{"id":5329,"date":"2025-05-28T09:02:04","date_gmt":"2025-05-28T00:02:04","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2025\/05\/28\/5329\/"},"modified":"2025-05-28T09:02:04","modified_gmt":"2025-05-28T00:02:04","slug":"%ec%82%ac%ed%9a%8c%eb%b3%b5%ec%a7%80%ec%a1%b0%ec%82%ac%eb%a1%a0-%eb%82%b4%ec%9a%a9%eb%b6%84%ec%84%9d%ec%9d%98-%ea%b0%9c%eb%85%90%ea%b3%bc-%ed%8a%b9%ec%a7%95","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2025\/05\/28\/5329\/","title":{"rendered":"[\uc0ac\ud68c\ubcf5\uc9c0\uc870\uc0ac\ub860] \ub0b4\uc6a9\ubd84\uc11d\uc758 \uac1c\ub150\uacfc \ud2b9\uc9d5"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

1. \ub0b4\uc6a9\ubd84\uc11d\uc758 \uc758\uc758<\/p>\n

2. \ub0b4\uc6a9\ubd84\uc11d\uc758 \ud2b9\uc9d5<\/p>\n

3. \ub0b4\uc6a9\ubd84\uc11d\uc758 \ubc94\uc8fc\uc640 \ubd84\uc11d\ub2e8\uc704
\n (1) \ub0b4\uc6a9\ubd84\uc11d\uc758 \ubc94\uc8fc
\n (2) \ub0b4\uc6a9\ubd84\uc11d\uc758 \ubd84\uc11d\ub2e8\uc704
\n 1\/ \ub2e8\uc5b4
\n 2\/ \uc8fc\uc81c
\n 3\/ \uc778\ubb3c
\n 4\/ \ubb38\ub2e8 \ubb38\uc7a5\uacfc \ub2e8\ub77d
\n 5\/ \uc0ac\ud56d
\n 6\/ \uacf5\uac04 \ubc0f \uc2dc\uac04<\/p>\n

4. \ucc38\uace0\ubb38\ud5cc<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

1. \ub0b4\uc6a9\ubd84\uc11d\uc758 \uc758\uc758<\/p>\n

\ub0b4\uc6a9\ubd84\uc11d(content analysis)\uc740 \uac1c\uc778\uc774\ub098 \uc0ac\ud68c\uc758 \uc758\uc0ac\uc18c\ud1b5 \uae30\ub85d\ubb3c\uc778 \uc2e0\ubb38, \uc11c\uc801, \uc7a1\uc9c0, TV, \ub77c\ub514\uc624, \uc601\ud654, \uc5f0\uc124, \ud3b8\uc9c0, \uc77c\uae30, \uc0c1\ub2f4\uae30\ub85d\uc11c, \ub179\uc74c\ud14c\uc774\ud504, \ub179\ud654\ud14c\uc774\ud504 \ub4f1\uc744 \ud1b5\ud558\uc5ec \uc5f0\uad6c\ub300\uc0c1\uc790(\ubb3c)\uc5d0 \ub300\ud55c \uc790\ub8cc\ub97c \uac04\uc811\uc801\uc73c\ub85c \uc218\ub9bd\ud558\ub294 \uac04\uc811\uc790\ub8cc\uc218\uc9d1\ubc29\ubc95\uc758 \ud558\ub098\uc774\ub2e4.
\n\ub0b4\uc6a9\ubd84\uc11d\uc740 \uc5f0\uad6c\ub300\uc0c1\uc5d0 \ub300\ud55c \uc9c1\uc811\uc801\uc778 \uc811\uadfc\uc774 \uc5b4\ub835\uac70\ub098 \uc0c1\uc2e4\ub41c \uacbd\uc6b0, \uc5f0\uad6c\ub300\uc0c1\uc790\uc758 \uc5b8\uc5b4\ub97c \ubd84\uc11d\ud558\uace0\uc790 \ud560 \uacbd\uc6b0, \uadf8\ub9ac\uace0 \ubd84\uc11d\ud558\uace0\uc790 \ud558\ub294 \uc790\ub8cc\uac00 \ub108\ubb34 \ubc29\ub300\ud560 \uacbd\uc6b0\uc5d0 \uc0ac\uc6a9\ub41c\ub2e4.
\n\ub0b4\uc6a9\ubd84\uc11d\uc740 \ube44\uad00\uc5ec\uc801 \uc790\ub8cc\uc218\uc9d1\ubc29\ubc95\uc744 \ud65c\uc6a9\ud558\ub294 \uac00\uc7a5 \ub300\ud45c\uc801\uc778 \uc870\uc0ac\ubc29\ubc95 \uc911 \ud558\ub098\ub85c, \uc5f0\uad6c \uc8fc\uc81c\uc640 \uad00\ub828\ub41c \ud14d\uc2a4\ud2b8\uc758 \ub0b4\uc6a9\uc744 \uc218\uc9d1\ud558\uace0 \ubd84\uc11d\ud558\uae30 \uc704\ud55c \uae30\uc220\uc774\uc790 \ubc29\ubc95\uc774\ub2e4.
\n\uc774 \ub54c ‘\ub0b4\uc6a9’\uc740 \ub2e8\uc5b4, \uc758\ubbf8, \uadf8\ub9bc, \uc0c1\uc9d5, \uc0dd\uac01, \uc8fc\uc81c \ubc0f \uc758\uc0ac\uc18c\ud1b5\ub41c \uadf8 \uc5b4\ub5a4 \uba54\uc2dc\uc9c0\ub97c \ub098\ud0c0\ub0b8\ub2e4. \uacb0\uad6d \ub0b4\uc6a9\ubd84\uc11d\uc740 \uc774\ub7ec\ud55c \uc778\uac04\uc758 \uc758\uc0ac\uc18c\ud1b5\uc758 \uae30\ub85d\uc744 \uac1d\uad00\uc801\uc774\uace0 \uccb4\uacc4\uc801\uc73c\ub85c \ubd84\uc11d\ud558\ub294 \ubc29\ubc95\uc774\ub2e4.
\n\ub0b4\uc6a9\ubd84\uc11d\uc5d0 \ub300\ud55c \uc815\uc758\ub294 \ud559\uc790\uc5d0 \ub530\ub77c \ub2e4\ub974\ub098, \uc5ec\ub7ec \ud559\uc790\ub4e4\uc758 \uacac\ud574\ub97c \uc885\ud569\ud574\uc11c \ub2e4\uc74c\uacfc \uac19\uc774 \uc815\uc758\ub97c \ub0b4\ub9b4 \uc218 \uc788\ub2e4.
\n\ub0b4\uc6a9\ubd84\uc11d\uc774\ub780 \uc758\uc0ac\uc18c\ud1b5 \uae30\ub85d\ubb3c\uc758 \ud604\uc7ac\uc801 \ubc0f \uc7a0\uc7ac\uc801 \ub0b4\uc6a9\uc744 \uac1d\uad00\uc801, \uccb4\uacc4\uc801, \uc591\uc801\uc73c\ub85c \ubd84\uc11d\ud558\uae30 \uc704\ud55c \uc870\uc0ac\ubc29\ubc95\uc774\ub2e4.<\/p>\n

2. \ub0b4\uc6a9\ubd84\uc11d\uc758 \ud2b9\uc9d5<\/p>\n

\ub0b4\uc6a9\ubd84\uc11d\uc740 1930\ub144\ub300 \ud6c4\ubc18 \uc120\uc804(Propaganda), \uc5ec\ub97c(Public opinion)\uc5d0 \ub300\ud55c \uad00\uc2ec\uc758 \uc99d\ub300\uc5d0 \ub530\ub77c \ub9e4\uc2a4\ubbf8\ub514\uc5b4\ub97c \ubd84\uc11d\ud558\uae30 \uc704\ud574 \ud65c\uc6a9\ub418\uae30 \uc2dc\uc791\ud558\uc600\uace0, \uc81c2\ucc28 \uc138\uacc4\ub300\uc804 \uc911 \uc5f0\uc124\uc774\ub098 \uc120\uc804\uc744 \ubd84\uc11d\ud558\uae30 \uc704\ud574 \uc0ac\uc6a9\ub418\uc5c8\uc73c\uba70, \uadf8 \ud6c4 \uc0ac\ud68c\uacfc\ud559\ubd84\uc57c\uc5d0\uc11c \uc790\ub8cc\uc218\uc9d1\ubc29\ubc95\uc73c\ub85c \ub110\ub9ac \ud65c\uc6a9\ub418\uace0 \uc788\ub2e4. \ud2b9\ud788 \uc0ac\ud68c\ubcf5\uc9c0\uc815\ucc45\uc5d0 \ub300\ud55c \uc5ec\ub860 \ubd84\uc11d, \uc0ac\ud68c\ubb38\uc81c \ubd84\uc11d, \uc0ac\ud68c\ubcf5\uc9c0\ubc1c\ub2ec\uc0ac \ubd84\uc11d, \uc0ac\ud68c\ubcf5\uc9c0\uc2e4\ucc9c\ub860 \ubd84\uc11d \ub4f1\uc5d0 \uc720\uc6a9\ud558\uac8c \ud65c\uc6a9\ub420 \uc218 \uc788\ub2e4.<\/p>\n

\ub0b4\uc6a9\ubd84\uc11d\uc758 \ud2b9\uc9d5\uc740 \ub2e4\uc74c\uacfc \uac19\ub2e4.<\/p>\n

1\/ \ub0b4\uc6a9\ubd84\uc11d\uc740 \uc758\uc0ac\uc804\ub2ec\uc758 \ub0b4\uc6a9 \ub0b4\uc9c0 \uba54\uc2dc\uc9c0\ub97c \uadf8 \ubd84\uc11d\ub300\uc0c1\uc73c\ub85c \ud558\uace0 \uc788\ub2e4. \uc989 \ub0b4\uc6a9\ubd84\uc11d\uc774\ub780 \uc5b4\ub5a4 \uc758\uc0ac\uc804\ub2ec\uc790\uac00 \uac89\uc73c\ub85c \ud45c\ud604\ud55c \uba54\uc2dc\uc9c0\ub97c \ubd84\uc11d\ud574\uc11c \ub204\uac00, \uc65c, \ubb34\uc5c7\uc744, \uc5b4\ub5bb\uac8c, \uc5b4\ub5a4 \ub9e4\uccb4\ub97c \ud1b5\ud574 \ub204\uad6c\uc5d0\uac8c..<\/p>\n

<\uc911 \ub7b5><\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 1. \ub0b4\uc6a9\ubd84\uc11d\uc758 \uc758\uc758 2. \ub0b4\uc6a9\ubd84\uc11d\uc758 \ud2b9\uc9d5 3. \ub0b4\uc6a9\ubd84\uc11d\uc758 \ubc94\uc8fc\uc640 \ubd84\uc11d\ub2e8\uc704 (1) \ub0b4\uc6a9\ubd84\uc11d\uc758 \ubc94\uc8fc (2) \ub0b4\uc6a9\ubd84\uc11d\uc758 \ubd84\uc11d\ub2e8\uc704 1\/ \ub2e8\uc5b4 2\/ \uc8fc\uc81c 3\/ \uc778\ubb3c 4\/ \ubb38\ub2e8 \ubb38\uc7a5\uacfc \ub2e8\ub77d 5\/ \uc0ac\ud56d 6\/ \uacf5\uac04 \ubc0f \uc2dc\uac04 4. \ucc38\uace0\ubb38\ud5cc \ubcf8\ubb38\ub0b4\uc6a9 1. \ub0b4\uc6a9\ubd84\uc11d\uc758 \uc758\uc758 \ub0b4\uc6a9\ubd84\uc11d(content analysis)\uc740 \uac1c\uc778\uc774\ub098 \uc0ac\ud68c\uc758 \uc758\uc0ac\uc18c\ud1b5 \uae30\ub85d\ubb3c\uc778 \uc2e0\ubb38, \uc11c\uc801, \uc7a1\uc9c0, TV, \ub77c\ub514\uc624, \uc601\ud654, \uc5f0\uc124, \ud3b8\uc9c0, \uc77c\uae30, \uc0c1\ub2f4\uae30\ub85d\uc11c, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[7932,9443],"class_list":["post-5329","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-7932","tag-9443"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/5329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=5329"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/5329\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=5329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=5329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=5329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}