85\ud558\uace0, \uc774\ub97c \uad00\uc2ec \uc788\ub294 \uc81c\ud488\uc5d0 \uc801\uc6a9 \ud574 \ubcf4\uc2dc\uc624. 2. \uc2dc\uc7a5 \ubd84\uc11d(market\/submarket analysis)\uc5d0 \uad00\ud558\uc5ec, \uc6d0\uac00\uad6c\uc870\ub97c \uc124\uba85\ud558\uace0, \uc0dd\uc0b0\ub2e8\uacc4\ubcc4 \ubd80\uac00\uac00\uce58 \ucc3d\ucd9c\uc758 \uc608\ub97c \ub4e4\uc5b4\ubcf4\uc2dc\uc624. 1) \uc6d0\uac00 \uad6c\uc870 2) \uc0dd\uc0b0\ub2e8\uacc4\ubcc4 \ubd80\uac00\uac00\uce58 \ucc3d\ucd9c\uc758 \uc608 3. \uc2dc\uc7a5 \ubd84\uc11d(market\/submarket analysis)\uc5d0 \uad00\ud558\uc5ec, \uc2dc\uc7a5\uc758 \uaddc\ubaa8\uc5d0 \uc788\uc5b4\uc11c \uc791\uc740 \uc2dc\uc7a5(Long-tail (sub)market)\uc758 \uc758\ubbf8\ub97c \uc124\uba85\ud558\uace0, Netflix vs. Blockbuster \uc758 \uc0ac\ub840\uc5d0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[38495,40190,32996,39207,57970],"class_list":["post-47554","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-ebs","tag-40190","tag-32996","tag-39207","tag-57970"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/47554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=47554"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/47554\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=47554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=47554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=47554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}