{"id":5255,"date":"2025-05-28T09:00:41","date_gmt":"2025-05-28T00:00:41","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2025\/05\/28\/5255\/"},"modified":"2025-05-28T09:00:41","modified_gmt":"2025-05-28T00:00:41","slug":"%ec%a0%9c%ec%a3%bc%ed%95%ad%ea%b3%b5-swotstp%eb%b6%84%ec%84%9d%ea%b3%bc-%eb%a7%88%ec%bc%80%ed%8c%85-4p%ec%a0%84%eb%9e%b5-%eb%b6%84%ec%84%9d-%eb%b0%8f-%ec%a0%9c%ec%a3%bc%ed%95%ad%ea%b3%b5-%ed%96%a5","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2025\/05\/28\/5255\/","title":{"rendered":"\uc81c\uc8fc\ud56d\uacf5 SWOT,STP\ubd84\uc11d\uacfc \ub9c8\ucf00\ud305 4P\uc804\ub7b5 \ubd84\uc11d \ubc0f \uc81c\uc8fc\ud56d\uacf5 \ud5a5\ud6c4 \ub9c8\ucf00\ud305\uc804\ub7b5 \ubc29\ud5a5\uc81c\uc5b8"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

1. \uc81c\uc8fc\ud56d\uacf5 \uae30\uc5c5\uc18c\uac1c<\/p>\n

2. \uc800\uac00\ud56d\uacf5\uc0ac(LCC)\uc758 \uac1c\ub150<\/p>\n

3. \uc81c\uc8fc\ud56d\uacf5 SWOT \ubd84\uc11d
\n(1) Strength
\n(2) Weakness
\n(3) Opportunity
\n(4) Threat<\/p>\n

4. \uc81c\uc8fc\ud56d\uacf5 STP\ubd84\uc11d
\n(1) Segmentation -\uc2dc\uc7a5\uc138\ubd84\ud654
\n(2) Targeting -\ubaa9\ud45c\ud0c0\uac9f\uc120\uc815
\n(3) Positioning -\ud3ec\uc9c0\uc154\ub2dd<\/p>\n

5. \uc81c\uc8fc\ud56d\uacf5 \ub9c8\ucf00\ud305 4P\uc804\ub7b5 \ubd84\uc11d
\n(1) Product
\n(2) Price
\n(3) Place
\n(4) Promotion<\/p>\n

6. \ud5a5\ud6c4 \ub9c8\ucf00\ud305\uc804\ub7b5 \ubc29\ud5a5\uc81c\uc5b8<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

1. \uc81c\uc8fc\ud56d\uacf5 \uae30\uc5c5\uc18c\uac1c<\/p>\n

\uc81c\uc8fc\ud56d\uacf5\uc740 \uc81c\uc8fc\ub3c4\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \ub300\ud55c\ud56d\uacf5\uacfc \uc544\uc2dc\uc544\ub098 \ud56d\uacf5\uc5d0 \uc774\uc740 \uc81c 3\uc758 \uc815\uae30 \ud56d\uacf5\uc0ac\uc774\uba70 \ud2f0\uc6e8\uc774\ud56d\uacf5\uc5d0 \uc774\uc740 \uad6d\ub0b4 \ub450 \ubc88\uc9f8\ub85c \uc124\ub9bd\ud55c \uc800\uac00\ud56d\uacf5\uc0ac(LCC) \uc774\ub2e4.
\n\uc81c\uc8fc\ud56d\uacf5\uc740 \ud604\uc7ac \ud55c\uad6d\uc758 \ub300\ud45c\uc801\uc778 \uc800\uac00\ud56d\uacf5\uc0ac\uc774\uc790 \uc800\uac00 \ud56d\uacf5\uc0ac \uc911 \uac00\uc7a5 \ub9ce\uc740 \uc5ec\uac1d\uc778\uc6d0\uacfc \ub9e4\ucd9c\uc744 \ubcf4\uc774\uace0 \uc788\ub294 \uae30\uc5c5\uc774\uba70 \ub3d9\ubd81\uc544\uc2dc\uc544 LCC \ub300\ud45c\uc8fc\uc790\ub97c \ud45c\ubc29\ud558\uace0 \uc788\ub294 \uc6b0\ub9ac\ub098\ub77c\ub97c \ub300\ud45c\ud558\ub294 \uc800\uac00\ud56d\uacf5\uc0ac \uc774\ub2e4. 2009\ub144 3\uc6d4\ubd80\ud130\ub294 \uad6d\ub0b4 \uc800\uac00\ud56d\uacf5\uc0ac\ub85c\uc11c\ub294 \ucc98\uc74c\uc73c\ub85c \uad6d\uc81c\uc120 \uc815\uae30\ub178\uc120\uc744 \ucde8\ud56d\ud558\uba74\uc11c \uae00\ub85c\ubc8c \ud56d\uacf5\uc0ac\ub85c \uc790\ub9ac\ub9e4\uae40\ud558\uace0 \uc788\ub2e4.<\/p>\n

2. \uc800\uac00\ud56d\uacf5\uc0ac(LCC)\uc758 \uac1c\ub150<\/p>\n

\ud0d1\uc2b9, \uc548\uc804 \uc218\uce59 \uc124\uba85 \ubc0f \uae30\ub0b4 \uc548\ub0b4 \ubc29\uc1a1 \ub4f1 \ucd5c\uc18c\ud55c\uc758 \uc11c\ube44\uc2a4\ub9cc\uc744 \uc81c\uacf5\ud558\ub294 \ub300\uc2e0 \uc6b4\ud56d\ube44\uc6a9\uc744 \ub300\ud3ed \uc808\uac10\ud574\uc11c \uc800\uac00 \uc694\uae08\uc744 \uc81c\uc2dc\ud568\uc73c\ub85c\uc368 \uc2b9\uac1d \uc218\uc694\ub97c \uc720\uce58\ud558\ub294 \ud56d\uacf5\uc0ac\ub97c \ub9d0\ud55c\ub2e4. \uc774\ub7ec\ud55c \uc800\uac00\ud56d\uacf5\uc0ac\uc758 \ud0c4\uc0dd\ubc30\uacbd\uc740 \uc138\uacc4\ud56d\uacf5\uc6b4\uc1a1\uc2dc\uc7a5\uc740 \uc790\uc720\ud654\uc640 \uac1c\ubc29\ud654\uc5d0 \ub530\ub77c 1980\ub144 \uc774\ud6c4 \uacbd\uc7c1\uccb4\uc81c\uac00 \uc2ec\ud654\ub418\uace0 \uc788\uace0 21\uc138\uae30\uc5d0\ub3c4 \ud56d\uacf5\uc0ac\uac04 \uacbd\uc7c1\uc740 \ubcf4\ub2e4 \ub2e4\uc591\ud55c \ud615\ud0dc\ub85c \uc0b0\uc5c5\uad6c\uc870\ub97c \ubcc0\ud654 \uc2dc\ud0ac \uac83\uc73c\ub85c \uc804\ub9dd \ub41c\ub2e4. 1990\ub144\ub300\uc5d0 \ub4e4\uc5b4\uc624\uba74\uc11c \uacbd\uc7c1\uc744 \uc720\ub3c4\ud558\uae30 \uc704\ud55c \uaddc\uc81c\uc644\ud654\ub294 \uc624\ud788\ub824 \uc2dc\uc7a5\uc744 \ub354\uc6b1 \ub3c5\uacfc\uc810\ud654 \ud558\uc5ec \uacbd\uc7c1\uc744 \uc57d\ud654\uc2dc\ud0a4\ub294 \uacb0\uacfc\ub97c \ucd08\ub798\ud558\uc600\ub2e4. \ud2b9\ud788 \ub300\ud615\ud56d\uacf5\uc0ac\uac04 M&A\uc640 \uc804\ub7b5\uc801 \uc81c\ud734\ub97c \ud1b5\ud574 \uc815\ubcf4\ub124\ud2b8\uc6cc\ud06c\ub97c \uc774\uc6a9\ud55c \uacfc\uc810\uccb4\uc81c\ub97c \uc870\uc7a5\ud558\uc600\ub2e4. \uc774\ub7ec\ud55c \uc2dc\uae30\uc5d0 \uc800\uc6b4\uc784\uacfc \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4\ubaa8\ub378\uc744 \uc55e\uc138\uc6cc \uc800\uac00\ud56d\uacf5\uc0ac\ub4e4\uc774 \ucc38\uc5ec\ud558\uac8c \ub418\uc5c8\ub2e4. \uc800\uac00 \ud56d\uacf5\uc0ac\ub4e4\uc758 \uc2dc\uc7a5\ucc38\uc5ec\ub85c \uc18c\ube44\uc790\ub4e4\uac04 \uc774\uc6a9\uc758 \ud3b8\ub9ac\uc131\uc73c\ub85c \uac70\ub798\ube44\uc6a9\uc774 \ub0ae\uc544\uc9d0\uc5d0 \ub530\ub77c \uacbd\uc7c1\uc774 \ud65c\ubc1c\ud558\uac8c \uc774\ub8e8\uc5b4\uc9c0\uac8c \ub418\uc5c8\ub2e4. \uc810\uc810 \uc800\uac00\ud56d\uacf5\uc0ac\ub4e4\uc774 \uc8fc\ubaa9\uc744 \ubc1b\uace0 \uc788\ub294 \ud604\uc0c1\uc744 \ud1b5\ud574 \uad6d\ub0b4\ub85c \ub3cc\ub824 \uba87 \uac00\uc9c0 \uc720\uba85\ud55c \uc800\uac00\ud56d\uacf5\uc0ac\ub97c \ubcf4\uac8c \ub418\uba74 \uc9c4\uc5d0\uc5b4, \uc774\uc2a4\ud0c0\ud56d\uacf5, \uc5d0\uc5b4\ubd80\uc0b0, \ud2f0\uc6e8\uc774\ud56d\uacf5, \uc81c\uc8fc\ud56d\uacf5 \ub4f1\uc744 \ucc3e\uc744\uc218 \uc788\ub2e4. <\/p>\n

3. \uc81c\uc8fc\ud56d\uacf5 SWOT \ubd84\uc11d<\/p>\n

(1) Strength
\n\u2018\ud56d\uacf5\uc5ec\ud589\uc758 \ub300\uc911\ud654\u2019\ub97c \ubaa9\ud45c\ub85c \ub454 \uc81c\uc8fc \ud56d\uacf5\uc740, \uc800\uac00\uaca9\uc774\ub77c\ub294 \uac15\ub825\ud55c \uacbd\uc7c1\ub825\uc744 \uc9c0\ub2c8\uace0 \uc788\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 1. \uc81c\uc8fc\ud56d\uacf5 \uae30\uc5c5\uc18c\uac1c 2. \uc800\uac00\ud56d\uacf5\uc0ac(LCC)\uc758 \uac1c\ub150 3. \uc81c\uc8fc\ud56d\uacf5 SWOT \ubd84\uc11d (1) Strength (2) Weakness (3) Opportunity (4) Threat 4. \uc81c\uc8fc\ud56d\uacf5 STP\ubd84\uc11d (1) Segmentation -\uc2dc\uc7a5\uc138\ubd84\ud654 (2) Targeting -\ubaa9\ud45c\ud0c0\uac9f\uc120\uc815 (3) Positioning -\ud3ec\uc9c0\uc154\ub2dd 5. \uc81c\uc8fc\ud56d\uacf5 \ub9c8\ucf00\ud305 4P\uc804\ub7b5 \ubd84\uc11d (1) Product (2) Price (3) Place (4) Promotion 6. \ud5a5\ud6c4 \ub9c8\ucf00\ud305\uc804\ub7b5 \ubc29\ud5a5\uc81c\uc5b8 \ubcf8\ubb38\ub0b4\uc6a9 1. \uc81c\uc8fc\ud56d\uacf5 \uae30\uc5c5\uc18c\uac1c \uc81c\uc8fc\ud56d\uacf5\uc740 \uc81c\uc8fc\ub3c4\ub97c \uae30\ubc18\uc73c\ub85c […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[9360,9363,9359,9356,9364,9365,9361,9358,9357,9362],"class_list":["post-5255","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-lcc","tag-9363","tag-9359","tag-9356","tag--4p","tag--stp","tag--swot","tag-9358","tag-9357","tag-9362"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/5255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=5255"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/5255\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=5255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=5255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=5255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}