{"id":56104,"date":"2026-10-18T09:03:12","date_gmt":"2026-10-18T00:03:12","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/10\/18\/56104\/"},"modified":"2026-10-18T09:03:12","modified_gmt":"2026-10-18T00:03:12","slug":"%ec%8b%9c%ec%9e%a5%ec%84%b8%eb%b6%84%ed%99%94-%ed%91%9c%ec%a0%81%ec%8b%9c%ec%9e%a5-%ec%84%a0%ec%a0%95-%eb%b0%8f-%ed%8f%ac%ec%a7%80%ec%85%94%eb%8b%9d%ec%97%90-%eb%8c%80%ed%95%b4-%ec%84%a4%eb%aa%85-3","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2026\/10\/18\/56104\/","title":{"rendered":"\uc2dc\uc7a5\uc138\ubd84\ud654, \ud45c\uc801\uc2dc\uc7a5 \uc120\uc815 \ubc0f \ud3ec\uc9c0\uc154\ub2dd\uc5d0 \ub300\ud574 \uc124\uba85\ud55c \ud6c4, \ub9ac\ud3ec\uc9c0\uc154\ub2dd\uc744 \ud55c \uae30\uc5c5\uc758 \uc0ac\ub840\ub97c \ucc3e\uc544"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

I. \uc11c\ub860<\/p>\n

II.\ubcf8\ub860
\n1. STP \uc804\ub7b5\uc758 \uc758\ubbf8
\n2. \ub9ac\ud3ec\uc9c0\uc154\ub2dd \uae30\uc5c5\uc758 \uc0ac\ub840 \ubc0f \uc18c\uacac <\/p>\n

III.\uacb0\ub860<\/p>\n

IV. \ucc38\uace0\ubb38\ud5cc<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

I. \uc11c\ub860<\/p>\n

\ud6a8\uc728\uc801\uc778 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \uc704\ud574\uc11c\ub294 \uae30\uc5c5\uc774 \ub9c8\ucf00\ud305 \uc790\uc6d0\uc744 \uc5b4\ub514\uc5d0 \ud22c\uc785\ud560 \uac83\uc778\uc9c0\ub97c \uacb0\uc815\ud558\uace0 \uc9d1\uc911\ud558\ub294 \uc804\ub7b5\uc774 \ud544\uc694\ud560 \uc218 \uc788\ub294\ub370, \uc774\uc640 \uac19\uc740 \ub9c8\ucf00\ud305 \ud6a8\uc728\ud654\ub97c \uc704\ud574\uc11c \uc0ac\uc6a9\ub418\ub294 \ubc29\ubc95\ub860 \uc911 \ud558\ub098\uac00 \ubc14\ub85c STP \uc804\ub7b5\uc774\ub2e4.
\nSTP \uc804\ub7b5\uc740 \uc2dc\uc7a5 \uc138\ubd84\ud654(Segmentation)\uc640 \ud0c0\uae43\ud305(Targeting) \ubc0f \ud3ec\uc9c0\uc154\ub2dd(Positioning)\uc758 \uc55e \uae00\uc790\ub97c \ub534 \uac83\uc73c\ub85c, \uc544\ub798\uc5d0\uc11c\ub294 \uac01\uac01\uc758 \ub2e8\uacc4\uc5d0 \ub300\ud55c \uc758\ubbf8 \ubc0f \ud2b9\uc9d5\uc744 \uc0b4\ud3b4\ubcf4\ub3c4\ub85d \ud558\uaca0\uc73c\uba70 \ud2b9\ud788 \ud3ec\uc9c0\uc154\ub2dd\uacfc \uad00\ub828\ud558\uc5ec \ub9ac\ud3ec\uc9c0\uc154\ub2dd\uc744 \uc2e4\uc2dc\ud55c \uc0ac\ub840\uc5d0 \ub300\ud574 \uc81c\uc2dc\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uaca0\ub2e4.<\/p>\n

II.\ubcf8\ub860<\/p>\n

1. STP \uc804\ub7b5\uc758 \uac1c\uad04<\/p>\n

1) \uc2dc\uc7a5 \uc138\ubd84\ud654\uc758 \uc758\ubbf8 \ubc0f \ud2b9\uc9d5
\n(1) \uc758\ubbf8
\n\uc2dc\uc7a5 \uc138\ubd84\ud654(Market Segmentation)\ub780, \uae30\uc5c5\uc774 \uc0c1\ub300\ub85c \ud558\ub294 \uc2dc\uc7a5\uc5d0 \ub300\ud558\uc5ec \uadf8 \uc2dc\uc7a5\uc774 \uac16\uace0 \uc788\ub294 \ud2b9\uc131\uc744 \uae30\uc900\uc73c\ub85c \ud558\uc5ec \uc720\uc0ac\ud55c \ud2b9\uc9d5\uc744 \uac00\uc9c4 \uc18c\ube44\uc790\ub4e4\uc774 \uc874\uc7ac\ud558\ub294 \uc138\ubd84\uc2dc\uc7a5(Segmented market)\uc744 \ud30c\uc545\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud55c\ub2e4.
\n\uc989 \uc2dc\uc7a5 \uc138\ubd84\ud654\ub294 “\uc5b4\ub290 \uc2dc\uc7a5\uc744 \uc8fc\uc694 \uad00\uc2ec \uc2dc\uc7a5\uc73c\ub85c \uc0bc\uc544 \uacf5\ub7b5\ud558\uace0\uc790 \ud560 \uac83\uc778\uc9c0”\ub97c \uacb0\uc815\ud558\uae30 \uc704\ud574 \ud544\uc694\ud55c \ub2e8\uacc4\uc774\ub2e4.
\n\uc2dc\uc7a5 \ub0b4\uc5d0\ub294 \uc5ec\ub7ec \uc0c1\uc774\ud55c \ud2b9\uc131\uc744 \uac00\uc9c4 \uc18c\ube44\uc790\ub4e4\uc774 \uc874\uc7ac\ud558\uae30 \ub54c\ubb38\uc5d0, \uc774\ub7ec\ud55c \ud2b9\uc131 \uc911 \uae30\uc5c5\uc5d0\uac8c \uc720\uc758\ubbf8\ud558\ub2e4\uace0 \uc0dd\uac01\ub418\ub294 \ud2b9\uc131\uc744 \uae30\uc900\uc73c\ub85c \uc0bc\uc544 \uae30\uc5c5\uc740 \uc2dc\uc7a5\uc744 \uc138\ubd84\ud654\ud560 \uc218 \uc788\uace0 \uc774\ud6c4 \uac01\uac01\uc758 \uc138\ubd84 \uc2dc\uc7a5\uc5d0 \ub300\ud558\uc5ec \ub9e4\ub825\ub3c4 \ubc0f \uacf5\ub7b5 \uac00\ub2a5\uc131 \ub4f1\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uac8c \ub41c\ub2e4.
\n(2) \ud2b9\uc9d5
\n\uc2dc\uc7a5 \uc138\ubd84\ud654 \uacfc\uc815\uc5d0\uc11c\uc758 \ud2b9\uc9d5\uc740 \uc8fc\ub85c \uc544\ub798\uc640 \uac19\uc774 \uc81c\uc2dc\ub420 \uc218 \uc788\uc744 \uac83\uc73c\ub85c \uc0dd\uac01\ub41c\ub2e4 :
\n\uccab\uc9f8, \uc18c\ube44\uc790 \ub2c8\uc988\uc758 \ub2e4\uc591\uc131\uc5d0 \uae30\ubc18
\n: \uc18c\ube44\uc790 \ub2c8\uc988(Needs)\ub294 \uade0\uc77c\ud558\uae30\ubcf4\ub2e4\ub294 \uc774\uc9c8\uc801\uc774\uba70, \uc18c\ube44\uc790 \uac1c\uac1c\uc778\uc758 \ud2b9\uc131\uc774 \ubaa8\ub450 \uc0c1\uc774\ud558\uae30 \ub54c\ubb38\uc5d0 \uc774\ub7ec\ud55c \uc18c\ube44\uc790 \ub2c8\uc988\uc758 \ub2e4\uc591\uc131\uc5d0 \uae30\ubc18\ud558\uc5ec \uc2dc\uc7a5 \uc138\ubd84\ud654\ub97c \uc9c4\ud589\ud558\uac8c \ub428<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 I. \uc11c\ub860 II.\ubcf8\ub860 1. STP \uc804\ub7b5\uc758 \uc758\ubbf8 2. \ub9ac\ud3ec\uc9c0\uc154\ub2dd \uae30\uc5c5\uc758 \uc0ac\ub840 \ubc0f \uc18c\uacac III.\uacb0\ub860 IV. \ucc38\uace0\ubb38\ud5cc \ubcf8\ubb38\ub0b4\uc6a9 I. \uc11c\ub860 \ud6a8\uc728\uc801\uc778 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \uc704\ud574\uc11c\ub294 \uae30\uc5c5\uc774 \ub9c8\ucf00\ud305 \uc790\uc6d0\uc744 \uc5b4\ub514\uc5d0 \ud22c\uc785\ud560 \uac83\uc778\uc9c0\ub97c \uacb0\uc815\ud558\uace0 \uc9d1\uc911\ud558\ub294 \uc804\ub7b5\uc774 \ud544\uc694\ud560 \uc218 \uc788\ub294\ub370, \uc774\uc640 \uac19\uc740 \ub9c8\ucf00\ud305 \ud6a8\uc728\ud654\ub97c \uc704\ud574\uc11c \uc0ac\uc6a9\ub418\ub294 \ubc29\ubc95\ub860 \uc911 \ud558\ub098\uac00 \ubc14\ub85c STP \uc804\ub7b5\uc774\ub2e4. STP \uc804\ub7b5\uc740 \uc2dc\uc7a5 \uc138\ubd84\ud654(Segmentation)\uc640 \ud0c0\uae43\ud305(Targeting) \ubc0f \ud3ec\uc9c0\uc154\ub2dd(Positioning)\uc758 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1258,46753,48494,4027,64415],"class_list":["post-56104","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-1-2--3","tag-46753","tag-48494","tag-4027","tag-64415"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/56104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=56104"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/56104\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=56104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=56104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=56104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}