{"id":52615,"date":"2026-09-14T09:00:12","date_gmt":"2026-09-14T00:00:12","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/09\/14\/52615\/"},"modified":"2026-09-14T09:00:12","modified_gmt":"2026-09-14T00:00:12","slug":"%eb%a7%88%ec%9d%b4%ed%81%b4-%ed%8f%ac%ed%84%b0michael-porter%eb%8a%94-%ec%82%b0%ec%97%85%ec%9d%98-%ea%b2%bd%ec%9f%81%ed%99%98%ea%b2%bd%ec%9d%84-%eb%b6%84%ec%84%9d%ed%95%a0-%ec%88%98-%ec%9e%88-2","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/09\/14\/52615\/","title":{"rendered":"\ub9c8\uc774\ud074 \ud3ec\ud130(Michael Porter)\ub294 \uc0b0\uc5c5\uc758 \uacbd\uc7c1\ud658\uacbd\uc744 \ubd84\uc11d\ud560 \uc218 \uc788\ub294 \ub3c4\uad6c\ub85c\uc11c \uacbd\uc7c1\uc138\ub825 \ubaa8\ud615\uc744 \uc81c\uc2dc\ud558\uc600\ub2e4. \ub9c8\uc774\ud074\ud3ec\ud130\uc758 \uacbd\uc7c1\uc138\ub825 \ubaa8\ud615\uc744 \uc815\uc758\ud558\uace0 \uc5b4\ub5bb\uac8c \uc774\ub8e8\uc5b4\uc9c0\ub294\uc9c0 \uc124\uba85\ud558\uc2dc\uc624."},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/image4.happycampus.com\/Production\/thumbnail\/2024\/07\/25\/data30171073-0001.jpg\"><img decoding=\"async\" src=\"https:\/\/image4.happycampus.com\/Production\/thumbnail\/2024\/07\/25\/data30171073-0002.jpg\"><\/p>\n<p><strong>\ubaa9\ucc28<\/strong><\/p>\n<p>\u2160. \uc11c\ub860<\/p>\n<p>\u2161. \ubcf8\ub860<br \/>\n1. \ub9c8\uc774\ud074 \ud3ec\ud130\uc758 \uacbd\uc7c1\uc138\ub825 \ubaa8\ud615\uc758 \uc815\uc758<\/p>\n<p>2. \ub9c8\uc774\ud074 \ud3ec\ud130\uc758 \uacbd\uc7c1\uc138\ub825 \ubaa8\ud615\uc774 \uc5b4\ub5bb\uac8c \uc774\ub8e8\uc5b4\uc9c0\ub294\uc9c0 \uc124\uba85<br \/>\n1) \uc774 \ubaa8\ud615\uc774 \uc5b4\ub5bb\uac8c \uc774\ub8e8\uc5b4\uc9c0\ub294\uc9c0\uc5d0 \ub300\ud55c \uad6c\uccb4\uc801\uc778 \uc124\uba85<br \/>\n2) \ub9c8\uc774\ud074 \ud3ec\ud130\uc758 \uacbd\uc7c1\uc138\ub825 \ubaa8\ud615\uc758 \uc801\uc6a9 \ubc29\ubc95<br \/>\n3) \ub9c8\uc774\ud074 \ud3ec\ud130\uc758 \uacbd\uc7c1\uc138\ub825 \ubaa8\ud615\uc758 \uc801\uc6a9 \uc608\uc2dc<\/p>\n<p>\u2162. \uacb0\ub860<\/p>\n<p>\u2163. \ucc38\uace0\ubb38\ud5cc<\/p>\n<p><strong>\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n<p>\u2160. \uc11c\ub860<br \/>\n\ub9c8\uc774\ud074 \ud3ec\ud130(Michael Porter)\uc758 \uacbd\uc7c1\uc138\ub825 \ubaa8\ud615\uc740 1979\ub144 \ud558\ubc84\ub4dc \ube44\uc988\ub2c8\uc2a4 \ub9ac\ubdf0\uc5d0 \ucc98\uc74c \ubc1c\ud45c\ub41c \uc774\ud6c4, \uc0b0\uc5c5 \uad6c\uc870 \ubd84\uc11d\uacfc \uae30\uc5c5 \uc804\ub7b5 \uc218\ub9bd\uc5d0 \uc911\uc694\ud55c \uc774\ub860\uc801 \uae30\ubc18\uc774 \ub418\uc5c8\ub2e4. \uadf8 \ub2f9\uc2dc \uc2dc\ub300\uc801 \ubc30\uacbd\uc744 \ubcf4\uba74, 1970\ub144\ub300 \ud6c4\ubc18\uacfc 1980\ub144\ub300 \ucd08\ubc18\uc740 \uae00\ub85c\ubc8c \uacbd\uc7c1\uc774 \uc2ec\ud654\ub418\ub358 \uc2dc\uae30\ub85c \uc804\ub7b5 \uacbd\uc601\uc758 \uc911\uc694\uc131\uc774 \uac15\uc870\ub418\ub358 \uc2dc\uae30\uc600\ub2e4. \uadf8\ub85c \uc778\ud574 \ub2f9\uc2dc \uae30\uc5c5\ub4e4\uc740 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud558\uae30 \uc704\ud55c \uccb4\uacc4\uc801\uc774\uace0 \uacfc\ud559\uc801\uc778 \uc811\uadfc\ubc95\uc774 \ud544\uc694\ud588\ub2e4. \ud3ec\ud130\uc758 \ubaa8\ud615\uc740 \uc774\ub7ec\ud55c \uc694\uad6c\uc5d0 \ubd80\uc751\ud558\uc5ec, \uacbd\uc7c1\ud658\uacbd\uc744 \uccb4\uacc4\uc801\uc73c\ub85c \ubd84\uc11d\ud558\ub294 \ub3c4\uad6c\ub97c \uc81c\uacf5\ud588\ub2e4. \ub9c8\uc774\ud074 \ud3ec\ud130(Michael Porter)\ub294 \uc0b0\uc5c5\uc758 \uacbd\uc7c1\ud658\uacbd\uc744 \ubd84\uc11d\ud558\uae30 \uc704\ud574 \u201c\ud3ec\ud130\uc758 \ub2e4\uc12f \uac00\uc9c0 \ud798\u201d \ub610\ub294 &#8220;5 forces model&#8221;\uc774\ub77c\uace0 \ubd88\ub9ac\ub294 \uacbd\uc7c1\uc138\ub825 \ubaa8\ud615\uc744 \uc81c\uc2dc\ud588\ub2e4. <\/p>\n<p><\uc911 \ub7b5><\/p>\n<p>\u2161. \ubcf8\ub860<br \/>\n1. \ub9c8\uc774\ud074 \ud3ec\ud130\uc758 \uacbd\uc7c1\uc138\ub825 \ubaa8\ud615\uc758 \uc815\uc758<br \/>\n\ub9c8\uc774\ud074 \ud3ec\ud130(Michael Porter)\ub294 \uc0b0\uc5c5\uc758 \uacbd\uc7c1\ud658\uacbd\uc744 \ubd84\uc11d\ud558\uae30 \uc704\ud574 \u201c\ud3ec\ud130\uc758 \ub2e4\uc12f \uac00\uc9c0 \ud798\u201d \ub610\ub294 &#8220;5 forces model&#8221;\uc774\ub77c\uace0 \ubd88\ub9ac\ub294 \uacbd\uc7c1\uc138\ub825 \ubaa8\ud615\uc744 \uc81c\uc2dc\ud588\ub2e4. \ub9c8\uc774\ud074 \ud3ec\ud130\uc758 \uacbd\uc7c1\uc138\ub825 \ubaa8\ud615\uc740 \uc0b0\uc5c5 \ub0b4 \uacbd\uc7c1 \uc694\uc18c\ub4e4\uc744 \uc774\ub7f0 5\uac00\uc9c0 \uc8fc\uc694 \ud798\uc73c\ub85c \uad6c\ubd84\ud558\uc5ec, \uc774\ub4e4 \ud798\uc774 \uc0c1\ud638\uc791\uc6a9\ud558\uba70 \uc0b0\uc5c5\uc758 \uacbd\uc7c1 \uac15\ub3c4\uc640 \ub9e4\ub825\ub3c4\ub97c \uacb0\uc815\ud55c\ub2e4\uace0 \uc124\uba85\ud55c\ub2e4. \uc774 \ubaa8\ud615\uc740 \uae30\uc5c5\uc774 \uc18d\ud55c \uc0b0\uc5c5\uc758 \uacbd\uc7c1\ud658\uacbd\uc744 \uc774\ud574\ud558\uace0 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ud575\uc2ec\uc801\uc778 \uc774\ub860\uc73c\ub85c \uae30\uc5c5\uc774 \uacbd\uc7c1\ud658\uacbd\uc744 \uccb4\uacc4\uc801\uc73c\ub85c \ubd84\uc11d\ud558\uace0, \uc804\ub7b5\uc801 \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ub370 \ud544\uc694\ud55c \ub3c4\uad6c\ub97c \uc81c\uacf5\ud55c\ub2e4.<\/p>\n<p>\ucd9c\ucc98 : <a href=\"https:\/\/www.happycampus.com\/report-doc\/30171073\/\" target=\"_blank\">\ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ubaa9\ucc28 \u2160. \uc11c\ub860 \u2161. \ubcf8\ub860 1. \ub9c8\uc774\ud074 \ud3ec\ud130\uc758 \uacbd\uc7c1\uc138\ub825 \ubaa8\ud615\uc758 \uc815\uc758 2. \ub9c8\uc774\ud074 \ud3ec\ud130\uc758 \uacbd\uc7c1\uc138\ub825 \ubaa8\ud615\uc774 \uc5b4\ub5bb\uac8c \uc774\ub8e8\uc5b4\uc9c0\ub294\uc9c0 \uc124\uba85 1) \uc774 \ubaa8\ud615\uc774 \uc5b4\ub5bb\uac8c \uc774\ub8e8\uc5b4\uc9c0\ub294\uc9c0\uc5d0 \ub300\ud55c \uad6c\uccb4\uc801\uc778 \uc124\uba85 2) \ub9c8\uc774\ud074 \ud3ec\ud130\uc758 \uacbd\uc7c1\uc138\ub825 \ubaa8\ud615\uc758 \uc801\uc6a9 \ubc29\ubc95 3) \ub9c8\uc774\ud074 \ud3ec\ud130\uc758 \uacbd\uc7c1\uc138\ub825 \ubaa8\ud615\uc758 \uc801\uc6a9 \uc608\uc2dc \u2162. \uacb0\ub860 \u2163. \ucc38\uace0\ubb38\ud5cc \ubcf8\ubb38\ub0b4\uc6a9 \u2160. \uc11c\ub860 \ub9c8\uc774\ud074 \ud3ec\ud130(Michael Porter)\uc758 \uacbd\uc7c1\uc138\ub825 \ubaa8\ud615\uc740 1979\ub144 \ud558\ubc84\ub4dc [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[60430,61520,60529,61524,61523,5980,61522,61521],"class_list":["post-52615","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-1-","tag-michael-porter","tag-60529","tag-61524","tag-61523","tag-5980","tag-61522","tag-61521"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/52615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=52615"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/52615\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=52615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=52615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=52615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}