{"id":5690,"date":"2025-06-01T09:01:13","date_gmt":"2025-06-01T00:01:13","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2025\/06\/01\/5690\/"},"modified":"2025-06-01T09:01:13","modified_gmt":"2025-06-01T00:01:13","slug":"%eb%af%b8%eb%94%94%ec%96%b4%ec%bd%98%ed%85%90%ec%b8%a0%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4-%ed%98%84%ec%9e%ac-ott-%ec%8b%9c%ec%9e%a5-%ed%99%98%ea%b2%bd-%ec%86%8d%ec%97%90%ec%84%9c-%ea%b0%81%ec%9e%90","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2025\/06\/01\/5690\/","title":{"rendered":"\ubbf8\ub514\uc5b4\ucf58\ud150\uce20\ube44\uc988\ub2c8\uc2a4 ) \ud604\uc7ac OTT \uc2dc\uc7a5 \ud658\uacbd \uc18d\uc5d0\uc11c \uac01\uc790 \uc790\uc2e0\ub9cc\uc758 \uc0c8\ub85c\uc6b4 OTT"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

1. \uc0ac\uc5c5\ubaa9\ud45c
\n2. \uc0ac\uc5c5\uac1c\uc694
\n3. \uc2dc\uc7a5 \uc138\ubd84\ud654(Segmentation)
\n4. \ud575\uc2ec\uace0\uac1d \ud0c0\uac8c\ud305(Targeting)
\n5. \uc11c\ube44\uc2a4 \ud3ec\uc9c0\uc154\ub2dd(Positioning)<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

1. \uc0ac\uc5c5\ubaa9\ud45c<\/p>\n

StudyPlay\uc758 \ubaa9\ud45c\ub294 OTT \uc2dc\uc7a5\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \uc11c\ube44\uc2a4\uc778 “OTT \uac15\uc88c \uc11c\ube44\uc2a4”\ub97c \ub860\uce6d\ud558\uc5ec, \ub137\ud50c\ub9ad\uc2a4, \ub514\uc988\ub2c8 \ud50c\ub7ec\uc2a4\uc640 \uac19\uc740 OTT \ud575\uc2ec \uc11c\ube44\uc2a4\ub85c \uc790\ub9ac \uc7a1\ub294 \uac83\uc774\ub2e4. \uc774\uc5d0 \uad6c\uccb4\uc801\uc778 \uc0ac\uc5c5 \ubaa9\ud45c\ub294 \ub2e4\uc74c\uacfc \uac19\ub2e4.
\n1) 1\ub144 \ub0b4\uc5d0 \ub300\ud559 \uc218\ub2a5 \uad50\uc721, \uc694\ub9ac, \uc2a4\ud3ec\uce20 \uc678 \ub2e4\ub978 \uac15\uc88c \uac1c\uc124
\n2) 3\ub144 \ub0b4\uc5d0 OTT \uc11c\ube44\uc2a4 \uad6d\ub0b4 \uc774\uc6a9\uc790 \uc218 1\uc5b5 \uba85 \ub3cc\ud30c
\n3) 5\ub144 \ub0b4\uc5d0 \uc5f0\uac04 \ub9e4\ucd9c 300\uc5b5 \ub2ec\ub7ec \ub3cc\ud30c<\/p>\n

2. \uc0ac\uc5c5\uac1c\uc694
\n \ud604\uc7ac \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ub9ce\uc740 OTT \uc11c\ube44\uc2a4\ub4e4\uc744 \ubcfc \uc218 \uc788\ub2e4. \uad6d\ub0b4 OTT \uc11c\ube44\uc2a4\uc778 \ucfe0\ud321 \ud50c\ub808\uc774, \uc6e8\uc774\ube0c\uc758 \uacbd\uc6b0 SBS, CJ \ub4f1 \uc2e4\uc81c \ubc29\uc1a1\uc0ac\uc640 \ud611\ub825\ud558\uc5ec \ubc29\uc1a1 \ud504\ub85c\uadf8\ub7a8\uc744 \ubcfc \uc218 \uc788\uac8c \ud558\ub294 \uc11c\ube44\uc2a4\uac00 \uc790\ub9ac \uc7a1\uace0 \uc788\ub2e4. \ud574\uc678 OTT \uc11c\ube44\uc2a4\uc778 \ub137\ud50c\ub9ad\uc2a4\uc758 \uacbd\uc6b0 \uc790\uccb4\uc801\uc73c\ub85c \ubc29\uc1a1\uc744 \uc81c\uc791\ud558\uc5ec \uc774\ub97c \ubcfc \uc218 \uc788\uac8c \ud558\uc600\uace0 \ud55c\uad6d\uc5d0\uc11c \ub9cc\ub4e0 \u2018\uc624\uc9d5\uc5b4\uac8c\uc784\u2019\uc758 \uacbd\uc6b0 \uc5c4\uccad\ub09c \uc778\uae30\ub97c \uc5bb\uc5b4 \ud55c\ub3d9\uc548 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ud328\ub7ec\ub514\ub97c \ud558\ub294 \ub4f1 OTT \uc11c\ube44\uc2a4\ub294 \uc774\uc81c \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc5c6\uc5b4\uc11c\ub294 \uc548 \ub420 \uc694\uc778\uc774 \ub418\uc5c8\ub2e4. \uadfc\ub370 \uc65c \uc6b0\ub9ac\ub4e4\uc740 \ubcf4\uace0 \uc2f6\uc740 \ubc29\uc1a1\uc740 OTT \uc11c\ube44\uc2a4\ub97c \ud1b5\ud574 \uc2dc\uccad\ud558\uba74\uc11c \ubc30\uc6b0\uace0 \uc2f6\uc740 \ubd84\uc57c\uc778 \uacbd\uc6b0 \ud559\uc6d0\uc744 \uac00\uac70\ub098 \uc6d0\ub370\uc774 \ud074\ub798\uc2a4 \ub4f1\uc744 \uc774\uc6a9\ud574\uc57c \ud560\uae4c? \uadf8 \uc9c8\ubb38\uc5d0\uc11c \uc6b0\ub9ac\ub4e4\uc740 \ud574\ub2f9 \uc11c\ube44\uc2a4\ub97c \ub860\uce6d\ud558\uae30\ub85c \ud558\uc600\ub2e4.
\n StudyPlay\ub294 \uad50\uc721, \uc694\ub9ac, \uc2a4\ud3ec\uce20, \uc608\uc220 \ub4f1 \ub2e4\uc591\ud55c \ubd84\uc57c\uc758 \uac15\uc88c\uac00 \uac1c\uc124\ub418\uba74 \ubcf8\uc778\uc774 \uc774\ub97c \uc720\ub8cc\ub85c \uad6c\ub3c5\ud558\uace0 \uae30\uac04 \ub0b4 \uc5b8\uc81c \uc5b4\ub514\uc11c\ub4e0 \ud574\ub2f9 \uac15\uc88c\ub97c \uc2a4\ud2b8\ub9ac\ubc0d \ud558\ub294 OTT \uc11c\ube44\uc2a4\uc774\ub2e4. \uc704 \uc11c\ube44\uc2a4\ub294 \uc804\ubb38 \uac15\uc0ac\ub4e4\uacfc \ud611\ub825\ud558\uc5ec \uc774\uc6a9\uc790\uc5d0\uac8c \ub192\uc740 \ud488\uc9c8\uc758 \uad50\uc721 \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud558\uba70, \uc774\ub97c \uad6c\ub3c5\ud55c \uc774\uc6a9\uc790\ub4e4\uc740 \ud544\uc694\ud55c \uac15\uc88c\ub97c \uc6d0\ud558\ub294 \uc2dc\uac04\uc5d0 \uc5b4\ub514\uc11c\ub4e0 \uc2a4\ud2b8\ub9ac\ubc0d \ud560 \uc218 \uc788\ub2e4. \uc8fc\uc694 \ud2b9\uc9d5\uc740 \ub2e4\uc74c\uacfc \uac19\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 1. \uc0ac\uc5c5\ubaa9\ud45c 2. \uc0ac\uc5c5\uac1c\uc694 3. \uc2dc\uc7a5 \uc138\ubd84\ud654(Segmentation) 4. \ud575\uc2ec\uace0\uac1d \ud0c0\uac8c\ud305(Targeting) 5. \uc11c\ube44\uc2a4 \ud3ec\uc9c0\uc154\ub2dd(Positioning) \ubcf8\ubb38\ub0b4\uc6a9 1. \uc0ac\uc5c5\ubaa9\ud45c StudyPlay\uc758 \ubaa9\ud45c\ub294 OTT \uc2dc\uc7a5\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \uc11c\ube44\uc2a4\uc778 “OTT \uac15\uc88c \uc11c\ube44\uc2a4”\ub97c \ub860\uce6d\ud558\uc5ec, \ub137\ud50c\ub9ad\uc2a4, \ub514\uc988\ub2c8 \ud50c\ub7ec\uc2a4\uc640 \uac19\uc740 OTT \ud575\uc2ec \uc11c\ube44\uc2a4\ub85c \uc790\ub9ac \uc7a1\ub294 \uac83\uc774\ub2e4. \uc774\uc5d0 \uad6c\uccb4\uc801\uc778 \uc0ac\uc5c5 \ubaa9\ud45c\ub294 \ub2e4\uc74c\uacfc \uac19\ub2e4. 1) 1\ub144 \ub0b4\uc5d0 \ub300\ud559 \uc218\ub2a5 \uad50\uc721, \uc694\ub9ac, \uc2a4\ud3ec\uce20 \uc678 \ub2e4\ub978 \uac15\uc88c \uac1c\uc124 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1779,9212,6306,10030,10031],"class_list":["post-5690","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-21c---","tag-imba-","tag-potter","tag-10030","tag---ott"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/5690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=5690"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/5690\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=5690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=5690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=5690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}