{"id":56092,"date":"2026-10-18T09:02:50","date_gmt":"2026-10-18T00:02:50","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/10\/18\/56092\/"},"modified":"2026-10-18T09:02:50","modified_gmt":"2026-10-18T00:02:50","slug":"3%ec%a3%bc-1%ec%b0%a8%ec%8b%9c%ec%97%90%ec%84%9c-%ec%a0%84%eb%9e%b5%ec%a0%81-%eb%a7%88%ec%bc%80%ed%8c%85%ea%b3%84%ed%9a%8d%ec%9d%98-%ec%9d%98%ec%9d%98%ec%99%80-%ea%b3%bc%ec%a0%95%ec%97%90-%eb%8c%80-3","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/10\/18\/56092\/","title":{"rendered":"3\uc8fc 1\ucc28\uc2dc\uc5d0\uc11c \uc804\ub7b5\uc801 \ub9c8\ucf00\ud305\uacc4\ud68d\uc758 \uc758\uc758\uc640 \uacfc\uc815\uc5d0 \ub300\ud574 \ud559\uc2b5\ud558\uc600\uc2b5\ub2c8\ub2e4. \uc804\ub7b5\uc801 \ub9c8\ucf00\ud305 \uac1c\ub150\uc758 \uc758\uc758\ub97c"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

I. \uc11c\ub860<\/p>\n

II. \ubcf8\ub860
\n1. \uc804\ub7b5\uc801 \ub9c8\ucf00\ud305 \uac1c\ub150\uc758 \uc758\uc758
\n2. BCG \ub9e4\ud2b8\ub9ad\uc2a4 \ubc0f \uc124\uba85<\/p>\n

III.\uacb0\ub860<\/p>\n

IV. \ucc38\uace0\ubb38<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

I. \uc11c\ub860
\n \uc804\ub7b5(Strategy)\uc740 \uad70\uc0ac \uc6a9\uc5b4\uc5d0\uc11c \uc720\ub798\ud55c \uac83\uc73c\ub85c, \uc624\ub298\ub0a0\uc5d0\ub294 \uacbd\uc601\ud559\uc5d0\uc11c \ud3ed\ub113\uac8c \uc0ac\uc6a9\ub418\uace0 \uc788\ub2e4.
\n \ud2b9\ud788 \uacbd\uc601\ud559\uc5d0\uc11c\uc758 \uc804\ub7b5\uc774\ub780 \ud6a8\uacfc \ub0b4\uc9c0 \ud6a8\uc728\uc131\uacfc \uae4a\uc740 \uad00\ub828\uc744 \ub9fa\uace0 \uc788\ub294\ub370, \uae30\uc5c5\uc774 \ub2ec\uc131\ud558\uace0\uc790 \ud558\ub294 \ubaa9\ud45c\ub97c \uc124\uc815\ud55c \ud6c4 \uc774\ub7ec\ud55c \ubaa9\ud45c\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ub2ec\uc131\ud560 \uc218 \uc788\ub294 \ubc29\uc548\uc740 \ubb34\uc5c7\uc778\uc9c0\uc5d0 \ub300\ud574 \uace0\ubbfc\ud558\uace0 \uadf8\ub7ec\ud55c \ubc29\uc548\uc744 \uc120\ud0dd\ud558\uc5ec \uc790\uc6d0\uc744 \ubc30\ubd84\ud558\uace0\uc790 \ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud55c\ub2e4\uace0 \ubcfc \uc218 \uc788\uc744 \uac83\uc774\ub2e4.
\n \uc544\ub798\uc5d0\uc11c\ub294 \ub9c8\ucf00\ud305\uc744 \uc774\ucc98\ub7fc \ud6a8\uacfc\uc801\uc73c\ub85c \uc2e4\uc2dc\ud558\uace0\uc790 \ud558\ub294 “\uc804\ub7b5\uc801 \ub9c8\ucf00\ud305”\uc758 \uc758\uc758\uc5d0 \ub300\ud574 \uc81c\uc2dc\ud558\uace0\uc790 \ud55c\ub2e4.
\n \ub610\ud55c \uae30\uc5c5\uc774 \ud604\uc7ac \uac16\uace0 \uc788\ub294 \uc790\uc6d0\uc744 \uc5b4\ub5a0\ud55c \uc0ac\uc5c5\ubd80\uc5d0 \ubd84\ubc30\ud558\uc5ec \ucd5c\uc801\uc758 \ud6a8\uacfc\ub97c \uac70\ub458 \uac83\uc778\uc9c0\uc5d0 \ub300\ud574 \ud310\ub2e8\ud560 \uc218 \uc788\ub294 \uadfc\uac70 \ubaa8\ub378\ub85c\uc368 BCG \ub9e4\ud2b8\ub9ad\uc2a4\ub97c \uc81c\ud574 \ubcf4\uace0\uc790 \ud55c\ub2e4.<\/p>\n

II. \ubcf8\ub860
\n1. \uc804\ub7b5\uc801 \ub9c8\ucf00\ud305 \uac1c\ub150\uc758 \uc758\uc758
\n \uc804\ub7b5\uc801 \ub9c8\ucf00\ud305(Strategic marketing)\uc774\ub780 \uc55e\uc11c \uc5b8\uae09\ud558\uc600\ub358 “\uc804\ub7b5”\uc758 \uac1c\ub150\uc5d0 \ubd80\ud569\ud558\uac8c\ub054 \ub9c8\ucf00\ud305\uc744 \uc2e4\uc2dc\ud558\ub294 \uac83\uc73c\ub85c, \uc989 \uae30\uc5c5\uc774 \uc678\ubd80\uc801 \ubc0f \ub0b4\ubd80\uc801 \uc601\ud5a5\ub825\uc744 \uace0\ub824\ud558\uba70 \ucd5c\uc801\uc758 \uc804\ub7b5\uc744 \uc120\ud0dd\ud558\uc5ec \ub9c8\ucf00\ud305 \uc790\uc6d0\uc744 \ubd84\ubc30\ud558\uace0 \ub9c8\ucf00\ud305\uc744 \uc9d1\ud589\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud55c\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 I. \uc11c\ub860 II. \ubcf8\ub860 1. \uc804\ub7b5\uc801 \ub9c8\ucf00\ud305 \uac1c\ub150\uc758 \uc758\uc758 2. BCG \ub9e4\ud2b8\ub9ad\uc2a4 \ubc0f \uc124\uba85 III.\uacb0\ub860 IV. \ucc38\uace0\ubb38 \ubcf8\ubb38\ub0b4\uc6a9 I. \uc11c\ub860 \uc804\ub7b5(Strategy)\uc740 \uad70\uc0ac \uc6a9\uc5b4\uc5d0\uc11c \uc720\ub798\ud55c \uac83\uc73c\ub85c, \uc624\ub298\ub0a0\uc5d0\ub294 \uacbd\uc601\ud559\uc5d0\uc11c \ud3ed\ub113\uac8c \uc0ac\uc6a9\ub418\uace0 \uc788\ub2e4. \ud2b9\ud788 \uacbd\uc601\ud559\uc5d0\uc11c\uc758 \uc804\ub7b5\uc774\ub780 \ud6a8\uacfc \ub0b4\uc9c0 \ud6a8\uc728\uc131\uacfc \uae4a\uc740 \uad00\ub828\uc744 \ub9fa\uace0 \uc788\ub294\ub370, \uae30\uc5c5\uc774 \ub2ec\uc131\ud558\uace0\uc790 \ud558\ub294 \ubaa9\ud45c\ub97c \uc124\uc815\ud55c \ud6c4 \uc774\ub7ec\ud55c \ubaa9\ud45c\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ub2ec\uc131\ud560 \uc218 \uc788\ub294 \ubc29\uc548\uc740 \ubb34\uc5c7\uc778\uc9c0\uc5d0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1258,46753,48494,4027,5979],"class_list":["post-56092","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-1-2--3","tag-46753","tag-48494","tag-4027","tag-5979"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/56092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=56092"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/56092\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=56092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=56092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=56092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}