{"id":7023,"date":"2025-06-14T09:00:59","date_gmt":"2025-06-14T00:00:59","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2025\/06\/14\/7023\/"},"modified":"2025-06-14T09:00:59","modified_gmt":"2025-06-14T00:00:59","slug":"%ed%86%a0%ec%8a%a4%ec%9d%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b4%80%eb%a6%ac%ec%97%90-%eb%8c%80%ed%95%9c-%ec%97%b0%ea%b5%ac%ec%82%b0%ec%97%85%eb%8f%99%ed%96%a5-3c-swot-stp-4p-%eb%a7%88%ec%bc%80","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2025\/06\/14\/7023\/","title":{"rendered":"\ud1a0\uc2a4\uc758 \ub9c8\ucf00\ud305 \uad00\ub9ac\uc5d0 \ub300\ud55c \uc5f0\uad6c(\uc0b0\uc5c5\ub3d9\ud5a5, 3C, SWOT, STP, 4P, \ub9c8\ucf00\ud305 \uad00\ub9ac \uae30\ubc95_WO, ST\uc804\ub7b5 \ub4f1)"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

1. \uc11c\ub860
\n 1) \uc8fc\uc81c \uc120\uc815 \uc774\uc720
\n 2) \uc0b0\uc5c5 \ub3d9\ud5a5<\/p>\n

2. \ubcf8\ub860
\n1) 3C\ubd84\uc11d
\n 2) SWOT \ubd84\uc11d
\n3) STP \ubd84\uc11d
\n 4) 4P<\/p>\n

3. \uacb0\ub860
\n1) \uacbd\uc7c1\uc0ac \ubd84\uc11d(Competitor)
\n 2) WO \uc804\ub7b5
\n 3) ST \uc804\ub7b5
\n 4) Promotion \ubcf4\uc644<\/p>\n

4. \ucc38\uace0\ubb38\ud5cc<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

1.1. \uc8fc\uc81c \uc120\uc815 \uc774\uc720
\n\ud1a0\uc2a4\ub294 2013\ub144 8\uc6d4\uc5d0 \uc124\ub9bd\ub41c \ud540\ud14c\ud06c \uc2a4\ud0c0\ud2b8\uc5c5\uc73c\ub85c \ub3c4\ub9e4 \ubc0f \uc18c\ub9e4\uc5c5\uc73c\ub85c \ubd84\ub958\ub418\ub294 \uc911\uc18c\uae30\uc5c5\uc774\ub2e4. \uc1a1\uae08, \uacb0\uc81c, \ud22c\uc790, \ub300\ucd9c \uc11c\ube44\uc2a4\ub97c \ud55c \ubc88\uc5d0 \uc774\uc6a9\ud560 \uc218 \uc788\ub294 \uc0dd\ud65c\uae08\uc735 \ud50c\ub7ab\ud3fc\uc744 \uc6b4\uc601 \uc911\uc774\ub2e4. \uc9c0\uc778\uc774 \uac00\uc785\ud558\uba74 \ub9ac\uc6cc\ub4dc\ub85c 3\ucc9c \uc6d0\uc744 \uc8fc\ub294 \u2018\uce5c\uad6c \ucd08\ub300 \uc774\ubca4\ud2b8\u2019\ub97c \ud558\uba74\uc11c \uac00\uc785\uc790\uac00 \ube60\ub974\uac8c \ub298\uc5c8\ub2e4. 2018\ub144\uc5d0 \uc774\ubbf8 \uae30\uc5c5\uac00\uce58\uac00 10\uc5b5 \ub2ec\ub7ec(1\uc870 2\ucc9c\uc5b5 \uc6d0)\uac00 \ub418\uba74\uc11c \uad6d\ub0b4 \ud540\ud14c\ud06c \ucd5c\ucd08\ub85c \uc720\ub2c8\ucf58 \uae30\uc5c5\uc774 \ub418\uc5c8\ub2e4. 2021\ub144\uc5d0\ub294 \ube44\ubc14\ub9ac\ud37c\ube14\ub9ac\uce74(\uc774\ud558 \ud1a0\uc2a4)\uac00 8\uc870 2\ucc9c\uc5b5 \uc6d0\uc758 \uae30\uc5c5 \uac00\uce58\ub97c \ub118\uae30\uba74\uc11c \uae30\uc5c5 \uac00\uce58 12\uc870 \uc6d0\uc744 \uc758\ubbf8\ud558\ub294 \u2018\ub370\uce74\ucf58\u2019\uc744 \uc55e\ub450\uace0 \uc788\uc5c8\ub2e4. \ud558\uc9c0\ub9cc \ubd80\uc9c4\ud55c \uacbd\uc81c \uc0c1\ud669 \ub54c\ubb38\uc5d0 \ub370\uce74\ucf58\uc5d0\uc11c \ud0c8\ub77d\ud558\uace0 \ub9cc\ub2e4. \ube60\ub974\uac8c \uc131\uc7a5\ud588\uc9c0\ub9cc \uc65c \ud1a0\uc2a4\uac00 \ub370\uce74\ucf58\uae4c\uc9c0\ub294 \uac00\uc9c0 \ubabb\ud588\ub294\uc9c0 \uc54c\uc544\ubcf4\uace0 \uc2f6\uc5b4\uc11c \uc120\uc815\ud558\uac8c \ub418\uc5c8\ub2e4. \uc9c0\uae08\ubd80\ud130 \ud1a0\uc2a4\uc758 \ub9c8\ucf00\ud305 \ud658\uacbd, SWOT\ubd84\uc11d, STP\uc804\ub7b5, 4PS\ub97c \ubd84\uc11d\ud574\uc11c \uae30\uc5c5\uc758 \uc804\ubc18\uc801\uc778 \ub9c8\ucf00\ud305 \uad00\ub9ac\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uace0 \uc774\ub97c \ud1b5\ud574 \ud1a0\uc2a4\uc758 \ud5a5\ud6c4 \uc804\ub9dd\uacfc \uc804\ub7b5\uc744 \ub3c4\ucd9c\ud574\ubcf4\ub3c4\ub85d \ud558\uaca0\ub2e4. \ud1a0\uc2a4\uc5d0\ub294 \ub2e4\uc591\ud55c \uacc4\uc5f4\uc0ac\uac00 \uc788\uc9c0\ub9cc \uc774 \uc911 \uc740\ud589\uacfc \uc99d\uad8c \uc11c\ube44\uc2a4 \uc704\uc8fc\ub85c \uc0b4\ud3b4\ubcf4\uace0\uc790 \ud55c\ub2e4.<\/p>\n

1.2. \uc0b0\uc5c5 \ub3d9\ud5a5
\n\ud1a0\uc2a4\ub294 \uae08\uc735 \uc11c\ube44\uc2a4\ub97c \ud55c \uac00\uc9c0 \uc571\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \u2018\uc288\ud37c\uc571\u2019\uc744 \uc804\ub7b5\uc73c\ub85c \uc131\uc7a5\ud588\ub2e4. \ud1a0\uc2a4\uc99d\uad8c\uc758 \uc8fc\uc2dd\uac70\ub798 \uc11c\ube44\uc2a4 \uc5ed\uc2dc \ubcc4\ub3c4\uc758 \uc571\uc744 \uc124\uce58\ud558\uc9c0 \uc54a\uace0\ub3c4 \uac19\uc740 \uc571\uc5d0\uc11c \uad6d\ub0b4\ub294 \ubb3c\ub860 \ubbf8\uad6d \uc8fc\uc2dd \uac70\ub798\uae4c\uc9c0 \uac00\ub2a5\ud558\ub2e4. \ub354\ubd88\uc5b4 \ud1a0\uc2a4 \ub9cc\ubcf4\uae30, \ud1a0\uc2a4 \ud398\uc774, \ud1a0\uc2a4 \uc801\uae08 \ub4f1 \ub2e4\uc591\ud55c \uc11c\ube44\uc2a4 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud55c\ub2e4. \ucd5c\uadfc\uc5d0\ub294 \ud1a0\uc2a4 \ud398\uc774\uba3c\uce20\uac00 \uc911\uad6d \uc564\ud2b8 \uadf8\ub8f9\uc5d0\uc11c 1\ucc9c\uc5b5 \uc6d0\ub300 \uc9c0\ubd84 \ud22c\uc790\ub97c \uc720\uce58\ud588\ub2e4. \ub530\ub77c\uc11c \uc911\uad6d \uac04\ud3b8 \uacb0\uc81c \uc2dc\uc7a5\uc5d0\ub3c4 \ub6f0\uc5b4\ub4e4 \uac83\uc774\ub77c\ub294 \uad00\uce21\uc774 \uc788\ub2e4. \uc54c\ub9ac\ud398\uc774 \uac00\ub9f9 \uc1fc\ud551\ubab0\uc774\ub098 \ud1a0\uc2a4 \ud398\uc774\uba3c\uce20\uac00 \uc801\uc6a9\ub41c \uc1fc\ud551\ubab0\uc5d0\uc11c \uacb0\uc81c \uc778\ud504\ub77c\ub97c \uc5f0\ub3d9\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub41c\ub2e4. \uc774\uc640 \uad00\ub828\ud574\uc11c \ud1a0\uc2a4 \uad00\uacc4\uc790\ub294 \uc911\uad6d\uc744 \uc2dc\uc791\uc73c\ub85c ‘\ud1a0\uc2a4\ud398\uc774’ \ud574\uc678 \ud604\uc7a5 \uacb0\uc81c \uac00\ub2a5 \uad6d\uac00\ub97c \uc810\ucc28 \ub298\ub824\uac08 \uc608\uc815’\uc774\ub77c\uace0 \uc804\ud588\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c \ud1a0\uc2a4\ud50c\ub808\uc774\uc2a4\ub294 \uc790\uc601\uc5c5\uc790\ub4e4\uc5d0\uac8c \ub2e8\ub9d0\uae30 ‘\ud1a0\uc2a4 \ud504\ub860\ud2b8’ \ubcf4\uae09\uc744 \ud655\uc0b0 \uc911\uc774\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 1. \uc11c\ub860 1) \uc8fc\uc81c \uc120\uc815 \uc774\uc720 2) \uc0b0\uc5c5 \ub3d9\ud5a5 2. \ubcf8\ub860 1) 3C\ubd84\uc11d 2) SWOT \ubd84\uc11d 3) STP \ubd84\uc11d 4) 4P 3. \uacb0\ub860 1) \uacbd\uc7c1\uc0ac \ubd84\uc11d(Competitor) 2) WO \uc804\ub7b5 3) ST \uc804\ub7b5 4) Promotion \ubcf4\uc644 4. \ucc38\uace0\ubb38\ud5cc \ubcf8\ubb38\ub0b4\uc6a9 1.1. \uc8fc\uc81c \uc120\uc815 \uc774\uc720 \ud1a0\uc2a4\ub294 2013\ub144 8\uc6d4\uc5d0 \uc124\ub9bd\ub41c \ud540\ud14c\ud06c \uc2a4\ud0c0\ud2b8\uc5c5\uc73c\ub85c \ub3c4\ub9e4 \ubc0f \uc18c\ub9e4\uc5c5\uc73c\ub85c \ubd84\ub958\ub418\ub294 \uc911\uc18c\uae30\uc5c5\uc774\ub2e4. \uc1a1\uae08, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[12012,12011,12009,12010,12008,12013],"class_list":["post-7023","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-3c","tag-4p","tag-stp","tag-swot","tag-12008","tag-12013"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/7023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=7023"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/7023\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=7023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=7023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=7023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}