{"id":51007,"date":"2026-08-28T09:02:52","date_gmt":"2026-08-28T00:02:52","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/08\/28\/51007\/"},"modified":"2026-08-28T09:02:52","modified_gmt":"2026-08-28T00:02:52","slug":"%ea%b4%91%ea%b3%a0%ed%95%99_%ed%95%99%ec%8a%b5%ec%9e%90%ec%9d%98-%ec%a0%9c%ed%92%88%ec%9d%84-%ea%b4%91%ea%b3%a0%ed%95%9c%eb%8b%a4%eb%8a%94-%ec%a0%84%ec%a0%9c%ed%95%98%ec%97%90-%ea%b7%b8-%ec%a0%9c-2","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/08\/28\/51007\/","title":{"rendered":"\uad11\uace0\ud559_\ud559\uc2b5\uc790\uc758 \uc81c\ud488\uc744 \uad11\uace0\ud55c\ub2e4\ub294 \uc804\uc81c\ud558\uc5d0 \uadf8 \uc81c\ud488\uc744 \uc18c\ube44\uc790\uc5d0\uac8c \uc54c\ub9b4 \uc218 \uc788\ub294 IMC\uc804\ub7b5\uc744 \uc218\ub9bd\ud558\uc2dc\uc624."},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

\u2160. \uc11c\ub860
\n\u2161. \ubcf8\ub860
\n\u2162. \uacb0\ub860
\n\u2163. \ucc38\uace0\ubb38\ud5cc<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

I. \uc11c\ub860
\n\uad11\uace0\ub294 \uc18c\ube44\uc790\uc640 \uc81c\ud488\uc744 \uc5f0\uacb0\ud558\ub294 \uc911\uc694\ud55c \ub9e4\uac1c\uccb4\uc774\ub2e4. \ud604\ub300 \uc0ac\ud68c\uc5d0\uc11c \uc81c\ud488\uc758 \ud64d\ubcf4\ub294 \ub2e8\uc21c\ud788 \uad11\uace0 \ud55c\ud3b8\uc73c\ub85c \ub05d\ub098\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \ub2e4\uc591\ud55c \ub9e4\uccb4\uc640 \uc804\ub7b5\uc744 \ud1b5\ud569\ud558\uc5ec \uc18c\ube44\uc790\uc5d0\uac8c \ub2e4\uac00\uac00\ub294 \uc885\ud569\uc801\uc778 \uc811\uadfc\uc774 \ud544\uc694\ud558\ub2e4. \uc774\ub97c \uc704\ud574 \ud1b5\ud569 \ub9c8\ucf00\ud305 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158(IMC: Integrated Marketing Communication) \uc804\ub7b5\uc774 \uc911\uc694\ud558\uac8c \ubd80\uac01\ub41c\ub2e4. IMC\ub294 \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ub3c4\uad6c\ub97c \ud1b5\ud569\ud558\uc5ec \uc77c\uad00\ub41c \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud568\uc73c\ub85c\uc368, \uc18c\ube44\uc790\uc5d0\uac8c \uc81c\ud488\uc758 \uac00\uce58\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\ub2ec\ud558\ub294 \ubc29\ubc95\uc774\ub2e4. \ubcf8 \uacfc\uc81c\uc5d0\uc11c\ub294 \uac00\uc0c1\uc758 \uc81c\ud488\uc744 \uc124\uc815\ud558\uace0, \uc774\ub97c \ud64d\ubcf4\ud558\uae30 \uc704\ud55c \uad6c\uccb4\uc801\uc778 IMC \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\uace0\uc790 \ud55c\ub2e4.<\/p>\n

II. \ubcf8\ub860
\n1. \uc81c\ud488\uc758 \uad6c\uccb4\ud654
\n\ubcf8 \uacfc\uc81c\ub97c \uc704\ud574 \uc124\uc815\ud560 \uc81c\ud488\uc740 ‘\uc5d0\ucf54\ud50c\ub79c\ud2b8(EcoPlant)’\ub77c\ub294 \uc774\ub984\uc758 \uce5c\ud658\uacbd \uc2e4\ub0b4 \uacf5\uae30 \uc815\ud654 \uc2dd\ubb3c \ud0a4\ud2b8\uc774\ub2e4. \uc5d0\ucf54\ud50c\ub79c\ud2b8\ub294 \uacf5\uae30 \uc815\ud654 \uae30\ub2a5\uc774 \ub6f0\uc5b4\ub09c \uc2dd\ubb3c\uacfc \uc2a4\ub9c8\ud2b8 \ud654\ubd84\uc774 \uacb0\ud569\ub41c \uc81c\ud488\uc73c\ub85c, \uc2e4\ub0b4 \uacf5\uae30\ub97c \uc815\ud654\ud558\uace0 \ubbf8\uc138\uba3c\uc9c0\uc640 \uc720\ud574 \ubb3c\uc9c8\uc744 \uc904\uc774\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc900\ub2e4. \uc2a4\ub9c8\ud2b8 \ud654\ubd84\uc740 \uc790\ub3d9\uc73c\ub85c \ubb3c\uc744 \uacf5\uae09\ud558\uace0, \uc571\uc744 \ud1b5\ud574 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc2dd\ubb3c\uc758 \uc0c1\ud0dc\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud560 \uc218 \uc788\ub2e4. \uc774 \uc81c\ud488\uc740 \uac74\uac15\uacfc \ud658\uacbd\uc744 \uc911\uc2dc\ud558\ub294 \ud604\ub300\uc778\ub4e4\uc5d0\uac8c \uc801\ud569\ud55c \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud55c\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 \u2160. \uc11c\ub860 \u2161. \ubcf8\ub860 \u2162. \uacb0\ub860 \u2163. \ucc38\uace0\ubb38\ud5cc \ubcf8\ubb38\ub0b4\uc6a9 I. \uc11c\ub860 \uad11\uace0\ub294 \uc18c\ube44\uc790\uc640 \uc81c\ud488\uc744 \uc5f0\uacb0\ud558\ub294 \uc911\uc694\ud55c \ub9e4\uac1c\uccb4\uc774\ub2e4. \ud604\ub300 \uc0ac\ud68c\uc5d0\uc11c \uc81c\ud488\uc758 \ud64d\ubcf4\ub294 \ub2e8\uc21c\ud788 \uad11\uace0 \ud55c\ud3b8\uc73c\ub85c \ub05d\ub098\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \ub2e4\uc591\ud55c \ub9e4\uccb4\uc640 \uc804\ub7b5\uc744 \ud1b5\ud569\ud558\uc5ec \uc18c\ube44\uc790\uc5d0\uac8c \ub2e4\uac00\uac00\ub294 \uc885\ud569\uc801\uc778 \uc811\uadfc\uc774 \ud544\uc694\ud558\ub2e4. \uc774\ub97c \uc704\ud574 \ud1b5\ud569 \ub9c8\ucf00\ud305 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158(IMC: Integrated Marketing Communication) \uc804\ub7b5\uc774 \uc911\uc694\ud558\uac8c \ubd80\uac01\ub41c\ub2e4. IMC\ub294 \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ub3c4\uad6c\ub97c \ud1b5\ud569\ud558\uc5ec \uc77c\uad00\ub41c […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[35599,34028,826],"class_list":["post-51007","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-35599","tag-34028","tag-826"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/51007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=51007"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/51007\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=51007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=51007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=51007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}