{"id":49705,"date":"2026-08-15T09:02:58","date_gmt":"2026-08-15T00:02:58","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/08\/15\/49705\/"},"modified":"2026-08-15T09:02:58","modified_gmt":"2026-08-15T00:02:58","slug":"%ec%a0%80%ea%b4%80%ec%97%ac-%ec%83%81%ed%99%a9%ec%97%90%ec%84%9c-%ec%a0%9c%ed%92%88%ec%9d%98-%ea%b4%80%ec%97%ac%eb%8f%84%eb%a5%bc-%eb%86%92%ec%9d%bc-%ec%88%98-%ec%9e%88%eb%8a%94-%ec%a0%84%eb%9e%b5-4-2","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/08\/15\/49705\/","title":{"rendered":"\uc800\uad00\uc5ec \uc0c1\ud669\uc5d0\uc11c \uc81c\ud488\uc758 \uad00\uc5ec\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\ub294 \uc804\ub7b5 4\uac00\uc9c0\uc5d0 \ub300\ud558\uc5ec \uc124\uba85\ud558\uc2dc\uc624."},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

I. \uc11c\ub860 <\/p>\n

II. \ubcf8\ub860
\n \uc804\ub7b5 1) \uc0ac\ud68c \uc7c1\uc810\uc744 \uc81c\ud488\uc5d0 \ud22c\uacfc\ud558\uae30
\n \uc804\ub7b5 2) \uc81c\ud488\uc5d0 \ub300\ud55c \uc815\ubcf4 \uc81c\uacf5\ud558\uae30
\n \uc804\ub7b5 3) \uc81c\ud488 \uc120\ud0dd\uc758 \uc0c8\ub85c\uc6b4 \uadfc\uac70 \uc81c\uc2dc\ud558\uae30
\n \uc804\ub7b5 4) \uad11\uace0 \uc804\ub7b5 \uc120\ud0dd\ud558\uae30<\/p>\n

III. \uacb0\ub860 <\/p>\n

IV. \ucc38\uace0\ubb38\ud5cc<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

\uc77c\ubc18\uc801\uc73c\ub85c \uc6b0\ub9ac\uac00 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud560 \ub54c \ubaa8\ub450 \uac19\uc740 \uac00\uce58\ub97c \ub450\uc5b4\uc11c \uad6c\ub9e4\ud558\uc9c0\ub294 \uc54a\ub294\ub2e4. \uc5b4\ub5a4 \uc0c1\ud488\uc740 \ud070 \uace0\ubbfc \uc5c6\uc774 \uc21c\uac04\uc801\uc73c\ub85c \uad6c\ub9e4\ud558\uae30\ub3c4 \ud558\uace0, \uc5b4\ub5a4 \uc0c1\ud488\uc740 \uc624\ub79c \uc2dc\uac04 \uace0\ubbfc\uc744 \ud558\uc5ec \uc2e0\uc911\ud788 \uad6c\ub9e4\ud558\uae30\ub3c4 \ud55c\ub2e4. \uc774\ub807\uac8c \uc7ac\ud654\ub098 \uc11c\ube44\uc2a4\ub97c \uad6c\ub9e4\ud560 \ub54c \uc18c\ube44\uc790\uac00 \uc815\ubcf4 \ud0d0\uc0c9\uc5d0 \uc2dc\uac04\uacfc \ub178\ub825\uc744 \uae30\uc6b8\uc774\ub294 \uc815\ub3c4\ub97c \u2018\uad00\uc5ec\ub3c4\u2019\ub77c\uace0 \ud55c\ub2e4. \uc774\ub294 1965\ub144 \ub9c8\ucf00\ud305 \uc5f0\uad6c\uc790\uc778 \ubbf8\uad6d\uc778 \ud5c8\ubc84\ud2b8 \ud06c\ub8e8\uadf8\uba3c(Herbert E. Krugman)\uc5d0 \uc758\ud574 \ucc98\uc74c\uc73c\ub85c \ub9c8\ucf00\ud305\uc5d0 \uc774 \uac1c\ub150\uc744 \ub3c4\uc785\ub41c \uac1c\ub150\uc73c\ub85c, \ub178\ub825\uc744 \ub9ce\uc774 \uae30\uc6b8\uc77c\uc218\ub85d \u2018\uace0\uad00\uc5ec \ud589\ub3d9(High-involvement buying behavior)\u2019, \uadf8 \ubc18\ub300\ub97c \u2018\uc800\uad00\uc5ec \ud589\ub3d9(Low-involvement buying behavior)\u2019\uc774\ub77c\uace0 \ud45c\ud604\ud55c\ub2e4. \uc77c\ubc18\uc801\uc73c\ub85c \uc800\uad00\uc5ec \uc0c1\ud669\uc5d0\uc11c \uc18c\ube44\uc790\ub294 \uc81c\ud488\uc758 \uc815\ubcf4 \ud0d0\uc0c9 \uacfc\uc815\uc774 \uc9e7\uace0 \uc815\ubcf4\ub97c \ube0c\ub79c\ub4dc \ubcc4\ub85c \ube44\uad50\ud558\uc9c0 \uc54a\uace0 \ucd5c\uc18c\ud55c\uc758 \uc815\ubcf4\ub9cc\uc73c\ub85c \uacb0\uc815\uc744 \ub0b4\ub9b0\ub2e4. \ub54c\ubb38\uc5d0 \uc18c\ube44\uc790\ub294 \ube0c\ub79c\ub4dc \uc804\ud658 \ud604\uc0c1\uc744 \uc790\uc8fc \uc2e4\ud589\ud558\uba70, \ub300\uccb4\ub85c \uac00\uaca9\uc774 \ub0ae\uc740 \uc81c\ud488\uad70\uc5d0\uc11c \uc790\uc8fc \ubc1c\uc0dd\ud55c\ub2e4. \ubc18\uba74, \uace0\uad00\uc5ec \uc0c1\ud669\uc5d0\uc11c \uc18c\ube44\uc790\ub294 \uc624\ub79c \uc2dc\uac04 \uc81c\ud488 \uc815\ubcf4\ub97c \ud0d0\uc0c9\ud558\uba70 \uc2e0\uc911\ud558\uace0 \uaf3c\uaf3c\ud558\uac8c \ube0c\ub79c\ub4dc\ub97c \ube44\uad50\ud55c\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 I. \uc11c\ub860 II. \ubcf8\ub860 \uc804\ub7b5 1) \uc0ac\ud68c \uc7c1\uc810\uc744 \uc81c\ud488\uc5d0 \ud22c\uacfc\ud558\uae30 \uc804\ub7b5 2) \uc81c\ud488\uc5d0 \ub300\ud55c \uc815\ubcf4 \uc81c\uacf5\ud558\uae30 \uc804\ub7b5 3) \uc81c\ud488 \uc120\ud0dd\uc758 \uc0c8\ub85c\uc6b4 \uadfc\uac70 \uc81c\uc2dc\ud558\uae30 \uc804\ub7b5 4) \uad11\uace0 \uc804\ub7b5 \uc120\ud0dd\ud558\uae30 III. \uacb0\ub860 IV. \ucc38\uace0\ubb38\ud5cc \ubcf8\ubb38\ub0b4\uc6a9 \uc77c\ubc18\uc801\uc73c\ub85c \uc6b0\ub9ac\uac00 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud560 \ub54c \ubaa8\ub450 \uac19\uc740 \uac00\uce58\ub97c \ub450\uc5b4\uc11c \uad6c\ub9e4\ud558\uc9c0\ub294 \uc54a\ub294\ub2e4. \uc5b4\ub5a4 \uc0c1\ud488\uc740 \ud070 \uace0\ubbfc \uc5c6\uc774 \uc21c\uac04\uc801\uc73c\ub85c \uad6c\ub9e4\ud558\uae30\ub3c4 \ud558\uace0, \uc5b4\ub5a4 \uc0c1\ud488\uc740 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[34015,59734,931,59732,59733],"class_list":["post-49705","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-34015","tag-59734","tag-931","tag-59732","tag-59733"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/49705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=49705"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/49705\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=49705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=49705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=49705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}