{"id":47713,"date":"2026-07-26T09:03:08","date_gmt":"2026-07-26T00:03:08","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/07\/26\/47713\/"},"modified":"2026-07-26T09:03:08","modified_gmt":"2026-07-26T00:03:08","slug":"%eb%a7%88%ec%bc%80%ed%8c%85-%ed%8c%a8%eb%9f%ac%eb%8b%a4%ec%9e%84%ec%9d%98-%eb%b3%80%ed%99%94%ec%97%90%ec%84%9c-%ea%b3%a0%ea%b0%9d%ec%8b%9c%ec%9e%a5-%ec%a7%80%ed%96%a5%ec%a0%81%ec%9d%b8-%eb%a7%88","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/07\/26\/47713\/","title":{"rendered":"\ub9c8\ucf00\ud305 \ud328\ub7ec\ub2e4\uc784\uc758 \ubcc0\ud654\uc5d0\uc11c \uace0\uac1d(\uc2dc\uc7a5) \uc9c0\ud5a5\uc801\uc778 \ub9c8\ucf00\ud305\uc744 \ub118\uc5b4 \uc0ac\ud68c\uc9c0\ud5a5\uc801 \ub9c8\ucf00\ud305(societal marketing)\uc774 \uc8fc\ubaa9\ubc1b\uace0 \uc788\ub2e4. \uc0ac\ud68c\uc9c0\ud5a5\uc801 \ub9c8\ucf00\ud305\uc758 \uc131\uacf5 \uc0ac\ub840\ub97c \ubd84\uc11d\ud574 \ubcf4\uc790. \uc11c\ub860"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

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\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

\uc11c\ub860<\/p>\n

\uc624\ub298\ub0a0\uc758 \ube44\uc988\ub2c8\uc2a4 \uc138\uacc4\uc5d0\uc11c \uae30\uc5c5\uc740 \uc6b4\uc601\uc5d0\uc11c \uae30\uc5c5\uc758 \uc0ac\ud68c\uc801 \ucc45\uc784(CSR)\uc758 \uc911\uc694\uc131\uc744 \uc810\uc810 \ub354 \uc778\uc2dd\ud558\uace0 \uc788\ub2e4. CSR\uc758 \uac00\uc7a5 \uc911\uc694\ud55c \ud615\ud0dc \uc911 \ud558\ub098\ub294 \uc0ac\ud68c\uc801 \ucc45\uc784 \ub9c8\ucf00\ud305\uc774\ub77c\uace0\ub3c4 \uc54c\ub824\uc9c4 \uc0ac\ud68c\uc9c0\ud5a5\uc801 \ub9c8\ucf00\ud305\uc774\ub2e4. \uc774 \uac1c\ub150\uc774 \ub4f1\uc7a5\ud55c \uc774\ud6c4, \ub9c8\ucf00\ud305 \ubc0f \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc0ac\ud68c \ubc0f \ud658\uacbd \ubb38\uc81c\ub97c \ud574\uacb0\ud558\ub294 \ub370 \uc788\uc5b4 \uae30\uc5c5\uc758 \uc5ed\ud560\uc774 \uac15\uc870\ub418\uace0 \uc788\ub2e4.
\n\ubcf8\ub860\uc5d0\uc11c\ub294 \uc0ac\ud68c\uc9c0\ud5a5\uc801 \ub9c8\ucf00\ud305\uc758 \uac1c\ub150 \ubc0f \uad00\ub828 \uc0ac\ub840, \uadf8\ub9ac\uace0 \uc0ac\ud68c\uc9c0\ud5a5\uc801 \ub9c8\ucf00\ud305\uc774 \uac00\uc9c0\ub294 \ubcf8\uc9c8\uc801\uc778 \ud55c\uacc4\ub97c \ub450\ub8e8 \uc0b4\ud3b4\ubcf4\ub3c4\ub85d \ud55c\ub2e4.<\/p>\n

\ubcf8\ub860<\/p>\n

1.\t\uc0ac\ud68c\uc9c0\ud5a5\uc801 \ub9c8\ucf00\ud305\uc774\ub780 \ubb34\uc5c7\uc778\uac00?
\n\uc0ac\ud68c\uc9c0\ud5a5\uc801 \ub9c8\ucf00\ud305\uc740 \uae30\uc5c5\uc758 \ub9c8\ucf00\ud305 \ubc0f \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc0ac\ud68c\uc5d0 \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ub370 \ucd08\uc810\uc744 \ub9de\ucd98 CSR\uc758 \ud55c \ud615\ud0dc\uc774\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 \ub9c8\ucf00\ud305 \ud328\ub7ec\ub2e4\uc784\uc758 \ubcc0\ud654\uc5d0\uc11c \uace0\uac1d(\uc2dc\uc7a5) \uc9c0\ud5a5\uc801\uc778 \ub9c8\ucf00\ud305\uc744 \ub118\uc5b4 \uc0ac\ud68c\uc9c0\ud5a5\uc801 \ub9c8\ucf00\ud305(societal marketing)\uc774 \uc8fc\ubaa9\ubc1b\uace0 \uc788\ub2e4. \uc0ac\ud68c\uc9c0\ud5a5\uc801 \ub9c8\ucf00\ud305\uc758 \uc131\uacf5 \uc0ac\ub840\ub97c \ubd84\uc11d\ud574 \ubcf4\uc790. \ubcf8\ubb38\ub0b4\uc6a9 \uc11c\ub860 \uc624\ub298\ub0a0\uc758 \ube44\uc988\ub2c8\uc2a4 \uc138\uacc4\uc5d0\uc11c \uae30\uc5c5\uc740 \uc6b4\uc601\uc5d0\uc11c \uae30\uc5c5\uc758 \uc0ac\ud68c\uc801 \ucc45\uc784(CSR)\uc758 \uc911\uc694\uc131\uc744 \uc810\uc810 \ub354 \uc778\uc2dd\ud558\uace0 \uc788\ub2e4. CSR\uc758 \uac00\uc7a5 \uc911\uc694\ud55c \ud615\ud0dc \uc911 \ud558\ub098\ub294 \uc0ac\ud68c\uc801 \ucc45\uc784 \ub9c8\ucf00\ud305\uc774\ub77c\uace0\ub3c4 \uc54c\ub824\uc9c4 \uc0ac\ud68c\uc9c0\ud5a5\uc801 \ub9c8\ucf00\ud305\uc774\ub2e4. \uc774 \uac1c\ub150\uc774 \ub4f1\uc7a5\ud55c \uc774\ud6c4, \ub9c8\ucf00\ud305 \ubc0f \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub294 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[34014,46753,48494,21734,4027,330,1068],"class_list":["post-47713","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-34014","tag-46753","tag-48494","tag--mba","tag-4027","tag-330","tag-1068"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/47713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=47713"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/47713\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=47713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=47713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=47713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}